feeding littles

What feeding littles does

Feeding Littles is a privately held, founder-owned parenting education company operating as Feeding Littles LLC, founded in 2017 and headquartered in the USA with global digital distribution. The company sells self-paced online courses, a mobile meal planning app, books, and printable resources targeted at parents of infants (5-12 months), toddlers, and older children navigating Baby-led Weaning, picky eating, and childhood nutrition. Core products are the Infant Course and Toddler & Kid Course ($84 each or $108 bundle) delivered through the Teachable learning management platform, a mobile iOS app containing 75 chef-created kid-friendly recipes with grocery planning functionality, and the #1 New York Times bestselling Feeding Littles Lunches book published by Penguin Random House, alongside a cookbook and downloadable printables.

The underlying technology stack is a standard digital-content architecture rather than a proprietary platform: Teachable for course hosting and student login, Shopify for direct e-commerce, Apple's App Store for mobile distribution, and the website's blog for content marketing and organic traffic capture. The Feeding Littles App adds a lightweight consumer software layer with recipe import and grocery list features, but the inputs disclose no AI/ML capabilities, APIs, SDKs, or proprietary models. The company has built an approximately 2 million parent community across Instagram, Facebook, TikTok, Pinterest, and Threads, supported by a private Facebook client group and an extensive blog covering topics from starting solids through school lunch strategies.

The business model combines course sales, mobile app purchases, book sales, downloadable printables, and affiliate/influencer revenue from co-branded partnerships (NumNum GOOtensils, Bapron Baby, Mabel's Labels) plus an Amazon Influencer storefront. Go-to-market is product-led growth and community-led: free blog content and social engagement drive top-of-funnel awareness, which converts to self-serve course, app, and product purchases without sales intervention. The company shows no external institutional funding, no acquisitions or divestitures, no regulatory actions, and no disclosed headcount in the available data.

Name

feeding littles

Legal name

Feeding Littles LLC

Website

https://feedinglittles.com

Company type

Private

Operating status

Operating

Short description

Feeding Littles is a founder-owned digital parenting education brand selling online courses, a mobile meal planning app, bestselling books, and printables that help parents navigate Baby-led Weaning, picky eating, and childhood nutrition from infancy through age 10+.

Ownership category

akta.pro rank

Product category

Parenting & Childhood Nutrition Education

akta.pro primary industry

Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)

akta.pro secondary industry

Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Baby led weaning courses
• Picky eating resources
• Childhood nutrition education
• Infant feeding guidance
• Family meal planning

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Courses: Self-paced online courses for infant feeding (Baby-led Weaning) and toddler/kid feeding (picky eating management). Courses are sold individually or as a bundle. Access is provided through the Teachable platform with login credentials.
2. Mobile App: Feeding Littles App sold through the Apple App Store for meal planning and grocery shopping.
3. Publications: Physical and digital products including the Feeding Littles Lunches lunchbox book (#1 New York Times bestselling) and a cookbook.
4. Affiliate/Partnership Products: Co-branded and recommended products including NumNum GOOtensils, Bapron products, Mabel's Labels collaboration, and Amazon storefront featuring curated products. Revenue generated through affiliate commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Feeding Littles sells expert-led online courses and educational content that teach parents how to introduce solid foods (Baby-led Weaning) to infants and manage picky eating in toddlers through older kids. Course delivery is via the Teachable platform, supported by a mobile meal-planning iOS app, a #1 New York Times bestselling lunchbox book, a cookbook, downloadable printables, and curated/partnered baby mealtime products.

Product overview

Feeding Littles is an expert-led parenting education platform offering a multi-product portfolio centered around childhood feeding guidance. The core offerings consist of two online courses (Infant Course for babies 5-12 months and Toddler & Kid Course for ages 1-10+), delivered through the Teachable learning management system, and a mobile meal planning app. The company also publishes the #1 New York Times bestselling Feeding Littles Lunches book, maintains a cookbook, and offers downloadable printables. Product collaborations include NumNum GOOtensils starter spoons, Mabel's Labels, and Bapron feeding wear. The ecosystem spans educational content, physical products, and a mobile application to support parents from starting solids through managing picky eating.

