What Revenue Roll Inc. does

Revenue Roll Inc., doing business as Tie, is an AI-driven shopper intelligence platform serving direct-to-consumer and ecommerce brands. The product suite is organized around three core modules: Tie ID, which performs identity resolution across shopper touchpoints; Tie Predict, which assigns AI-driven conversion and lifetime value scores to shoppers; and Tie Priority, which applies AI to inbox placement and send-time optimization. Tie's core capabilities are anchored on a data asset covering 280M+ U.S. shopper identities aggregated from 1,000+ sources, with each consumer profile enriched by 200+ data points. Two additional monetization layers sit on top of the core platform: a Real-Time B2C Data Enrichment service and an Advertising Credit Card that lets customers fund media spend against Tie-prioritized audiences.

Tie serves ecommerce merchants across home goods, apparel, beauty, footwear, and pet product verticals. Named customers include Tushy, Cozy Earth, BUFFY, Portland Leather, Beekman 1802, Olukai, Caraway, Negative Underwear, Ridge, Goat, Sharper Image, AV, and Alt. Go-to-market combines a product-led growth self-serve motion (via predict.meettie.com) for AI scoring with a field sales team targeting enterprise DTC accounts. Distribution is extended through native integrations with Klaviyo and Attentive, the dominant email and SMS platforms for the DTC segment, and through an agency partner program.

The business model combines subscription SaaS pricing on the core platform (likely tiered by audience size, data volume, or channel activation) with usage-based and credit-financed elements tied to enriched media spending on the Credit Card product. Tie maintains CCPA compliance and SOC 2 Type 2 certification, both table stakes for selling shopper-level data products to privacy-conscious consumer brands. The company previously operated under the brand Revenue Roll before undergoing a corporate rebrand to Tie, repositioning the company around AI-native shopper intelligence for ecommerce.

Name

Revenue Roll Inc.

Legal name

Revenue Roll Inc.

Website

https://revenueroll.com

Company type

Private

Operating status

Operating

Short description

Revenue Roll Inc. (DBA: Tie) is an AI-driven shopper intelligence platform unifying identity resolution, predictive scoring, and inbox prioritization for ecommerce brands. It serves DTC merchants across verticals via integrations with Klaviyo and Attentive.

Ownership category

akta.pro rank

Product category

Ecommerce Marketing Technology / Shopper Intelligence Platform

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• AI shopper intelligence
• Ecommerce identity resolution
• Predictive customer scoring
• Inbox placement optimization
• D2C marketing platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Tie operates as a SaaS platform with subscription-based pricing tiers, likely charging ecommerce brands on a monthly or annual recurring basis. Pricing is not publicly disclosed on the site.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tie (Revenue Roll Inc.) sells an AI Shopper Intelligence Platform for direct-to-consumer ecommerce brands, built around three modules: Tie ID for identity resolution, Tie Predict for AI-based shopper scoring, and Tie Priority for inbox placement. The platform unifies fragmented first- and third-party shopper data into a single scored view of each consumer, and offers Real-Time B2C Data Enrichment and an Advertising Credit Card as add-ons.

Product overview

Tie is the AI Shopper Intelligence Platform for ecommerce brands, operating as a unified platform-plus-modules architecture. The core platform combines three core capabilities: Tie ID (identity resolution and website visitor identification), Tie Predict (AI-driven shopper segmentation and activity scoring), and Tie Priority (primary inbox placement optimization). These are supported by Real-Time B2C Data Enrichment for profile enhancement and Advertising Credit Card for paid acquisition. The platform processes 280M+ US shopper identities and 1,000+ data sources to power shopper intelligence for identification, enrichment, and activation across marketing channels including Klaviyo and Attentive.

Differentiator

Problem solved

Functional benefit

Products and services

• Tie ID

Quantifiable outcome

• 4x ROAS and 6x ROI reported by Tushy brand; $110K+ incremental revenue
• +5 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationNative integration with Klaviyo enables Tie Predict AI-driven shopper activity scores to be directly activated within Klaviyo email marketing workflows, allowing ecommerce brands to segment and send to high-intent shoppers automatically.
• AttentivecoreTechnology or IntegrationNative integration with Attentive allows ecommerce brands to leverage Tie's shopper intelligence and identity resolution within Attentive's SMS and email marketing platform. Customer testimonials confirm seamless integration with measurable ROI impact.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Northbeam: Northbeam provides multi-touch marketing attribution for DTC ecommerce brands, overlapping with Tie's revenue-measurement and audience activation value proposition for similar customers.
• Triple Whale: Triple Whale is a commerce analytics and attribution platform purpose-built for Shopify/DTC brands — comparable to Tie's ecommerce retention intelligence positioning and buyer persona.

Direct peers

• Yotpo: Yotpo combines reviews, loyalty, and a CDP for ecommerce brands — overlapping directly with Tie's shopper intelligence, enrichment, and retention segmentation in the same DTC customer base.
• Attentive: Attentive is a leading SMS marketing platform for ecommerce brands and Tie's other core integration partner. Both sell into the same ecommerce retention buyer with overlapping identity-resolution and segmentation capabilities.
• Optimove: Optimove is a CRM/retention-marketing platform for ecommerce and consumer brands built around predictive customer segmentation — comparable to Tie's AI-driven shopper activity scoring.
• Iterable: Iterable is a cross-channel marketing platform serving DTC ecommerce brands with AI-driven segmentation and personalization, functionally adjacent to Tie Predict and Tie Priority.
• Segment (Twilio): Segment is a customer data platform that powers identity resolution and event-based audience building across marketing tools, directly analogous to Tie's Tie ID and data enrichment capabilities.
• LiveRamp: LiveRamp operates consumer identity resolution and data collaboration infrastructure for marketers — the same foundational capability Tie's Tie ID delivers, but at a far larger, more enterprise scale.
• Klaviyo: Klaviyo is the dominant email/CRM platform for ecommerce brands and Tie's deepest integration partner. Both compete to monetize retailer first-party data through AI-driven segmentation and retention automation, making Klaviyo the most directly comparable peer.

Broad incumbents

• ZoomInfo: ZoomInfo is a broad incumbent data and intelligence platform that scales identity, enrichment, and predictive scoring across B2B; while primarily B2B, the underlying identity-graph and AI scoring capabilities map to Tie's shopper intelligence layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/meet_tie
• LinkedInlinkedin.com/company/meettie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue Roll Inc.