What Acorn Strategy does

Acorn Strategy is a Vancouver-based, founder-led digital agency founded in 2019 that designs, markets, and automates Shopify storefronts exclusively on the Shopify platform. The firm operates as a certified Shopify Plus Partner with a stacked service portfolio across four core lines: (1) Shopify Web Design and Development using custom Liquid themes and the Dawn framework, with conversion-first product detail pages, mobile-ready layouts, and Shopify SEO setup; (2) Performance Marketing spanning Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads paired with Klaviyo email and SMS automation; (3) Business Automation (marketed as Acorn Automation), connecting Shopify with QuickBooks, Gmail, Google Sheets, Google Ads, and Meta through pre-built templates and custom workflow builds; and (4) AI SEO Services targeting both traditional Google search and emerging AI discovery surfaces (ChatGPT, Perplexity, Google AI Mode). An emerging Agentic Commerce advisory practice was launched in 2025 to prepare merchants for AI-driven shopping experiences.

The company's revenue model combines one-time project fees (web design builds starting around $5,000, scaling higher for custom enterprise work), monthly retainer engagements (performance marketing and automation management), and productized self-serve subscriptions (Acorn Automation platform with a 30-day free trial). Distribution is direct-to-consumer via consultative selling: a complimentary Shopify assessment booked through Calendly converts into tiered service packages. The customer base spans SMB Shopify merchants through mid-market brands and select enterprise retailers (MoMA, Rock and Roll Hall of Fame, Shop NASA, Dayyani Jewelers) across approximately a dozen verticals including furniture, jewelry, lighting, outdoor living, sleep technology, and women's fashion. Documented outcomes include ROAS improvements ranging from 141% to 1510% on client ad accounts, conversion rate uplifts of 40-70% post-redesign, and 10-35+ hours per week saved through automation deployments.

The company is privately held with no disclosed institutional funding or external investors, operating from Vancouver, Canada with globally distributed service delivery. Co-founders Carl Rudnik and Kim Rudnik lead the 11-50 person organization, which has served approximately 450 ecommerce and service businesses to date and maintains a 4.9/5 average client rating.

Name

Acorn Strategy

Legal name

Acorn Strategy

Website

https://acornstrategy.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Acorn Strategy is a Vancouver-based Shopify Plus certified agency that designs, markets, and automates Shopify stores for SMB and mid-market ecommerce brands, plus select enterprise retailers, across web design, paid media, AI SEO, and workflow automation services.

Ownership category

akta.pro rank

Product category

Shopify Agency Services

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Shopify web design
• Performance marketing services
• Shopify automation workflows
• Ecommerce growth agency
• AI SEO optimization

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Design & Development Services: Custom Shopify theme development, redesign projects, and UX/UI optimization services. Projects include discovery, research, wireframing, design, development, testing, and launch support. Pricing ranges from approximately $5K for small stores to higher amounts for larger custom builds.
2. Performance Marketing Services: Ongoing management of Google Ads, Meta Ads, TikTok, and Pinterest campaigns with Klaviyo email/SMS automation. Services include campaign restructuring, optimization, and scaling with demonstrated ROAS improvements across client case studies.
3. Business Automation Services: Custom automation workflows connecting Shopify with other business tools (Google Sheets, Gmail, Google Ads, Meta, QuickBooks) to eliminate repetitive tasks. Includes pre-built automation templates and custom solutions.
4. Shopify Plus Consulting: Certified Shopify Plus Partner providing enterprise-level services including scalable store design, custom integrations, advanced advertising, and automation systems tailored for larger operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Acorn Strategy is a Vancouver-based Shopify Plus Agency that designs, markets, and automates Shopify ecommerce stores. The company delivers custom Shopify storefront design and development, full-funnel performance marketing (Google, Meta, TikTok, Pinterest ads plus Klaviyo email/SMS), and business automation workflows that connect Shopify with advertising, accounting, and operations tools. Services are sold as project-based engagements or monthly retainers to Shopify merchants globally.

