fireworkhq.com
Firework is a video commerce SaaS platform that provides AI-driven shoppable video, virtual showrooms, and conversational AI shopping assistants to enterprise brands and retailers across beauty, grocery, fashion, and home goods.
- Company typePrivate
- Founded-
- HeadquartersSan Mateo, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What fireworkhq.com does
Firework (legal entity: Loop Now Technologies, Inc.) is a video commerce SaaS platform headquartered in San Mateo, California, that provides AI-driven shoppable video, virtual showrooms, and interactive shopping tools for enterprise brands and retailers. The platform is built around an integrated product suite comprising the AI Shopping Agent (AVA), a conversational AI assistant; Video Showroom, a 24/7 digital storefront; 1:1 Video Chat; Shoppable Video with embedded in-video checkout; and AI Content Solutions, which include generative AI for video creation. The underlying architecture combines cloud-based video infrastructure with omnichannel syndication across website, email, mobile app, packaging (QR), SMS, social, in-store, publisher networks, and retailer sites, supported by deep integrations with Shopify, Salesforce Commerce Cloud, BigCommerce, Adobe Experience Manager, and Snowflake.
fireworkhq.com firmographics
Firmographics- Name
- fireworkhq.com
- Legal name
- Loop Now Technologies, Inc.
- Website
- https://fireworkhq.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Firework is a video commerce SaaS platform that provides AI-driven shoppable video, virtual showrooms, and conversational AI shopping assistants to enterprise brands and retailers across beauty, grocery, fashion, and home goods.
- Ownership category
- akta.pro rank
fireworkhq.com industry classification
Industry- Product category
- Video Commerce Software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
- akta.pro secondary industry
- Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
Keywords
Where fireworkhq.com is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
fireworkhq.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Firework's video commerce platform, including AI shopping agent, video showroom, shoppable video, and 1:1 video chat capabilities. Pricing is enterprise quote-based with tiered plans implied by product offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise video commerce platform |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
fireworkhq.com product offering
Product offeringCore offering
Firework provides a cloud-based video commerce SaaS platform that enables brands and retailers to create AI-driven shoppable video experiences, virtual showrooms, 1:1 video chat, and live shopping. The platform combines proprietary AI shopping agents with omnichannel video syndication to replicate in-store engagement online and drive conversion for enterprise and mid-market brands.
Product overview
Firework is a video commerce platform offering a unified suite of products centered around shoppable video and AI-powered shopping experiences. The core product portfolio includes AI Shopping Agent (conversational AI for personalized shopping), Video Showroom (24/7 digital showrooms), 1:1 Video Chat (live expert-shopper connections), Shoppable Video (interactive video with purchase capability), and AI Content Solutions (generative AI for video creation). These products work together as an integrated video commerce ecosystem enabling brands to connect digital and physical retail experiences, with omnichannel syndication across website, mobile app, email, SMS, social media, and in-store touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- AVA (AI Virtual Assistant): AI-powered virtual shopping assistant that provides conversational AI for e-commerce experiences, also referred to as AI Shopping Agent.
Products and services
- AI Shopping Agent Conversational AI shopping agent that feels human, connecting experts and shoppers for deeper engagement and personalized product recommendations through chat and video conversations.
- Video Showroom 24/7 digital showrooms that connect digital and physical stores, enabling customers to browse and interact with products in an immersive digital environment to reduce friction to purchase.
- 1:1 Video Chat Live video shopping capability connecting brand experts and shoppers in one-to-one video consultations, bringing the in-store experience and human connection online.
- Shoppable Video Short-form interactive videos with embedded product links enabling direct in-video purchase from video content, connecting experts and shoppers through lasting video-driven connections.
- AI Content Solutions Generative AI-powered video content creation tools that enable brands to build immersive, growth-driving shoppable video experiences at scale.
Quantifiable outcome
- 22x ROI increase with 25% fewer cancellations (Musely)
- +10 more outcomes
Companies that use fireworkhq.com
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles2 records
fireworkhq.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
fireworkhq.com partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, major, core and minor.
- PacvuestrategicPartnership to enhance Retail Media offerings on Firework's platform, combining video commerce with retail media capabilities for joint customers.
- SnowflakestrategicPartnership to bring video commerce solutions to the open web, leveraging Snowflake's data cloud infrastructure for enhanced analytics and personalization.
- Walmart ConnectmajorPartnership with Walmart's retail media division to redefine retail engagement through shoppable video content on Walmart properties.
- DAC (Dentsu Aegis Network)strategicStrategic partnership to enter the Japan market, leveraging DAC's regional presence and expertise in the Japanese market.
