indigo sports s.l.

What indigo sports s.l. does

Indigo Sports S.L. is a privately held Spanish e-commerce retailer operating as a Sociedad Limitada from Gandía, Valencia. The company sells sports equipment, apparel, and accessories through its Shopify-powered DTC storefront at indigosports.es, with deep specialization in rhythmic gymnastics apparatus (clubs, ropes, balls, hoops, ribbons) alongside adjacent categories including swimming, fitness and yoga, dance and pole dance, cycling safety, and calisthenics training equipment. Owned sub-brands DRUNA and SOLO supplement the INDIGO house brand and third-party brand SPEKTR, and the company operates in five languages and eight currencies across roughly 29 European countries.

The technology stack is a standard Shopify e-commerce configuration with no proprietary platform components, no public API, no mobile app, and no documented AI/ML capabilities. Marketing is content-driven: an SEO-optimized educational blog with at least 60 articles across rhythmic gymnastics (42), fitness (12), and swimming (6), email newsletter capture, customer reviews (176 on the storefront), and standard web analytics. Payments are processed via Shopify with Klarna, PayPal, credit card, and Apple Pay; fulfillment offers €49 free shipping within Spain and the Balearic Islands, 24–48h delivery, and 30-day free returns.

The business model is one-time unit sales with no subscription, no B2B/wholesale channel, and no disclosed revenue, headcount, funding, or ownership structure. The company appears to be independently owned with no parent entity, no M&A history, and no institutional capital disclosed. There are no management bios, no awards, no patents, and no regulatory actions in the available data, leaving fundamental scale and capital-formation questions unanswered.

Name

indigo sports s.l.

Legal name

Indigo Sports, S.L.

Website

https://indigosports.es

Company type

Private

Operating status

Operating

Short description

Indigo Sports S.L. is a Spanish DTC e-commerce retailer selling rhythmic gymnastics, swimming, fitness, cycling, and pole dance equipment via a Shopify storefront, serving primarily Spanish and broader EU consumers across 29 countries in five languages.

Ownership category

akta.pro rank

NAICS

Sporting Goods Retailers (459110), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sports equipment retail
• Rhythmic gymnastics supplies
• Swimming gear accessories
• Fitness training equipment
• Online sports apparel

Headquarters

HQ city

Gandía

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Indigo Sports generates revenue through direct online retail sales of sports equipment and apparel. The company sells a wide range of products across categories including rhythmic gymnastics apparatus, swimming gear, fitness equipment, dancewear, and cycling accessories. Revenue is transaction-based with customers purchasing individual products through the e-commerce platform with prices ranging from approximately €5 to €265 depending on product category and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Indigo Sports operates an online sports store (indigosports.es) that sells equipment, apparel, and accessories for rhythmic gymnastics, swimming, fitness, dance, pole sports, and cycling, including own sub-brands DRUNA and SOLO alongside third-party brands. The direct-to-consumer Shopify storefront serves European shoppers with multi-language and multi-currency support, offering products individually priced from approximately €5 to €265 with free shipping over €49 within Spain and the Balearic Islands and 30-day free returns.

Differentiator

Problem solved

Functional benefit

Brands

• DRUNA: Fitness and training equipment sub-brand including platforms, parallettes, yoga mats, and foam rollers.
• SOLO

