d1 training

What d1 training does

D1 Training is a privately held U.S. fitness training company that operates a franchised network of training facilities delivering structured athletic development programs modeled after Division 1 Strength and Conditioning principles. The company serves two primary segments — youth athletes aged 7–18 through its Scholastic Training product and adults through its Adult Training product — with the National Challenge as a youth competition extension. Programming emphasizes certified coach-led, team-based sessions focused on speed, strength, agility, technique, and injury prevention, delivered in physical facilities that members access via recurring memberships.

The underlying technology is conventional strength-and-conditioning equipment paired with proprietary structured programming and an official D1 Training mobile app that supports workout booking, membership management, family account linking, and content distribution. Apparel and gear are sold through a branded e-commerce storefront, and the franchise opportunity itself is marketed as a business offering via a dedicated d1franchise.com channel. Brand positioning leans heavily on the Division 1 collegiate athletics association and a celebrity-athlete endorsement (Tim Tebow, 5-Star Training Program).

D1's business model combines franchise licensing fees and royalties from franchisee-owned facilities, recurring membership fees collected at the facility level, and merchandise revenue. The go-to-market is direct-to-consumer at each location, supplemented by organic social, video, and email marketing; distribution is exclusively domestic U.S. via the franchise network, the mobile app, and the merchandise storefront. Pricing tiers and unit economics are not publicly disclosed.

Name

d1 training

Website

https://d1sportstraining.com

Company type

Private

Operating status

Operating

Short description

D1 Training is a U.S. franchised fitness brand that delivers Division 1-style athletic training programs to youth athletes (ages 7–18) and adults across a network of physical training facilities, supported by a mobile app and branded merchandise.

Ownership category

akta.pro rank

Product category

Athletic Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Athletic fitness training
• Strength and conditioning
• Youth sports training
• Franchise fitness centers
• Athletic performance coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: Recurring membership fees from individual members accessing training facilities and programs at D1 locations.
2. Franchise Licensing: Revenue from franchise owners who pay licensing fees to operate D1 Training facilities under the brand.
3. Apparel & Gear Sales: Sales of branded athletic apparel and training gear through the company's merchandise channel.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

D1 Training operates franchised athletic training facilities that deliver structured strength and conditioning programs modeled after Division 1 collegiate principles for youth athletes ages 7-18 and adults. The core offerings are coached in-person training sessions sold through memberships, supplemented by a mobile app for booking and membership management, branded apparel and gear merchandise, and a franchise business opportunity for aspiring operators.

Product overview

D1 Training is a fitness training company offering structured athletic development programs modeled after Division 1 Strength and Conditioning principles. The company operates a platform-plus-services model comprising two core training programs (Scholastic Training for youth ages 7-18 and Adult Training for adults), the National Challenge program, an official D1 Training mobile app for workout booking and membership management, branded Apparel & Gear merchandise, and a franchise business opportunity. The training model emphasizes certified coaching, team environments, and progressive athletic development across all age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholastic Training

Quantifiable outcome

• Members report increased strength, muscle definition, and improved athletic performance
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Burn Boot Camp: Burn Boot Camp is a franchised group fitness brand with a strong community and family-friendly positioning. Its franchise model, group strength-and-conditioning format, and emphasis on family accounts make it a close comparable to D1's adult and youth programs.
• Camp Gladiator: Camp Gladiator is a franchise-based outdoor group fitness brand offering bootcamp-style training. Its franchise model, group strength-and-conditioning format, and community-driven culture align with D1's franchise-based group training approach.
• Title Boxing Club: Title Boxing Club is a franchise-based boxing fitness brand offering group personal training in a structured format. It shares the franchise model, group strength/conditioning format, and strong community-based culture that define D1's value proposition.
• Orangetheory Fitness: Orangetheory is a franchised boutique fitness brand offering group interval training with heart-rate-based programming. Like D1, it operates a largely franchise-based model with direct-to-consumer memberships, multi-channel marketing, and a branded mobile app, making it a direct comparable in the franchise fitness space.
• iLoveKickboxing: iLoveKickboxing is a franchise-based group fitness brand offering kickboxing-themed cardio and strength workouts. It shares the franchise model, group training format, and recurring membership structure that characterize D1's adult training offering.
• F45 Training: F45 is a global franchised functional training brand offering group workouts in 45-minute sessions. It is a direct competitor to D1's adult training program, sharing the franchise-led growth model, group training format, and youth/adult conditioning focus.

Emerging players

• GYMGUYZ: GYMGUYZ is an in-home personal training franchise that brings fitness coaching to clients' homes. It is an emerging player in the franchise fitness space with partial overlap to D1's personal training format, but differs in its mobile, in-home delivery model.

Broad incumbents

• Gold's Gym: Gold's Gym is a globally recognized fitness brand operating company-owned and franchised gyms. It is a broader incumbent in the strength-training space, offering general fitness rather than the specialized athletic training focus of D1, but overlapping on the franchise model and membership-based revenue.
• Anytime Fitness: Anytime Fitness is a large, established franchise fitness brand with thousands of 24/7-access locations worldwide. It is a broader incumbent compared to D1's specialized athletic training focus, but shares the franchise-led model and recurring membership revenue structure.
• Planet Fitness: Planet Fitness is the largest fitness franchise chain in the US, targeting a low-cost, high-volume membership model. While it competes for the same consumer fitness dollar, its positioning differs sharply from D1's premium, athletic-training focus, making it a broad incumbent rather than a direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/D1Sports
• YouTubeyoutube.com/@d1training
• Facebookfacebook.com/D1Sports
• LinkedInlinkedin.com/company/d1-sports-training
• Instagraminstagram.com/d1training_official
• TikToktiktok.com/@d1training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d1 training