arena blinds

What arena blinds does

Arena Blinds is the consumer-facing trade brand of Hunter Douglas UK Trade Ltd, a Nottingham-headquartered B2B supplier of made-to-measure window dressings operating in the UK for over 30 years. It sells exclusively to registered trade dealers and retailers through a dedicated dealer portal and field sales team, not directly to end consumers, and carries a broad range spanning roller, vertical, pleated, Duette honeycomb, Hive, Roman, wooden/faux/metal venetian, sheer, motorised, Perfect Fit, and Bloc skylight blinds, plus hand-finished curtains and tracks and poles. The product platform rests on a portfolio of proprietary technologies and brand assets, including Duette honeycomb cellular construction for thermal insulation, the patented SmartPrivacy cord system, Perfect Fit and Grip Fit no-drill frame systems, FSC-certified bamboo materials, and a Vis App for product visualisation.

The business model is a B2B trade-supply model built on made-to-measure manufacturing with a standard 4-day lead time and premium same-day and 3-day options, monetising through dealer purchase orders rather than subscriptions or direct consumer pricing. Arena is embedded within Hunter Douglas Group's global footprint of roughly 22,000 employees across more than 50 countries, giving it access to group-level R&D, supply chain, and brand IP, while operating in the UK with a workforce of around 2,000 within the wider Hunter Douglas UK Trade entity. Innovation cadence is concentrated in product launches rather than AI or platform plays, with recent activity extending into motorised (Somfy Zigbee) blinds, outdoor collections (Aquarius), and skylight formats. No AI, data, or platform-software capabilities are referenced in the available information.

Name

arena blinds

Legal name

Hunter Douglas UK Trade Ltd

Website

https://arena-blinds.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arena Blinds is the UK trade brand of Hunter Douglas UK Trade Ltd, supplying made-to-measure blinds, curtains, tracks, and poles exclusively to registered trade dealers and retailers via a dealer portal and field sales team.

Ownership category

akta.pro rank

Product category

Window Coverings Manufacturing

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (33792), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Smart Window Shades & Motorized Treatments Retail (CRAIAMAL)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

Keywords

• Made-to-measure blinds
• Window furnishings trade
• Custom curtains manufacture
• Skylight blinds wholesale
• Venetian blinds trade supply

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Trade/B2B Sales of Made-to-Measure Window Furnishings: Arena sells exclusively to registered trade dealers and retailers. Products are made-to-measure and bespoke, covering the full range of blinds (Duette, Hive, Pleated, Roller, Vertical, Perfect Fit, Faux Wood, Venetian, Roman, Sheer, Motorised, Bloc), curtains, and tracks & poles. The model is transactional per order with no subscription element. Pricing is quote-based/through the trade portal, with standard payment terms of the 20th of the month following invoice date.
2. Premium/Express Manufacturing Services: Arena offers tiered lead time options: standard 4-day lead time for all UK products, premium same-day or 3-day despatch on selected products. This premium service commands a premium price and supports higher-value orders from trade customers seeking fast turnaround.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Arena Blinds manufactures and supplies made-to-measure window blinds, curtains, tracks, and poles to UK trade dealers, retailers, fitters, and interior specialists through an exclusive B2B-only channel. The offering spans a deep proprietary portfolio of branded product lines — Duette cellular blinds, Aquarius Hive & Pleated, Aquarius Softs, Blind Screen, Perfect Fit, Bamboo, Everglade, Infusion, Secret Garden, Sherwood, Sheer Blinds, Louvolite, Eclipse, Bloc skylight blinds, and the Aquarius Outdoor Collection of motorised awnings — with full Somfy motorisation and smart-home integration available across the range.

Product overview

Arena Blinds is a UK-based trade supplier of made-to-measure window dressings, operating as a trading name of Hunter Douglas UK Trade Ltd. The company offers a comprehensive portfolio of window treatment products organised across three core categories: Blinds (including Roller, Vertical, Pleated, Duette, Hive, Roman, Venetian in wood/faux/metal, Sheer, Motorised, and Bloc skylight blinds), Curtains (manufactured and hand-finished with multiple heading styles and lining options), and Tracks & Poles (accessories including curtain tracks, metal and wooden poles, holdbacks, and tiebacks). The product portfolio is supported by multiple proprietary sub-brands including Duette (premium cellular blinds), Aquarius (soft furnishings including Rollers, Verticals, Pleated, Romans, Curtains), Blind Screen (multi-function window/door blinds), Perfect Fit (no-drill installation systems), Everglade and Sherwood (wooden Venetians), Infusion (faux wood), Bamboo (sustainable bamboo), Sheer Blinds, plus licensed brands Louvolite and Eclipse. All products are available with motorisation options powered by Somfy technology with smart home integration capabilities. The company operates primarily as a B2B trade supplier with dealer registration requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Measure Blinds The umbrella B2B-trade product category covering Arena's full range of custom-manufactured window blinds in multiple styles (roller, vertical, pleated, roman, venetian, skylight, cellular, panel, perfect fit). Sold exclusively through registered UK trade dealers, fitters, and interior specialists.
• Made-to-Measure Curtains Custom-manufactured and hand-finished curtains supplied as part of Arena's window furnishings range, available through the Aquarius Softs collection among others, sold exclusively to UK trade dealers.
• Tracks & Poles Curtain tracks and poles supplied as part of Arena's complete window-dressing package for trade customers.
• Duette Arena's premium cellular/honeycomb blind range, engineered with a honeycomb fabric architecture that traps air for thermal insulation, marketed as reducing heat loss by up to 55%.
• Aquarius Hive and Pleated Aquarius-branded pleated and cellular (Hive) blind range supplied to UK trade dealers.
• Aquarius Softs The largest umbrella range in the Aquarius collection — incorporating Rollers, Verticals, Pleated, Romans, and Curtains — supplied exclusively through Arena's trade dealer network.
• Blind Screen An all-in-one window/door screen combining blackout, thermal insulation, insect protection, and privacy filtering in a single product for both residential and commercial applications.
• Perfect Fit A no-drill, frame-mounted blind system designed for uPVC windows and doors, available in pleated, cellular, roller, and venetian variants.
• Bamboo Venetians FSC-certified bamboo-wood Venetian blinds positioned as a sustainable made-to-measure window furnishing option for the trade market.
• Everglade Hard-wood Venetian blinds made from real hardwood slats, supplied through Arena's UK trade dealer channel.
• Infusion Faux-wood Venetian blinds featuring Arena's patented SmartPrivacy cord-routing system, supplied through the trade channel.
• Secret Garden by Aquarius A capsule collection under the Aquarius umbrella featuring nature-inspired blind designs and fabrics for the trade channel.
• Sherwood Real-wood Venetian blinds supplied through Arena's UK trade channel, with a motorised option added in April 2025.
• Sheer Blinds Blinds combining sheer and opaque fabric layers that can be aligned to alternate between privacy and view-through positions.
• Louvolite A roller and vertical blind brand stocked by Arena within its trade product portfolio.
• Eclipse Arena-branded roller and vertical blinds offered across a fabric library of more than 440 colourways for trade customers.
• Bloc Skylight Blinds Made-to-measure blinds designed for skylights and roof lanterns, with a motorised Somfy-powered variant added in July 2026.
• Aquarius Outdoor Collection A new collection of motorised awnings added under Arena's Aquarius brand, expanding the range into outdoor shading for the trade channel.
• Motorised Roman Blinds Motorised Roman blind variant added to Arena's made-to-measure Roman range, powered by Somfy.
• Hive, Pleated & Duette Collection A combined Arena collection grouping Hive (cellular), pleated, and Duette blinds under a single trade-range launch.
• Perfect Fit Next Generation Frame An updated generation of Arena's Perfect Fit no-drill frame system, launched to trade dealers in 2025.
• Vano Seal for Blind Screen A sealing upgrade component launched for the Blind Screen system, released as part of the wider Blind Screen product enhancement in April 2026.

Quantifiable outcome

• Duette® blinds reduce heat loss at windows by up to 55%
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SomfycoreTechnology or IntegrationArena partners with Somfy for motorisation technology across its full blind range. Somfy provides Zigbee-enabled motors, the TaHoma Switch Smart Hub for app and voice control (Alexa, Google Home integration), and the Somfy Pro App for installer setup. This partnership enables motorised Roller, Pleated (except roof), Wood and Faux Venetian, Roman, and Triple Shade blinds. Somfy is described as a leading manufacturer of home automation products with over 50 years of market presence.
• LouvolitecoreTechnology or IntegrationArena stocks Louvolite products including the Perfect Fit Next Generation frame (an updated profile from Louvolite with sleek rounded frame style, no-screw corners, improved coverage, and new Matt White finish matched to white PVC window frames). Louvolite is a key product brand partner providing roller and other blind ranges to Arena.
• EclipsecoreTechnology or IntegrationEclipse is a major brand in Arena's portfolio, offering over 440 Roller fabrics and 330 Vertical fabrics. The Eclipse collection includes Palette and Banlight ranges, Style Studio, and the Market Collection. Eclipse products feature recycled polyester content (60%+ roller, 63%+ vertical fabrics). Arena supports Eclipse with same day, 3-day, or standard 4-day+ despatch options.
• Forest Stewardship Council (FSC®)supportingOthersArena Bamboo Venetian blinds are FSC® 100% certified (FSC®196284). The bamboo used is sourced from Forest Stewardship Council certified forests, ensuring responsible forest management. This certification supports Arena's sustainability positioning.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Louvolite: UK-based manufacturer and trade supplier of made-to-measure blinds and curtain components, including the Perfect Fit frame system Arena distributes. Direct trade-channel peer with overlapping product range and similar UK trade-dealer distribution model.
• Swift Direct Blinds: UK direct-to-consumer made-to-measure blinds retailer with online configurator and short lead times. Competes for the same end consumer order pool that Arena's trade dealers serve, representing the disruptive DTC model referenced in Arena's market context.
• Thomas Sanderson: UK made-to-measure blinds, shutters and curtains brand under the Hunter Douglas umbrella, with a focus on premium in-home sales. Comparable product categories, premium positioning, and UK-made positioning, but a consumer-direct route-to-market versus Arena's trade channel.
• 247 Blinds: UK online made-to-measure blinds and curtains retailer competing on price, configurator convenience and rapid despatch. Another DTC comparator showing competitive pressure on the traditional trade channel.
• Decora Blinds: UK trade supplier of made-to-measure blinds, curtains and tracks selling to retailers and trade installers. Closely comparable B2B trade-supplier GTM and product mix within the UK made-to-measure market.
• Hillarys: Sister brand under Hunter Douglas UK offering made-to-measure blinds, curtains and shutters direct to UK consumers via in-home sales consultancies. Closest comparable UK product set and parent group, but operating via a consumer-direct (in-home sales) channel rather than the trade-dealer model.
• Blinds 2Go: Sister brand under Hunter Douglas UK operating an e-commerce-first made-to-measure blinds and curtains business. Highly comparable product range sold online direct-to-consumer rather than via trade dealers, representing both internal competition and the channel Arena is exposed to.

Broad incumbents

• Silent Gliss: Global Swiss-designed premium supplier of curtain tracks, blinds and motorised shading systems to commercial and high-end residential projects. Comparable made-to-measure capabilities with motorisation, but positioned further upmarket and focused on specification/commercial channels.

Others

• VELUX: Danish roof-window and skylight manufacturer whose products are compatible with Arena's Bloc skylight blind range. Adjacent rather than competing, but a relevant counterparty for the Bloc skylight category and a blueprint for premium certified product ecosystems.
• Somfy: French global motorisation and home-automation platform that supplies Arena's Zigbee blind motors, TaHoma Smart Hub, and integration with Alexa/Google Home. Relevant as both Arena's deepest technology partner and the dominant motorisation ecosystem the broader smart-shades category is built on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arena-blinds
• Instagraminstagram.com/arenablindsuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arena blinds