paquerette

What paquerette does

Pâquerette is a French mobile wellness application developed by the SAS Don't worry be zen, founded in 2023 by Cécile Dos Santos and headquartered in Asnières-sur-Seine. The product is a direct-to-consumer iOS, Android, and Huawei app that delivers personalized audio sessions for emotional well-being, gated by a €11/month subscription. Its core mechanic combines a 5-question 'Météo Émotionnelle' (Emotional Weather) diagnostic with a recommendation engine that maps the user's dominant emotion (anger, fear, joy, sadness, stress) to a curated selection of 2-3 audio techniques drawn from a catalog of over 100 sessions across 8 modalities: mudras, breathing, energy meditation, sophrology, mantras, sonotherapy, coaching tools, and energetic music. Sessions range from 5 to 30 minutes, positioning the app for time-constrained users seeking emotional self-management rather than clinical therapy.

The business model combines a recurring €11/month subscription, a higher-margin bespoke audio service priced at €50 per custom 20-30 minute meditation personally produced by the founder, and physical/digital 3-month gift cards distributed through retail partners including Nature & Découvertes, Amazon France, and a co-branded SOS Emotions kit with Ladrôme Laboratoire. Distribution is omnichannel: app stores plus physical retail and partnership bundles. The company also operates a B2B gift card and corporate wellness motion, evidenced by partnerships such as The Human Hack. Marketing is driven by content (blog on breathwork, mudras, chakras), organic social media on Instagram, and earned media on Télématin (France 2) and Europe 1. Content is produced by a curated contributor network of wellness practitioners, and the founder serves as president and Data Protection Officer.

Name

paquerette

Legal name

Don't worry be zen

Website

https://paquerette.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pâquerette is a French mobile app offering €11/month personalized audio sessions for emotional well-being, built on an Emotional Weather diagnostic that maps users to a catalog of 100+ sessions across eight wellness modalities, distributed via app stores, retail gift cards, and wellness partnerships.

Ownership category

akta.pro rank

Product category

Wellness Mobile Application

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAI

Trauma-Informed Mindfulness & Somatic Mind-Body Practices

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Emotional wellness app
• Guided meditation audio
• Mindfulness mobile application
• Personalized audio sessions
• Wellbeing subscription service

Headquarters

HQ city

Asnières-sur-Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Core subscription at €11/month providing access to the full catalog of 100+ audio sessions and personalized session recommendations. Billed monthly via automatic direct debit. Users can cancel with 48 hours notice before the next billing cycle.
2. Customized Audio Sessions: One-time purchase of personalized energy meditation audio created on demand for the subscriber's specific emotional need, priced at €50 per audio.
3. Gift Cards / Retail Cards: Physical and digital gift cards sold through retail partners (Nature & Découvertes, Amazon) and partner organizations (Ladrôme), providing 3-month subscriptions to the app.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pâquerette operates a mobile application (iOS, Android, Huawei AppGallery) that delivers personalized audio sessions for emotional well-being. The app combines a 5-question emotional weather diagnostic with a recommendation engine that selects 2-3 techniques from a catalog of 100+ audio sessions spanning 8 wellness practices (Mudras, Breathing, Energy Meditation, Sophrology, Mantras, Sonotherapy, Coaching Tools, Energetic Music). The core offering is sold as a monthly subscription at €11, with additional paid services including custom on-demand meditation audios (€50 each) and retail gift cards distributed through partner channels.

Product overview

Pâquerette is a mobile wellness application focused on emotional well-being through audio content. The core offering is the pâquerette app, which combines an 'Emotional Weather' assessment feature with a personalized audio recommendation engine that matches users to content from a catalog of 100+ audios. The platform uses 8 practice modalities (Mudras, Breathing, Energy Meditation, Sophrology, Mantras, Sonotherapy, Coaching Tools, and Energetic Music), combining 2-3 techniques per personalized session. The product portfolio includes the core app, add-on programs (Libérez vos blocages, customized meditation service), and physical/digital gift card products sold through retail partners. Subscription pricing is €11/month for full access.

