coelum
Coelum is a sole-proprietor advertising agency in Częstochowa, Poland, providing Google Ads management, WordPress website development, and visual identity design to small and medium-sized local businesses across the Silesian region.
- Company typePrivate
- Founded-
- HeadquartersCzęstochowa, Poland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What coelum does
Coelum (legal entity: Coelum Mateusz Makowski) is a sole-proprietorship advertising agency headquartered at ul. Czartoryskiego 13/55 in Częstochowa, Poland. The firm employs 1-10 people and provides three core services to local small and medium-sized businesses: Google Ads campaign management, website development (primarily WordPress-based), and visual identity design. It targets clients in Częstochowa and the broader Silesian Voivodeship (Katowice, Gliwice, Sosnowiec, Myszków, Kłobuck, Lubliniec, Zawiercie), with an industry mix spanning restaurants, healthcare, professional services, retail, fitness, automotive, and hospitality.
The agency operates on a hybrid pricing model: one-time project fees for website builds (Start 1,500 PLN, Standard 2,500 PLN, PRO 3,500 PLN, with modifications at 150 PLN/hour), per-item pricing for visual identity deliverables (49.99-649.99 PLN), and tiered monthly recurring management fees for Google Ads (300-500 PLN/month or 10% of ad budget above 5,000 PLN). Its technology stack is entirely composed of third-party, off-the-shelf tools — WordPress CMS, Google Analytics, Google Ads, Google Tag Manager, GetResponse for email, and Facebook Pixel for retargeting — with no proprietary platform, AI/ML capability, or SDK/API offering. Go-to-market is direct and sales-led, emphasizing face-to-face interaction and bundled service packages to capture full SMB wallet share, supported by a company website, a content/SEO presence, Facebook and LinkedIn profiles, and client referrals.
Coelum has no disclosed funding, no parent company, no subsidiaries, no patents or trademarks, no formal partnerships, and no certifications. Its sole proprietor, Mateusz Makowski, is the registered owner (NIP: 9492208945, REGON: 364725540). The company is privately held and has been operating for at least 10 years based on management's claimed tenure, with case-study evidence such as a reported ROAS of 18.66 in the first month of Google Ads management for restaurant client Adoro La Pizza.
coelum firmographics
Firmographics- Name
- coelum
- Legal name
- Coelum Mateusz Makowski
- Website
- https://coelum.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coelum is a sole-proprietor advertising agency in Częstochowa, Poland, providing Google Ads management, WordPress website development, and visual identity design to small and medium-sized local businesses across the Silesian region.
- Ownership category
- akta.pro rank
coelum industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where coelum is headquartered
LocationHeadquarters
- HQ city
- Częstochowa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
coelum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Development Services: One-time project-based revenue from creating and modifying functional websites for businesses. Three pricing tiers: Start (1500 PLN), Standard (2500 PLN), PRO (3500 PLN). Additional modifications billed at 150 PLN/hour.
- Google Ads Management: Monthly recurring revenue from managing and optimizing Google Ads campaigns. Fees based on advertising budget: up to 1000 PLN budget = 300 PLN/month; 2000 PLN = 400 PLN/month; 5000 PLN = 500 PLN/month; above = 10% of budget.
- Visual Identity Design: Project-based revenue from designing visual identities including logos, flyers, business cards, letterheads, folders, catalogs, posters, notebooks, roll-ups, banners, and social media graphics. Prices range from 49.99 PLN to 649.99 PLN per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website packages with three tiers: Start (1500 PLN), Standard (2500 PLN), and PRO (3500 PLN) |
| Unit Pricing | Pay-as-you-go | Individual visual identity items priced separately |
| Subscription | Monthly | Google Ads management with tiered monthly fees based on advertising budget |
| Unit Pricing | Pay-as-you-go | Modification and support services billed by the hour |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
coelum product offering
Product offeringCore offering
Coelum is a local advertising agency that builds online visibility for small and medium-sized businesses through three bundled service lines: Google Ads campaign management with tiered monthly management fees, professional WordPress-based website creation and modification across three pricing packages, and visual identity design including logos, business cards, flyers, and other printed marketing materials. The agency targets local entrepreneurs in Częstochowa and surrounding Silesian regions, offering transparent pricing, campaign launch within seven days of contract signing, and monthly reporting.
