What Archive does

Archive (legally Archive Technologies, Inc., a Delaware corporation) is a private AI-powered creator marketing platform that serves e-commerce and consumer brands—particularly those with $20M+ in annual revenue and active creator programs on TikTok, Instagram, and YouTube Shorts. The platform unifies four workflows that are typically fragmented across spreadsheets, DMs, and agencies: AI-driven social listening (including detection of brand mentions in untagged short-form video via Archive Radar), creator discovery with lookalike matching, automated campaign reporting, and UGC usage-rights / whitelisting automation. AI operates multimodally across video, audio, and text to convert detected posts into searchable data, and powers generative outputs such as AI Insider weekly reports and Deep Research strategic briefs.

The product is built as a SaaS platform accessed via app.archive.com. Customers subscribe on a monthly-in-advance basis with plan tiers including Startup, Growth, Enterprise, Agency, and Custom, and Custom usage-rights terms are restricted to the Enterprise plan. Archive is sold through a demo-first enterprise field-sales motion targeted at marketing, influencer, and community teams; over 1,000 brands are claimed as customers, with named references including Allbirds, Momofuku, Grüns, Ketone-IQ, Immi, Uniqlo, Ruggable, Kitsch, and Moose Toys. Geographic operations span the US, UK, Germany, France, Canada, Australia, Singapore, Brazil, and Argentina, supported by SOC 2 Type II, GDPR, CCPA, LGPD, PIPEDA, and PDPA compliance.

The company was co-founded by Paul Benigeri (CEO, Stanford AI/CS background) and Geoff, who previously built an 8-figure e-commerce brand. In March 2022 Archive raised a $12M funding round led by Stripe and Tiger Global with Human Capital, Battery Ventures, Lux Capital, Anti Fund, and 50+ executives from companies such as Attentive, Brex, and Ramp. The team is 11-50, remote-first with headquarters in New York, and operates across functions of engineering, design, customer success, sales, marketing, and revenue operations.

Name

Archive

Legal name

Archive Technologies, Inc.

Website

https://archive.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Archive is an AI-powered creator marketing platform that helps e-commerce and consumer brands detect brand mentions, discover creators, automate campaign reporting, and manage UGC usage rights across TikTok, Instagram, and YouTube Shorts.

Ownership category

akta.pro rank

Product category

Influencer & Creator Marketing Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)

Keywords

• Creator marketing platform
• AI social listening
• Influencer marketing software
• UGC content management
• Campaign reporting tools

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Archive provides online software-as-a-service products on a subscription basis. Customers pay subscription fees for access to the platform including social listening, creator discovery, campaign reporting, and usage rights features. Fees are set forth in Order Forms and billed monthly in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Archive is an AI Creator Marketing Platform that captures every mention of a brand across short-form video platforms (TikTok, Instagram, YouTube), discovers relevant creators using AI, tracks campaign performance in real time, and manages UGC usage rights and whitelisting. The platform combines AI-powered social listening, creator discovery, automated campaign reporting, and rights management into a unified SaaS offering for e-commerce and consumer brands.

Product overview

Archive is an AI Creator Marketing Platform built as a unified platform with modular features. The core platform combines Social Listening (with Archive Radar for AI-powered video detection), Creator Search (with AI Creator Search and Leaderboards), and Campaign Reporting (with AI Insider and automated reporting). Additional modules include UGC Usage Rights management, TikTok Capture with Spark Ads Code support, and organizational features like Labels, Collections, and Filters. The platform captures mentions, discovers creators, tracks performance, and enables brands to prove ROI across TikTok, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Listening

Quantifiable outcome

• Two or three people can run creator and UGC programs that used to require larger teams or agencies

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sprinklr: Enterprise social media management, listening, and customer experience platform. Overlaps Archive on social listening and analytics but at much larger enterprise scale and broader scope.
• Sprout Social: Public, broad social media management and analytics suite for enterprises. Competes with Archive's social listening and reporting in a wider portfolio that includes publishing, engagement, and employee advocacy.
• Meltwater: Global media intelligence and social listening platform serving enterprises. Comparable to Archive's listening capability but as part of a much broader PR/media-analytics portfolio.
• Emplifi: Customer experience and social media marketing platform with UGC and influencer capabilities. Overlaps Archive on UGC management and social analytics within a wider CX suite.

Direct peers

• HypeAuditor: Influencer analytics and fraud-detection platform across TikTok, Instagram, and YouTube. Adjacent overlap with Archive's creator discovery and audience authenticity workflows.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, campaign management, and reporting for brands. Most direct comparable in terms of ICP (large consumer brands) and feature set to Archive's Creator Search and Campaign Reporting.
• Aspire (formerly AspireIQ): Creator marketing platform serving direct-to-consumer and e-commerce brands with influencer workflows, UGC, and reporting. Overlaps Archive on creator discovery, campaign management, and UGC rights for consumer brands.
• Grin: Influencer marketing platform purpose-built for e-commerce with creator discovery, relationship management, and ROI tracking. Closely comparable to Archive on ICP (DTC/e-commerce brands) and creator + UGC workflow.
• Modash: Creator discovery and analytics platform covering TikTok, Instagram, and YouTube. Comparable to Archive's AI Creator Search and creator database functionality for marketing teams.
• Dash Hudson: Social media marketing platform for brands with visual content analysis, UGC, and influencer tools. Overlaps Archive on social listening for consumer brands and visual content intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/app.archive
• TikToktiktok.com/app.archive

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archive