ireka soft
iReka Soft is a Cyberjaya, Malaysia software studio founded in 2015 by Muhammad Hijazi. It builds the Orderla commerce suite for Malaysian SMEs, provides custom mobile and web app development for enterprise clients, and publishes consumer iOS and Mac utilities.
- Company typePrivate
- Founded2015
- HeadquartersCyberjaya, Malaysia
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What ireka soft does
iReka Soft Enterprise is a Cyberjaya, Malaysia-based software development studio founded in May 2015 by Muhammad Hijazi, a Tokyo University of Technology graduate who had previously built consumer apps in Japan starting in 2009. The company operates a dual business: a custom mobile and web application development services practice serving enterprise and government clients in Malaysia, and a proprietary commerce software suite called Orderla. The Orderla suite comprises three interconnected products targeting Malaysian merchants — Orderla.my (WhatsApp-native ordering for SMEs, hawkers, and home businesses), Orderla.co (e-commerce storefronts with B2B ordering and subscription tooling for growing brands), and Orderla FOS (food ordering and mini POS for F&B cafes and restaurants). The company also publishes a portfolio of consumer iOS and Mac utility apps — Countdowns, Daily Reminder, Expense, FaceClock Calendar, FaceClock Pro, Kamus, Nightstand, and App Icon Resizer — distributed through the Apple App Store, and maintains an internal React component library called ireka-ui built on Tailwind CSS for Capacitor shells.
The studio's technology stack is centered on Laravel (PHP) for backend APIs and admin panels, React and React Native (with Expo) for cross-platform mobile apps, Tailwind CSS for styling, and Capacitor for packaging web apps into native iOS and Android shells. The ireka-ui component library supplies shared mobile-first UI primitives (TabNav, StackNav, BottomSheet, Alert, Toast, form elements) that run identically in the browser and inside Capacitor shells, enabling rapid product iteration across the Orderla suite. The development pipeline integrates AI coding tools — Cursor, Claude, ChatGPT, and Codex — for scaffolding, refactoring, and testing, which is reported to allow the small team to absorb increased workload. External integrations span WhatsApp (Orderla.my core channel), Bluetooth thermal printers (Orderla FOS), Stripe (via the Stripe Startup Program), Apple Push Notification service and GCM, Google Maps, ARKit, and Unity/Vuforia (used in past AR portfolio work).
Commercially, iReka Soft generates revenue from three streams: (1) Orderla SaaS subscriptions distributed via self-serve product websites (orderla.my, orderla.co) targeting long-tail SME merchants in Malaysia; (2) custom professional services engagements sold through direct website enquiry and the founder's professional network, with named clients including UMW, Bateriku, SUK Terengganu, TM R&D, and Etikaf Enterprise; and (3) one-time purchase or freemium consumer app sales via the Apple App Store. Pricing is quote-based and not publicly disclosed. The company is bootstrapped, founder-owned, and operates without external venture capital or private equity participation.
ireka soft firmographics
Firmographics- Name
- ireka soft
- Legal name
- iReka Soft Enterprise
- Website
- https://irekasoft.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- iReka Soft is a Cyberjaya, Malaysia software studio founded in 2015 by Muhammad Hijazi. It builds the Orderla commerce suite for Malaysian SMEs, provides custom mobile and web app development for enterprise clients, and publishes consumer iOS and Mac utilities.
- Ownership category
- akta.pro rank
ireka soft industry classification
Industry- Product category
- Commerce SaaS and Mobile App Development
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Consumer Electronics & Gadgets DTC (CRAFACAF)
Keywords
Where ireka soft is headquartered
LocationHeadquarters
- HQ city
- Cyberjaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
ireka soft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Orderla SaaS Subscriptions: Orderla.my, Orderla.co, and Orderla FOS are commerce SaaS products — merchants pay recurring subscription fees to use the ordering, storefront, and POS tools. The products are designed for self-service signup with no IT department required on the merchant side.
