What Total CX does

Total CX, doing business as CallRevu, is a privately held communication intelligence platform purpose-built for automotive retail dealerships and headquartered in Towson, Maryland. The company captures inbound customer calls, automates lead response, analyzes conversations, and provides AI-powered coaching to dealership staff, integrating these capabilities into existing CRM systems. Its product is structured as four interconnected modules: Connect (hosted phone system), Convert (lead management), Optimize (analytics and conversation intelligence), and Develop (AI-powered training and coaching), packaged and sold as a single connected system rather than standalone point solutions.

Name

Total CX

Legal name

CallRevu

Website

https://totalcx.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Automotive Retail Communication Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Automotive retail software
• Dealership communication platform
• Conversation intelligence software
• Lead management software
• Hosted phone systems

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hosted Phone System Subscription: Foundational communication platform providing hosted telephony services to automotive dealerships on a subscription basis, capturing every customer call and interaction.
2. Lead Management Solutions: Lead response automation and customer engagement tools that improve speed to lead and conversion rates across all channels.
3. Analytics & Insights Platform: Communication analytics and conversation intelligence providing marketing attribution and customer journey insights for dealership performance measurement.
4. Training & Performance Development: AI-powered coaching and employee development tools for building communication skills through continuous learning and practice sessions.
5. OEM/White-label Licensing: White-labeled communication intelligence solutions embedded in major automotive manufacturer dealer networks (GM, Honda, Acura, Volvo, Stellantis, Subaru).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Total CX, doing business as CallRevu, sells a subscription-based communication intelligence platform for automotive retail dealerships. The platform combines an automotive-specific hosted phone system, lead management automation, communication analytics and conversation intelligence, and AI-powered coaching into a single integrated system. It is sold directly to dealerships and embedded into dealer networks through OEM white-label partnerships with manufacturers such as GM, Honda, Acura, Volvo, Stellantis, and Subaru.

Product overview

CallRevu is a unified communication intelligence platform for automotive retail, operating as a single integrated system with four interconnected modules: Connect (hosted phone system), Convert (lead management), Optimize (analytics and insights), and Develop (AI-powered training and coaching). The platform is built specifically for dealerships and connects every call, lead, and interaction into one system, combining foundational telecommunications with advanced analytics, conversation intelligence, and performance development tools.

Differentiator

Problem solved

Functional benefit

Products and services

• CallRevu Platform Unified communication intelligence platform for automotive retail that connects every call, lead, and interaction into one system, enabling dealerships to respond faster, convert more inquiries, and turn everyday communication into measurable revenue. Combines hosted phone (Connect), lead management (Convert), analytics and conversation intelligence (Optimize), and AI-powered coaching and training (Develop).

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• General Motors (GM)coreOEM/ Whitelabel/ Licensing PartnerOEM partnership where CallRevu's communication intelligence platform is white-labeled and embedded into GM dealer network operations, providing hosted phone, lead management, and analytics capabilities.
• HondacoreOEM/ Whitelabel/ Licensing PartnerOEM partnership delivering CallRevu's communication intelligence platform to Honda dealerships through white-label deployment, enabling capture of every customer conversation and lead.
• AcuracoreOEM/ Whitelabel/ Licensing PartnerOEM partnership providing Acura dealers with CallRevu's automotive-specific communication intelligence platform including hosted telephony and analytics.
• VolvocoreOEM/ Whitelabel/ Licensing PartnerWhite-label OEM partnership integrating CallRevu's communication platform into Volvo dealer operations, enabling real-time conversation capture and performance analytics.
• StellantiscoreOEM/ Whitelabel/ Licensing PartnerOEM partnership embedding CallRevu's communication intelligence technology into Stellantis dealer network (Chrysler, Dodge, Jeep, Ram, etc.) for lead capture and analytics.
• SubarucoreOEM/ Whitelabel/ Licensing PartnerWhite-label OEM partnership providing Subaru dealerships with CallRevu's hosted phone system, lead management, and AI-powered coaching capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DealerSocket (Solera): Automotive CRM and dealer-management platform now part of Solera; overlaps with CallRevu's Convert and Optimize modules and shares the same franchised-dealer buyer.
• RingCentral: Horizontal cloud-communications provider increasingly targeting automotive retail with bundled call recording and analytics. Threatens CallRevu's hosted-phone (Connect) anchor at the infrastructure layer.
• VinSolutions: Cox Automotive's flagship dealer CRM platform, deeply embedded in OEM dealer programs. Competes with the broader CallRevu stack by bundling lead management and increasingly call-tracking features into its installed dealer base.

Emerging players

• Invoca: Conversation intelligence and call-attribution platform with growing automotive vertical presence. Competes most directly with CallRevu's Optimize analytics and conversation-intelligence modules.
• CallRail: Call-tracking and conversation-intelligence SaaS with automotive-dealer adoption. Competes with CallRevu on analytics and attribution but lacks the vertical OEM-embedded distribution model.
• Podium: Customer messaging and lead-conversion platform used across automotive and other local-business verticals. Adjacent competitor on lead-response speed and online review/reputation, but not telephony-native.

Direct peers

• Conversica: AI-driven conversational engagement platform with a strong automotive-dealership vertical. Competes directly with CallRevu's Convert lead-management and Develop AI-coaching capabilities.
• Car Wars: Direct competitor providing call-tracking, call-scoring, and phone-handling analytics specifically for automotive dealerships. Closely overlaps with CallRevu's Connect and Optimize modules on a dealer-only buyer base.
• Drive Centric: Automotive-retail CX and CRM platform bundling desking, lead response, and communication tools. Competes head-to-head with CallRevu's integrated Connect/Convert/Optimize offering for mid-market dealer groups.
• Phone Ninjas: Automotive-dealership focused call-coaching and mystery-shopping service. Competes on the same dealer BDC (Business Development Center) workflow that CallRevu's Connect and Develop modules target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total CX