bluestem media

What bluestem media does

Bluestem Media LLC is a founder-owned, boutique digital services agency founded in October 2013 by Eric Wiinanen and headquartered in Navarre, Florida, with service-area presence in Pensacola, Fargo, and Chattanooga. The company builds WordPress-based websites and provides search engine optimization services for small and medium-sized businesses and non-profit organizations across the United States. Its product portfolio spans custom responsive web design, local and on-page SEO, eCommerce builds with payment processing, web hosting, website maintenance, graphic design, DMARC email authentication, web design audits, and an AI/LLM SEO service targeting visibility in ChatGPT, Gemini, and Google AI Overview.

The technology stack is centered on WordPress CMS with custom theme development and plugin integration, supplemented by integrations including Google Analytics, Google Search Console, Google Business Profile, ManageWP for site management, Dropbox for secondary backups, and standard payment processors for eCommerce. The agency bundles hosting, maintenance, and SEO retainers with initial web design projects to create recurring revenue alongside project-based work, and sells services through direct sales via 30-minute discovery calls.

Bluestem Media operates without external funding as a privately held LLC. Customer engagement is documented across at least nine industry verticals — including HVAC, electrical, real estate, manufacturing, healthcare, agriculture, finance, and non-profits — with a cumulative portfolio of 70+ client projects and case-study evidence of measurable outcomes such as search ranking improvements and lead generation. The team is small (1-10 employees), led by founder Eric Wiinanen and Lead SEO Strategist Isaac Wiinanen, and the business continues to expand its product surface and geographic positioning organically.

Name

bluestem media

Legal name

Bluestem Media LLC

Website

https://bluestemmedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluestem Media is a founder-owned, boutique digital agency that builds WordPress websites and delivers local, on-page, and AI/LLM SEO services for small and medium-sized businesses and non-profits across the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Web design services
• Search engine optimization
• AI SEO services
• WordPress development
• Website maintenance hosting

Headquarters

HQ city

Navarre

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design Services: Custom website design and development services for businesses and non-profits. Project-based pricing with services including web design, graphic design, eCommerce websites, web hosting, and website maintenance.
2. SEO Services: Search engine optimization services including local SEO, on-page SEO, and AI/LLM SEO. Can be bundled with web design or sold as standalone ongoing retainer services.
3. Website Hosting & Support: Ongoing website hosting and maintenance services providing quick, personal responses for website issues and support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bluestem Media is a boutique digital agency that designs and develops custom WordPress websites for small and medium-sized businesses and nonprofits, and provides ongoing search engine optimization services including local SEO, on-page SEO, and AI/LLM SEO for visibility in ChatGPT, Gemini, and Google AI Overview. The firm also offers supporting services such as web hosting, website maintenance, eCommerce website development, graphic design, and email deliverability/DMARC authentication.

Product overview

Bluestem Media offers a unified web design and digital marketing platform built around two core services: Web Design and SEO. The product portfolio includes web design (custom responsive websites), search engine optimization (local, on-page, and national SEO), and AI SEO (optimization for AI search engines like ChatGPT and Google AI Overview). Supporting services include web hosting, website maintenance, eCommerce website development, graphic design, email deliverability/DMARC authentication, and web design audits. The offering positions as an end-to-end solution for small and medium-sized businesses seeking professional online presence and lead generation through organic search.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom responsive and mobile-friendly website design and development services for small and medium-sized businesses and nonprofits, including brand-aligned visuals, lead-generating layouts, and conversion-focused structure.
• Search Engine Optimization (SEO) Search engine optimization services to help client websites rank in Google, Bing, and Yahoo, covering on-page SEO, local SEO, and national SEO strategies to drive qualified organic traffic and leads.
• AI SEO Specialized optimization service that helps brands achieve visibility in generative AI search engines including ChatGPT, Gemini, and Google AI Overview, including AI visibility tracking and prompt-level ranking work.
• Web Hosting Managed WordPress hosting with security, backups, and personal support, providing clients with quick responses to website issues.
• Website Maintenance Ongoing website updates, performance optimization, security management, and backup services using tools such as ManageWP and Dropbox.
• eCommerce Website Design Custom online store development with secure credit card processing (VISA, MasterCard, Discover, American Express), product pages, shopping cart, reviews, and Q&A features.
• Graphic Design Visual design services including logos, custom graphics, infographics, and brand identity development for websites and marketing materials.

Quantifiable outcome

• Took HVAC company from #18 to #2 Google ranking in core market within 6 months
• +6 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Digital Silk: Digital agency specializing in custom website design, branding, and digital marketing for SMB and mid-market clients. Strong overlap in custom web design and SEO-led service bundle.
• Big Drop Inc: Web design and digital marketing agency serving SMB and mid-market clients with custom web design and SEO services. Comparable boutique-style positioning and SMB-first client base.
• WebFX: Large digital marketing agency providing web design, SEO, and AI-driven marketing services primarily to SMB and mid-market clients. Comparable service mix and SMB focus, though significantly larger scale.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, and online marketing to SMBs and mid-market clients across the U.S. Direct overlap in core services, target customer, and SMB-first go-to-market.
• SmartSites: Full-service digital agency offering web design, SEO, and PPC to SMBs across the U.S. Comparable SMB-first value proposition and bundled web design + SEO delivery.
• Lounge Lizard: Digital marketing and web design agency serving SMBs and mid-market clients. Similar mix of custom website design, SEO, and brand-focused deliverables.
• Ignite Visibility: SEO and digital marketing agency offering SEO, web design, and AI search optimization. Highly comparable on SEO-led service model and SMB/mid-market positioning.
• Coalition Technologies: Full-service digital agency providing web design, SEO, and eCommerce development to SMB and mid-market brands. Direct overlap in web design + SEO bundled offerings.
• Huemor: Web design agency providing custom website design, redesign, and web development for SMB and mid-market clients. Closely comparable on custom WordPress-style web design positioning.

Broad incumbents

• Power Digital Marketing: Larger, data-driven digital marketing agency offering SEO, web design, paid media, and analytics to mid-market and enterprise clients. Broader portfolio with overlapping SEO and web design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BluestemMedia
• YouTubeyoutube.com/@bluestemmedia
• Facebookfacebook.com/BluestemMedia
• LinkedInlinkedin.com/company/bluestem-media
• Instagraminstagram.com/bluestemmediallc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bluestem media