adindex.ru

What adindex.ru does

AdIndex.ru is a Russian-language B2B trade media and service platform for the advertising and marketing industry, founded in 2005 and operated by the Moscow-based limited liability company OOO "A.A.I." The company publishes daily industry news, interviews, case studies, expert columns, and podcasts, and it organizes a portfolio of recurring industry events including the AdIndex Awards, Digital Brand Day, Brand Day, the Volna/AdIndex conference series, and AdIndex City.

The platform's differentiated products center on a proprietary annual ratings system built from surveys of roughly 550-600 industry experts across 260-300 companies, and on published market maps that visualize the Russian advertising ecosystem across 15+ digital segments (creative, SMM/PR/SERM, influence marketing, media buying, contextual, SEO, retail media, Telegram Ads, full-cycle services, and others) and 83-85 AdTech platforms across 12 segments. Supporting properties include AdIndex TV (video content), AdIndex Market (research and analytics), AdIndex Print Edition, and a catalogue of advertising, marketing, media, and AdTech service providers.

Monetization combines display advertising, sponsored content and special research projects (e.g., with Avito and E-Promo Group), paid subscriptions for premium maps and the print edition (freemium model for core content), and event revenue from ticket sales and sponsorships. Distribution spans the AdIndex.ru website, email and RSS, Telegram, VK, Odnoklassniki, and Rutube. The company holds official Roskomnadzor mass-media registration (EL No. FS 77 - 68950) and is led by Editor-in-Chief Эшназарова Татьяна Азаматовна.

Name

adindex.ru

Legal name

OOO "A.A.I." (ООО "А.А.И.")

Website

https://adindex.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AdIndex.ru is a Russian B2B trade media platform for the advertising and marketing industry, providing news, proprietary expert-survey ratings, market maps, case studies, and industry events to agencies, brands, and AdTech/MarTech companies in Russia.

Ownership category

akta.pro rank

Product category

Advertising Industry Media

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Advertising industry news
• Marketing industry ratings
• Adtech market intelligence
• Advertising market maps
• Industry events and awards

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Display Advertising: Banner and display advertising on the AdIndex.ru portal targeting advertising and marketing professionals.
2. Sponsored Content and Special Projects: Branded content sections, special research projects conducted in partnership with advertisers (e.g., Avito Research, E-Promo Group collaborations).
3. Print and Digital Subscriptions: Paid subscriptions for AdIndex Print Edition and premium digital content including detailed market maps and rankings.
4. Event Revenue: Industry awards ceremonies (AdIndex Awards, Digital Brand Day, Brand Day) and conferences generating ticket sales and sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

AdIndex.ru operates a B2B media and information platform for the Russian advertising and marketing industry. It publishes daily industry news, expert interviews, and case studies; produces proprietary annual ratings of digital agencies, advertisers, media services, and AdTech companies; publishes interactive market maps of the Russian advertising ecosystem; runs a video platform (AdIndex TV); and organizes industry awards and conferences.

Product overview

AdIndex.ru is a Russian advertising and marketing industry news portal and media platform. The company provides industry news, expert publications, market ratings across digital and advertising sectors, interactive market maps (advertising market, digital market, advertising technology maps), case studies showcase, and industry events including AdIndex Awards. The platform serves as a comprehensive resource for the Russian advertising and marketing industry, offering directories of service providers and technology companies. The architecture consists of a content/news platform with associated research products, rankings, and event-based offerings rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• AdIndex Awards: Industry awards for advertising and marketing excellence
• AdIndex TV
• AdIndex Maps
• AdIndex Market
• AdIndex Print Edition

