gordos
- Company typePrivate
- Founded1977
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingServices
gordos firmographics
Firmographics- Name
- gordos
- Legal name
- Gordo Taqueria
- Website
- https://gordotaqueria.co
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Ownership category
- akta.pro rank
gordos industry classification
Industry- Product category
- Quick-Service Mexican Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where gordos is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
gordos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: Core revenue from serving tacos and burritos at 5 dine-in/counter-service locations in San Francisco, Berkeley, and Albany. Operating since 1977.
- Catering Services: Catering menu available for events and groups
- Online Pickup Orders: Direct online ordering through company website for in-store pickup
- Third-party Delivery: Revenue through Caviar, DoorDash, Postmates, and Uber Eats delivery platforms
- Merchandise Sales: Branded merchandise including t-shirts, hoodies, hats, beanies, and phone cases sold through e-commerce shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Logo Beanie |
| Unit Pricing | Pay-as-you-go | Youth T-shirts |
| Unit Pricing | Pay-as-you-go | Adult T-shirts |
| Unit Pricing | Pay-as-you-go | Hoodies and Hats |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
gordos product offering
Product offeringCore offering
Gordo Taqueria is a Mexican quick-service restaurant chain founded in 1977, operating five locations across the San Francisco Bay Area (three in San Francisco, one in Berkeley, and one in Albany). The company serves made-to-order tacos, burritos, and other Mexican fare, and additionally offers catering services, branded merchandise, and gift cards through its own e-commerce site.
Product overview
Gordo Taqueria operates as a single-brand Mexican restaurant chain with five Bay Area locations offering tacos and burritos for dine-in/to-go service since 1977. The company extends its core food service with ancillary product lines: an online merchandise store selling branded apparel (t-shirts, hoodies, hats) and accessories (phone cases), plus catering services. The product portfolio centers on the taqueria as the primary offering, with merchandise and catering as complementary revenue streams. Online ordering is facilitated through third-party delivery platforms (Caviar, DoorDash, Postmates, UberEats) and the TryPerdiem ordering system.
Differentiator
Problem solved
Functional benefit
Companies that use gordos
Customer profileSegments1 record
Ideal customer profiles1 record
gordos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
gordos partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CaviarminorThird-party food delivery partner allowing customers to order Gordo Taqueria for delivery through Caviar platform
- DoorDashminorThird-party food delivery partner allowing customers to order Gordo Taqueria for delivery through DoorDash platform
- PostmatesminorThird-party food delivery partner available for 9th Avenue and Geary locations
- Uber EatsminorThird-party food delivery partner available across multiple locations including Clement and 9th Avenue
- TryPerDiemcoreOnline ordering platform provider powering Gordo Taqueria's direct pickup and delivery ordering system at gordotaqueria.order.tryperdiem.com
- LACESminorCollaborative design partner for the Gordo x LACES Hat merchandise item
Scale indicators3 records
gordos competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: National Mexican QSR/fast-casual incumbent with thousands of locations including multiple Bay Area outposts. Competes for the same Mexican food occasion but at vastly greater scale, with proprietary digital ordering, loyalty programs, and supply chain advantages Gordo's cannot match.
- Moe's Southwest Grill: National Mexican fast-casual chain owned by Restaurant Brands International operating hundreds of locations. Comparable in serving the burrito/taco QSR occasion but at much greater scale and with a broader menu, representing franchise-driven competitive pressure in the category.
- Taco Bell: Mass-market Mexican QSR incumbent under Yum! Brands operating thousands of US locations including dense Bay Area presence. Represents the value-tier competitive alternative for Mexican QSR occasions and competes with Gordo's on convenience and price, though with very different positioning.
Direct peers
- La Taqueria: Iconic Mission District San Francisco taqueria focused on traditional Mexican tacos and burritos. Operates as a high-volume counter-service taqueria in the same Bay Area market with comparable menu (tacos/burritos) and similar 45+ year heritage positioning, though primarily single-location.
- Papalote Mexican Grill: San Francisco-based Mexican fast-casual chain with multiple Bay Area locations. Directly comparable as a multi-unit Bay Area Mexican restaurant operator, though positioned slightly more fast-casual with sit-down dining compared to Gordo's to-go model.
- El Farolito: Multi-location San Francisco taqueria chain serving burritos and tacos in a similar to-go/quick-service format. Directly comparable in operating model, menu focus, and Bay Area market presence, with multiple locations across the city competing for similar customer segments.
- Taqueria Cancun: San Francisco Mission-based Mexican taqueria chain operating multiple locations with a menu centered on burritos and tacos in a quick-service counter format. Directly comparable in concept, Bay Area market, and traditional taqueria positioning.
Regional players
- Rubio's Coastal Grill: West Coast regional Mexican fast-casual chain with a California heritage similar to Gordo's. Comparable in California Mexican food positioning and multi-location operations, though it operates primarily in Southern California and does not directly compete in the Bay Area market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
gordos financial estimates
Financial estimateRevenue estimate
Valuation estimate
gordos leadership team
Management profileNumber of profiles
gordos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gordos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gordos
What does gordos do?
Gordo Taqueria is a Mexican quick-service restaurant chain founded in 1977, operating five locations across the San Francisco Bay Area (three in San Francisco, one in Berkeley, and one in Albany). The company serves made-to-order tacos, burritos, and other Mexican fare, and additionally offers catering services, branded merchandise, and gift cards through its own e-commerce site.
Is gordos a public or private company?
gordos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gordos founded?
gordos was founded in 1977.
Where is gordos based?
gordos is headquartered in San Francisco, United States, in the North America region.
How does gordos make money?
Five revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services, online Pickup Orders, third-party Delivery and merchandise Sales.
Who are gordos's main competitors?
Broad incumbents on record are Chipotle Mexican Grill, Moe's Southwest Grill and Taco Bell. Direct peers are La Taqueria, Papalote Mexican Grill, El Farolito and Taqueria Cancun. Rubio's Coastal Grill is listed as a regional player.
Does gordos have an API?
No public API is recorded for gordos.
What industry is gordos in?
gordos's product category is Quick-Service Mexican Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513.