Products and services

• Rhythmic Gymnastics Apparatus Competition-grade rhythmic gymnastics equipment including clubs (mazas), ropes (cuerdas), balls (pelotas), hoops (aros), ribbons and wands (cintas y varillas), aimed at gymnasts from beginners to elite competitors needing regulation-compliant apparatus. Prices range from approximately €8.99 to €32.99.
• Rhythmic Gymnastics Clothing and Footwear Specialized rhythmic gymnastics apparel and footwear including toe shoes (punteras), zapatillas, warm-up boots, underwear, socks, warmers, t-shirts, girdles, skirts, leotards and unitards, shorts and leggings, priced from €4.99 to €14.99 and sold as standalone items or as the SOLO sub-brand line.
• Rhythmic Gymnastics Accessories Accessories for rhythmic gymnastics practice including ballet barres, balance aids, mats, stretching aids, backpacks, hairnets, knee pads, foam rollers, ankle and wrist weights, plus apparatus accessories such as inflators, grips, decorative ribbons, and carrying cases.
• Swimming Equipment Swim gear for recreational and competitive swimmers including fins (aletas), snorkels, goggles (gafas), masks (máscaras), caps (gorros), hand paddles (manoplas), and pullbuoys, organized as discrete product lines on indigosports.es.
• Yoga and Pilates Equipment Yoga and pilates accessories including mats (esterillas), blocks (bloques), foam rollers, and yoga wheels, with pricing typically €6.99 to €34.99 for fitness equipment. Designed for home and studio practitioners.
• Fitness Training Equipment Strength and conditioning accessories including ankle and wrist weights, fitballs, ab wheels, jump ropes (combas), elastic bands, weight training items, step platforms (plataformas STEP), supports and grips, fitness gloves, and massage tools, including DRUNA-branded platforms, parallettes, mats, and foam rollers.
• Ballet Barres and Dance Equipment Portable and wall-mounted ballet barres priced from €93.99 to €264.99, the premium offering in the Indigo Sports catalog, aimed at ballet dancers and home dance practitioners.
• Workout and Calisthenics Equipment Calisthenics and bodyweight training gear including pole dance poles (barras pole dance), pull-up bars (barras de dominadas) with accessories, children's and adult gyms (gimnasios infantiles/adultos), wooden stall bars (espalderas), DRUNA parallettes, and DRUNA plyo boxes.
• Cycling Safety Gear and Accessories Cycling eyewear (gafas), helmets and protections (cascos y protecciones), gloves (guantes), plus scooters and skates, with cycling helmets priced from approximately €22.99 to €37.99. Targeted at adult and child cyclists.
• Pilates Machines Dedicated pilates reformer and machine category (máquinas de pilates) carried alongside the broader fitness assortment for studio and advanced home practitioners.

Quantifiable outcome

• 176 customer reviews demonstrate established market presence and customer engagement

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Deporvillage: Spanish online sporting goods retailer founded in Catalonia, selling apparel, footwear, and equipment across multiple disciplines. Directly comparable as a domestic Spanish multi-sport e-commerce competitor with similar GTM motion and customer base.
• Prozis: Portuguese DTC e-commerce brand in sports nutrition, fitness equipment, and accessories, with EU-wide shipping. Comparable as a similarly-sized Iberian online sports retailer pursuing a DTC + own-brand model across multiple fitness verticals.
• Wiggle: UK-based online multi-sport retailer specializing in cycling, running, swimming, and triathlon with strong European delivery. Comparable DTC e-commerce motion and multi-vertical sports assortment, though with different primary category emphasis.
• Sasaki Sport: Italian manufacturer and retailer specialized in rhythmic gymnastics equipment (apparatus, apparel, footwear). The most directly comparable peer to Indigo Sports in the GR niche, competing for the same European rhythmic gymnastics consumer with overlapping product categories.
• Tradeinn: Spanish multi-sport online retailer (diving, running, cycling, fitness) operating across Europe with country-specific storefronts. Closely comparable to Indigo Sports in geography, multi-sport vertical coverage, and DTC e-commerce model, though operating at materially larger scale.

Broad incumbents

• Decathlon: Global sporting goods retailer with massive own-brand assortment across all major sports including gymnastics and fitness. Overlaps with Indigo Sports across nearly every category, but operates at vastly larger scale with physical retail plus e-commerce, representing the dominant competitive threat.
• Sports Direct (Frasers Group): UK-based sporting goods discounter with extensive multi-sport assortment across apparel, footwear, and equipment. Competes with Indigo Sports on price across overlapping categories, but at fundamentally different price points and scale.
• Amazon: Global e-commerce marketplace selling every sporting goods category Indigo Sports carries, with Prime fulfillment that addresses cross-border shipping weaknesses. Represents the dominant indirect competitive pressure across all of Indigo's verticals.
• INTERSPORT: Global sporting goods retail cooperative operating physical stores plus online across Europe. Overlaps with Indigo Sports on multi-sport assortment and EU geographic coverage, but with significantly broader scale and omnichannel presence.

Regional players

• Hervis Sports: Austrian sporting goods retailer operating across Central Europe with multi-sport assortment. Comparable as a European multi-sport retailer, though primarily focused on DACH region rather than competing directly in Iberian markets where Indigo Sports operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about indigo sports s.l.