CSML Group
- Company typePrivate
- Founded2002
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
CSML Group firmographics
Firmographics- Name
- CSML Group
- Legal name
- Complete Sports and Management India Pvt Ltd.
- Website
- https://csmlgroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
CSML Group industry classification
Industry- Product category
- Amusement Equipment Distribution and Entertainment Solutions
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
- akta.pro secondary industry
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
Keywords
Where CSML Group is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CSML Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: CSML generates primary revenue through sale and distribution of entertainment equipment including Brunswick Bowling lanes and pinsetters, arcade games, go-karts, laser tag systems, bumper cars, trampolines, and soft play equipment. Equipment is sold to FECs, malls, hotels, resorts, and amusement centers.
- Professional Services: Revenue from consultancy services for IAC planning, layout design, game selection, equipment logistics, and precise installation. Also includes operational training and post-sales support.
- Management Contracts: FEC management contracts where CSML's expert team manages day-to-day operations of entertainment centers for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Arcade Games - Multiple budget ranges available |
| One time/ perpetual license | Pay-as-you-go | Bowling Equipment - Customized solutions |
| One time/ perpetual license | Pay-as-you-go | FEC Complete Setup - Turnkey solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CSML Group product offering
Product offeringCore offering
CSML Group distributes and installs premium amusement and entertainment equipment as the exclusive Brunswick Bowling distributor for India and the SAARC region, complemented by sole-distribution rights to SODI go-karts, 360 Karting tracks, Eurogames bumper cars, and Laserblast laser tag. The company sells bowling lanes, arcade machines, go-karts, bumper cars, laser tag systems, trampolines, soft play zones, and Intercard cashless systems to FECs, malls, hotels, resorts, and amusement parks, and offers turnkey FEC consultancy, layout design, installation, training, and ongoing management contract services.
Product overview
CSML Group is a distributor and solution provider of premium amusement and entertainment equipment, serving as the exclusive Brunswick Bowling distributor in India and SAARC region since 2002. The company offers a comprehensive portfolio of entertainment products including Brunswick Bowling (lanes, pinsetters, SYNC scoring systems, SPARK immersive bowling), Arcade Games (racing simulators, shooting games, VR games, redemption games from Raw Thrills/Sega), Go Karting Solutions (turnkey tracks from 360 Karting, SODI karts, timing software), Laser Tag, Bumper Cars (Eurogames Space/Hyper/VR models), Trampolines, Soft Play, and Intercard payment systems. The company also provides consultancy and management contract services for FEC development and operations, serving entertainment centers, malls, hotels, resorts, and corporate venues across India, Singapore, Indonesia, Malaysia, and the SAARC region.
Differentiator
Problem solved
Functional benefit
Products and services
- Brunswick Bowling Solutions
Quantifiable outcome
- 1,500+ Brunswick Bowling Lanes installed across India and SAARC region
- +3 more outcomes
Companies that use CSML Group
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
CSML Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
CSML Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Brunswick Bowling Products USAcoreCSML is the exclusive distributor of Brunswick Bowling Products USA in India and the SAARC region (Singapore, Malaysia, Indonesia, Maldives & Sri Lanka). This exclusive partnership spans over 25 years and has jointly set industry standards. CSML distributes Brunswick's complete product line including lanes, pinsetters, scoring systems, accessories, and spare parts.
- Brunswick Bowling (for Indonesia, Singapore, Malaysia)coreCSML Group is the Brunswick Bowling distributor for Indonesia, Singapore, and Malaysia, building world-class entertainment centres since 2002. Brunswick is the pioneer of bowling for the past 180 years.
- SODIKARTcoreCSML Group is the exclusive distributor of SODIKART in India. SODIKART is the global leader in leisure karting with 35 years of innovation and operates across five continents. CSML offers complete go-karting solutions including karts, barriers, timing software, hardware, garage tools, driver equipment, installation, and after-sales service.
- 360 KartingcoreCSML Group is the exclusive partner for 360 Karting in India. 360 Karting is a global leader in designing and manufacturing world-class indoor and outdoor go-karting tracks. CSML delivers premium karting solutions and turnkey track installations including track design, modular barriers, elevated platforms, and integrated LED lighting.
- Eurogames (Bumper Cars)coreCSML Group is the exclusive distributor of Eurogames Bumper Cars in India. Products include Space Bumper Car, Hyper Bumper Car, and VR Space Bumper Car with advanced safety systems and customization options.
- LaserblastcoreCSML Group brings Laserblast's advanced laser tag systems to Indian markets, ensuring unmatched durability and immersive gameplay for laser tag arenas in entertainment centers.
