Jivamukti Yoga

What Jivamukti Yoga does

Jivamukti Yoga® New York, operating as the Jivamukti Yoga Collective (JYC), is the only official Jivamukti Yoga School in the United States. Founded in 1984 in New York's East Village by Sharon Gannon and David Life, the organization was re-founded in 2024-2025 under director HaChi Yu and now operates from a single Brooklyn studio (BK Studio) within the Sharanam Brooklyn facility at 267 Douglass Street, 4th Floor. The company is a private nonprofit collective organized under Jiva Liberated Inc., with the Jivamukti NYC Foundation serving as its 501(c)(3) nonprofit arm for community programming.

The core product is the Jivamukti Yoga Method — one of only nine internationally codified yoga systems — built on a proprietary curriculum that integrates asana, chanting, meditation, scripture study, and the Five Tenets (Ahimsa, Bhakti, Shastra, Nada, Dhyana). Revenue streams include: studio classes (Open Class, Spiritual Warrior, Basics Series, Vinyasa, In-Class Private), a tiered teacher training portfolio (75HR at $2,450 via livestream, 300HR hybrid certification at Suryalila Spain, 800HR JTAP apprenticeship, and Advanced Certification board exam), destination retreats in Jamaica, Peru, Costa Rica, and Spain ($595-$3,945), workshops, branded merchandise, and tax-deductible donations channeled through the nonprofit foundation (which delivered 108 free community classes and over $31,000 in scholarships and grants). The Jiva NY mobile app (iOS/Android, powered by Mariana Tek) handles class booking.

Distribution is direct-to-consumer: a single physical Brooklyn studio for local classes, mobile-app-based booking, online livestream and hybrid online-plus-residential formats for teacher training, and partner-hosted retreat venues globally. The Jivamukti Global network of affiliated schools (Atlanta, Mendocino, Spain, Norway) and JTAP certification pathway create a franchise-like ecosystem, where graduates of the 800HR program are authorized to teach official Jivamukti Yoga Classes at new centers. Marketing is organic and community-driven, relying on Instagram (@jivamuktiyoga.nyc, @jivamuktiyoga), Facebook, the website's Focus of the Month content program, email newsletter, and recurring community events (monthly Satsang, sound baths, workshops).

Name

Jivamukti Yoga

Legal name

Jiva Liberated Inc.

Website

https://jivamuktiyoganyc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Jivamukti Yoga NYC is the only official U.S. Jivamukti Yoga School, operating a Brooklyn studio, a tiered teacher training portfolio (75HR-800HR), and international retreats under nonprofit collective Jiva Liberated Inc.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Sports and Recreation Instruction (61162), Other Schools and Instruction (6116), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio classes
• Yoga teacher training
• Wellness retreats
• Meditation workshops
• Spiritual yoga education

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yoga Studio Classes: Drop-in and registered yoga classes at the Brooklyn studio, with pre-registration required. Classes include Open Class, Spiritual Warrior, Basics Series, Vinyasa, and In-Class Private sessions.
2. Teacher Training Programs: 75HR Teacher Training ($2,450), 300HR Teacher Training (hybrid online/in-person), Advanced Certification, and JTAP Apprenticeship Program (800HR certification). Revenue from tuition fees, deposits, and test class examination fees.
3. Retreats and Immersions: Yoga retreats in Jamaica, Peru, Costa Rica, and virtual retreats. Pricing varies from $595 course fee to $3,945 for luxury accommodations. Includes travel packages, accommodations, meals, and programming.
4. Workshops and Special Events: Individual workshops (Pilates Mat, Yin Yoga, Handstand Playshop), monthly Satsang gatherings (free/by donation), sound baths ($44/$30 members), and special event classes.
5. Merchandise Sales: Branded merchandise including JYC hoodies ($125), apparel sold through website and potentially at studio.
6. Donations and Community Healing Initiative: The Jivamukti NYC Foundation (501c3 nonprofit) accepts tax-deductible donations to fund scholarships, community classes, and outreach programs. Provided over $17,000 in scholarships and $14,000 to other foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Jivamukti Yoga is the only official Jivamukti Yoga School in the United States, operating as a Brooklyn-based yoga studio offering in-person yoga classes (Open Class, Spiritual Warrior, Basics Series, Vinyasa, In-Class Private), structured teacher certification programs (75HR, 300HR, JTAP 800HR, Advanced Certification), international wellness retreats, and community workshops grounded in the Jivamukti Method integrating asana, chanting, philosophy, and meditation.

Product overview

Jivamukti Yoga is a yoga studio and educational institution offering in-person yoga classes at its Brooklyn studio, along with comprehensive teacher training programs and wellness retreats globally. The core class offerings include The Open Class (comprehensive multi-level yoga), Spiritual Warrior (one-hour vinyasa), In-Class Private (personalized assistance), Basics Series (foundational four-week course), and Vinyasa (transitional practice). The teacher training portfolio spans the 75 Hour foundational program, 300 Hour hybrid certification, and 800 Hour JTAP Apprenticeship, plus Advanced Certification for experienced teachers. Supporting offerings include workshops (Pilates, Yin Yoga, Sound Baths), international retreats (Jamaica, Peru, Costa Rica), and virtual programming. The organization operates mobile apps for class booking and is affiliated with Sharanam Institute (nonprofit educational arm) and Jivamukti Global (worldwide network).

Differentiator

Problem solved

Functional benefit

Brands

• Sharanam Institute: A nonprofit educational institute for mindfulness and the practices of being human, dedicated to providing educational services in physical, mental and emotional health and well-being.

Products and services

• Jivamukti Open Class

Quantifiable outcome

• Over $17,000 in scholarships and program funding provided to community members
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Jakes Hotel (Treasure Beach, Jamaica)coreStrategic or Co-development PartnerHost venue for Bliss Be winter yoga retreats. Jakes provides accommodations, meals, dedicated open-air oceanfront yoga room, spa services, and local excursions. Partnership includes group airport transfers and inclusive packages with food and beverage credits.
• Blue Spirit Costa RicacoreStrategic or Co-development PartnerHost venue for Jivamukti Immersion retreats in Costa Rica Marbella. Blue Spirit provides accommodations including Hermitage, Ocean View, Nature Suite, Eco-Cottage, and Platform Tent options with various amenities.
• Suryalila Retreat Center (Spain)coreStrategic or Co-development PartnerHost venue for the in-person component of the 300HR Jivamukti Yoga Teacher Training hybrid program. November 28 - December 8, 2026 session hosted at Suryalila in Spain.
• Menla Mountain MonasterycoreStrategic or Co-development PartnerHost venue for HearthSpace Winter Gathering retreats. Menla provides Snowlion Cabin and other accommodations. Course fee separate from accommodation booking.
• M3 Yoga (Atlanta)secondaryStrategic or Co-development PartnerPartner location for hosting Jivamukti 75HR Teacher Training weekend modules. January-February 2027 sessions scheduled with Jivamukti Yoga Collective Atlanta.
• Jivamukti GlobalcoreStrategic or Co-development PartnerInternational umbrella organization for Jivamukti Yoga schools and centers. Facilitates Focus of the Month program, global Satsang Tribe events (May 2025 in Stavanger, Norway), and maintains methodology standards across authorized locations.
• Sharanam Institute (Brooklyn)coreStrategic or Co-development Partner501c3 nonprofit arm of Jivamukti Yoga NYC. Mission to make accessible wisdom teachings through physical, mental, and spiritual growth courses. Hosts Community Healing Initiative (CHI), free community classes, and youth/elder programs. Located at same Brooklyn address.
• One Nation SoundsecondaryStrategic or Co-development PartnerSound healing collective led by Rev Love (Makaya) and Geefa Judah. Provides Nada Sound Bath workshops at Jivamukti studio. Also founded sound healing program for incarcerated individuals at Rikers Island. Music available on all platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wanderlust: Yoga-focused festival and retreat brand hosting global wellness events (Wanderlust 108) and teacher collaborations. Comparable on the destination retreat and community event layer, though operates event-first rather than studio-anchored.
• Y7 Studio: Hip-hop themed infrared yoga studio with growing teacher training and branded apparel. Comparable as a NYC-rooted, signature-methodology yoga brand targeting a younger demographic with premium pricing and merch.
• YogaGlo / Glo: Online yoga and meditation platform offering streamed classes from renowned teachers including Jivamukti-affiliated instructors. Comparable as a digital delivery channel for the same teacher talent, and a competitive threat to in-person training economics.

Direct peers

• Laughing Lotus Yoga Center: NYC-based yoga studio with a strong teacher training program and unique signature methodology (Lotus Flow). Directly comparable as a single-studio-rooted, lineage-based yoga brand with codified sequences and a 200/300HR certification offering.
• Kripalu Center for Yoga & Health: Nonprofit yoga and retreat center in Stockbridge, MA, offering teacher training, residential retreats, and community programs. Directly comparable nonprofit model with codified teacher training pathways and integrated retreat business.
• Sky Ting Yoga: Independent NYC yoga studio known for its own signature vinyasa style and teacher training, with multiple locations in Manhattan and Brooklyn. Highly comparable as a boutique NYC studio with a proprietary methodology, branded apparel, and digital content offerings.

Others

• Yoga Alliance: International yoga industry standards and certification body that registers 200/300HR teacher training programs. Indirectly comparable as the certifying authority whose credentialing framework underpins Jivamukti's 75HR/300HR/800HR pathways.

Broad incumbents

• Pure Yoga: Established NYC-based yoga chain offering multiple class styles, teacher training, and international retreats (Pure Yoga Studio). Comparable as a premium-priced yoga brand with codified class formats and Asia-Pacific retreats, though broader and more commercial.
• CorePower Yoga: Large national yoga chain with teacher training programs and a proprietary heated vinyasa methodology. Comparable on the codified method + teacher training axis, but operates as a scaled for-profit chain in contrast to Jivamukti's nonprofit collective model.
• YogaWorks: Historic yoga studio chain founded with multiple styles including Ashtanga and Iyengar-based methods, plus comprehensive 200/300HR teacher training. Comparable on methodology-driven teacher training, though multi-location and larger scale than the single Brooklyn JYC studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JYCNYC
• Instagraminstagram.com/jivamuktiyoga.nyc
• LinkedInlinkedin.com/company/jivamukti-yoga-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jivamukti Yoga