dimoda
DiMoDA (Digital Museum of Digital Art) is an artist-led virtual institution founded in 2013 that commissions, preserves, and exhibits VR artworks. It distributes four exhibition editions via free and sliding-scale downloads, and stages IRL exhibitions at galleries, museums, and festivals across 10+ cities globally.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What dimoda does
DiMoDA (Digital Museum of Digital Art) is a private, artist-led virtual institution founded in 2013 by Alfredo Salazar-Caro and William Robertson. It is dedicated to commissioning, preserving, and exhibiting virtual reality (VR) artworks, operating as a dedicated institutional layer for VR art rather than a traditional museum with VR as a side feature. Since launching DiMoDA 1.0 in 2015 at Transfer Gallery in Brooklyn, DiMoDA has released four exhibition editions: DiMoDA 1.0 (2015), DiMoDA 2.0 'Morphe Presence' (2016), DiMoDA 3.0 'New Talismans + Mind/Body Dualism' (2018), and DiMoDA 4.0 'DIS/LOCATION' (announced 2021, forthcoming). The catalog spans 15 unique artist-designed VR experiences from artists including Jacolby Satterwhite, Brenna Murphy, Morehshin Allahyari, Korakrit Arunanondchai, and others.
The core technical product is a VR exhibition platform that distributes downloadable VR applications for PC and Mac, enabling global users to experience curated virtual exhibitions. DiMoDA complements virtual distribution with in-real-life (IRL) exhibitions staged at partner galleries, museums, and festivals worldwide, including RISD Museum, MCA Chicago, Gray Area Festival, SIGGRAPH Asia, VR Arles Festival, Pioneer Works, and venues in New York, Berlin, Dubai, Bangkok, Lima, and Singapore. Distribution is multi-channel: direct downloads via dimoda.art, Twitch livestreams through a global partnership with Fabbula, and IRL exhibitions at 15+ partner venues.
The business model is hybrid freemium. DiMoDA 1.0 and 2.0 are permanently free downloads. DiMoDA 3.0 is offered on a sliding scale of $5-$20, with a portion of proceeds directed to artist support and COVID relief efforts (notably Guadalupe Maravilla's work in South Brooklyn in 2020). The organization also conducts periodic fundraisers. No institutional investors, venture funding, or formal incorporation details are disclosed; the organization appears to operate as a small artist-led entity with two co-founders and no fuller headcount data. Revenue is not publicly disclosed.
dimoda firmographics
Firmographics- Name
- dimoda
- Legal name
- Digital Museum of Digital Art
- Website
- https://dimoda.art
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- DiMoDA (Digital Museum of Digital Art) is an artist-led virtual institution founded in 2013 that commissions, preserves, and exhibits VR artworks. It distributes four exhibition editions via free and sliding-scale downloads, and stages IRL exhibitions at galleries, museums, and festivals across 10+ cities globally.
- Ownership category
- akta.pro rank
dimoda industry classification
Industry- Product category
- Virtual Reality Art Exhibitions
- NAICS
- Museums (712110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
Keywords
dimoda business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Download Sales (Sliding Scale): DiMoDA 3.0 is available for download at a sliding scale price of $5-$20, allowing users to pay what they can. DiMoDA 1.0 and 2.0 are permanently free. This is the primary revenue stream for ongoing operations and artist support.
- Fundraising and Donations: DiMoDA conducts periodic fundraisers including a Winter Fundraiser and COVID Relief effort. A portion of download proceeds and fundraising contributions support COVID relief efforts (e.g., Guadalupe Maravilla's efforts in South Brooklyn) and future development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DiMoDA 3.0 - Sliding Scale ($5-$20) |
| Freemium | Pay-as-you-go | DiMoDA 1.0 + 2.0 - Free Forever |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
dimoda product offering
Product offeringCore offering
DiMoDA is a virtual institution that commissions VR artworks from artists, preserves them, and distributes them as downloadable VR exhibitions globally. The organization has released four major exhibition editions (DiMoDA 1.0, 2.0, 3.0, and forthcoming 4.0), featuring 15 unique artist-designed VR experiences available through digital downloads and IRL exhibitions at partner museums and festivals worldwide.
Product overview
DiMoDA (Digital Museum of Digital Art) is a pioneering virtual institution dedicated to commissioning, preserving, and exhibiting cutting edge VR artworks. Conceived in 2013 by Alfredo Salazar-Caro and William Robertson, DiMoDA operates as a platform hosting multiple VR exhibition products: DiMoDA 1.0 (2015, free), DiMoDA 2.0 'Morphe Presence' (2016, free), DiMoDA 3.0 'New Talismans + Mind/Body Dualism' (2018, $5-$20 sliding scale), and DiMoDA 4.0 'DIS/LOCATION' (2021). The platform enables worldwide distribution of VR artworks through downloadable experiences, with IRL exhibitions held in cities including New York, Miami, Chicago, Berlin, Dusseldorf, Dubai, and Bangkok.
Differentiator
Problem solved
Functional benefit
Products and services
- DiMoDA 1.0 The first DiMoDA VR exhibition featuring VR artworks by Claudia Hart, Jacolby Satterwhite, Tim Berresheim, and AquaNet 2001. Available free for download for PC and Mac users worldwide.
- DiMoDA 2.0 (Morphe Presence) Second DiMoDA exhibition curated by Helena Acosta and Eileen Isagon Skyers, featuring VR works by Rosa Menkman, Miyö Van Stenis, Theo Triantafyllidis, and Brenna Murphy. Forever free to download.
