Sensesbit
- Company typePrivate
- Founded2015
- HeadquartersLugo, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sensesbit firmographics
Firmographics- Name
- Sensesbit
- Legal name
- TASTELAB, S.L.
- Website
- https://sensesbit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sensesbit is headquartered
LocationHeadquarters
- HQ city
- Lugo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sensesbit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Sensory analysis software delivered as a service (SaaS) on a subscription basis. Clients access the platform via web browser on any device with internet connection. Multiple access tiers available for Administrator, Judge, and Consumer roles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with multiple user roles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Sensesbit product offering
Product offeringCore offering
Sensesbit delivers a SaaS sensory analysis platform for the food and beverage industry, enabling R&D, Quality, and Marketing teams to design, run, and statistically analyze sensory tests with real-time dashboards and automated reports. Its product is augmented by Sensesbit & AI (Sensory AI), a four-layer agentic AI decision workflow that converts panel data into grounded business recommendations, and complemented by Smart Sensory Trainings (online professional certification programs) and Sensesbit Community (a professional hub). Customers access the platform on a subscription basis via web browser, with separate Administrator, Judge, and Consumer access tiers.
Product overview
Sensesbit offers a unified sensory analysis platform built as SaaS, combining core software for sensory testing management with an AI-powered decision layer. The primary product is the Sensesbit sensory analysis software, a platform for designing, executing, and analyzing sensory tests with automated statistics and real-time insights. This core is augmented by Sensesbit & AI (Sensory AI), described as the world's first sensory AI, which adds a four-layer decision workflow — combining sensory database management, statistical intelligence with bootstrap uncertainty estimation, a business decision framework with calibrated thresholds, and grounded generative AI report production — to transform raw panel data into actionable recommendations. Sensesbit Community serves as the user community hub, while Smart Sensory Trainings provides educational programs. The platform covers the full sensory lifecycle including R&D, Quality control, pre-launch validation, and shelf-life testing across food, beverage, cosmetics, pharmaceutical, and craft beer industries.
Differentiator
Problem solved
Functional benefit
Brands
- Sensory AI (Sensesbit & AI): The world's first sensory AI platform that transforms sensory data into actionable, defensible business decisions, combining sensory science, advanced statistics, and artificial intelligence.
Products and services
- Sensesbit Sensory Analysis Software SaaS sensory analysis platform that enables R&D and Quality teams in food and beverage companies to manage sensory testing pipelines, design surveys with advanced randomization methods (Williams and Triangular sequences), capture panel responses in real-time, run automated statistical reports, and make data-driven product decisions. Includes dashboard views for executives, detailed session management, multilingual survey capabilities, and panel validation/calibration tools.
- Sensesbit & AI (Sensory AI) Agentic AI decision layer built on top of the Sensesbit sensory analysis platform that transforms panel data into actionable business recommendations, scenarios, predictions, risk assessments, and economic impact estimates. Implements a four-layer decision workflow (sensory database, statistical intelligence with bootstrap resampling, business decision framework with calibrated safeguards, grounded GenAI report generation) producing executive, analytical, and data reports with full traceability from recommendation to raw data.
- Smart Sensory Trainings Online professional sensory training programs with agile, scientifically rigorous, and fully applied sessions covering sensory analysis techniques, panel validation, consumer acceptance testing, shelf-life assessment, and sensory best practices. Includes real-world case studies, accredited certification, small-group format, and FUNDAE-fundable options.
- Sensesbit Community Community platform for sensory professionals providing access to resources, industry insights, sensory strategies, newsletter updates, and networking opportunities within the sensory analysis field.
Quantifiable outcome
- Time-to-market reduction: 66–75%
- +7 more outcomes
Companies that use Sensesbit
Customer profileNamed customers34 records
Segments6 records
Ideal customer profiles3 records
Sensesbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Sensesbit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Food Innovation Studio (FIS)coreStrategic alliance announced November 2025 making Sensesbit the official technology partner for Food Innovation Studio's sensory consulting and advisory operations across Mexico and Latin America. FIS client companies gain direct access to Sensesbit's end-to-end sensory platform including AI-powered analysis, real-time reports, and predictive analytics. This alliance is a key pillar of Sensesbit's international expansion strategy into LATAM.
