EXOD

What EXOD does

EXOD is an autonomous AI ad agency that operates on Meta's advertising platform, founded in 2017 and headquartered in Helmond, Netherlands. The product manages paid social campaigns end-to-end without requiring ongoing human input from the customer, targeting small and medium-sized businesses that lack dedicated marketing resources or paid-social expertise. It integrates directly with Meta's advertising API for execution and uses Anthropic as its third-party generative AI provider for ad copy and creative generation.

The company sells access to the autonomous agent on a subscription basis at $97 per month or $970 annually, positioning the product at the low end of the SMB ad-tooling market. EXOD has invested heavily in SEO-driven customer acquisition, building 210+ industry-specific landing pages, comparison pages, and a calculator tool to capture long-tail organic search demand across verticals including a dedicated HVAC page. Multi-language support is offered in Japanese, German, French, and Spanish, and the company states it serves customers globally without geographic restrictions. Plans have been announced to extend beyond Meta to Google, TikTok, and X advertising.

EXOD is bootstrapped with no external funding and operates with a two-person founding team (Kevin Moses and Roxy Jaeger). The combination of an eight-year operating history, sustained product development, broad SEO infrastructure, and stated platform expansion plans suggests continued reinvestment, while the absence of disclosed revenue, headcount growth, or funding events means the scale of the business cannot be triangulated from the available data.

Name

EXOD

Legal name

EXOD

Website

https://exod.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EXOD is an autonomous AI ad agency that manages Meta advertising campaigns on a $97/month subscription for SMBs across 210+ industries, bootstrapped since 2017 by two founders in the Netherlands.

Ownership category

akta.pro rank

Product category

Advertising automation software

NAICS

Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEANAA

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• Autonomous AI advertising
• Meta ads automation
• AI ad creative generation
• Campaign optimization software
• Facebook ads management

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Flat-rate monthly or annual subscription for access to the autonomous AI ad agency platform. Includes all features: research, copy, creative generation, campaign launch, daily optimization, and reporting. No per-lead or percentage-of-spend fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

EXOD is a fully autonomous AI ad agency for Meta (Facebook and Instagram) advertising. After a one-time setup where a business describes its business and connects its Meta ad account, EXOD autonomously researches the market, writes ad copy in the business's local language, generates AI image and video creative, launches campaigns, tests dozens of creative angles, shifts daily budget to winning ads, and manages retargeting and lookalike audiences — all with zero ongoing input from the business owner.

Product overview

EXOD is a single, unified autonomous AI ad agency product for Meta advertising. The product is a SaaS platform that operates as a fully managed service — users describe their business once, connect their Meta ad account, and EXOD autonomously handles the entire ad campaign lifecycle: market research, ad copy writing (powered by Anthropic AI), AI image and video creative generation, campaign launch, audience targeting and retargeting, budget optimization, and continuous daily improvement. There are no separate modules, tiers, or add-ons; it is one product with a single flat pricing model ($97/month or $970/year), currently focused on Meta (Facebook & Instagram) with Google, TikTok, X, and additional platforms announced as future expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• EXOD Autonomous AI Ad Agency A fully autonomous AI advertising platform that researches, writes, generates creative for, launches, and continuously optimizes Meta (Facebook & Instagram) ad campaigns with zero ongoing input from the business owner. Users provide a business description and connect their Meta account once; EXOD then autonomously handles market research, ad copy in the business's local language, AI image and video creative, campaign launch, audience targeting and retargeting, lookalike audience creation, daily budget optimization, and morning performance summary emails. It is sold as a single flat-rate subscription ($97/month or $970/year) with a free trial.

Quantifiable outcome

• Replaces agency retainer costs of $1,500+/month with flat $97/month subscription
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Meta (Facebook/Instagram)coreTechnology or IntegrationEXOD connects to Meta's advertising API to create and manage ad campaigns on behalf of users. When users connect their Meta account, EXOD receives an access token (stored encrypted), list of ad accounts, Pages, and pixels, and real advertising performance data (spend, leads, clicks, impressions).
• AnthropiccoreTechnology or IntegrationEXOD uses Anthropic's AI technology to generate ad copy text. User's business name, industry, and site summary are sent as context for the generation. This is a core technology partnership for EXOD's autonomous copywriting capability.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Revealbot: Automation tool for Meta, Google, and TikTok ad campaigns with bulk management, automated rules, and creative optimization. Directly comparable for SMB/mid-market Meta ad automation workflows.
• Optmyzr: PPC and paid ads automation platform with optimization rules, bid management, and reporting across Google, Meta, and Microsoft. Comparable for SMB-focused ad automation and optimization workflows.
• Pencil: AI ad creative generation and prediction platform producing video and static ads for Meta and TikTok. Comparable for AI-generated ad creative and performance prediction targeting SMBs and brands.
• Smartly.io: Enterprise-grade AI-powered advertising automation platform spanning Meta, Google, TikTok, Pinterest, and Snapchat. Comparable for autonomous creative generation, campaign management, and optimization, though serving larger enterprise customers.
• AdEspresso: Meta (Facebook) ads management and optimization tool now part of Hootsuite. Directly comparable as a Meta ads campaign creation, A/B testing, and optimization platform for SMBs and agencies.
• Madgicx: AI-powered Meta (Facebook/Instagram) ad optimization platform for SMBs and e-commerce. Directly comparable as a self-serve Meta ads automation tool targeting the same SMB customer base with autonomous optimization features.
• Persado: Enterprise AI platform that generates and optimizes marketing messages and ad copy using language models. Comparable for AI-driven copy generation and message optimization in digital advertising.
• Omneky: AI platform that generates, launches, and optimizes digital ad creative and copy across Meta, Google, and other channels. Closely comparable as an AI-driven creative generation and campaign management tool targeting SMBs.
• AdCreative.ai: AI ad creative generation platform that produces banner, video, and text ad creative for Meta and other channels. Comparable as an AI-driven ad creation and optimization platform targeting SMBs and agencies.
• Albert.ai: Autonomous AI marketing platform that autonomously manages and optimizes digital ad campaigns across paid channels. Closely comparable as a fully autonomous AI ad manager, though serving larger enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/exod_ai
• Facebookfacebook.com/EXODapp
• LinkedInlinkedin.com/company/exodai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXOD