floorida floors

Name

floorida floors

Legal name

Floorida Floors

Website

https://flooridafloors.com

Company type

Private

Founded year

1992

Operating status

Operating

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Hardwood Flooring Retail (CRAIAGAB), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Retail flooring sales
• Flooring installation
• Interior design consultation
• Residential flooring
• Commercial flooring

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Flooring Product Sales: One-time product sales of flooring materials including hardwood, tile, vinyl, luxury vinyl, carpet, laminate, pavers, carpet tiles, artificial grass, brick & stone, and area rugs. Products are sold directly to consumers through the showroom and website.
2. Installation Services: Professional flooring installation services provided by certified installers. The company coordinates and manages installation for sold flooring products.
3. Design Consultation Services: Interior design consultation services helping customers select flooring that matches their decor, lifestyle, and budget.
4. Financing Services: Financing options offered to customers through third-party lenders for flooring purchases and installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Floorida Floors is a local retail flooring store in Tallahassee, FL that sells residential and commercial flooring products (hardwood, tile, vinyl, luxury vinyl, carpet, laminate, pavers, carpet tiles, artificial grass, brick & stone, area rugs), wall coverings, and countertops. The company bundles these product sales with complementary services including design consultation, in-home estimates, professional installation, and financing.

Product overview

Floorida Floors is a home flooring retailer offering a comprehensive selection of flooring products and related services. Their core product portfolio includes Floors (hardwood, tile, vinyl, luxury vinyl, carpet, laminate, brick & stone), Walls (boards & panels, tile, brick & stone), Countertops (natural stone, engineered stone, tile), and Rugs. They complement their product offerings with services including Design Consultation, In-Home Estimates, Room Visualizer (via Roomvo technology), Shop at Home, Professional Installation, Commercial Flooring, Financing, Rug Binding, and a Virtual Quote tool (via ModernEstimates). The company has served the Tallahassee, FL area since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Floors

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• RoomvocoreTechnology or IntegrationRoomvo provides the virtual room visualizer technology integrated into Floorida Floors' website, allowing customers to see flooring products in their actual rooms using augmented reality.
• Mohawk FlooringcoreChannel Partner/ Reseller/ DistributorMohawk is a major flooring brand whose products are sold through Floorida Floors, including SmartStrand pet-friendly carpet.
• Shaw FloorscoreChannel Partner/ Reseller/ DistributorShaw Floors products are carried by Floorida Floors, including Bellera pet-friendly carpet.
• COREtec (Engineered Floors)coreChannel Partner/ Reseller/ DistributorCOREtec luxury vinyl flooring products are featured at Floorida Floors, known for waterproof flooring solutions.
• Anderson TuftexcoreChannel Partner/ Reseller/ DistributorAnderson Tuftex hardwood flooring products are sold, featuring Luster-Lock Ultra finish technology.
• ManningtoncoreChannel Partner/ Reseller/ DistributorMannington flooring products including residential vinyl and other lines are available at Floorida Floors.
• DaltilecoreChannel Partner/ Reseller/ DistributorDaltile tile products are carried, offering ceramic, porcelain, and natural stone tile options.
• American OleancoreChannel Partner/ Reseller/ DistributorAmerican Olean tile products are available through Floorida Floors.
• KarndeancoreChannel Partner/ Reseller/ DistributorKarndean luxury vinyl flooring products are sold, known for design-forward vinyl plank and tile options.
• Financing PartnerscoreOthersThird-party financing partners provide financing options for customers with approved credit purchasing flooring products and installation.

Scale indicators2 records

Broad incumbents

• Home Depot: Big-box home improvement retailer with a deep flooring department, installation services, and proprietary private-label lines; competes with Floorida Floors across every product category on price and convenience.
• Lowe's: Big-box home improvement retailer offering carpet, hardwood, vinyl, tile, and laminate with pro-installation services and special-order programs; a broad incumbent alternative to specialty independents in the same metro trade areas.
• Floor & Decor: National specialty flooring and wall tile hard-surface retailer with pro- and DIY-focused assortment, in-store design services, and installation referrals; competes with Floorida Floors on breadth, price, and project guidance but at vastly larger scale.

Emerging players

• Wayfair: Online home furnishings marketplace with a large rugs, flooring, and home-decor catalog plus delivery; an emerging digital channel that competes with Floorida Floors' area-rug and accessory sales without local installation.

Direct peers

• LL Flooring: Specialty retailer of hardwood, vinyl, laminate, tile, and accessories with both showroom and online ordering plus installation services — directly comparable single-category flooring retail model.
• Carpet One Floor & Home: Cooperative of independent flooring retailers offering a comparable multi-category assortment (carpet, hardwood, tile, vinyl, laminate) with in-store design consultation and professional installation — the closest structural analogue to a long-standing independent like Floorida Floors.
• Empire Today: National in-home shopping and installation flooring specialist known for its shop-at-home sales motion and one-day install offers; mirrors Floorida Floors' bundled product + in-home measure + install service model at national scale.
• The Tile Shop: Specialty tile and natural stone retailer with showrooms, design consultants, and contractor/trade programs; comparable on tile-heavy assortment and design-led selling even though Floorida Floors carries a broader category mix.

Others

• Shaw Industries: One of the largest U.S. flooring manufacturers and a brand Floorida Floors explicitly resells (Shaw Floors / Bellera); relevant as a supplier/upstream partner whose direct-to-consumer initiatives (e.g., Shaw Floors retail programs) could pressure independent retailers.
• Mohawk Industries: Largest U.S. flooring manufacturer whose Mohawk, Karastan, and Pergo brands Floorida Floors carries; comparable as an ecosystem participant whose vertical integration and digital tools shape the independent retailer's terms of trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TallahasseeFloors
• LinkedInlinkedin.com/company/florida-floors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about floorida floors