e. marschall jg

What e. marschall jg does

E. Marschall e.U. (trading as 08/17 - BESSER kommunizieren) is a Braunau am Inn-based advertising and marketing agency founded in 2018 by Doris Marschall as a sole proprietorship (Einzelunternehmen). The firm positions itself as the 'AR pioneer in Upper Austria', having worked with Augmented Reality since 2012 and combining traditional advertising services — brand strategy, copywriting, website development — with AR and 3D digital production for regional Austrian clients.

Its core products are the ARamba App (a gamified AR marketing platform co-developed with V-Play GmbH in Vienna, supporting marker collection, speaking newspaper pages, and digital coupons), Bierdeckel-TV (AR-enabled beer coasters that play video when scanned, described as unique in Austria and Germany), and a portfolio of virtual 3D tours hosted on the 3d-innviertel.at platform. Additional offerings include 'sprechende' (speaking) print solutions (info panels, invitations, 3D newspaper ads), responsive websites, corporate brand development, and a series of regional DKT board game editions (Innviertel, Mühlviertel, Wachau, Nachhaltiges Innviertel, Pinzgau) co-produced with regional banks, tourism boards, and service clubs. The Braunau History Go App (2018) extends the platform into location-based historical education.

The business operates on a project-based professional services model: engagements begin with a non-binding introductory meeting, followed by a detailed cost estimate. 3D virtual tours carry a published minimum of €790 net; DKT board games retail at €29.90 per unit (with print runs of ~4,000 units selling out within days or weeks). Go-to-market is consultative sales-led, supported by event presence (Ferienmesse Wien, Regionalmesse Plusregion, Lehrlingsmessen) and channel partnerships with regional newspapers (BezirksRundschau), Raiffeisenbanken, Tourismusverbände, LEADER regions, and Lions/Kiwanis service clubs. Customer segments span tourism and hospitality, banking, education, healthcare, municipalities, regional SMEs, and corporate enterprises (Brau Union, Energie Ried, KTM Motohall, F&S BONDTEC). Geographic focus remains Upper Austria and adjacent regions (Mühlviertel, Wachau, Pinzgau, Lower Austria), with the firm remaining privately held and bootstrapped.

Name

e. marschall jg

Legal name

E. Marschall e.U.

Website

https://08-17.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

E. Marschall e.U. (08/17 - BESSER kommunizieren) is a Braunau am Inn-based advertising agency developing AR-powered marketing products — ARamba App, Bierdeckel-TV, 3D virtual tours, and regional DKT board games — for tourism, banking, healthcare, education, and SME clients across Austria.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Augmented reality marketing
• Virtual 3D tours
• Brand communication strategy
• Interactive print advertising
• Regional marketing campaigns

Headquarters

HQ city

Braunau Am Inn

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services — AR & Digital Strategy Projects: Project-based professional services for augmented reality strategy, AR campaign design, AR app development, and AR technology workshops. Includes AR-Konzeptions-Workshop (approx. half-day) and Technology Workshop for AR roadmapping. Clients include Raiffeisenbanken, tourism boards, and regional municipalities.
2. 3D Virtual Tour Production: Custom production of virtual 3D panoramic walkthroughs. Minimum price of €790 net. Includes digitization of commercial properties, public buildings, hospitality venues, healthcare facilities, and educational institutions. Published on the 3d-innviertel.at platform.
3. Website Design & Development: Design, conceptualization, and technical implementation of responsive websites for regional businesses, municipalities, and organizations. Referenced projects include websites for Energie Ried, Braugasthof Vitzthum, Techno-Z Braunau/Schärding, and others.
4. ARamba App Campaigns & Licensing: Time-limited ARamba gamified marketing campaigns deployed for named client companies (Brau Union, Raiffeisenbank, tourism boards, municipalities). Marker placement, gamification mechanics, and app integration. Also includes ongoing ARamba app maintenance/hosting for the platform.
5. Bierdeckel-TV Production & Licensing: Production of AR-enhanced beer coaster campaigns. Clients include Schärdinger Tourismusverband, Tourismusregion s'Innviertel, and businesses that want a 'home TV' channel on coasters. Includes video integration and app hosting.
6. Regional DKT Board Game Production & Sales: Design, production, and sale of regional editions of the DKT (Das kaufmännische Talent) board game. Sold at €29.90 per unit through retail partners (bookstores, tourism outlets, therme, museums, etc.). Initial print runs of ~4,000 units sell out quickly. Editions include Innviertel-DKT (2020, 2021), Mühlviertel-DKT (2024), Wachau-DKT (2021), Nachhaltiges Innviertel-DKT (2023), and Pinzgau-DKT (2025).
7. Brand Identity & Corporate Communications: Brand development, logo design, visual identity systems, corporate communication strategy. Examples include PartScout (ASOSS GmbH), Gasthof-Pension Göttler rebrand, and general corporate identity projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

