Custom Floor Design

What Custom Floor Design does

Custom Floor Design is a privately held luxury interior surface retailer operating as Custom Floors Design, Inc. from its headquarters in Stoneham, Massachusetts. The company designs, sources, and sells custom carpets, wall-to-wall carpeting, area rugs, boutique fabrics, and wallpapers to residential homeowners, interior design trade professionals, and commercial clients. It runs two physical design showrooms—by appointment only—in Stoneham, MA (headquarters) and Bonita Springs, FL, and supplements these with an online Create-A-Rug configurator, a Virtual Design Consultation program, and a Trade Partner Program for registered interior designers and contractors.

The product portfolio is built around made-to-order floor coverings and a coordinated pattern library spanning animal print, geometric, striped, floral, shag, contemporary, oriental, solid, and sisal categories. Technology components include an online custom rug creation tool that allows category, color, and corner-style (overlapped, mitered) selection with a pricing-request workflow, and a video consultation form that captures project type, color preferences, and scheduling for either showroom location. Pricing is opaque for custom work—customers must request quotes—while a small number of in-stock rugs carry visible unit prices (e.g., Geometric 2 at $52.00 reduced from $56.00).

The business operates on one-time-purchase revenue across three streams: product sales of rugs/carpets, fabric and wallpaper sales, and commercial project work. GTM combines direct-to-consumer showroom visits, mid-funnel virtual consultations, a B2B trade partner program with wholesale pricing and multi-year contracts, and an e-commerce site for self-service custom design requests. The firm employs 11–50 people, holds no disclosed patents, awards, or external funding, and has no parent company or subsidiary relationships on record.

Name

Custom Floor Design

Legal name

Custom Floors Design, Inc.

Website

https://customfloorsdesign.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Floor Design is a privately held luxury retailer of custom carpets, area rugs, boutique fabrics, and wallpapers, serving residential homeowners, trade professionals, and commercial clients through two appointment-only showrooms, an online rug configurator, virtual consultations, and a trade partner program.

Ownership category

akta.pro rank

Product category

Custom Floor Coverings

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Custom area rugs
• Custom carpets
• Trade partner program
• Commercial flooring
• Custom wallpaper

Headquarters

HQ city

Stoneham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Rugs and Carpets: Sale of luxury carpets, area rugs (both in-stock and custom-made), and exclusive design carpeting. Products sold on one-time purchase basis with pricing based on size, materials, and customization level.
2. Fabric and Wallpaper Sales: Sale of boutique fabrics for upholstery and drapery, and wallpapers in various patterns including floral, geometric, contemporary, and Asian-inspired designs.
3. Commercial Projects: Custom commercial interior design services for business clients including hotels, restaurants, and corporate spaces requiring large-scale carpeting and wall coverings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Custom Floor Design manufactures and sells made-to-order area rugs, carpets, wallpapers, and home décor fabrics, configured through an online design tool. The company serves three distinct customer groups: residential consumers, trade professionals (via a dedicated Trade Partner Program with wholesale pricing), and commercial clients (via commercial flooring and project services).

Product overview

Custom Floor Design is a luxury carpet, rug, fabric, and wallpaper retailer with a brick-and-mortar showroom model. The company operates as a single brand offering made-to-order and in-stock floor coverings alongside complementary interior design products. Core offerings include Custom Design Rugs, Custom Carpets, and an Exclusive Design Collection—all manufactured to order—supplemented by In Stock Rugs for immediate purchase. The product portfolio extends to Fabrics and Wallpapers available in coordinated pattern collections (Animal Print, Geometric, Contemporary, Floral, Asian Inspired, Ocean). Services include Commercial project support, a Trade Partner Program for design professionals, and a Virtual Design Consultation service. The company also provides an online Create-A-Rug tool for custom rug configuration.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loloi Rugs: Designer-driven rug and home textile brand distributed through specialty retailers and trade — comparable as a rug-focused brand selling through designer and trade channels.
• Jaipur Living: Handmade rug and textile brand with international artisan sourcing and a designer/trade channel — comparable in handmade rug assortment and trade distribution.
• The Rug Company: Luxury handmade rug retailer offering custom and designer collections to residential and trade customers — directly comparable in handmade/bespoke positioning and luxury price tier.
• Safavieh: Major rug and home furnishings retailer/manufacturer with showrooms and a robust trade program — comparable in rug-first assortment and trade channel strategy, though at much larger scale.
• Stark Carpet: U.S. luxury custom carpet and rug brand with a strong To-The-Trade program serving interior designers and residential/commercial clients — directly comparable in product mix, customization model, and B2B channel.
• F. Schumacher & Co. To-the-trade fabric, wallpaper, and home furnishings brand — directly comparable on the fabric + wallpaper side of the assortment and the trade-channel go-to-market.
• Annie Selke: Boutique rug, textiles, and home goods brand with direct and wholesale channels — comparable boutique positioning, custom/designer rug assortment, and trade distribution.
• Kravet: To-the-trade fabric, furniture, and trim supplier serving interior designers — directly comparable as a trade-only distributor of boutique fabrics and complementary furnishings.
• Surya: Designer rugs and home accessories brand with strong trade and showroom presence — comparable product mix across rugs, pillows, and coordinated home textiles.

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings retailer with broad assortments including rugs, textiles, and lighting — operates in the same premium home category but at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/customfloorsinc
• Facebookfacebook.com/CustomFloorsDesignInc
• LinkedInlinkedin.com/company/custom-floors-design-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Floor Design