- Raw ThrillsminorCSML Group represents Raw Thrills arcade game products in India, offering high-octane racing games and premium arcade entertainment machines.
- SEGA Amusements InternationalminorCSML Group offers SEGA arcade games and amusement machines for entertainment centers across India.
- Bandai NamcominorCSML Group distributes Bandai Namco arcade games and entertainment products in India.
- ICE GamesminorCSML Group works with ICE Games for arcade game offerings in the Indian market.
- Harry LevyminorHarry Levy amusement games and products distributed by CSML Group.
- AdrenalineminorAdrenaline arcade and amusement products distributed by CSML Group.
- BaytekminorBaytek amusement products available through CSML Group in India.
- Jet Games CorporationminorJet Games Corporation products distributed by CSML Group.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
CSML Group competitors and assessment
Company assessmentBroad incumbents
- QubicaAMF: QubicaAMF is the other large global bowling equipment OEM (lanes, pinsetters, scoring) and a direct alternative to Brunswick for FEC operators. It competes with CSML's bowling distribution by offering OEMs, software, and services directly to global venue operators.
- SEGA Amusements International: SEGA Amusements is a major global arcade and amusement machine OEM whose games CSML distributes in India. As a broad incumbent with direct multi-region distribution, it is comparable to the OEM side of CSML's arcade business.
- Brunswick Bowling: Brunswick Bowling is the global OEM whose lanes, pinsetters, scoring systems, and accessories CSML distributes in India and SAARC. It is the anchor supplier/partner and also the most established bowling brand worldwide, sharing CSML's bowling category footprint.
- Bandai Namco Amusement: Bandai Namco Amusement is a leading Japanese arcade game and amusement equipment manufacturer whose products CSML distributes in India. Comparable as a global arcade OEM with direct distribution in Asia.
- Raw Thrills: Raw Thrills is a US-based designer and manufacturer of high-end coin-operated arcade games (racing, shooting, redemption) whose products CSML distributes in India. Comparable as a key arcade content partner for FECs.
Direct peers
- Semnox Solutions: Semnox delivers FEC management software, cashless systems, and arcade/attraction booking platforms. It overlaps with CSML's Intercard and consultancy services for indoor amusement centers and family entertainment centers.
- Intercard Inc. Intercard is the OEM of the cashless debit card and POS technology that CSML distributes in India. As the underlying technology vendor with global reach, it is both a partner and a comparable reference point for CSML's FEC technology business.
- Embed: Embed provides cashless card systems, POS, mobile apps, and FEC management software for amusement and entertainment venues worldwide. It competes with the Intercard distribution arm of CSML and serves overlapping FEC customers.
- Sacoa: Sacoa is a global provider of cashless debit card and point-of-sale systems for family entertainment centers, amusement parks, and arcades. It is the closest direct peer to CSML's Intercard distribution and FEC technology stack business.
- Amusement Logic: Amusement Logic is a Spain-based turnkey FEC/theme park design, engineering, and installation firm delivering end-to-end entertainment attractions. It is the closest international peer to CSML's turnkey FEC setup, consultancy, and installation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CSML Group social profiles
Digital presenceCSML Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
CSML Group leadership team
Management profileNumber of profiles
Profiles5 records
CSML Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CSML Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CSML Group
What does CSML Group do?
CSML Group distributes and installs premium amusement and entertainment equipment as the exclusive Brunswick Bowling distributor for India and the SAARC region, complemented by sole-distribution rights to SODI go-karts, 360 Karting tracks, Eurogames bumper cars, and Laserblast laser tag. The company sells bowling lanes, arcade machines, go-karts, bumper cars, laser tag systems, trampolines, soft play zones, and Intercard cashless systems to FECs, malls, hotels, resorts, and amusement parks, and offers turnkey FEC consultancy, layout design, installation, training, and ongoing management contract services.
Is CSML Group a public or private company?
CSML Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CSML Group founded?
CSML Group was founded in 2002.
Where is CSML Group based?
CSML Group is headquartered in Mumbai, India, in the Asia region.
How does CSML Group make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are professional Services and management Contracts.
Who are CSML Group's main competitors?
Broad incumbents on record are QubicaAMF, SEGA Amusements International, Brunswick Bowling, Bandai Namco Amusement and Raw Thrills. Direct peers are Semnox Solutions, Intercard Inc., Embed, Sacoa and Amusement Logic.
Does CSML Group have an API?
No public API is recorded for CSML Group.
What industry is CSML Group in?
CSML Group's product category is Amusement Equipment Distribution and Entertainment Solutions. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes), with a secondary code of CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution. Its NAICS code is 71312 and its SIC code is 7900.