E. Marschall e.U. (trading as 08/17 - BESSER kommunizieren) is a Braunau am Inn-based advertising and marketing agency that designs customer-oriented communication strategies and produces Augmented Reality campaigns, virtual 3D tours, AR-enhanced print materials, regional board games, websites, and brand identities for businesses, tourism boards, banks, municipalities, and educational institutions in the Innviertel region of Upper Austria and beyond.

Product overview

08/17 - BESSER kommunizieren is a full-service advertising agency specializing in augmented reality marketing solutions. The portfolio consists of core AR-powered products and traditional marketing services: Virtuelle 3D-Rundgänge (virtual 3D tours) for venues and businesses, the ARamba App (AR gamification platform for customer engagement), Bierdeckel-TV (interactive beer coaster marketing), Sprechende Zeitungsseiten (speaking newspaper pages), DKT regional board games (with AR elements), Website-Entwicklung, and Online-Schaufenster. The ARamba App serves as the enabling technology platform, while 3D-Rundgänge and Bierdeckel-TV represent distinct product lines. The agency operates 3d-innviertel.at as its 3D tour distribution platform.

Differentiator

Problem solved

Functional benefit

Brands

• ARamba App: A German-speaking region-unique Augmented Reality app developed with V-Play GmbH for gamified marketing campaigns, including geo-located marker collection and digital coupons.
• Bierdeckel-TV®
• Innviertel-DKT
• Mühlviertel-DKT
• Pinzgau-DKT
• Wachau-DKT
• 3d-innviertel.at

Quantifiable outcome

• AR-enhanced tourism catalogue achieved 2,000+ video downloads in first year (2017), leading to continued AR investment in subsequent years.
• +5 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

23 partnerships are on record, tiered secondary, flagship and core.

