Mindday
MindDay is a Paris-based mobile app delivering CBT-based self-therapy programs to consumers, primarily distributed through partnerships with French insurers and mutuelles, with a growing practitioner offering and an English version for the US and Canada.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Mindday does
MindDay is a Paris-based mental health application that delivers cognitive behavioral therapy (CBT)-based self-therapy programs to consumers via mobile. The product is built around a structured library of CBT programs (text, audio, video and interactive modules) developed under the supervision of Scientific Director Dr. Hervé Montès, a former president of AFTCC, lending clinical credibility to the content. Distribution is primarily B2B2C: the app is offered through partnerships with French insurers and mutuelles — including Allianz, MAAF, MMA, GMF and the Santéclair ecosystem — giving MindDay access to large pools of insured members, while a direct-to-consumer channel serves paying subscribers at €59.99 per year or €39.99 per half-year, plus gift-card options. In 2025 the company launched MindDay Pro, a dedicated offering for healthcare professionals, and in April 2026 it released an English-language version targeting the United States and Canada as its first geographic expansion beyond France. The company was founded by Boris Pourreau (CEO) and Paul Vigneau, remains a small team (1-10 employees), and has raised approximately €4M across a 2021 round led by XAnge and a March 2026 round from INCO Ventures, Impactivist and Mutuelles Impact.
Mindday firmographics
Firmographics- Name
- Mindday
- Legal name
- MindDay
- Website
- https://mindday.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MindDay is a Paris-based mobile app delivering CBT-based self-therapy programs to consumers, primarily distributed through partnerships with French insurers and mutuelles, with a growing practitioner offering and an English version for the US and Canada.
- Ownership category
- akta.pro rank
Mindday industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Mindday is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mindday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Consumer Subscription: Individual users subscribe directly via monthly, half-yearly, or annual plans through App Store, Play Store, or web platform (Paddle/Stripe). Subscription provides full access to all programs, sessions, meditations, and tools. Conversion from free trial to paid subscription.
- B2B2C Insurance Partnerships: Partnerships with health insurers (Santéclair ecosystem, Allianz, MAAF, MMA, GMF, Mutuelles) provide free or subsidized access to policyholders. Insurers offer MindDay as a benefit, expanding user base without direct consumer acquisition cost.
- Enterprise Licenses: Annual usage licenses sold to employers as part of employee well-being benefits. Companies provide employees with access to the platform, typically as a low-cost-per-person annual subscription.
- Gift Cards: Prepaid gift cards for 6-month or 12-month subscriptions sold directly to consumers for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - 59.99€ per year |
| Subscription | Multi-year contract | Half-year Subscription - 39.99€ per 6 months |
| Subscription | Monthly | Monthly Subscription |
| Freemium | Pay-as-you-go | Free Tier |
| Freemium | Pay-as-you-go | 7-Day Free Trial |
| One time/ perpetual license | Pay-as-you-go | Gift Card - 6 months |
| One time/ perpetual license | Pay-as-you-go | Gift Card - 12 months |
| Subscription | Annual | Enterprise License |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Mindday product offering
Product offeringCore offering
MindDay is a mobile-based self-therapy application that delivers Cognitive Behavioral Therapy (CBT) programs through structured 14-30 day courses, interactive video therapy sessions, guided meditations, self-hypnosis exercises, journaling tools, and emotion/mood tracking. The product is offered via direct consumer subscriptions (monthly, half-yearly, and annual plans), enterprise licenses to employers for employee wellness programs, and through B2B2C partnerships with French health insurers providing free or subsidized access to policyholders.
Product overview
MindDay is a Paris-based mental health technology company offering a self-therapy mobile application based on Cognitive Behavioral Therapy (CBT). The core product portfolio consists of the MindDay Mobile Application (available on iOS and Android) providing self-therapy through video sessions, guided meditations, self-hypnosis, and emotion tracking tools. The company serves both B2C consumers and B2B employers (MindDay for Businesses) with anonymous usage dashboards. A professional network (MindDay Pro) serves healthcare practitioners with exclusive clinical resources. Additional offerings include free Mental Check assessments, gift cards, and partnerships with health insurers providing free app access to members. The company recently raised €2M in March 2026 to fund English-language expansion into North American markets.
Differentiator
Problem solved
Functional benefit
Products and services
- MindDay Mobile Application The primary MindDay product: a self-therapy mobile application (iOS and Android) offering 60+ CBT-based programs, 300+ interactive video therapy sessions, 100+ guided meditations, 80+ self-hypnosis sessions, journaling, emotion tracking, mood tracking, and a wellness index. Designed for individual consumers seeking structured, evidence-based mental health self-help across anxiety, depression, self-confidence, relationships, work stress, sleep, and health habits.
- MindDay for Businesses B2B employee well-being solution that provides companies with annual per-employee licensing to the MindDay app, including anonymous usage dashboards for HR/management oversight, customizable employer branding, and support for regulatory compliance regarding psychosocial risk prevention.
- MindDay Pro (Healthcare Professionals Network) A professional network for licensed mental health practitioners (psychiatrists, psychologists, psychotherapists, CBT therapists) providing free 12-month access to the full MindDay application, expert webinars, clinical resources, and the ability to offer 3 months of free access to patients as a supplement to traditional therapy.
- Mental Check A free mental health assessment tool accessible without subscription that allows users to evaluate their current mental well-being status and receive personalized recommendations for relevant MindDay programs and sessions.
