azmera
Azmera Consulting is a US-based boutique consultancy that delivers Odoo-based ERP implementation, IT management, and process improvement services exclusively to wineries, distilleries, breweries, and agricultural businesses.
- Company typePrivate
- Founded2016
- HeadquartersNapa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What azmera does
Azmera Consulting, LLC is a US-based boutique consultancy founded in 2016 in Napa, California that delivers ERP selection, implementation, stabilization, and process improvement services exclusively to wineries, distilleries, breweries, and agricultural businesses. The firm's core productized offering consists of Odoo for Wine and Odoo for Spirits, vertical ERP packages built on the open-source Odoo platform and enhanced by Azmera with wine- and spirits-specific modules (including a Custom Crush/Winemaking Invoicing module) and a curated set of pre-built integrations to production systems (Innovint, BlendedTech, Vintrace), DTC platforms (Commerce7, ecellar), supply chain planning (Claret), and commerce/shipping (Shopify, WineShipping.com). Odoo for Wine was formally launched on October 9, 2025.
Azmera operates a platform-plus-services model. Revenue streams include professional services from ERP consulting and implementation, recurring Odoo subscription revenue (with Azmera's industry extensions layered onto the standard Odoo module set), managed IT services (fractional CIO, strategy reviews, change management, vendor selection), and Lean-based continuous improvement consulting. The firm also delivers JD Edwards implementation services for large-scale wineries and is a registered Esker partner deploying Esker's Source-to-Pay and Order-to-Cash automation, including a Claims and Deductions solution co-developed with Delicato Family Wines. Go-to-market is consultative direct enterprise sales supported by content marketing (blog, comparison guides, webinars) and Calendly-driven demo booking, targeting mid-market wineries and agricultural operators in the USA.
The company is privately held with no external funding recorded and a stated headcount in the 1-10 range. Leadership comprises President Phil Bourke (former Foster's Group and Treasure Wine Estates operator with a Wine Business MBA from Sonoma State), Director of Product Jared Dalton (joined as partner in July 2025 from Cline Family Cellars), and co-founder Ward Wilson (retired late 2024). Named enterprise customers include Bell-Carter Foods and Crimson Wine Group. Azmera differentiates on vertical expertise, positioning itself as "solution implementers, not just system implementers," and competes primarily against generic Odoo partners and large ERP SIs by combining deep wine/agriculture operating experience with pre-built industry IP.
azmera firmographics
Firmographics- Name
- azmera
- Legal name
- Azmera Consulting, LLC
- Website
- https://azmeraconsulting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Azmera Consulting is a US-based boutique consultancy that delivers Odoo-based ERP implementation, IT management, and process improvement services exclusively to wineries, distilleries, breweries, and agricultural businesses.
- Ownership category
- akta.pro rank
azmera industry classification
Industry- Product category
- Wine and Agriculture ERP Implementation Services
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where azmera is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
azmera business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP Consulting and Implementation Services: Core consulting revenue from ERP selection, implementation, and stabilization services for wineries, distilleries, and agricultural businesses. Includes solution delivery, process excellence, and IT program leadership.
- Odoo Subscription Revenue: Revenue from Odoo platform subscriptions enhanced with Azmera's wine and agricultural industry extensions. The modular design allows wineries to implement functions at their own pace with standard Odoo modules included in subscription.
- IT Management Services: Fractional CIO services, strategy reviews, project resourcing, and longer-term technology consulting including RFP writing, discovery, change management, and vendor selection.
- Continuous Improvement Consulting: Lean-based methodology consulting for embedding continuous improvement practices into winery and agricultural company cultures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Odoo for Wine subscription with all standard Odoo modules included |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
azmera product offering
Product offeringCore offering
Azmera Consulting is a solution-focused consulting firm that delivers ERP, IT management, and process improvement services exclusively to wineries, distilleries, breweries, and agricultural businesses. Its core offerings are Odoo-based ERP products (Odoo for Wine and Odoo for Spirits) enhanced with beverage-specific modules and pre-built integrations, supplemented by JD Edwards implementation, Esker automation deployment, fractional CIO services, and Lean-based Continuous Improvement consulting.
Product overview
Azmera is a solution-focused consulting company serving the wine, spirits, and agricultural industries. The portfolio is structured as a platform-plus-services model: the core products are Odoo for Wine and Odoo for Spirits, both built on the Odoo ERP platform and enhanced by Azmera with industry-specific features, integrations, and modules (including Custom Crush/Winemaking Invoicing). These ERP products are complemented by professional services including IT Management (Fractional CIO, strategy, vendor selection), JD Edwards Consulting, Esker Solutions Implementation, and Continuous Improvement/Process Engineering services. The Odoo extensions integrate with wine/spirits production systems (Innovint, BlendedTech, Vintrace), DTC platforms (Commerce7, ecellar), supply chain planning (Claret), and e-commerce (Shopify, WineShipping.com). Azmera positions itself as solution implementers rather than system implementers, with deep domain expertise in wine and agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- Odoo for Wine: A powerful yet cost-effective ERP solution built on the Odoo platform, enhanced with beverage-specific features and integrations for wineries.
- Odoo for Spirits
Products and services
- Odoo for Wine A modern, cost-effective ERP built on the Odoo platform and enhanced with wine-specific features and integrations for wineries. Covers full accounting, inventory, manufacturing, sales, purchasing, CRM, and pre-built integrations with wine production apps (Innovint, BlendedTech, Vintrace) and DTC platforms (Commerce7). For small and mid-sized wineries seeking an alternative to outgrown accounting software and costly enterprise platforms.