• Kiwanis Club Zell am SeesecondaryStrategic or Co-development Partner · 1 January 2025Kiwanis Club Zell am See commissioned the Pinzgau-DKT 2025 as a charitable fundraising project. The agency designed and produced the board game. The project's net proceeds go to families in need in the Zell am See district, supported by 40+ local sponsors.
• Lions Club Bad LeonfeldensecondaryStrategic or Co-development Partner · 1 January 2024Lions Club Bad Leonfelden commissioned the Mühlviertel-DKT (2024) as a fundraising and regional identity project. The agency designed and produced the board game, which sold 4,000 units within days. Proceeds support Lions Club charitable activities.
• LEADER Region Oberinnviertel-MattigtalflagshipStrategic or Co-development Partner · 1 January 2021LEADER Region Oberinnviertel-Mattigtal commissioned and co-funded the Austria-wide unique 'Dahoam aufblian in 3D' project — a digital platform digitizing buildings across all 37 member municipalities. The agency is the sole designer and implementer. LEADER provides project funding and coordinates municipal participation.
• LEADER Oberinnviertel-MattigtalcoreStrategic or Co-development Partner · 1 January 2021LEADER Oberinnviertel-Mattigtal co-funded the Braunau History Go App alongside participating municipalities and the Stadtverein Braunau. The agency handled all conceptual, design, and project management work.
• Wachau Tourismus / LEADER WachausecondaryStrategic or Co-development Partner · 1 January 2021Wachau Tourismus / LEADER Wachau commissioned the Wachau-DKT (2021) regional board game, which was presented to National Council President Wolfgang Sobotka and other politicians as a model of regional marketing. The agency produced the game.
• BezirksRundschau BraunaucoreGTM or Marketing Partner · 1 January 2020BezirksRundschau Braunau partnered with the agency to introduce Austria's first 3D newspaper advertisements (2020) and the 'sprechende Zeitungsseite' (speaking newspaper page) AR format. The newspaper serves as both a distribution channel and a recurring client, using AR to differentiate its advertising product from competitors.
• BezirksRundschau Ried/I.secondaryGTM or Marketing Partner · 1 January 2020BezirksRundschau Ried/I. partnered with the agency to introduce the 'sprechende Zeitungsseite' format and 15 AR-enhanced pages in the BET 2019 magazine for career orientation, following the success in Braunau.
• FELGO GmbHsecondaryTechnology or Integration · 1 January 2019FELGO GmbH co-developed the ARamba Oster-Gewinnspiel (Easter campaign) for Tourismusverband Munderfing, in which an AR Easter bunny hid digital eggs across 50+ locations. FELGO contributed mobile app development expertise alongside the agency's AR strategy and campaign design.
• Tourismusverband MunderfingsecondaryGTM or Marketing Partner · 1 January 2019Tourismusverband Munderfing commissioned an ARamba Oster-Gewinnspiel campaign (Easter egg hunt with 50+ digital markers) in collaboration with FELGO GmbH, promoting local gastronomy and tourism.
• Tourismusverband SchärdingsecondaryGTM or Marketing Partner · 1 January 2019Tourismusverband Schärding was the first Austrian tourism board to deploy Bierdeckel-TV at Ferienmesse Wien, promoting Schärding's sights, gastronomy, and 'Innschifffahrt' via AR beer coasters. The agency designed and produced the entire Bierdeckel-TV campaign.
• V-Play GmbH (Wien)coreStrategic or Co-development Partner · 1 January 2018V-Play GmbH (Wien) co-developed the ARamba App platform — a gamified AR marketing tool. The collaboration spanned approximately two years of development. V-Play handled the technical programming while the agency provided strategy, design, and AR integration. V-Play is referenced as a key technology partner for multiple subsequent projects.
• V-Play GmbH (Wien)coreStrategic or Co-development Partner · 1 January 2018V-Play GmbH programmed the Braunau History Go App — a location-based AR education app for 8 historical sites in the Braunau district. The agency handled conceptual and graphic design; V-Play handled programming. Scientific content by Mag. Florian Kotanko.
• Innviertler RaiffeisenbankencoreStrategic or Co-development Partner · 1 January 2018The Innviertler Raiffeisenbanken (multiple regional branches) co-commissioned and co-funded the Innviertel-DKT (2020, 2021) and the Nachhaltiges Innviertel-DKT (2023) regional board games. The agency designed and produced the games; the Raiffeisenbanken provided funding and distribution through their branch network.
• Raiffeisenbank Region BraunaucoreGTM or Marketing Partner · 1 January 2018Raiffeisenbank Region Braunau was the first bank in the Braunau district to use Augmented Reality technology (Private Banking materials, 2018). Subsequent ARamba campaigns during Weltsparwoche 2018 and Bierdeckel-TV at the Ranshofen branch opening followed. The bank also features the agency's 3D virtual tour of its Raiffeisendienstleistungszentrum (RDB).
• Tourismusverband BraunausecondaryGTM or Marketing Partner · 1 January 2018Tourismusverband Braunau partnered with the agency for the 'Braunauer Gastro-Roas' initiative (2018) — a gastro walking tour promoted via ARamba App gamification — and for the 'sprechende' Christkindlmarkt advertisement. The tourism board uses AR to promote local gastronomy.
