Dype

Amazon Marketing Agency Servicesdype.me

Company typePrivate
Founded2020
HeadquartersOlpe, Germany
Headcount1–10
GTM typeB2B
OfferingServices

Dype firmographics

Firmographics

Name: Dype
Legal name: Dype GmbH
Website: https://dype.me
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Dype industry classification

Industry

Product category: Amazon Marketing Agency Services
NAICS: Media Buying Agencies (54183), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro industry: PRIMARYMPAAACAE
Programmatic Display & Retargeting (DSP)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)
SECONDARYBPAFABAB
Digital & Programmatic Media Buying (Display, Video, CTV, Audio)
Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

Amazon advertising management
Amazon PPC optimization
Amazon SEO services
Marketplace agency services
Amazon brand management

Where Dype is headquartered

Location

Headquarters

HQ city: Olpe
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Dype business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Amazon Full Service Agency Retainer: Comprehensive ongoing agency services including PPC management, SEO optimization, content creation, catalog management, and strategic consulting. Priced based on account scope and performance requirements.
Performance-Based Pricing: Success-based pricing model available depending on business case. Revenue tied to client performance outcomes.
Project-Based Consulting: Specific engagements such as kick-off workshops, Amazon audits, potential analyses, and scaling strategy development.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Minimum Account Requirement
Hybrid	Monthly	Full Service Retainer
Outcome Based/ Performance	Pay-as-you-go	Performance-Based Model

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Dype product offering

Product offering

Core offering

Dype is a full-service Amazon agency that manages performance marketing (PPC, DSP, AMC), Amazon SEO, content creation, and catalog/account strategy for brands selling on Amazon. It delivers end-to-end Amazon account management — from kick-off workshop and audit to 90-day scaling plan and ongoing execution — covering DACH, PAN-EU, UK and US marketplaces. Services are bundled under an "Amazon Full Service" umbrella, supported by proprietary Dype Inhouse Tools and Dype AI.

Product overview

Dype is an Amazon Full-Service agency offering a unified service portfolio centered around Amazon PPC management, Amazon SEO optimization, and comprehensive Amazon account management under the "Amazon Full Service" umbrella. The agency combines performance marketing, conversion-optimized content, and catalog/account management into a scalable system spanning DACH to PAN-EU, UK, and US markets. The product portfolio includes three core service offerings (Amazon Full Service, Amazon PPC, Amazon SEO) alongside educational content products including the Snackable Podcast, Amazon Lexikon, Amazon FAQ, and a Blog/Ratgeber section. Services are delivered by a small team with direct access to company leadership, supported by proprietary Dype Inhouse Tools and Dype AI technology.

Differentiator

Problem solved

Functional benefit

Products and services

Amazon Full Service

Quantifiable outcome

Westmark: Revenue +79%, Profit +18%, BSR +20%
+5 more outcomes

Companies that use Dype

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Dype technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Dype partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Dype competitors and assessment

Company assessment

Direct peers

Podean: Specialist Amazon and marketplace marketing agency offering media buying, SEO, content, and analytics for brands, with comparable enterprise clientele and a similar global marketplace footprint to Dype.
Buy Box Experts (Pattern): Amazon-focused agency offering advertising, content, and brand management; now part of Pattern, competing with Dype in the same Amazon seller services segment, particularly with mid-market and enterprise brands.
Amify: US-based Amazon growth agency providing PPC, SEO, DSP/AMC, content, and account management services for brands, competing directly with Dype in the Amazon advertising services category.
Sona (formerly Seller Interactive): Full-service Amazon agency offering PPC management, SEO, content optimization, and brand strategy for sellers on Amazon, similar to Dype's core service stack across multiple marketplaces.
Acorn Strategy: Boutique Amazon agency providing PPC, content, DSP, and AMC services to brand owners; comparable in size and offering mix to Dype, targeting similar mid-market and enterprise brand clients.

Emerging players

adKernel (Kinetic): European performance marketing agency with marketplace and Amazon-related services, partially overlapping with Dype's DACH + PAN-EU footprint and its paid-media buying capabilities.
Helium 10: Amazon seller software suite (keyword research, PPC automation, analytics) increasingly encroaching on agency workflows; competes with Dype's tool layer (Dype AI, Inhouse Tools) rather than its full-service offering.
Perpetua: Amazon advertising and intelligence platform with DSP and AMC optimization capabilities, competing with the analytical and tooling layer of Dype's service and increasingly enabling in-house teams to displace agency services.

Broad incumbents

Pattern (Accelerator): Larger, well-capitalized Amazon brand accelerator and agency offering marketplace strategy, advertising, content, and logistics at scale, representing the broader incumbent model against which Dype's boutique proposition competes.

Regional players

TeamGenius (by AMZ Consulting): German-speaking Amazon agency offering PPC, SEO, and account management services, the closest direct geographic competitor to Dype in the DACH market for full-service Amazon support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Dype financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dype leadership team

Management profile

Number of profiles

Profiles2 records

Dype funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dype M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dype

What does Dype do?

Is Dype a public or private company?

Dype is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Dype founded?

Dype was founded in 2020. It employs 1 to 10 people.

Where is Dype based?

Dype is headquartered in Olpe, Germany, in the Europe region.

How does Dype make money?

Three revenue lines are on record. Amazon Full Service Agency Retainer is the primary driver. The others are performance-Based Pricing and project-Based Consulting.

Who are Dype's main competitors?

Direct peers on record are Podean, Buy Box Experts (Pattern), Amify, Sona (formerly Seller Interactive) and Acorn Strategy. Emerging players are adKernel (Kinetic), Helium 10 and Perpetua. Pattern (Accelerator) is listed as a broad incumbent. TeamGenius (by AMZ Consulting) is listed as a regional player.

Does Dype have an API?

No public API is recorded for Dype.

What industry is Dype in?

Dype's product category is Amazon Marketing Agency Services. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.