What eduwork does

Eduwork is an Indonesian online learning and career placement platform operating under PT Wiyata Insan Bestari, founded in 2020 and headquartered in Yogyakarta. The company delivers bootcamps, e-courses, and government-recognized BNSP professional certifications across four disciplines: programming (2-month full-stack web development), digital marketing (4-week specialist), social media management (1-month specialist), and human resources (2-month HR and talent acquisition). Its core technology stack is a web-based Learning Management System delivering recorded video content and Zoom-hosted live classes, supplemented by WhatsApp-based student consultation and Google OAuth registration to reduce friction.

The company's revenue model is multi-stream. Bootcamp Intensif packages range from Rp 299,000 (entry-level) to Rp 2,999,000 (BNSP-certified premium), with optional income-sharing agreements (ISA), interest-free installments, and upfront cash. E-courses are priced from Rp 99,000 to Rp 699,000 with lifetime access, and bundles such as the Digital Income Starter Kit are sold at promotional rates. A consultation-based Corporate Training vertical serves enterprise clients under multi-year contracts with undisclosed pricing. Customer acquisition is direct-to-consumer via eduwork.id, driven by Instagram, TikTok, YouTube, and Google organic and paid channels, with WhatsApp as the conversion layer.

Eduwork's primary customer segments are Indonesian fresh graduates and career switchers, MSME owners seeking digital marketing capability, working professionals pursuing certification for promotion, and corporate clients purchasing workforce training. The company's central value proposition is guaranteed internship and job placement through a network of 250+ hiring partner companies, reinforced by 1,000+ documented placements and an alumni base exceeding 11,327. Compliance posture includes PSE registration with Indonesia's Ministry of Communication and Informatics and operating entity registration through the AHU Online system with BKPM-issued NIB 0220107382542.

Name

eduwork

Legal name

PT Wiyata Insan Bestari

Website

https://eduwork.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Eduwork is an Indonesian online learning platform offering bootcamps, e-courses, and BNSP-certified training in programming, digital marketing, social media, and HR, with guaranteed job placement via a 250+ hiring partner network serving individual learners, MSME owners, and corporate clients since 2020.

Ownership category

akta.pro rank

Product category

Online Vocational Education and Training

NAICS

Educational Support Services (611710), Business Schools and Computer and Management Training (6114), Computer Training (61142), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Online bootcamp training
• E-learning platform
• Professional certification
• Career mentoring services
• Digital skills education

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Bootcamp Course Fees: One-time fees for intensive bootcamp programs ranging from Rp 299,000 to Rp 2,999,000 depending on package tier. Higher-tier packages include internship placement and BNSP certification. Payment options include upfront cash or interest-free installment plans.
2. E-course Sales: Individual video-based courses sold at price points from Rp 99,000 to Rp 699,000. Lifetime access model with included bonuses such as toolkits and certificates. Bundle packages available at discounted rates.
3. ISA (Income Sharing Agreement): Alternative payment model where students pay tuition as a percentage of their post-graduation income, reducing upfront financial barriers for learners.
4. Corporate Training: Customized training programs designed for company workforce development needs, delivered through consultation-based sales to enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eduwork is an Indonesian online learning platform that delivers structured bootcamps, self-paced e-courses, and BNSP (Badan Nasional Sertifikasi Profesi) competency certifications in programming, digital marketing, social media, and human resources, combined with industry mentorship, capstone projects, and guaranteed internship/job placement through a network of 150+ hiring partner companies.