- BigCommercecoreBigCommerce technology partnership providing video commerce solutions integrated into BigCommerce's e-commerce platform for merchants.
- SalesforcecoreEnterprise-grade video commerce solution available on Salesforce AppExchange, integrated with Salesforce Commerce Cloud for enterprise customers.
- STUDIOstrategicPartnership to enable video-first website creation without coding, making Firework's video commerce accessible through STUDIO's platform.
- Revenue RollminorPartnership to reimagine the customer journey funnel through combined video commerce and customer journey optimization expertise.
- Adobe Experience ManagercoreIntegration with Adobe Experience Manager for immersive video experiences without custom code, targeting enterprise digital experience teams.
- AlbertsonsmajorFirst national grocer partnership to deliver shoppable video and livestreams to Albertsons' website, pioneering grocery video commerce.
- Mail Metro MediastrategicFirst European news publisher partnership to deliver vertical videos, extending Firework's reach into European publishing.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
fireworkhq.com competitors and assessment
Company assessmentBroad incumbents
- Shopify: Dominant commerce platform that increasingly ships native video and shoppable video capabilities (Shopify Video, Shop App). As a platform layer with embedded video tools, it represents a broad competitive incumbent over Firework's Shopify-integrated offering.
- Salesforce Commerce Cloud: Enterprise commerce platform where Firework is distributed as an AppExchange partner. Salesforce could deepen native video commerce features, potentially reducing demand for Firework's integration.
- Adobe (Experience Cloud / Commerce): Adobe Experience Manager and Adobe Commerce form the enterprise digital experience stack that Firework integrates with. Adobe could extend its own video and AI commerce capabilities to compete more directly with Firework's offerings.
Direct peers
- Bambuser: Swedish livestream shopping platform offering shoppable video and 1:1 video chat for enterprise brands. Directly comparable to Firework's livestream and shoppable video offerings across similar beauty, fashion and retail verticals.
- Whatnot: Livestream shopping marketplace popular for collectibles, fashion and home goods. While more marketplace-oriented than Firework's enterprise SaaS, it competes for the same brand attention and consumer mindshare around live shopping.
- ntwrk: Live shopping and shoppable video platform for brands and retailers with a focus on sneaker, streetwear and collectibles verticals. Direct competitor in the shoppable livestream commerce category.
- Buywith: Shoppable livestream platform enabling brands to host live shopping events with embedded checkout. Closely comparable to Firework's 1:1 video chat and livestream commerce offerings for mid-market and enterprise retailers.
- Livescale: Video commerce platform providing shoppable live shopping experiences for brands and retailers. Comparable to Firework's core livestream commerce and shoppable video products targeting enterprise retail customers.
Emerging players
- Bazaarvoice: Ratings, reviews and user-generated content platform with growing video reviews capabilities. Adjacent to Firework's UGC video commerce use case (e.g., Hyland's case study) and competes for the same brand budgets.
- Yotpo: UGC and visual marketing platform offering video reviews, ratings and loyalty. Comparable to Firework's shoppable video reviews and broader UGC-driven commerce experiences across similar retail verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
fireworkhq.com social profiles
Digital presencefireworkhq.com compliance and trust
Trust signalCompliance2 records
fireworkhq.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
fireworkhq.com leadership team
Management profileNumber of profiles
Profiles1 record
fireworkhq.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fireworkhq.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fireworkhq.com
What does fireworkhq.com do?
Firework provides a cloud-based video commerce SaaS platform that enables brands and retailers to create AI-driven shoppable video experiences, virtual showrooms, 1:1 video chat, and live shopping. The platform combines proprietary AI shopping agents with omnichannel video syndication to replicate in-store engagement online and drive conversion for enterprise and mid-market brands.
Is fireworkhq.com a public or private company?
fireworkhq.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was fireworkhq.com founded?
fireworkhq.com was founded in -1.
Where is fireworkhq.com based?
fireworkhq.com is headquartered in San Mateo, United States, in the North America region.
How does fireworkhq.com make money?
One revenue line is on record: saaS Platform Subscription.
Who are fireworkhq.com's main competitors?
Broad incumbents on record are Shopify, Salesforce Commerce Cloud and Adobe (Experience Cloud / Commerce). Direct peers are Bambuser, Whatnot, ntwrk, Buywith and Livescale. Emerging players are Bazaarvoice and Yotpo.
Does fireworkhq.com have an API?
No public API is recorded for fireworkhq.com.
What industry is fireworkhq.com in?
fireworkhq.com's product category is Video Commerce Software. Its primary akta.pro industry code is BPAMAGAJ, Social Commerce & Livestream Shopping Platforms, with a secondary code of MPACACAM, Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms. Its NAICS code is 5132 and its SIC code is 7370.