- Odoo for Spirits
Quantifiable outcome
- 59% reduction in subscription fees year 1, 43% reduction each year after migrating from multiple systems to Odoo
- +2 more outcomes
Companies that use azmera
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
azmera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
azmera partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- OdoocoreAzmera is an Odoo partner providing industry-specific extensions for wine and agricultural businesses. Odoo is the underlying platform providing approximately 80 integrated business applications including accounting, CRM, inventory, manufacturing, and more. Azmera has built Odoo for Wine and Odoo for Spirits extensions with pre-built integrations to industry-specific applications.
- QuestminorPartner organization and membership displayed in partner logos section on website.
- Wine Industry NetworkminorIndustry network membership for wine industry visibility and connections.
- InnovintcorePre-built integration with Innovint wine production application (status: built). Innovint is an industry-leading wine production system. Integration provides unified inventory and financial management from additives to bulk and bottled wine.
- BlendedTechcorePre-built integration with BlendedTech wine production application (status: in development). Integration will support production tracking and inventory management for wineries.
- VintracecorePre-built integration with Vintrace wine production application (status: roadmap). Supports wine production and bulk wine tracking capabilities.
- Commerce7corePre-built integration with Commerce7 DTC platform (status: built). Commerce7 is a leading direct-to-consumer platform for wineries. Integration harmonizes sales across wholesale and DTC channels with unified inventory management.
- ClaretcorePre-built integration with Claret supply chain planning application (status: in development). Supports unified supply chain and inventory planning for wineries.
- EskercoreAzmera is a registered Esker partner providing evaluation and implementation of Esker modules. Esker solutions include Claims and Deductions (created with Delicato Family Wines), Market Dojo eSourcing, Source to Pay, and Order to Cash automation.
- Oracle JD EdwardscoreAzmera has implemented multiple JD Edwards instances and has been business and operational users of JD Edwards in wine and agriculture. Provides specialized JD Edwards implementation services for large enterprise wineries with industry-specific Grower, Grower Contracts & Payment, and Blend modules.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
azmera competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global consulting leader with an enterprise ERP implementation practice serving CPG and beverage clients. Overlaps with Azmera in large-enterprise winery transformation work.
- Capgemini: Global consulting firm with significant Oracle and SAP ERP implementations. Serves multinational beverage and agribusiness clients that may also engage Azmera for wine-specific work.
- Deloitte Consulting: Global consulting firm with deep Oracle and ERP practices serving enterprise wineries and large agribusiness companies. Lacks Azmera's niche vertical specialization but competes on scale and global delivery.
- Oracle Consulting Services: Parent of Oracle JD Edwards with internal consulting services competing for large winery ERP implementations. Sets baseline partner economics and competes for highest-end enterprise deals.
Direct peers
- West Monroe Partners: Mid-size boutique consulting firm with vertical specialization and ERP/CRM implementation expertise. Similar GTM motion to Azmera with industry-aligned practices and mid-market focus.
- Genoa Solutions: Oracle JD Edwards implementation partner serving mid-market and enterprise clients. Directly competes with Azmera's JD Edwards consulting line for large winery and agriculture customers.
- Blytheco: Oracle JD Edwards partner providing ERP implementation and consulting services. Azmera's JD Edwards service line directly competes with Blytheco for large enterprise winery clients needing JD Edwards implementations.
- Apps Associates: Oracle ERP consulting firm specializing in implementation, application managed services, and integration. Competes with Azmera for enterprise ERP work in the wine/agriculture space.
- Slalom Consulting: Boutique consulting firm with similar size and vertical specialization approach. Operates industry-specific ERP/CRM practices and matches Azmera's consultative, relationship-driven GTM motion in mid-market segments.
- Open Source Integrators: U.S.-based Odoo partner delivering ERP implementation, customization, and managed services. Operates in the same Odoo ecosystem as Azmera and competes for the same Odoo deployment client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
azmera social profiles
Digital presenceazmera financial estimates
Financial estimateRevenue estimate
Valuation estimate
azmera leadership team
Management profileNumber of profiles
Profiles2 records
azmera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
azmera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about azmera
What does azmera do?
Azmera Consulting is a solution-focused consulting firm that delivers ERP, IT management, and process improvement services exclusively to wineries, distilleries, breweries, and agricultural businesses. Its core offerings are Odoo-based ERP products (Odoo for Wine and Odoo for Spirits) enhanced with beverage-specific modules and pre-built integrations, supplemented by JD Edwards implementation, Esker automation deployment, fractional CIO services, and Lean-based Continuous Improvement consulting.
Is azmera a public or private company?
azmera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was azmera founded?
azmera was founded in 2016. It employs 1 to 10 people.
Where is azmera based?
azmera is headquartered in Napa, United States, in the North America region.
How does azmera make money?
Four revenue lines are on record. ERP Consulting and Implementation Services are the primary driver. The others are odoo Subscription Revenue, IT Management Services and continuous Improvement Consulting.
Who are azmera's main competitors?
Broad incumbents on record are Accenture, Capgemini, Deloitte Consulting and Oracle Consulting Services. Direct peers are West Monroe Partners, Genoa Solutions, Blytheco, Apps Associates, Slalom Consulting and Open Source Integrators.
Does azmera have an API?
No public API is recorded for azmera.
What industry is azmera in?
azmera's product category is Wine and Agriculture ERP Implementation Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 54161 and its SIC code is 8700.