Product overview

Eduwork is an Indonesian online learning platform combining project-based learning, professional mentoring, and BNSP certification to prepare students for employment. The platform operates as a unified ecosystem with three interconnected offerings: (1) Bootcamp Intensif programs providing structured 1-2 month intensive training in Programming, Digital Marketing, Social Media Specialist, and Human Resources disciplines; (2) E-Course catalog offering flexible video-based courses covering specific skills like CapCut video editing, content planning, and funnel marketing; and (3) BNSP Certification services integrated into bootcamp packages for nationally-recognized professional credentials. Supporting services include Corporate Training for enterprise clients, Digital Product packaging guidance, and CV/LinkedIn consultation. The platform also provides a Learning Management System (LMS) for content delivery, certificate verification, and career placement support through 150+ hiring partner companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Bootcamp Intensif
• Digital Marketing Bootcamp
• Programming Bootcamp (Fullstack Web Development)
• Social Media Specialist Bootcamp
• Human Resources & Talent Acquisition Bootcamp
• E-Course
• BNSP Certification Program
• Corporate Training
• Digital Income Starter Kit Bundle
• CV & LinkedIn Consultation
• Digital Product Program

Quantifiable outcome

• 11,327+ students and alumni trained with satisfaction
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 250+ Hiring Partner CompaniescoreStrategic or Co-development Partner · 1 January 2020Eduwork maintains a network of over 250 companies that actively recruit graduates from its bootcamp programs. These partnerships are central to Eduwork's value proposition of guaranteed job placement. Partner companies benefit from a pipeline of pre-trained talent, while Eduwork students gain direct access to internship and employment opportunities. The relationship is mutually beneficial, with companies gaining vetted candidates and students receiving career placement support.
• Badan Nasional Sertifikasi Profesi (BNSP)coreStrategic or Co-development Partner · 1 January 2020BNSP is the Indonesian national professional certification body that issues official competency certifications to Eduwork graduates who pass the certification examination. This partnership provides government-recognized credentials that enhance graduates' employability and professional credibility. Eduwork serves as an authorized training and examination center for BNSP certifications in digital marketing, HR, programming, and social media specializations.
• UMKM Partner CompaniesminorStrategic or Co-development Partner · 1 January 2020Eduwork partners with small and medium enterprises (UMKM) where students complete their capstone projects and internship programs. Students work on real business challenges for these companies, gaining practical experience while contributing value to the partner businesses. This provides students with real-world portfolio projects and gives UMKM access to digital marketing expertise they might otherwise lack.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Glints: Indonesian/SE Asian talent platform combining job matching, professional learning, and career coaching; overlaps with Eduwork on the career-placement and upskilling value proposition but with a broader talent-marketplace model.
• Binar Academy: Indonesian bootcamp offering full-stack web development, product management, and UI/UX programs with career-support services; comparable product offerings and Indonesian focus though at smaller scale.
• Buildwith.id: Indonesian programming and technology bootcamp focused on full-stack development with career placement; overlaps with Eduwork's programming bootcamp offering and target segment.

Direct peers

• Purwadhika: Indonesian technology and digital bootcamp school offering full-stack web development, data science, and digital marketing programs with job-placement guarantees; similar pricing tier and target learner profile.
• RevoU: Indonesian digital marketing and tech bootcamp using an Income Share Agreement model and emphasizing job placement at partner companies — directly comparable on product category, payment model, and outcome focus.
• Hacktiv8: Indonesian coding and data bootcamp offering intensive programs with job-placement support, ISA options, and corporate training — directly comparable business model, geography, and target segment to Eduwork.
• dibimbing.id: Indonesian bootcamp offering full-stack web development, data, and digital marketing programs with job-placement guarantees and ISA payment options; serves the same fresh-graduate and career-switcher segment.
• Rakamin Academy: Indonesia-based online bootcamp covering data science, full-stack development, and digital marketing with job-placement support and corporate training — comparable scope, geography, and outcome orientation.

Broad incumbents

• Progate: Japan-headquartered but operating across SE Asia, offering self-paced programming e-courses at scale — broader incumbent in the same digital-skills learning category but without bootcamp/placement intensity.

Regional players

• MyEduSolve: SE Asian digital skills platform offering certifications and training programs; comparable product breadth and regional positioning though primarily serving markets outside Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eduworkid
• Instagraminstagram.com/eduwork.id
• LinkedInlinkedin.com/company/eduwork

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eduwork