Products and services

• AdIndex.ru Industry News Portal Daily B2B news, expert interviews, publications, and special projects covering the Russian and global advertising and marketing industry; aimed at advertising/marketing agencies, brand advertisers, and AdTech providers.
• AdIndex Ratings Proprietary annual ratings of Russian digital agencies, advertisers, media services, AdTech companies, and outdoor/BTL providers built on surveys of 500+ industry experts from 261-309 companies.
• AdIndex Market Maps Interactive annual market maps categorizing Russian advertising market participants across digital services (Creative, SMM/PR/SERM, Influencer marketing, Media buying, SEO, etc.) and AdTech segments (DSP, DMP, call tracking, video networks, CPA/CPI networks, verification, retail media).
• AdIndex TV Video content platform showcasing industry conference sessions, expert interviews, and case study presentations targeted at advertising and marketing professionals in Russia.
• AdIndex Awards Annual flagship industry awards program recognizing excellence in Russian advertising and marketing across multiple categories, open to agencies, advertisers, and AdTech providers.
• AdIndex Print Edition Printed publication of AdIndex industry rankings and analysis provided to subscribers and top advertisers in Russia.
• AdIndex Market Marketing research and analytics product offering advertising market data and insights to industry professionals.
• AdIndex Catalogue Directory platform listing Russian providers of advertising services (ATL), marketing services (BTL), digital services, media, and AdTech/MarTech for agency selection and market discovery.
• Digital Brand Day Conference Annual industry conference focused on digital marketing for brand marketers and advertising professionals in Russia; ticketed and sponsor-supported.
• Brand Day Conference Annual brand-marketing industry event featuring presentations, case studies, and networking for marketing professionals in Russia.
• Volna/AdIndex Industry Event Industry conference and networking event series serving Russian advertising and marketing professionals.
• AdIndex City Annual industry conference series branded as "Рекламный город" (Advertising City) featuring expert discussions and networking for advertising industry professionals in Russia.

Quantifiable outcome

• Coverage of 15+ digital market segments in annual market maps
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered key, flagship, partner and major.

• AvitokeyGTM or Marketing PartnerJoint special research projects on advertising investments. AdIndex and Avito Advertising collaborate on market research publications analyzing media investment patterns.
• E-Promo GroupkeyGTM or Marketing PartnerPartnership for Online Retail 2025 special project featuring joint research on e-commerce and digital marketing trends.
• Digital Brand DayflagshipStrategic or Co-development PartnerCo-organized annual industry conference bringing together brand marketers and advertising professionals.
• Brand DayflagshipStrategic or Co-development PartnerAnnual brand-focused industry event featuring presentations, case studies, and networking for marketing professionals.
• Adindex AwardsflagshipStrategic or Co-development PartnerFlagship annual award program recognizing excellence in Russian advertising and marketing across multiple categories.
• AdlookpartnerTechnology or IntegrationTechnology partner for the AdTech Market Map 2025, featuring DSP and optimization technology.
• AdspendpartnerTechnology or IntegrationTechnology partner featured in advertising technology market mapping.
• Between ExchangepartnerTechnology or IntegrationDSP and exchange technology partner.
• СберСеллер (SberSeller)keyChannel Partner/ Reseller/ DistributorProminent partner across multiple AdIndex products including digital market maps and advertising technology mappings.
• Волна/AdIndexmajorStrategic or Co-development PartnerIndustry conference and networking event series.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marketing Week: UK-based B2B media outlet covering the marketing industry with news, analysis, events and awards. Comparable trade-media monetization mix and brand-advertiser audience overlap.
• AdAge (Advertising Age): Established US/global advertising industry media brand producing news, rankings (Agency Report), events and research. Wider geographic scope than AdIndex but the same B2B advertising-media business model.

Direct peers

• The Drum: Global B2B media brand for the marketing and advertising industry with news, rankings, events and awards. Comparable business model combining advertising, subscriptions, and event revenue to monetize a marketing professional audience.
• Sostav.ru: Russian-language B2B media outlet covering the advertising, marketing and communications industry with news, ratings and case studies. Directly comparable to AdIndex in scope, audience (Russian agencies and brands) and monetization model.
• Campaign (Campaign Magazine): Global advertising industry trade publication covering agencies, brands and media with news, rankings and awards. Comparable editorial positioning and audience to AdIndex, though at global rather than national scale.
• MediaPost: US B2B media covering advertising, marketing and media industries with daily news, commentary and conferences. Similar niche trade-media positioning and reliance on agency/marketer readership.
• Cossa.ru: Russian digital marketing and advertising industry portal offering news, expert columns, ratings and educational content for marketers and agencies. Closely overlaps AdIndex in audience and editorial coverage.
• Adweek: US-focused B2B trade media brand for advertising, marketing and media industries with news, awards, events and research. Same model of monetizing an agency/brand audience through a mix of advertising, subscriptions and events.

Emerging players

• eMarketer / Insider Intelligence: Subscription-based B2B research and intelligence provider for digital advertising and marketing. Comparable paid-research and ratings product to AdIndex Market and the AdIndex ratings franchise.

Regional players

• RB.ru: Russian business and technology news outlet that regularly covers advertising, marketing and e-commerce trends alongside broader business topics. Adjacent Russian B2B media competitor with overlapping advertising industry coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTuberutube.ru/channel/23491481
• Facebookfacebook.com/AdIndex.ru
• LinkedInlinkedin.com/company/adindex-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adindex.ru