What bigfloors does

BigFloors is a privately held direct-to-consumer e-commerce retailer specializing in modular interlocking flooring tiles, headquartered in Salt Lake City, Utah and founded around 2008. The company operates the BigFloors.com storefront and a phone sales line (1-877-244-2214), shipping orders free from its Salt Lake City warehouse to customers across the contiguous United States on orders over $100. It is structured as an authorized reseller of SnapLock Industries, distributing patent-protected product lines including RaceDeck, GarageTrac, SnapLock/SnapLock Plus, DuraGrid, and Dunkstar; the underlying technology—proprietary snap-together interlocking tiles, multi-level understructures for drainage and impact absorption, TuffShield high-gloss surfaces, and Vinyzene SB-1 antimicrobial protection—is licensed in via the supplier relationship rather than developed in-house.

The product catalog spans garage flooring (coin-top and diamond-plate tiles rated for rolling loads above 40,000 lbs), dance and event flooring (12-inch and 36-inch portable wood-look, slate, and marble tiles), basement flooring, outdoor decking, safety matting for wet areas, sports flooring for backyard courts, and rapid-deployment/emergency flooring, plus a full line of patented beveled edge accessories. Pricing is per square foot or per tile/pack, with deep discount pricing versus manufacturer MSRP, volume multi-packs, newsletter sign-up promotions, a price-match guarantee, and a dedicated clearance section for overrun inventory; revenue is generated entirely through one-time product sales with no subscription or licensing component.

The company addresses seven use-case segments—residential garage owners, dance and event planners, home renovators, trade show and event exhibitors, outdoor living/deck owners, boat owners, and pet owners—with marketing concentrated on the e-commerce site, an Instagram and Facebook presence, and an email newsletter. No revenue, headcount, or funding data is disclosed; the stated employee range of 1-10 indicates a small operations team whose primary role is order fulfillment and customer support rather than proprietary product development or enterprise sales.

Name

bigfloors

Legal name

BigFloors

Website

https://bigfloors.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BigFloors is a Salt Lake City-based direct-to-consumer e-commerce retailer selling modular interlocking flooring tiles—garage, dance, basement, outdoor, and safety matting—as an authorized reseller of SnapLock Industries brands like RaceDeck and GarageTrac, serving residential homeowners and event planners across the contiguous United States.

Ownership category

akta.pro rank

Product category

Modular Flooring

NAICS

Floor Covering Retailers (449121)

akta.pro primary industry

Laminate Flooring Retail (CRAIAGAC)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Modular flooring tiles
• Garage floor tiles
• Portable dance floors
• Outdoor deck tiles
• Safety matting

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: BigFloors generates revenue through direct sales of modular flooring products via their e-commerce website. Products include garage flooring tiles, dance floors, basement flooring, deck tiles, and accessories sold at various price points. Revenue is generated through one-time product purchases with per-unit or per-square-foot pricing.
2. Clearance/Overrun Products: The company sells overrun and odd-lot products at blowout prices in their clearance section, providing additional revenue streams from excess inventory at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BigFloors is a direct-to-consumer e-commerce retailer of modular interlocking floor tiles, operating as an authorized reseller of SnapLock Industries. The company sells a full catalog of modular flooring products including garage tiles (RaceDeck, GarageTrac, GarageDeck), portable dance floors (SnapLock, SnapLock Plus), outdoor decking (DuraGrid), sports flooring (Dunkstar), safety matting, and accessories across the contiguous US with free shipping on orders over $100.

Product overview

BigFloors is a discount modular flooring retailer offering a comprehensive portfolio of interlocking floor tiles across multiple categories. The core product lines include garage flooring (GarageDeck®, GarageTrac®, and RaceDeck® brands with various patterns including coin-top, diamond plate, and free-flow drainage designs), dance and event flooring (SnapLock® and SnapLock Plus™ systems in wood-look laminates like maple, oak, teak, and smoked oak, as well as slate and marble finishes), outdoor decking (DuraGrid® Deck Tiles and pool/patio solutions), and safety matting (Comfort Tile, Cross-Rib Matting, and Non-Slip Matting for wet areas). All products share a common snap-together interlocking technology, require no tools or glues for installation, are made in the USA, and are backed by manufacturer warranties ranging from 10-20 years. The company also sells edge pieces and accessories to complete floor installations. BigFloors operates as an authorized reseller of SnapLock Industries, offering products from single tiles to multi-pack kits and complete dance floor bundles.

Differentiator

Problem solved

Functional benefit

Brands

• BigFloors Clearance Section: Overrun and odd lot products at blowout prices within the BigFloors store.