- Custom Software Development Services: Client-facing mobile and web app development engagements — the company designs, develops, publishes, and deploys custom apps and admin dashboards for businesses. Revenue is project-based or retainer-based professional services.
- Consumer App Sales (App Store): iReka Soft publishes its own iOS and Mac apps (Countdowns, Daily Reminder, Expense, FaceClock Pro, Kamus, Nightstand, App Icon Resizer, etc.) sold through the Apple App Store. Revenue is one-time purchase or freemium with paid upgrades.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ireka soft product offering
Product offeringCore offering
iReka Soft develops and sells the Orderla Suite of commerce SaaS products — Orderla.my (WhatsApp-native ordering), Orderla.co (e-commerce storefronts with B2B ordering), and Orderla FOS (food ordering and mini POS) — alongside consumer iOS and Mac apps and a React-based UI component library called ireka-ui. The studio also provides custom mobile and web app development services using Laravel, React, and React Native, covering planning, design, development, publishing, and deployment for clients.
Product overview
iReka Soft is a software development studio offering both proprietary consumer products and custom development services. Its flagship product portfolio is the Orderla Suite — a commerce platform with three products: Orderla.my (WhatsApp-native ordering for SMEs), Orderla.co (e-commerce storefronts and B2B ordering), and Orderla FOS (food ordering and mini POS for F&B). The company also publishes consumer iOS and Mac apps (Countdowns, Daily Reminder, Expense, FaceClock Calendar, FaceClock Pro, Kamus, Nightstand, App Icon Resizer) and maintains a reusable React component library called ireka-ui built on Tailwind CSS. Beyond its own products, the studio provides custom web and mobile app development services using Laravel, React, and React Native.
Differentiator
Problem solved
Functional benefit
Brands
- Orderla Suite: Commerce software suite for merchants comprising Orderla.my (WhatsApp ordering), Orderla.co (e-commerce storefronts), and Orderla FOS (food ordering and mini POS system).
- ireka-ui
Products and services
- Orderla.my A WhatsApp-native ordering SaaS product for SMEs that turns WhatsApp chat threads into a structured ordering flow with catalogue, cart, and order tracking. Merchants can set up and start taking orders the same day without requiring customers to download an app.
- Orderla.co An e-commerce storefront SaaS platform for brands that have outgrown a chat-only setup, offering a full storefront with catalogue and checkout, B2B ordering for wholesale and repeat business customers, and subscription tooling.
- Orderla FOS A food ordering system and mini POS for F&B floors, providing fast order entry, kitchen routing, and Bluetooth thermal receipt printing, running as an installable app on existing tablet or phone hardware on the counter.
- Custom Web and Mobile App Development Services A full-cycle software development service covering planning, UI/UX design, mobile app development (iOS, Android, React Native), API and admin web development (Laravel, React), testing and refinement, App Store / Play Store publishing, and post-launch support for businesses and government agencies.
- Countdowns
Quantifiable outcome
- Orderla.my catalogue and order form set up same-day
- +3 more outcomes
Companies that use ireka soft
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
ireka soft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
ireka soft partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, accelerator and platform partner.
- Stripe Startup ProgramminorJoined Stripe Startup Program in 2025, gaining access to Stripe's payment infrastructure, tools, and startup ecosystem for the Orderla commerce products.
- Stripe Tour SingaporeminorAttended Stripe Tour Singapore in 2025, a fintech/payments event that supports startups with payment infrastructure education and networking.
- SAP Accelerator ProgramacceleratoriReka Soft joined the SAP Accelerator Program in 2022, gaining access to enterprise ecosystem, mentorship, and potential GTM support for scaling their commerce software.
- Teraju SUPERB ProgramacceleratoriReka Soft joined the Teraju SUPERB Program in 2021, a Malaysian government-backed startup acceleration programme providing support for technology companies.
- Appleplatform partnerApple is described as a platform partner that provided the platform and developer tools that shaped iReka Soft's earliest work — specifically iOS app development and publishing on the App Store. The company's first apps were built for iOS.