- MindDay Gift Cards Digital gift cards offering prepaid MindDay subscriptions in 6-month (39.99 EUR) and 12-month (59.99 EUR, equivalent to 4.99 EUR/month) formats, delivered via email with printable card options, enabling consumers to gift mental health self-therapy access to friends and family.
Quantifiable outcome
- 100% year-over-year user growth between 2024 and 2025
- +3 more outcomes
Companies that use Mindday
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Mindday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Mindday partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SantéclaircoreHealth insurance platform ecosystem partnership joined in early 2026. Provides access to approximately 10 million potential users through partner insurers including Allianz, MAAF, MMA, and GMF. Key distribution channel for B2B2C growth strategy.
- Allianz FrancecoreMajor insurance partner providing MindDay access to policyholders through Santéclair ecosystem partnership.
- MAAF AssurancescoreFrench insurance company partner providing MindDay access to policyholders through Santéclair ecosystem.
- MMA AssurancescoreFrench mutual insurance company partner providing MindDay access to policyholders through Santéclair ecosystem.
- GMF AssurancescoreFrench mutual insurance company partner providing MindDay access to policyholders through Santéclair ecosystem.
- ValeominorPartner company providing MindDay subscription benefits to employees as part of corporate wellness program.
- KenkominorHealth insurance provider partner offering MindDay access to beneficiaries through activation codes.
- Mutuelle Air France (MNPAF)minorMutual insurance for Air France employees offering MindDay subscription benefit to members.
- La Mutuelle FamilialeminorMutual insurance provider offering MindDay access to members through activation codes.
- Mutualité FrançaiseminorFédération nationale Mutualité Française partnership providing MindDay through member mutual insurance organizations.
- Nuoma MutuelleminorMutual insurance provider offering MindDay access to beneficiaries through activation codes.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Mindday competitors and assessment
Company assessmentDirect peers
- Headspace: Headspace is a leading meditation and mindfulness app offering guided sessions, sleep, and focus content for consumers and employers. It competes head-on with MindDay in the digital mental wellness category, particularly for B2B distribution and insurer partnerships.
- Calm: Calm is a major meditation, sleep, and mental wellness app with a broad content library and strong consumer brand. It directly competes with MindDay in guided meditation, sleep stories, and corporate wellness distribution.
- BetterHelp: BetterHelp is the largest online therapy platform connecting users with licensed therapists via subscription. It addresses the same end-user need (anxiety, depression, stress) that MindDay's self-therapy programs target, though via live human therapists rather than CBT-based digital content.
- Talkspace: Talkspace is a digital mental health company offering therapy via text, audio, and video with B2B2C distribution through health plans and employers. Its payer-channel strategy directly mirrors MindDay's Sant\u00e9clair insurer-led model.
- Woebot Health: Woebot Health builds AI-driven CBT-based digital mental health products, including clinician-led and direct-to-consumer apps. Its CBT-first, content-driven approach is closely aligned with MindDay's therapeutic methodology.
- Wysa: Wysa is an AI conversational mental health app using CBT and evidence-based techniques, distributed via employers, insurers, and health systems globally. Comparable to MindDay in CBT grounding, self-help format, and B2B2C channel strategy.
- Happify Health: Happify offers science-based digital mental health programs with CBT, mindfulness, and positive psychology content for consumers and employers. Its evidence-based positioning, employer channel, and self-help format closely parallel MindDay's.
- Lyra Health: Lyra Health is a mental health benefits platform offering therapy, coaching, and digital tools through employer contracts. Its enterprise-led B2B2C distribution model is highly comparable to MindDay for Business and the insurer partnership strategy.
- Spring Health: Spring Health provides mental health benefits to employers, combining assessments, therapy, coaching, and digital exercises. Its enterprise mental health focus and digital self-help tools make it a strong B2B comparator to MindDay's employer offering.
Emerging players
- Meru Health: Meru Health offers therapist-led digital mental health programs combining CBT, mindfulness, and biofeedback, often distributed via insurers and employers. Its clinical digital program model and payer channel overlap meaningfully with MindDay's approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mindday social profiles
Digital presenceMindday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindday leadership team
Management profileNumber of profiles
Profiles4 records
Mindday funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindday
What does Mindday do?
MindDay is a mobile-based self-therapy application that delivers Cognitive Behavioral Therapy (CBT) programs through structured 14-30 day courses, interactive video therapy sessions, guided meditations, self-hypnosis exercises, journaling tools, and emotion/mood tracking. The product is offered via direct consumer subscriptions (monthly, half-yearly, and annual plans), enterprise licenses to employers for employee wellness programs, and through B2B2C partnerships with French health insurers providing free or subsidized access to policyholders.
Is Mindday a public or private company?
Mindday is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindday founded?
Mindday was founded in 2022. It employs 1 to 10 people.
Where is Mindday based?
Mindday is headquartered in Paris, France, in the Europe region.
How does Mindday make money?
Four revenue lines are on record. Direct Consumer Subscription is the primary driver. The others are B2B2C Insurance Partnerships, enterprise Licenses and gift Cards.
Who are Mindday's main competitors?
Direct peers on record are Headspace, Calm, BetterHelp, Talkspace, Woebot Health, Wysa, Happify Health, Lyra Health and Spring Health. Meru Health is listed as an emerging player.
Does Mindday have an API?
No public API is recorded for Mindday.
What industry is Mindday in?
Mindday's product category is Digital Mental Health. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 621420 and its SIC code is 7372.