What Peanut Productions does

Peanut Productions is a privately held, full-service Australian events agency founded in 2011 by Creative Director Michael Mastrodimos. The company delivers end-to-end corporate events, conferences, incentive travel programs, brand activations, delegate management, video content production, and virtual/hybrid events for large Australian and international enterprises, with documented marquee clients including Coca-Cola Europacific Partners, 7-Eleven Australia, Jaguar Land Rover Australia, Westpac, TCS, Stockland, Visa, Turkish Airlines, Dyson, and KPMG. The company operates from Melbourne (headquarters at Level 5, 580 St Kilda Road) and North Sydney (1505/138 Walker Street), with stated capability to deliver events internationally across Asia, Europe, the Middle East, North America, and the South Pacific.

The company's service delivery is built on a multi-vendor technology stack rather than proprietary IP. Core operational technology includes the EventsAir platform for global registration and delegate management, supplemented by a diverse set of virtual and hybrid event platforms including traditional livestreams, avatar-based environments, and fully immersive event solutions. Delegate management is regulated by TIDS (Travel Industry Designated Specialist) accreditation, which provides preferential access to airline and hotel supplier networks and negotiated group rates. The technology profile is integration-and-orchestration driven rather than product-led, with the competitive distinction sitting in the creative and execution quality of the human team.

The business model is professional services revenue layered with supplier markups. Pricing is custom quote-based, tailored to project scope, scale, and complexity, with no standardised pricing tiers publicly disclosed. The customer base is overwhelmingly large enterprise — ASX-listed companies, global multinationals, industry associations, and government departments — with multi-year account relationships (5-10+ years) at key accounts including 7-Eleven, Stockland, and JLR. The go-to-market is direct enterprise field sales led by a National Business Development Manager and General Manager, supplemented by content marketing, organic social, client referrals, and award-driven earned media. The company has no public funding, no parent company, and operates as a founder-owned independent agency.

Name

Peanut Productions

Legal name

Peanut Productions

Website

https://peanutproductions.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Peanut Productions is a privately held Australian full-service events agency founded in 2011, delivering corporate events, incentive travel, brand activations, delegate management, video production, and virtual/hybrid events to large enterprise clients including Coca-Cola, 7-Eleven, Jaguar Land Rover, Westpac, TCS, and Stockland across Australia and internationally.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

MICE/Events-Focused Retail Travel Agencies (THAKABAN)

Keywords

• Corporate event management
• Incentive travel programs
• Delegate management services
• Brand activation experiences
• Virtual hybrid events

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Full-service event management for corporate events, conferences, incentives, and brand activations. Revenue generated through project-based fees encompassing planning, production, execution, and post-event services. Pricing is quote-based and tailored to each project's scope, scale, and complexity.
2. Corporate Travel and Incentive Programs: Bespoke incentive travel programs with end-to-end management including destination sourcing, international flight management, accommodation, VIP ground transport, and exclusive curated experiences. Revenue derived from program management fees and supplier markups.
3. Video Content Production: Video content creation including promotional videos, event hype tapes, training videos, social media content, TV commercials, and motion graphics. Billed as standalone projects or bundled with event services.
4. Delegate Management Services: Comprehensive delegate management including registration, travel booking, logistics coordination, and on-site support. Revenue through service fees integrated with event management or as standalone service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Peanut Productions is a full-service corporate events agency that plans, produces, and delivers conferences, incentive travel programs, brand activations, video content, and virtual/hybrid events for enterprise and government clients. The company also operates a TIDS-accredited delegate management service covering registration, travel booking, and on-site support. Clients include major Australian and international brands across retail, automotive, banking, IT, and professional services.

Product overview

Peanut Productions is a full-service award-winning events agency offering six core service lines: Corporate Events (end-to-end event management), Corporate Travel Incentive Programs (bespoke incentive travel experiences), Delegate Management (registration, travel coordination, and logistics), Experiential Marketing Activations (brand activations and interactive experiences), Video Content Production (promotional, training, and event video content), and Virtual & Hybrid Events (livestream, immersive, and hybrid solutions). The agency operates from Melbourne and Sydney offices, serving clients throughout Australia and internationally. The company was founded in 2011 and is led by Creative Director & Founder Michael Mastrodimos.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Full-service corporate event management including end-to-end planning, creative direction, venue sourcing, logistics, technical direction, and on-site coordination for conferences, seminars, team-building retreats, product launches, and networking events for enterprise clients.
• Corporate Travel Incentive Programs Bespoke incentive travel programs that reward and motivate high-performing teams through curated international travel experiences, including luxury accommodations, exclusive access venues, and VIP ground transport management via TIDS-accredited supplier networks.
• Delegate Management Comprehensive delegate management services including registration, flight and accommodation booking with preferred group rates, travel logistics coordination, and on-site support through TIDS-accredited agency networks, powered by the EventsAir platform.
• Experiential Marketing Activations Brand activation services creating engaging experiential marketing experiences including ambassador meet and greets, brand and product placement, creative sampling, and interactive pop-up activations for enterprise brands.
• Video Content Production Professional video content creation for events and standalone pieces including promotional videos, event hype tapes, training videos, social media content, TV commercials, and motion graphics.
• Virtual & Hybrid Events Award-winning virtual and hybrid event production offering traditional livestreams, fully immersive event experiences, avatar-based platforms, and hybrid event solutions. Two-time winner of the Australian Best Virtual Event award.

Quantifiable outcome

• Two consecutive 'Australian Best Virtual Event' awards at Australian Events Awards
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and key account.

• EventsAircoreTechnology or IntegrationEventsAir serves as Peanut Productions' primary registration and delegate management platform. As the best-in-class global registration and delegate management platform, EventsAir enables secure delegate registration, centralised databases, real-time updates, streamlined check-in processes, and clear reporting for event organisers.
• Moët Hennessykey accountStrategic or Co-development PartnerMoët Hennessy partnered with Jaguar Land Rover Australia for the Range Rover SV Black 'Dipped in Black' launch event. Through this partnership, guests enjoyed exceptional beverage moments as part of the premium luxury experience delivered by Peanut Productions at Yugen restaurant during Melbourne Design Week.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Effect Group: Australian-owned event management and experiential agency producing corporate events, conferences, and brand activations domestically and internationally. Closest Australian-headquartered peer competing for the same ANZ enterprise mandates.
• BCD Meetings & Events: Global corporate meetings and events agency serving enterprise clients with full-service event management, incentive travel, and delegate management — directly overlapping Peanut's core offering and target buyer.
• MCI Group: Global association and event management company organizing conferences, congresses, and incentive programs with strong ANZ presence. Closely comparable in MICE focus, association conferences, and delegate management services.
• Sparks: Global experiential marketing agency delivering brand experiences, corporate events, and content production for enterprise clients with comparable service mix and customer profile to Peanut.
• Octagon: Experiential and sports marketing agency producing corporate events, brand activations, and incentive programs for global brands including automotive and consumer clients that overlap with Peanut's JLR and Coca-Cola book of business.
• MKG: Experience-led marketing agency with deep events, activations, and content production practice serving enterprise brands. Comparable end-to-end event and brand experience offering with similar mid-market positioning.
• George P. Johnson Experience Marketing: Global experience marketing agency delivering corporate events, conferences, brand activations, and hybrid event programs for enterprise clients including many of the same Fortune 500 brands Peanut serves. Operates in Australia with comparable end-to-end event production and creative services.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, brand activations, and content for enterprise clients. Closely comparable service mix and target customer profile, with Australian presence competing for the same enterprise mandates.

Regional players

• Wizard Events: UK-headquartered corporate events and incentive travel agency with comparable service mix including delegate management, conferences, and incentive programs, primarily serving European enterprise clients.

Broad incumbents

• Live Nation Entertainment: Global entertainment and live events conglomerate with conference, corporate event, and brand experience capabilities. Overlaps with Peanut on large-scale live event production and corporate hospitality but operates across a much broader entertainment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInau.linkedin.com/company/peanut-productions-&-events
• Instagraminstagram.com/peanut_productions
• Xx.com/PeanutProd
• Facebookfacebook.com/PeanutProductionsEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peanut Productions