Product overview
Coelum is a local advertising agency based in Czestochowa, Poland offering three core service lines: Google Ads campaign management (with pricing tiers based on monthly ad spend), website creation and modification (with three package levels: Start at 1500 PLN, Standard at 2500 PLN, and PRO at 3500 PLN), and visual identity design (including logo, business cards, flyers, and other marketing materials). The agency also provides industry-specific advertising services for sectors including hospitality, legal, fitness, automotive, and beauty. All services are delivered with transparent pricing and monthly reporting.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ROAS of 18.66 achieved for restaurant client in first month of Google Ads campaign
Companies that use coelum
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
coelum technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
coelum partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
coelum competitors and assessment
Company assessmentDirect peers
- Ideo: Polish digital agency offering Google Ads, SEO, websites, and integrated digital marketing for SMBs. Directly comparable as a Poland-based full-service digital marketing agency serving similar client profiles.
- EACTIVE: Polish performance marketing and web development agency serving SMBs with Google Ads management and WordPress site builds. Directly comparable service mix and SMB focus.
- KERRIS Group: Polish digital marketing agency offering paid search, SEO, web development, and branding. Closely comparable in scope (Google Ads + web + branding) and target market (Polish SMBs and mid-market).
- Grupa TENSE: Polish advertising and digital agency offering integrated marketing services. Comparable as a Poland-based full-service agency competing for similar local and regional clients.
- Whites: Polish digital agency providing performance marketing, web development, and branding services to SMBs. Comparable as a Polish full-service digital agency with similar bundled offerings.
Broad incumbents
- GroupM Poland: WPP's media investment group operating in Poland. Overlaps in media buying capabilities but focuses on large-scale media planning rather than local SMB campaign management.
- Dentsu Poland: Global agency network's Polish operations. Comparable industry category but broader portfolio and larger client scale than Coelum's local SMB focus.
- Publicis Groupe Poland: Global advertising network's Polish operations. Overlaps with Coelum's offerings but serves larger clients and does not specialize in the local SMB niche Coelum targets.
- Ogilvy Poland: Global creative agency's Polish office. Comparable category (advertising/digital agency) but targets enterprise and brand clients rather than local SMBs.
Regional players
- LemonPro: Polish marketing and web development agency. Comparable in service offerings (web + digital marketing) and regional focus within Poland, competing for similar SMB clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
coelum social profiles
Digital presencecoelum financial estimates
Financial estimateRevenue estimate
Valuation estimate
coelum leadership team
Management profileNumber of profiles
Profiles1 record
coelum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coelum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coelum
What does coelum do?
Coelum is a local advertising agency that builds online visibility for small and medium-sized businesses through three bundled service lines: Google Ads campaign management with tiered monthly management fees, professional WordPress-based website creation and modification across three pricing packages, and visual identity design including logos, business cards, flyers, and other printed marketing materials. The agency targets local entrepreneurs in Częstochowa and surrounding Silesian regions, offering transparent pricing, campaign launch within seven days of contract signing, and monthly reporting.
Is coelum a public or private company?
coelum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was coelum founded?
coelum was founded in -1. It employs 1 to 10 people.
Where is coelum based?
coelum is headquartered in Częstochowa, Poland, in the Europe region.
How does coelum make money?
Three revenue lines are on record. Website Development Services are the primary driver. The others are google Ads Management and visual Identity Design.
Who are coelum's main competitors?
Direct peers on record are Ideo, EACTIVE, KERRIS Group, Grupa TENSE and Whites. Broad incumbents are GroupM Poland, Dentsu Poland, Publicis Groupe Poland and Ogilvy Poland. LemonPro is listed as a regional player.
Does coelum have an API?
No public API is recorded for coelum.
What industry is coelum in?
coelum's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.