- University of Santiago de CompostelacoreSensesbit's sensory AI technology was developed from scientific research in collaboration with the University of Santiago de Compostela. This academic partnership provides the scientific foundation for the platform's methodology and validation frameworks.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Sensesbit competitors and assessment
Company assessmentBroad incumbents
- QuestionPro: QuestionPro is a general-purpose survey and market research platform with extensive consumer research capabilities. It overlaps with Sensesbit at the survey/data-collection layer but lacks the specialised sensory methodologies and decision framework that anchor Sensesbit's value proposition.
- Qualtrics: Qualtrics is a broad enterprise experience-management platform that, through its XM suite, can be used for consumer sensory studies and product testing. While it does not specialise in sensory science, larger F&B companies may consolidate surveys there, posing a competitive threat in the high end of the market.
Direct peers
- Compusense: Compusense is a long-established sensory evaluation software platform used by food and beverage companies for consumer testing, descriptive analysis, and panel management. It is the most direct competitor to Sensesbit's core product, with overlapping F&B customer base and similar survey/statistics functionality.
- RedJade: RedJade is a sensory and consumer research platform that supports CATA, hedonic, preference mapping, and central location tests. It is a direct competitor in the SaaS sensory analysis space, with comparable target buyers (R&D, Quality, Consumer Insights) in CPG and F&B.
- EyeQuestion: EyeQuestion is a sensory evaluation software offered by TI Consult that supports panel data collection in booths, central locations, and home-use tests. It directly competes with Sensesbit's panel management and survey-building capabilities in the European F&B market.
- BioSystems: BioSystems offers software and services for sensory analysis, including data collection, statistical analysis, and panel management. It overlaps with Sensesbit's core sensory testing workflow across European food and beverage customers.
Emerging players
- Tastewise: Tastewise is an AI-driven food and beverage consumer insights platform that uses generative AI to surface trends and consumer preferences. It is an emerging player in adjacent territory — AI for F&B decision-making — that could expand into sensory-adjacent use cases.
- Spoonshot: Spoonshot is a food innovation AI platform that combines consumer data and predictive analytics to support product development. It targets a similar R&D buyer in F&B but uses a different methodological foundation (consumer data + AI rather than sensory science).
- AI Palette: AI Palette is an AI platform for CPG and F&B product innovation and trend prediction. It is an emerging competitor in the AI-for-food space, with overlapping R&D and innovation buyers but no sensory-science specialisation.
Others
- Sensus (Quality Logic / formerly WGAS): Sensus is a sensory and consumer research consultancy and software provider that runs consumer tests and supports sensory panels. It is an adjacent ecosystem player that can either partner with or compete against Sensesbit depending on regional overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensesbit social profiles
Digital presenceSensesbit compliance and trust
Trust signalCompliance3 records
Sensesbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensesbit leadership team
Management profileNumber of profiles
Profiles1 record
Sensesbit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensesbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensesbit
What does Sensesbit do?
Sensesbit delivers a SaaS sensory analysis platform for the food and beverage industry, enabling R&D, Quality, and Marketing teams to design, run, and statistically analyze sensory tests with real-time dashboards and automated reports. Its product is augmented by Sensesbit & AI (Sensory AI), a four-layer agentic AI decision workflow that converts panel data into grounded business recommendations, and complemented by Smart Sensory Trainings (online professional certification programs) and Sensesbit Community (a professional hub). Customers access the platform on a subscription basis via web browser, with separate Administrator, Judge, and Consumer access tiers.
Is Sensesbit a public or private company?
Sensesbit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sensesbit founded?
Sensesbit was founded in 2015. It employs 11 to 50 people.
Where is Sensesbit based?
Sensesbit is headquartered in Lugo, Spain, in the Europe region.
How does Sensesbit make money?
One revenue line is on record: saaS Subscription.
Who are Sensesbit's main competitors?
Broad incumbents on record are QuestionPro and Qualtrics. Direct peers are Compusense, RedJade, EyeQuestion and BioSystems. Emerging players are Tastewise, Spoonshot and AI Palette. Sensus (Quality Logic / formerly WGAS) is listed as an others.
Does Sensesbit have an API?
No public API is recorded for Sensesbit.