Differentiator

Problem solved

Functional benefit

Brands

• Feeding Littles App: Meal planning and grocery shopping app with 75 chef-created kid favorites
• Feeding Littles Lunches
• Feeding Littles Cookbook
• Feeding Littles Infant Course
• Feeding Littles Toddler & Kid Course

Products and services

• Infant Course Expert-led online course for babies 5-12 months covering Baby-led Weaning, including safe food preparation, gagging vs. choking management, allergen introduction, self-feeding techniques, and milk feed management. Delivered via Teachable.
• Toddler & Kid Course Online course for ages 1-10+ years focused on preventing and managing picky eating, building healthy food relationships, and providing over 100 meal and snack ideas. Delivered via Teachable.
• Feeding Littles App Mobile meal planning and grocery shopping iOS app featuring 75 chef-created kid favorite recipes, with the ability to import personal recipes from anywhere.
• Feeding Littles Lunches (lunchbox book) #1 New York Times bestselling lunchbox book with no recipes, providing balanced and doable lunch ideas with real photographs of kid-friendly lunches. Published by Penguin Random House.
• Cookbook A cookbook by Feeding Littles, featured as a gift option on the company's e-commerce site.
• Printables Downloadable printable resources including the Offer the Rainbow chart, feeding guides, and activity printables.

Quantifiable outcome

• Hundreds of thousands of families helped with feeding challenges
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NumNum (GOOtensils)coreGTM or Marketing PartnerCo-branded GOOtensil starter spoon collaboration. NumNum GOOtensils are described as the world's bestselling starter spoon with an ingenious design helping babies feed themselves from the start. Feeding Littles promotes and sells these through their website with dedicated product page.
• Bapron BabyminorGTM or Marketing PartnerCo-branded Bapron collection for mealtime. Bapron makes waterproof splash mats and feeding aprons. Feeding Littles bundles include these products for managing mealtime mess.
• Mabel's LabelsminorGTM or Marketing PartnerMabel's Labels X Feeding Littles partnership offering labeled products for families including lunchbox labels and organization products.
• TeachablecoreTechnology or IntegrationLearning management system platform used to host and deliver all Feeding Littles online courses. Platform provides SSO login, course hosting, and student management capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• What to Expect: What to Expect is a broad incumbent pregnancy and parenting media brand that covers infant feeding, nutrition, and toddler milestones at scale, competing for the same content-and-product attention as Feeding Littles.
• The Bump: The Bump is a broad incumbent pregnancy and parenting content and registry platform serving a similar new-parent demographic, with feeding content that competes for organic search and social attention with Feeding Littles.
• Babylist: Babylist is a broad incumbent baby registry and parenting content platform with a large expecting-parent audience, overlapping with Feeding Littles in new-parent content marketing and product recommendations.
• Happy Family Organics: Happy Family Organics (now part of Danone's Happy Family Brands) is a broad incumbent in baby and toddler nutrition with a wide portfolio of packaged foods, complementary feeding resources, and parenting content — a much larger competitor in the same feeding and nutrition category.

Emerging players

• Once Upon a Farm: Once Upon a Farm is a cold-pressed organic baby and kids food brand that uses content marketing and pediatrician partnerships to reach parents, overlapping with Feeding Littles in audience and brand-led nutrition positioning but monetizing through CPG.
• Little Spoon: Little Spoon is a DTC baby food delivery brand that pairs ready-to-eat meals with parenting guidance and content, addressing a similar parent demographic (0–10) but monetizing through subscription food rather than courses — adjacent rather than identical to Feeding Littles.
• Yumi: Yumi is a subscription-based fresh baby and toddler food service that also provides nutrition content to parents, making it a partial competitor in the picky eating and toddler nutrition space where Feeding Littles sells its Toddler & Kid Course.

Direct peers

• Tiny Spoon Chef: Tiny Spoon Chef is a direct peer offering chef-prepared, fresh baby and toddler meal delivery plus nutrition guidance for parents, overlapping with Feeding Littles in the toddler/kid feeding niche with a hybrid content-plus-product model.
• Solid Starts: Solid Starts is a direct peer: an online education platform that teaches parents how to introduce solid foods to babies using a Baby-led Weaning-style approach, with a database of how to prepare individual foods, an app, and courses — directly competing with Feeding Littles' Infant Course.

Others

• Plan to Eat: Plan to Eat is a meal planning app and recipe manager used by families; it overlaps with the Feeding Littles App's recipe-import and grocery list functionality and represents an adjacent tool rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feedinglittles
• Instagraminstagram.com/feedinglittles
• TikToktiktok.com/@feedinglittles
• Pinterestpinterest.com/feedinglittles
• LinkedInlinkedin.com/company/feeding-littles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feeding littles