• Brau Union (Zipfer/Gösser)coreGTM or Marketing Partner · 1 January 2018Brau Union (owner of Zipfer and Gösser beer brands) partnered with the agency for multiple ARamba gamified campaigns: BierCoins (18–31 participating gastropubs), ARamba speaking newspaper pages (2020), and ARamba campaigns for customer engagement. The agency provides the technology platform for Brau Union's digital gastropub marketing.
• Stadtverein BraunausecondaryStrategic or Co-development Partner · 1 January 2018Stadtverein Braunau initiated and co-funded the Braunau History Go App. The agency handled conceptual design and project management in collaboration with V-Play GmbH. The project was also co-funded by LEADER Oberinnviertel-Mattigtal and participating municipalities.
• Wirtschaftskammer Österreich (WKO) BraunausecondaryGTM or Marketing Partner · 1 January 2018WKO Braunau partnered with the agency to introduce the 'sprechende Zeitungsseite' for the 2018 Lehrlingsmessen (apprenticeship fairs), promoting local companies to young job seekers. The agency provided AR technology and content integration for the regional employer branding campaign.
• Brau Union (ARamba Zipfer/Gösser campaign)coreGTM or Marketing Partner · 1 January 2018Brau Union ran the ARamba Zipfer/Gösser campaign across 31 gastropubs in the Innviertel. Users collected digital markers (ARambas) with the ARamba App to win a year's supply of beer. The campaign drove foot traffic to participating venues.
• CASAMEDIA FILMPRODUKTION GMBHImplementation/ SI/ Consulting Partner · 1 January 2017CASAMEDIA FILMPRODUKTION GMBH co-produced video content (image film, product film) for F&S BONDTEC Austria's LAB-Tester 101 launch video. The agency provided concept and project management; CASAMEDIA provided film production.
• Tourismusregion s'InnviertelcoreGTM or Marketing Partner · 1 January 2017Tourismusregion s'Innviertel has been a repeat client since 2017, commissioning AR-enhanced tourism catalogues (2017–2025), ARamba campaigns, Bierdeckel-TV, 'sprechende' info panels, and the Nachhaltiges Innviertel-DKT. The agency serves as the tourism board's primary AR and digital communications partner.
• Techno-Z Braunau / Techno-Z SchärdingsecondaryGTM or Marketing Partner · 1 January 2017Techno-Z Braunau and Techno-Z Schärding commissioned new responsive websites and ongoing blog content strategy. The agency serves as their ongoing communications partner, attending regular editorial meetings and producing content about innovative Innviertel companies housed in the Techno-Z centers.
• ASOSS GmbH (PartScout project)secondaryStrategic or Co-development Partner · 1 January 2017ASOSS GmbH commissioned the agency for brand development and full communication strategy for 'partscout' — an intelligent parts-finding software. The agency led strategic workshops with CEO Markus Schwarz and co-built the brand using the 'markencode' model with consultant Claus Zerenko.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuula: 3D virtual tour SaaS platform for real estate, hospitality, and commercial properties. Directly comparable to 08/17's 3D-Rundgang product line — both deliver immersive property walkthroughs hosted on a web platform for prospect engagement.
• EyeSpy360: Virtual tour software provider for real estate, hospitality, and commercial clients. Comparable to 08/17's 3D virtual tour business — both produce publishable 360° walkthroughs for SMB and enterprise customers.
• Matterport: Leading 3D virtual tour platform and capture technology company. Directly comparable to 08/17's Virtuelle 3D-Rundgänge offering — both produce immersive 3D walkthroughs of properties for hospitality, real estate, education, and tourism clients, although Matterport operates at a much larger, software-platform scale.
• Zappar: AR platform and creative studio for AR marketing campaigns. Comparable to the agency's ARamba App / speaking print solutions — both enable brands to create marker-triggered AR content for packaging, print, and product experiences via smartphone scanning.
• Blippar: AR content creation and publishing platform used by brands for marketing activations. Closely comparable to the agency's ARamba App and speaking print products — both enable image-recognition-triggered AR experiences for consumer marketing campaigns.
• CloudPano: Cloud-hosted virtual tour platform targeting SMBs and commercial clients. Directly comparable to 08/17's 3D-Rundgänge offering for hospitality, real estate, and small business use cases.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, with strong DACH presence and significant digital/AR/innovation capabilities. Comparable to 08/17 as a full-service ad agency, but at vastly larger scale across multiple specializations rather than a regional AR niche.
• Jung von Matt: Major DACH creative agency known for innovation-heavy campaigns. Comparable as a brand and creative agency operating in the German-speaking market with experiential/innovation work overlapping with 08/17's AR campaign offerings.

Emerging players

• 8th Wall: WebAR platform that enables AR experiences directly in mobile browsers without app downloads. Comparable in the AR marketing space where 08/17 deploys gamified campaigns (ARamba), though 8th Wall is a tooling platform rather than an agency.
• Augment: AR/3D platform for product visualization and marketing. Partial overlap with 08/17's AR marketing business, particularly for product visualization and speaking print integrations.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/0817BesserKommunizieren

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e. marschall jg