Product overview

Acorn Strategy is a Vancouver-based Shopify agency offering a unified portfolio of services built on the Shopify platform. The core offering spans four integrated service lines: (1) Shopify Web Design & Development — custom storefront design and development using custom Liquid themes and optimized Dawn theme builds for conversion-first pages; (2) Performance Marketing — full-funnel advertising across Google Ads, Meta Ads, TikTok, and Pinterest, paired with Klaviyo email/SMS automation and shared attribution dashboards; (3) Business Automation (marketed as Acorn Automation) — pre-built and custom workflow automations connecting Shopify with Google Ads, Meta, QuickBooks, Gmail, Google Sheets, and other platforms, saving clients 10–35+ hours per week; and (4) AI SEO Services — AI-ready search optimization targeting both traditional search engines and AI platforms like ChatGPT and Google AI Mode, featuring automated content generation and schema markup. An emerging Agentic Commerce advisory practice helps merchants prepare for AI-driven product discovery. All services are available à la carte or as an integrated system, with a complimentary Shopify assessment as the entry point.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Web Design & Development Custom Shopify storefront design and development using the Dawn theme and fully custom theme builds. Focuses on conversion-first product detail pages, mobile-ready layouts, speed optimization, and checkout performance. Services include UX research, wireframing, information architecture, Liquid customizations, and SEO setup. Typical projects take 4-8 weeks. Pricing starts around $5K for small stores.
• Performance Marketing Services Full-funnel performance marketing across Google Ads (Search, Shopping, Performance Max), Meta Ads, TikTok Ads, and Pinterest Ads. Includes Klaviyo email and SMS automation, landing page optimization, A/B testing, and attribution tracking. Campaign management with ROAS as the primary KPI, supported by shared dashboards. Delivered through ongoing retainer arrangements.
• Business Automation (Acorn Automation) Shopify business automation platform connecting the store with Google Ads, Meta, QuickBooks, Gmail, Google Sheets, and other tools. Pre-built automation templates include Automated SEO Optimization (10+ hrs/week saved), Blog and Content Management Automation (35+ hrs/month saved), and Inventory Management and Reporting (20+ hrs/week saved). Custom workflow builds for e-commerce, marketing, admin/ops, and CRM.
• AI SEO Services AI-ready SEO and AI visibility optimization for Shopify stores targeting Google, ChatGPT, and AI search platforms. Includes AI-driven content automation, schema markup implementation, conversational keyword strategy, and ongoing metadata/blog freshness maintenance. Designed to prepare brands for AI-driven discovery and recommendations.
• Agentic Commerce Advisory Strategic consulting to prepare Shopify merchants for AI-powered shopping experiences. Covers product data structure, structured content creation, FAQ optimization, and policy clarity so AI systems (ChatGPT, Google AI Mode, Microsoft Copilot) can understand, surface, and recommend the brand. Aligned with Shopify's Agentic Storefronts initiative.
• Shopify Plus Partner Services Certified Shopify Plus Partner services including scalable store design, custom integrations, B2B functionality, advanced advertising, and automation systems tailored for enterprise-level Shopify merchants with high-volume operations and complex requirements.
• Free Shopify Assessment Complimentary assessment service reviewing a Shopify store's current setup, performance, and opportunities. Delivered via Calendly booking. Includes review of site, marketing structure, and automation opportunities with a clear breakdown of what is working, what is missing, and how to scale.

Quantifiable outcome

• ROAS improvements of 204-1510% for Google Ads clients (e.g., BrightSource 0.7x to 4.9x, Cedar Shed 5.29x to 16.29x, Jayne Boutique 7.68x to 23.35x)
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, secondary and supporting.

• ShopifycoreTechnology or IntegrationPrimary platform partner. Acorn Strategy is a certified Shopify Plus Partner specializing exclusively in Shopify design, development, and ecommerce growth services. All client work is built on the Shopify platform.
• Google AdscoreTechnology or IntegrationCore advertising platform for client campaigns. Acorn Strategy manages Google Ads including Search, Shopping, and Performance Max campaigns with demonstrated ROAS improvements across case studies.
• Meta AdscoreTechnology or IntegrationPrimary social advertising platform alongside Google Ads. Meta Ads management including Advantage+ Shopping and dynamic creative optimization.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing platform integration. Klaviyo flows including abandoned cart recovery, post-purchase campaigns, and automated customer communication.
• TikToksecondaryTechnology or IntegrationSocial advertising platform for reaching younger demographics and emerging audiences. Part of multi-platform ad management services.
• PinterestsecondaryTechnology or IntegrationVisual discovery platform advertising. Part of diversified paid media management alongside Google and Meta.
• QuickBookssupportingTechnology or IntegrationAccounting software integration for business automation workflows. Connectable through automations to sync financial data and streamline operations.
• Make.comsupportingTechnology or IntegrationAutomation platform referenced for connecting AI systems, handling customer inquiries, automating content, and improving product recommendations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SmartSites: US-based digital marketing agency offering web design, SEO, and PPC with a meaningful Shopify practice. Comparable in serving SMB and mid-market ecommerce clients, though broader than Shopify-only and positioned more on volume than specialization.

Direct peers

• We Make Websites: London- and Toronto-based Shopify Plus agency offering design, development, and growth services for DTC and enterprise merchants. Closely comparable in service mix (design + marketing + replatforming) and Shopify Plus positioning to Acorn Strategy.
• BlueSwitch: Shopify Plus agency focused on design, development, and digital marketing for emerging and established DTC brands. Comparable integrated Shopify service stack and similar mid-market to enterprise merchant focus.
• Groove Commerce: Shopify Plus agency providing web design, development, and marketing services for DTC and B2B brands. Similar vertical specialization on Shopify and comparable offering of design plus growth services.
• Eastside Co: UK-based Shopify Plus agency providing design, development, and digital marketing for fashion, beauty, and lifestyle brands. Highly comparable service stack and Shopify-exclusive positioning; commonly listed alongside Acorn in Shopify Plus partner ecosystems.
• Absolute Web: Florida-based eCommerce agency with strong Shopify Plus practice offering design, development, and digital marketing services. Comparable in integrated Shopify focus and similar mid-market merchant orientation.
• OuterBox: US-based eCommerce agency specializing in Shopify Plus design, development, and SEO services for mid-market and enterprise merchants. Direct comparable in offering integrated web design plus performance services for Shopify merchants.
• Coalition Technologies: Los Angeles-based eCommerce design and SEO agency with significant Shopify Plus client roster. Comparable in performance-marketing-led proposition and DTC brand focus.

Broad incumbents

• Disruptive Advertising: Larger US-based performance marketing agency managing Google and Meta ads for ecommerce and lead-gen clients. Overlaps with Acorn's paid media services but is a multi-platform incumbent rather than a Shopify-exclusive specialist.
• Tinuiti: Large independent performance marketing agency covering paid search, paid social, and commerce media across multiple platforms. Comparable on marketing services, but operates at significantly greater scale and is not Shopify-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acorn_agency
• LinkedInlinkedin.com/company/acorn-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acorn Strategy