- Googleplatform partnerGoogle is described as a platform partner for the Android ecosystem and business services (e.g., Firebase/GCM for push notifications) that let iReka Soft reach a wider audience beyond iOS.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ireka soft competitors and assessment
Company assessmentDirect peers
- Talech: Cloud-based POS for SMBs in retail, restaurant, and services with tablet-based hardware and SaaS subscriptions — comparable to Orderla FOS for cafes and small merchants.
- StoreHub: Malaysia- and Southeast Asia-based POS and commerce SaaS targeting F&B and retail SMBs with tablet-based ordering, inventory, and storefront features — directly comparable to Orderla's SME focus and mini-POS positioning.
- Eat OS: SaaS POS and online ordering system targeted at SMB restaurants with delivery, kiosk, and self-order modules — comparable to Orderla FOS's food ordering scope.
- TouchBistro: Restaurant-focused POS system with iPad-based ordering and floor management, serving SMBs and chains in the F&B space — closely comparable to Orderla FOS for cafes and restaurants.
Regional players
- Chope: Restaurant-tech SaaS in Southeast Asia focused on reservations, ordering, and table management — a regional F&B tech peer operating in similar SEA SMB restaurant market.
Broad incumbents
- Shopify: Dominant global commerce platform providing storefronts, checkout, and POS (Shopify POS) for SMB and mid-market merchants — comparable to Orderla.co's storefront and Orderla FOS as a broad incumbent.
- Lightspeed Commerce: POS and commerce platform serving retail and restaurant SMBs globally with both SaaS subscriptions and hardware — comparable to Orderla's SMB retail and F&B targets.
- Clover Network: SMB-focused POS and commerce platform offering hardware, software, and payments for restaurants and retailers — broadly comparable to Orderla FOS's POS ambitions.
- Square (Block): Integrated payments, POS, and commerce platform for SMBs with hardware and software bundle — overlaps with Orderla FOS for SMB checkout and POS.
Emerging players
- SleekFlow: Hong Kong-based conversational commerce and messaging automation platform using WhatsApp and other channels for SME sales — comparable to Orderla.my's WhatsApp-native ordering approach with overlapping channel and SMB focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ireka soft social profiles
Digital presenceireka soft financial estimates
Financial estimateRevenue estimate
Valuation estimate
ireka soft leadership team
Management profileNumber of profiles
Profiles1 record
ireka soft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ireka soft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ireka soft
What does ireka soft do?
iReka Soft develops and sells the Orderla Suite of commerce SaaS products — Orderla.my (WhatsApp-native ordering), Orderla.co (e-commerce storefronts with B2B ordering), and Orderla FOS (food ordering and mini POS) — alongside consumer iOS and Mac apps and a React-based UI component library called ireka-ui. The studio also provides custom mobile and web app development services using Laravel, React, and React Native, covering planning, design, development, publishing, and deployment for clients.
Is ireka soft a public or private company?
ireka soft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ireka soft founded?
ireka soft was founded in 2015.
Where is ireka soft based?
ireka soft is headquartered in Cyberjaya, Malaysia, in the Asia region.
How does ireka soft make money?
Three revenue lines are on record. Orderla SaaS Subscriptions are the primary driver. The others are custom Software Development Services and consumer App Sales (App Store).
Who are ireka soft's main competitors?
Direct peers on record are Talech, StoreHub, Eat OS and TouchBistro. Chope is listed as a regional player. Broad incumbents are Shopify, Lightspeed Commerce, Clover Network and Square (Block). SleekFlow is listed as an emerging player.
Does ireka soft have an API?
No public API is recorded for ireka soft.
What industry is ireka soft in?
ireka soft's product category is Commerce SaaS and Mobile App Development. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFACAF, Consumer Electronics & Gadgets DTC. Its NAICS code is 513210 and its SIC code is 5734.