Products and services

• GarageDeck® Coin-Top Garage Floor Tiles Traditional coin-top pattern modular garage flooring tiles for residential garages, engineered to handle rolling vehicle loads in excess of 40,000 lbs with resistance to oil, grease, and petroleum. Sold as individual tiles and 24-pack or 48-pack bundles.
• GarageTrac® Garage Flooring Tiles Affordable diamond plate pattern modular garage flooring tiles with patented double tread pattern for high-tech appearance and enhanced traction, capable of rolling loads exceeding 40,000 lbs. Available as individual 12x12 inch tiles and 24-pack or 48-pack bundles.
• RaceDeck® Modular Garage Flooring Multi-patented high-tech modular garage flooring line including Diamond (diamond plate), Diamond with TuffShield (high-gloss showroom finish), XL (largest 18x18 inch modular tile in the industry), Free-Flow (self-draining with multi-level understructure), and CircleTrac (traditional coin-top) variants. Compatible across all RaceDeck 12-inch and 18-inch products for mixing and matching.
• SnapLock Plus™ Modular Dance Floor Tiles 36x36 inch modular dance floor tiles available in Dark Maple, Slate Black, Slate White, Sandalwood, and Smoked Oak Plus finishes. Lighter weight (18 lbs per panel) for faster setup with fewer seams, 100% waterproof and resistant to warping and staining, suitable for indoor/outdoor events and commercial spaces.
• SnapLock® Portable Dance Floor Tiles 12x12 inch commercial grade portable dance floor tiles in Maple, Dark Maple, Oak, Teak, Black Oak, Slate Black, Slate White, Blonde Maple, Luxury Black Marble, Luxury White Marble, Walnut XL (18x18), Sandalwood XL (18x18), and Smoked Oak XL (18x18) finishes. Lightweight, easy to assemble, and reusable for events, weddings, parties, and home practice.
• Complete Dance Floor Kits Bundled dance floor kits including Oak, Smoked Oak, Teak, and White Oak style finishes ranging from $35.99 to $2,469.05, with complete 3x3 kits including edges starting from $79.20. Designed for home practice, dance studios, and event setups.
• Dunkstar® Sports Flooring Basketball court tiles providing a DIY modular solution for building backyard courts or covering cracked concrete, starting at $3.25 per sqft. Targeted at residential sports enthusiasts.
• DuraGrid® Deck & Patio Tiles Outdoor modular decking tiles including Deck Tile for resurfacing worn surfaces around pools and patios with UV resistance and self-draining surface, starting at $3.98 per sqft.
• DuraGrid® Safety Matting Interlocking safety matting products including Comfort Tile, Cross-Rib Matting, and Non-Slip Matting. Made from commercial grade PVC with Vinyzene SB-1 antimicrobial agent to fight mold, mildew, and bacteria. Free-draining and slip-resistant for locker rooms, pool areas, showers, patios, sunrooms, and dog kennels.
• Floor Edging Accessories Patented molded 12x2 inch beveled edge pieces (Male, Female, Male Corner, Female Corner) plus 1.75-inch variants that snap into place using the same interlocking system as the flooring tiles, providing finished borders around dance floors, event floors, basements, and garages. Priced at $1.99 per piece.

Quantifiable outcome

• Basement flooring can be installed in as little as 3 hours
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SnapLock IndustriescoreChannel Partner/ Reseller/ DistributorBigFloors is an authorized reseller of SnapLock Industries, offering their full catalog of garage, dance, basement, and trade show flooring products. This relationship provides BigFloors access to proprietary interlocking technologies including SnapLock dance floors, SnapLock Plus larger tiles, and various wood-grain style modular flooring systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Home Depot: Largest US home improvement retailer with broad garage flooring, basement, and outdoor tile assortments including modular brands. Competes with BigFloors in the same use cases but as part of a much larger general merchandise offering.
• Lowe's: Major US home improvement chain stocking modular flooring for garages, basements, and patios. Overlaps with BigFloors on category and customer but serves a broader home-improvement mandate across many product lines.
• Floor & Decor: Specialty flooring retailer with extensive tile, vinyl, and laminate assortments across showrooms nationwide. While focused on hard-surface flooring rather than modular plastic tiles, it competes for the same DIY renovation dollar.
• Amazon (Home Improvement Marketplace): Mass-market online marketplace carrying many of the same modular garage, dance, and basement flooring brands. Provides price-anchoring competition and a substitute purchasing channel for BigFloors' target customers.

Direct peers

• Greatmats: Online retailer specializing in specialty flooring tiles (garage, gym, dance, basement, trade show). Overlaps with BigFloors on product categories, target segments (DIY homeowners, event planners), and direct-to-consumer e-commerce model.
• FlooringInc: E-commerce flooring retailer offering modular, garage, gym, and basement tile products. Comparable to BigFloors on assortment breadth across residential and commercial flooring categories and online-only distribution.
• Discount Flooring: Discount-oriented online flooring retailer with similar DIY focus and price-match positioning to BigFloors. Overlaps on value-conscious homeowners shopping for basement, garage, and tile products online.
• Modular Floors: Specialty retailer of interlocking modular floor tiles for trade shows, events, garages, and athletic facilities. Closely comparable assortment and use-case mix to BigFloors' SnapLock and RaceDeck offerings.
• SnapLock Industries: Manufacturer of the SnapLock, RaceDeck, GarageTrac, GarageDeck and DuraGrid product lines that BigFloors resells. SnapLock sells direct online and through dealers, making it the closest direct comparable for product catalog, target customer, and technology.

Emerging players

• Trusscore: Manufacturer of modular wall and ceiling panels with a complementary presence in the garage and workshop space. Partial overlap with BigFloors on the residential garage-improvement customer and DIY value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigfloors
• Instagraminstagram.com/bigfloors
• LinkedInlinkedin.com/company/big-floors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bigfloors