What Better Together Group does

Better Together Group is a privately held, family-owned workforce solutions company that operates three integrated service divisions: BTG Staffing (temporary staffing, permanent placements, and Employer of Record services), BTG Payroll (fully managed payroll, tax remittance, benefits administration, and HR support), and BTG Consulting (leadership development, profit planning, and AI adoption consulting). The company serves small and mid-sized businesses primarily in transportation, trucking, warehousing, distribution, manufacturing, and skilled trades across the US and Canada, with offices in Barrie, Ontario and Altamonte Springs, Florida. Its go-to-market is relationship-driven direct sales supported by a content engine (blog, podcast, free digital books) and dedicated service microsites.

The underlying technology is minimal; Better Together Group is fundamentally a human-expertise business with no disclosed proprietary platform, API, or productized software. Service delivery is built around practitioner experience — the firm explicitly markets itself as "built by operators for operators" and its competitive differentiation rests on domain knowledge in Canadian payroll compliance (CRA penalties, CPP/CPP2/EI, multi-province remittance), transportation-specific recruiting, and bundled service delivery. Revenue is generated through fee-based professional services, managed payroll contracts, and staffing placements; no pricing tiers or contract values are publicly disclosed.

The company is led by the MacDonald family, with Dave MacDonald as Owner and President and Hannah MacDonald-Dannecker as Managing Partner, and operates with a team of 15+ members covering recruiting, payroll, operations, sales, and finance. There is no evidence of outside investors, no public listing, and no disclosed funding rounds, leaving the business entirely family-financed and family-controlled.

Name

Better Together Group

Legal name

Better Together Group

Website

https://bettertogethergroup.com

Company type

Private

Operating status

Operating

Short description

Better Together Group is a family-owned workforce solutions firm offering staffing, managed payroll, and consulting services to small and mid-sized transportation, warehousing, distribution, and manufacturing businesses across the US and Canada.

Ownership category

akta.pro rank

Product category

Workforce Solutions

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industries

Contractor Management Systems (CMS) & Workforce Management (BPACAGAE), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Managed payroll services
• Workforce solutions
• Staffing services
• HR consulting
• Talent acquisition

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. BTG Consulting: Leadership development, profit planning, AI adoption consulting, and generational transition coaching delivered through one-to-one coaching, group coaching, public speaking, and consulting projects.
2. BTG Payroll: Full-service managed payroll including payroll processing, employer taxes and remittances, employee benefits administration, contractor agreements, workers' compensation management, and HR support.
3. BTG Staffing: Staffing solutions including temporary staffing, permanent placements, direct hire/headhunting, temp-to-perm transitions, and Employer of Record (EOR) services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Better Together Group is a full-service workforce solutions partner operating three divisions: BTG Consulting (leadership development, profit planning, AI adoption consulting, and generational transition coaching), BTG Payroll (fully managed payroll processing, employer taxes, benefits administration, contractor agreements, workers' compensation, and HR support), and BTG Staffing (temporary staffing, permanent placements, temp-to-perm transitions, and Employer of Record services). The company targets transportation, warehousing, distribution, manufacturing, and skilled trades businesses across the US and Canada.

Product overview

Better Together Group is a full-service workforce solutions company operating three distinct divisions: BTG Consulting (leadership development, profit planning, and AI adoption consulting), BTG Payroll (fully managed payroll processing with tax compliance, benefits administration, and HR support), and BTG Staffing (temporary staffing, permanent placements, and EOR services). The three divisions work together to provide comprehensive people strategy, payroll, and staffing support for businesses across the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• BTG Consulting: Leadership development, profit planning, and AI adoption consulting services
• BTG Payroll
• BTG Staffing
• WTFTalks.work

Products and services

• BTG Consulting People strategy and consulting services covering leadership development, profit planning, AI planning and adoption, and generational transition coaching. Delivered through one-to-one coaching, group coaching, public speaking, and consulting projects. Designed for business owners and leaders in transportation, warehousing, distribution, manufacturing, and skilled trades.
• BTG Payroll Fully managed payroll service handling payroll processing and payments, employer taxes and remittances, employee benefits administration, contractor agreements and invoicing, workers' compensation management, and practical HR support. Built for small to mid-sized business owners (10-50 employees) managing payroll in-house and needing reliable, human-supported services.
• BTG Staffing Staffing solutions covering temporary staffing, permanent placements, direct hire/headhunting, temp-to-perm transitions, and Employer of Record (EOR) services. Provides a dedicated job seeker application and employer hiring portal, with a relationship-driven, fit-prioritizing approach rather than transactional recruiting.

Quantifiable outcome

• CRA penalties: 3% for 1-3 days late, escalating to 20% for gross negligence or repeat failures
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Express Employment Professionals: Multi-site franchise generalist staffing firm offering temporary, temp-to-perm, and direct hire across industrial, commercial, and professional categories. Strongly comparable to BTG Staffing on model, multi-site footprint, and SMB transport/manufacturing focus.
• AppleOne Employment Services: Multi-branch generalist staffing firm offering temporary, direct hire, and workforce solutions across North America. Closely comparable to BTG on generalist staffing model and SMB customer base, with a larger footprint and similar relationship-led sales positioning.

Broad incumbents

• Robert Half: Global staffing and consulting firm spanning temporary staffing, direct hire, and management consulting. Comparable on the consulting + staffing bundle BTG offers through BTG Consulting and BTG Staffing, though focused on professional/office rather than transportation verticals.
• Insperity: Large-scale PEO and HR outsourcing provider bundling payroll, benefits, and workforce solutions for SMB to mid-market employers. Closely comparable in the 'one partner for people + payroll' value proposition, though substantially larger and more technology-driven than BTG's service-led model.
• Ceridian (Dayforce): Enterprise HCM and payroll platform with strong Canadian roots (Dayforce, formerly Ceridian) covering payroll, workforce management, and benefits. Relevant comparable on the Canadian payroll compliance depth BTG emphasizes in transport/manufacturing.
• Paychex: Payroll, HR, and benefits platform serving SMB to mid-market employers. Closest direct competitor to BTG Payroll on the managed-payroll side, with a comparable SMB target buyer but a software-first delivery model rather than human-led service.
• Trinet: PEO providing payroll, benefits, HR, and risk management to SMB employers, often paired with staffing-related services. Comparable buyer (SMB owners), comparable bundled service thesis, but much larger scale and more technology-centric than BTG.

Emerging players

• Wagepoint: Canadian SMB-focused payroll and payroll-tax platform competing against in-house and outsourced payroll providers. Closely comparable on buyer (10-50 employee Canadian SMBs) and payroll-only scope, though software-delivered versus BTG's managed-service delivery.
• EOS Worldwide: Franchise network of EOS Implementers delivering leadership/operating-system coaching to SMB operators - directly comparable to BTG Consulting's leadership development and profit planning practice.
• Deel: Global Employer of Record and contractor management platform. Comparable to BTG Staffing's EOR offering for contractor workforce engagements, but platform-first versus BTG's service-led contractor management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubewtftalks.work/videos
• LinkedInlinkedin.com/company/better-together-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Together Group