Skillcard OÜ

What Skillcard OÜ does

Skillcard OÜ is an Estonian private company that sells a hardware-and-software system for capturing and quantifying football (soccer) drills. The offering pairs a portable capture kit — a camera on a tripod, a detection cone, and five blinking markers — with a web portal that converts recorded drill footage into structured player metrics across six skill dimensions: Speed, Shooting, Passing, Acceleration, Control, and Reaction, aggregated under an FDI (Football Development Index) score.

The primary customer is the football club, which subscribes to receive the capture kit and accesses the Coach Portal to manage rosters, run tests, and review squad rankings. Individual players subscribe separately through the club portal at €9–€12 per month to access their own evolving player card and longitudinal progress tracking. Clubs pay €55/month on annual billing or €75/month monthly, with a first-month-free trial and no upfront hardware cost. The technology uses computer vision applied to video captured under controlled drill conditions (assisted by the blinking markers and detection cone) to produce objective, comparable statistics, addressing the historical absence of quantitative skill measurement in football.

The company is bootstrapped (no external investors disclosed), led by co-founders Ralf Jürgenson (CEO) and Andri Türkson (CTO), and operates from Estonia with EU-hosted infrastructure (AWS Frankfurt, PostHog EU Cloud). A forthcoming 'Earn your shot' feature points to a planned talent-discovery layer that would invite high-scoring players to club tryouts, suggesting intent to evolve from a measurement tool into a marketplace-style platform connecting players with clubs.

Name

Skillcard OÜ

Legal name

Skillcard OÜ

Website

https://skillcard.pro

Company type

Private

Operating status

Operating

Short description

Skillcard OÜ sells a camera-based hardware kit and web portal that convert standardized football drills into objective, comparable skill metrics and FDI scores for football clubs and the individual players within them.

Ownership category

akta.pro rank

Product category

Sports Performance Technology

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Football skill measurement
• Player performance analytics
• Sports performance technology
• Football training software
• Objective player assessment

Headquarters

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Club Subscription: Football clubs subscribe on a monthly or annual basis and receive Skillcard devices (camera, tripod, markers, detection cone) included with no upfront hardware cost. Clubs manage players and tests through the portal.
2. Player Subscription: Individual players subscribe separately through their club portal at €12/month (monthly) or €9/month (annual). Players get their own evolving player card and can track progress over time.
3. Hardware Included with Subscription: Hardware (camera, tripod, blinking markers, detection cone) is included with club subscription at no upfront cost, with the cost recovered through recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Skillcard provides a hardware-plus-software football skill measurement system that uses cameras, tripods, blinking markers, and detection cones to capture standardized football drills and convert them into objective, comparable player statistics. The hardware is bundled with a web-based Coach Portal for clubs (roster, test, and progress management) and a Player Portal for individual player cards showing six skill metrics (Speed, Shooting, Passing, Acceleration, Control, Reaction) plus a composite FDI (Football Development Index) score.

Product overview

Skillcard OÜ offers a unified football skill measurement system consisting of the Skillcard Kit (hardware devices including camera, tripod, detection cone, and blinking markers) paired with a web-based portal platform. The system enables clubs to run standardized drills that are captured and analyzed to produce objective, comparable player statistics across skills including shooting, passing, speed, acceleration, control, and reaction. The platform serves clubs through a Coach Portal for roster management and test administration, while individual players access their own Player Portal for card viewing and progress tracking. Club subscription includes hardware with no upfront cost, and players subscribe separately to access their cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Skillcard Kit Hardware bundle comprising a camera, tripod, detection cone, and five blinking markers that captures football drill footage and enables objective skill measurement for players at any level, on any pitch.
• Skillcard Coach Portal Web-based platform for club coaches to manage rosters organized by team or age group, run and review player tests, track progress over time, and view squad rankings by skill level.
• Skillcard Player Portal Individual player account providing access to personal player cards showing all skill metrics (FDI, SPD, SHO, PAS, ACC, CTL, REA), drill-by-drill results, progress tracking over time, and comparison with club averages.

Quantifiable outcome

• Passing accuracy measured per foot with percentage scores (e.g., Right foot 70%, Left foot 48%)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Stats Perform is a major sports data and AI company offering Opta-powered football data feeds, analytics, and betting services. It competes in the broader objective-performance-data space for football, though at a professional/league scale rather than youth-club drill measurement.
• Hudl: Hudl is the dominant video analysis platform for football (and many other sports), serving clubs from youth to professional level. While broader than Skillcard and not focused on standardized drill-based scoring, it competes for the same club decision-makers and could add drill analytics as a feature extension.
• Catapult Sports: Catapult provides wearable GPS-based athlete tracking and performance analytics used by elite football clubs. It overlaps with Skillcard in objective performance measurement for football players but uses a wearable-centric approach rather than camera-based drill scoring, and targets professional rather than youth/academy clubs.

Direct peers

• Playermaker: Playermaker produces wearable trackers worn inside football boots to capture per-foot technical data such as touches, kicks, and sprint metrics. It directly competes for objective football skill measurement and is particularly relevant because it also targets youth and academy players, much like Skillcard.
• Kinexon: Kinexon offers real-time player and ball tracking using sensors and cameras for team sports including football. It competes with Skillcard in objective on-pitch performance measurement and serves elite clubs, though with a higher-cost, professional-grade positioning.
• Track160: Track160 uses AI and broadcast-quality video to deliver automated football match analysis, including player and ball tracking. It targets a similar objective-measurement value proposition as Skillcard for football clubs, though primarily at the professional match level rather than youth academy drills.
• InStat: InStat provides football video analysis, statistics, and scouting tools used by clubs, federations, and media. It overlaps with Skillcard in producing objective football performance data but focuses on professional match analysis rather than youth academy drill scoring.
• Veo Technologies: Veo provides AI-powered camera systems for football clubs that automatically capture and analyze match and training footage. It is the closest direct competitor to Skillcard, offering similar camera-based objective measurement for football clubs and academies, though focused on match/tactical video rather than standardized drill scoring.

Emerging players

• Sportlogiq: Sportlogiq provides AI-driven sports analytics originally built around hockey and expanding into soccer. It overlaps with Skillcard in using computer vision to generate objective player performance metrics, though it focuses more on tactical/match analytics than standardized skill drills.
• BePro11: BePro11 offers AI-based football match video analysis and player performance ratings for clubs and players. It is a more direct grassroots/competitive-level video analytics peer to Skillcard, though it focuses on match footage rather than standardized drill-based skill scoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skillcard OÜ