Differentiator

Problem solved

Functional benefit

Products and services

• Pâquerette Mobile App Mobile application (iOS, Android, Huawei AppGallery) that delivers personalized audio sessions for emotional well-being, combining an emotional weather diagnostic with access to a catalog of 100+ audios across 8 wellness practices. Sold as a monthly subscription at €11.
• Libérez vos blocages (Free Your Blockages) Program Structured in-app program of 20–30 minute guided energy meditation audios focused on releasing emotional blockages and inner wounds; available to app subscribers.
• Méditation Personnalisée — Une question, une réponse par Cécile Bespoke on-demand meditation audio service where founder Cécile Dos Santos creates a custom 20–30 minute energy meditation tailored to a subscriber's specific emotional question or need, priced at €50 per audio and delivered by email.
• Pâquerette 3-Month Gift Card Subscription Physical and digital gift cards providing 3 months of full access to the Pâquerette app audio catalog, sold through retail partners including Nature & Découvrettes stores in France and Amazon France.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Human HackcoreStrategic or Co-development Partner · 5 March 2025A strategic partnership between two wellness-focused organizations sharing a vision of connecting emotional wellbeing with sustainable performance. The Human Hack, founded by Charline Goutal Guérin, is a project in integrative health and conscious leadership. Together they co-create content, cross-promote through newsletters and podcasts, and promote a shared mission of aligning ambition with emotional balance. The partnership includes The Human Hack's media platform, incubator program, and advisory services.
• Ladrôme LaboratoirecoreChannel Partner/ Reseller/ Distributor · 1 November 2024A co-marketing and distribution partnership formed during Europe 1's La France Bouge. The partnership launched a 'SOS Emotions' kit combining Ladrôme's Bach flower emergency spray with a 3-month subscription to the Pâquerette app. Available at Ladrôme's retail outlets and through their distribution network.
• Nature & DécouvertescoreChannel Partner/ Reseller/ DistributorPâquerette subscription gift cards are sold in Nature & Découvertes stores across France. This retail partnership provides physical point-of-sale presence in the wellness retail segment, reaching customers who frequent the chain's stores for natural wellness and outdoor products.
• Amazon FranceminorChannel Partner/ Reseller/ DistributorPâquerette gift cards are available for purchase on Amazon.fr, providing digital and physical gift card distribution to Amazon's broad French customer base seeking emotional management tools.
• Human Hack (The Human Hack X Pâquerette)coreGTM or Marketing PartnerA marketing collaboration promoting emotional wellbeing to entrepreneurs and business leaders. The Human Hack reaches executives and founders through its media platform and advisory services, while Pâquerette provides the emotional wellness content and app. The partnership reinforces both brands in the integrative health and leadership space.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petit Bambou: The leading French-language meditation and mindfulness app with millions of users. Direct competitor targeting the same French consumer segment with a similar subscription-based guided audio catalog, making it the closest like-for-like benchmark for Pâquerette.
• Namatata: Meditation and mental wellness app offering short guided sessions comparable to Pâquerette's 5-30 minute format. Competes for the same consumer need for accessible, short emotional wellbeing sessions.
• Headspace: Global category leader in guided meditation and mindfulness apps. Competes for the same consumer wellbeing wallet share and offers a comparable subscription audio catalog plus structured programs, making it a benchmark for product depth and retention.
• Insight Timer: Open marketplace meditation app with a large free library and a broad set of teachers. Overlaps with Pâquerette on guided audio content across multiple modalities (breathwork, meditation, sound healing) and is a direct alternative for multilingual users.
• Calm: Global category leader in meditation and sleep apps. Competes directly with Pâquerette's core proposition of guided audio sessions for emotional regulation and has set consumer expectations around content breadth, production quality, and pricing.

Emerging players

• Mindday: European/French-facing wellbeing app offering guided meditations, breathing, and sleep content. Comparable consumer positioning to Pâquerette with a similar low-cost subscription model and French-language audience overlap.
• BetterMe: Multi-modality wellness app combining meditation, breathwork, and emotional wellbeing content. Comparable breadth of modalities and subscription monetization model to Pâquerette, though it targets a broader European/international audience.
• RespiRelax+: Cardiac coherence and breathing app rooted in French clinical practice. Direct partial overlap with Pâquerette on breathwork content and emotional regulation, and is a credible alternative in the French wellness market.

Others

• The Human Hack: Active strategic partner of Pâquerette offering integrative health media, an incubator, and executive advisory. Comparable because it overlaps on emotional wellbeing content for leaders and serves as both distribution channel and adjacent competitor in the executive wellbeing space.
• Ladrôme Laboratoire: Active distribution partner for Pâquerette via the co-branded SOS Emotions kit. Comparable as an adjacent French natural-wellness brand whose customers overlap with Pâquerette's audience and whose retail network extends reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paquerette-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about paquerette