- DiMoDA 3.0 (New Talismans + Mind/Body Dualism) Third full VR-based exhibition co-curated with Siggraph Asia, featuring VR experiences by Morehshin Allahyari, Paul Hertz, Rindon Johnson, Shane Mecklenburger, Vicki Dang, Debbi Ding, and Korakrit Arunanondchai. Available on sliding scale ($5-$20) download, with proceeds partially supporting COVID relief efforts.
- DiMoDA 4.0 (DIS/LOCATION) Fourth DiMoDA exhibition curated by Christiane Paul, featuring Tamiko Thiel, LaJune McMillan, Banz&Bowinkle, and Ricardo Miranda Zuniga. Architecture by Ayman Tawfeeq and Alfredo Salazar-Caro.
Quantifiable outcome
- Thousands of virtual exhibitions downloaded worldwide
- +2 more outcomes
Companies that use dimoda
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
dimoda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
dimoda partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FabbulacoreFabbula is DiMoDA's new global partner as of December 2020. The partnership includes collaborative livestream events on Twitch featuring DiMoDA artists, joint COVID relief fundraising efforts, and ongoing global partnership activities. Fabbula provides streaming infrastructure and audience reach while DiMoDA provides exclusive VR content and artist access.
- WallPlay and VibesminorPartnership for the NYC Pop-up Storefront at 325 Canal Street, Chinatown, New York (July-November 2018). WallPlay and Vibes provided the physical venue and operational support for the in-person exhibition component.
- SIGGRAPH AsiacoreCo-curated partnership for DiMoDA 3.0 Mind//Body exhibition at SIGGRAPH Asia 2017. Nhung Walsh served as co-curator. The partnership featured Southeast Asian artists and expanded DiMoDA's international reach and credibility in the technical/academic VR community.
- Transfer GallerycoreTransfer Gallery in Brooklyn hosted the inaugural DiMoDA 1.0 launch in November 2015, marking the first installation of DiMoDA and introducing the platform in conjunction with The Wrong New Media Biennale and Satellite Projects Artfair in Miami.
- National SawdustminorCollaborated with National Sawdust to host an immersive preview of DiMoDA 3.0 New Talismans featuring artist talks and virtual exhibition tours in May 2018.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
dimoda competitors and assessment
Company assessmentOthers
- Infinity Festival / The Infinite Museum: Infinity Festival (and adjacent VR/AR cultural initiatives) hosts immersive art and technology events including VR showcases. It is an adjacent ecosystem participant that promotes the same VR art community DiMoDA serves.
Direct peers
- Museum of Other Realities (MOR): MOR is a VR-only virtual art museum/exhibition space where users gather to experience curated immersive works. It is the closest direct peer to DiMoDA in terms of operating a dedicated VR-first art institution and distributing immersive art experiences to global audiences.
- Sedition: Sedition is a curated digital art platform distributing limited-edition works (including video and immersive pieces) to global collectors. Like DiMoDA, it focuses on curating and distributing digital/immersive art beyond physical gallery walls.
- Vortic: Vortic provides 3D-rendered virtual exhibition spaces that allow galleries and museums to recreate physical shows online. It competes with DiMoDA's institutional VR exhibition offering from the gallery/museum side.
- Artland: Artland provides virtual viewing rooms and 3D exhibition tools for galleries to reach global audiences online. It overlaps with DiMoDA in delivering curated digital exhibition experiences outside physical venues.
- Spatial: Spatial is a metaverse/gallery platform hosting VR and AR exhibitions, NFT displays, and virtual museums for artists and institutions. It overlaps with DiMoDA on VR art exhibition and global distribution.
- Acute Art: Acute Art commissions VR and AR works from leading contemporary artists (Anish Kapoor, Marina Abramović) and distributes them via a downloadable app. Like DiMoDA, it operates a curator-led VR art publishing and distribution model.
Emerging players
- Kunstmatrix: Kunstmatrix provides 3D virtual exhibition software used by galleries and museums to build online shows. It is an emerging platform peer in the virtual exhibition space, though less focused on VR-native art than DiMoDA.
- VR-All-Art: VR-All-Art is an emerging VR art marketplace and exhibition platform enabling artists to show and sell immersive works. It overlaps with DiMoDA on VR art distribution but with a stronger transactional/marketplace angle.
Broad incumbents
- Meural (by Netgear): Meural produces digital art frames and a subscription-based art distribution platform. It is a broader incumbent in digital art display and distribution, adjacent to DiMoDA's downloadable distribution model though focused on screens rather than VR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
dimoda social profiles
Digital presencedimoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
dimoda leadership team
Management profileNumber of profiles
Profiles2 records
dimoda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dimoda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dimoda
What does dimoda do?
DiMoDA is a virtual institution that commissions VR artworks from artists, preserves them, and distributes them as downloadable VR exhibitions globally. The organization has released four major exhibition editions (DiMoDA 1.0, 2.0, 3.0, and forthcoming 4.0), featuring 15 unique artist-designed VR experiences available through digital downloads and IRL exhibitions at partner museums and festivals worldwide.
Is dimoda a public or private company?
dimoda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dimoda founded?
dimoda was founded in 2013.
How does dimoda make money?
Two revenue lines are on record. Download Sales (Sliding Scale) is the primary driver. The others are fundraising and Donations.
Who are dimoda's main competitors?
Infinity Festival / The Infinite Museum is listed as an others. Direct peers are Museum of Other Realities (MOR), Sedition, Vortic, Artland, Spatial and Acute Art. Emerging players are Kunstmatrix and VR-All-Art. Meural (by Netgear) is listed as a broad incumbent.
Does dimoda have an API?
No public API is recorded for dimoda.
What industry is dimoda in?
dimoda's product category is Virtual Reality Art Exhibitions. Its primary akta.pro industry code is MPAFABAK, VR/AR Game Publishing & Distribution. Its NAICS code is 712110 and its SIC code is 7990.