Cohesion Strategies

What Cohesion Strategies does

Cohesion Strategies (legally Cohésion Stratégies Inc.) is a privately-held, founder-owned brand strategy consultancy headquartered in Westmount/Montreal, Quebec, and operating since 1998. The firm develops 360º brand strategies for enterprise and public-sector clients, including brand diagnostics, positioning, naming, visual identity, brand architecture, customer experience definition, and executive knowledge transfer. Service delivery is built around a documented 360-degree process that aligns brand strategy with corporate business strategy, and is executed through project-based consulting engagements supported by an ecosystem of creative and implementation partners (Sid Lee, Reumont Design, Ideograma, Forsman & Bodenfors, Sam Communications, DentsuBos, bMod Group, Compagnie et cie, Amazon Communications, Bo Branding).

The firm's client base spans pharmaceuticals and CROs (Resolian, Nexelis), food and beverage (iögo, Gen V, Belle Gueule, Alexis de Portneuf, Patience), financial services and regulation (Raymond Chabot, Autorité des marchés financiers), engineering (Stantec), aerospace (Pratt & Whitney Canada), media and broadcasting (Radio-Canada, Groupe V), healthcare (Canadian Blood Services), public transit (STM), and animal nutrition (Jefo). Revenue is generated exclusively through professional services fees on a quote-based, project-by-project basis; there is no proprietary technology platform, no software product, no API, and no disclosed pricing.

Go-to-market is sales-led and reputation-driven: business development flows from founder Cristiane Bourbonnais' industry profile, approximately 40 delivered conferences and workshops (Montreal, Ottawa, Toronto, New York, London), teaching at Infopresse Campus, earned media coverage, and professional network referrals. The firm is intentionally small (1-10 employees), founder-owned with no institutional capital, no subsidiaries, no M&A history, and no disclosed partnerships beyond project-level creative collaborators.

Name

Cohesion Strategies

Legal name

Cohésion Stratégies Inc.

Website

https://cohesion.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Cohesion Strategies is a founder-owned, Montreal-based brand strategy consultancy that develops 360º brand strategies — positioning, naming, visual identity, and architecture — for enterprise and public-sector clients across Canada.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Brand strategy consulting
• Brand positioning services
• Visual identity design
• Brand architecture planning
• Customer experience consulting

Headquarters

HQ city

Westmount

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Brand Consulting: Professional services fees for brand strategy consulting engagements including brand diagnostic, positioning, naming, visual identity development, and brand architecture services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cohesion Strategies is a brand consultancy that delivers 360-degree brand strategy services, including brand diagnostics, positioning, naming, visual identity, brand architecture, customer experience definition, and internal knowledge transfer. The firm develops brand strategy in alignment with corporate business strategy to create differentiating brand promises activated across all touchpoints. Services are delivered through project-based consulting engagements for enterprise and government clients.

Product overview

Cohesion Strategies is a brand consultancy firm offering a unified suite of professional services centered on 360° brand strategy. The core offering encompasses brand analysis and diagnostics, brand creation (including naming, visual identity, and architecture), customer experience definition and touchpoint alignment, and knowledge transfer programs with executive coaching. These services work together to help companies align their brand strategy with overall business strategy, create differentiating positioning, and activate brand promises across all customer touchpoints. The firm operates as a professional services consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Jobboom achieved 100,000 members goal in just 8 months after brand launch in 1999
• +4 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered project-level.

• Sam Communicationsproject-levelStrategic or Co-development PartnerCreative agency partner for Stantec Quebec brand campaign. Sam Communications recommended sophisticated illustration approach and collaborated on campaign execution.
• Reumont Designproject-levelImplementation/ SI/ Consulting PartnerDesign partner for Gen V visual identity and packaging, also worked on Belle Gueule Exploration series packaging and Alexis de Portneuf brand identity updates.
• bMod Groupproject-levelImplementation/ SI/ Consulting PartnerCreative agency specializing in pharma mandated to develop Resolian visual identity and communication platform.
• Forsman & Bodenforsproject-levelStrategic or Co-development PartnerCreative agency collaborated on Belle Gueule visual identity and packaging refresh.
• Sid Leeproject-levelImplementation/ SI/ Consulting PartnerDesign agency partner for Pratt & Whitney Canada brand identity evolution and Alexis de Portneuf packaging and visual identity creation.
• Ideogramaproject-levelImplementation/ SI/ Consulting PartnerDesign partner for Jefo visual identity and brand platform development, also worked on iögo visual identity.
• Bo Brandingproject-levelImplementation/ SI/ Consulting PartnerPackaging design partner for iögo product packaging development.
• DentsuBosproject-levelImplementation/ SI/ Consulting PartnerCommunications partner for iögo brand launch campaign.
• Compagnie et cieproject-levelImplementation/ SI/ Consulting PartnerVisual identity and applications partner for Canadian Blood Services total brand renewal.
• Amazon Communicationsproject-levelImplementation/ SI/ Consulting PartnerCreative partner for Nexelis brand development, visual platform elements and applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jacknife: Boutique Canadian brand design and strategy consultancy offering brand positioning, naming, and identity services to enterprise clients. Closest direct head-to-head competitor in the Canadian boutique brand strategy segment.
• FutureBrand: Global brand strategy and design consultancy serving enterprise clients with brand positioning, naming, visual identity, and brand architecture. Direct competitor in the same professional-services brand strategy category as Cohesion.
• Siegel+Gale: Global brand strategy, design, and experience consultancy famous for "simplicity" positioning. Comparable to Cohesion's strategic clarity-driven brand creation work, particularly for enterprise clients seeking differentiation.
• Lippincott: Premier brand strategy consultancy with deep expertise in brand positioning, naming, corporate identity, and brand-led growth. Comparable to Cohesion's strategic-led approach to brand creation.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience for major enterprises. Comparable in service offering (positioning, naming, visual identity, brand architecture) to Cohesion's 360° brand strategy practice.
• Landor & Fitch: Global brand consulting and design firm delivering brand strategy, identity, and experience design for enterprise clients across multiple sectors. Directly comparable service mix to Cohesion's positioning, naming, and brand architecture work.
• Interbrand: One of the world's largest dedicated brand consultancies, offering brand strategy, naming, visual identity, and brand valuation to enterprise and government clients globally. Highly comparable to Cohesion's core offering but at global scale.

Broad incumbents

• Cossette: Major Canadian full-service marketing communications agency where founder Cristiane Bourbonnais previously spent 15 years. Strategic-led brand work overlaps with Cohesion, but Cossette operates at full-service scale with media and production capabilities Cohesion partners with externally.
• Prophet: Global consultancy combining business strategy, brand, experience, and organizational design. Overlaps with Cohesion's brand strategy practice but operates at much larger scale and broader remit, including digital transformation.

Regional players

• Lg2: Quebec-based independent creative agency offering brand strategy, advertising, and design to enterprise and consumer clients in the Quebec and Canadian market. Geographic and cultural peer to Cohesion, with overlapping enterprise client base in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Coh%C3%A9sion-Strat%C3%A9gies-Inc/460054474191648
• LinkedInlinkedin.com/company/coh-sion-strat-gies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohesion Strategies