because of marketing

What because of marketing does

Because of Marketing (BoM) is a privately held, UK-based digital marketing publication founded in July 2020 by Rachael Higgins, operating as an independent media outlet rather than a software business. The company produces editorial coverage of marketing campaigns, brand stories, collaborations, launches, industry trends, and interviews through its core categories — Conversations Behind The Campaign, Latest Marketing Campaigns, Brand Marketing Stories, and Marketing Leadership. Content is distributed across a website (becauseofmarketing.com), Instagram (@becauseofmarketing), LinkedIn, TikTok (@becauseofmarketing_), and a paid Substack newsletter (becauseofmarketing.substack.com), reaching a stated audience of 360,000+ marketing professionals, decision makers, and industry leaders worldwide. The underlying technology is a standard digital content publication platform with social media integration; no proprietary AI, API, or SDK surface is disclosed.

The business model centers on two revenue streams: (1) brand partnership and sponsorship deals that position enterprise marketers (previous partners include Adobe, Intuit Mailchimp, Meta, Semrush, and BT Business) in front of the publication's audience, and (2) recurring subscription revenue from the paid Substack newsletter. Pricing for partnership opportunities is not publicly disclosed. Distribution is primarily organic social and content-led, augmented by community-buildout through in-person events — the first of which was held 11 July 2024 in partnership with BT Business and drew 110+ attendees.

Customer segments are horizontally defined: the primary audience is marketing professionals seeking insightful coverage, with secondary segments of brands seeking visibility and entrepreneurs/thought leaders seeking inspiration. The organization is bootstrapped, founder-owned, and operates with a small core team (founder, marketing assistant, and contributing columnists), with no institutional venture funding, parent company, or acquisition activity disclosed. Privacy policy and contact records ([email protected]) confirm UK jurisdiction.

Name

because of marketing

Legal name

BoM

Website

https://becauseofmarketing.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Because of Marketing is a UK-based digital marketing publication founded in July 2020 by Rachael Higgins, covering campaigns, brand stories, and industry trends for marketing professionals globally across web, social, and newsletter channels, monetizing through brand sponsorships and paid subscriptions.

Ownership category

akta.pro rank

Product category

Marketing Media and Trade Publication

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Marketing publication
• Brand storytelling coverage
• Marketing industry news
• Editorial content platform
• Brand sponsorship opportunities

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Partnership and sponsorship opportunities: The company positions brands in front of 360,000 professionals, decision makers and industry leaders through partnership opportunities. Previous partnerships include Adobe, Intuit Mailchimp, Meta and Semrush.
2. Newsletter subscriptions: The company operates a paid newsletter on Substack, generating revenue through newsletter subscriptions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Because of Marketing is a digital marketing media publication that produces and distributes editorial coverage of advertising and marketing campaigns, brand collaborations, launches, news, and industry trends for an audience of marketing professionals and industry leaders. It monetizes this audience through paid brand partnership and sponsorship opportunities sold to companies, and through a paid newsletter subscription delivered via Substack, complemented by in-person industry events.

Product overview

Because of Marketing operates as a unified marketing publication platform offering editorial content across multiple channels. The core offering is the Because of Marketing Platform—a digital publication covering marketing campaigns, news, collaborations, brand stories, trends, and insights. Content is distributed through the main website, social media channels (Instagram, LinkedIn, TikTok), and a Substack-powered newsletter. The company also organizes in-person marketing events connecting industry professionals. Because of Marketing is a media/content business, not a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Because of Marketing Publication Digital marketing media publication that publishes editorial coverage of advertising and marketing campaigns, brand collaborations, launches, news, trends, and industry analysis for marketing professionals, entrepreneurs, and thought leaders globally.
• Because of Marketing Newsletter Paid Substack-hosted newsletter delivering curated marketing insights, campaign roundups, and industry analysis to subscribers on a recurring basis.
• Brand Partnership and Sponsorship Program Commercial sponsorship and partnership offering through which brands pay to be positioned in front of Because of Marketing's audience of 360,000+ marketing professionals, decision makers, and industry leaders. Previous partners include Adobe, Intuit Mailchimp, Meta, and Semrush.
• Because of Marketing Industry Events In-person industry events and panel discussions connecting the marketing community, including brand-sponsored editions such as the launch event co-hosted with BT Business.

Quantifiable outcome

• 360,000+ audience reach across the world
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, notable and minor.

• BT BusinesscoreGTM or Marketing Partner · 11 July 2024BT Business partnered with Because of Marketing for the publication's first-ever event on July 11, 2024. Over 110 guests from across different cities and industries attended to celebrate an evening of curated creativity with panelists including Henry Wadsworth (Social Media Manager at BT Business), Pollyanna Ward (Strategy & Planning Director at Flight Story), and George Nikolaou (Founder and Managing Director of MYTHOSMKRS).
• AdobenotableGTM or Marketing PartnerAdobe has partnered with Because of Marketing to position the brand in front of 360,000 professionals, decision makers and industry leaders.
• Intuit MailchimpnotableGTM or Marketing PartnerIntuit Mailchimp has partnered with Because of Marketing as part of the publication's partnership program targeting marketing professionals.
• MetanotableGTM or Marketing PartnerMeta has partnered with Because of Marketing to reach the publication's audience of 360,000+ marketing professionals and industry leaders.
• SemrushnotableGTM or Marketing PartnerSemrush has partnered with Because of Marketing as part of the brand partnership program.
• InstagramminorGTM or Marketing PartnerBecause of Marketing maintains an active presence on Instagram (@becauseofmarketing) for content distribution and community engagement.
• LinkedInminorGTM or Marketing PartnerBecause of Marketing maintains a company page on LinkedIn (@becauseofmarketing) for professional network reach and audience engagement.
• TikTokminorGTM or Marketing PartnerBecause of Marketing operates a TikTok account (@becauseofmarketing_) for short-form video content reaching younger audiences with marketing campaign coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• It's Nice That: It's Nice That is a UK-based creative media outlet covering design, advertising, and brand work. It is comparable to BoM in editorial focus and UK origin, though it leans more heavily into design and visual creative than pure marketing coverage.

Direct peers

• Digiday: Digiday covers the digital marketing and media industry with news, analysis, and events. It is comparable to BoM in editorial focus on modern marketing and a content-led, sponsorship-supported business model targeting marketing professionals.
• Little Black Book: Little Black Book is a global creative industry media platform covering campaigns, agencies, and brands. It is comparable to BoM in editorial coverage of marketing creativity and a sponsorship-driven revenue model targeting brands and agencies.
• Contagious: Contagious is a marketing media and intelligence company focused on creative and innovative campaigns. It directly overlaps with BoM's editorial coverage of standout marketing campaigns and brand storytelling, with a comparable premium brand-partner audience.
• Campaign Magazine: Campaign is a global marketing and advertising trade media brand covering campaigns, agencies, and brand work. It directly competes with BoM for the attention of marketing professionals and for sponsorship/advertising budgets from brands and tech platforms.
• Marketing Week: Marketing Week is a UK-based trade publication covering the marketing industry, including campaigns, leadership, and trends. It directly overlaps with BoM's editorial remit and serves a similar audience of marketing professionals and brands.
• The Drum: The Drum is a leading global marketing industry media outlet covering news, campaigns, and agency work. It is the most direct peer to Because of Marketing given overlapping editorial coverage of marketing campaigns and a shared UK base, with a larger, more established team.
• Adweek: Adweek is a US-based trade publication covering advertising, marketing, and media. It is a direct peer given shared focus on campaign coverage, brand storytelling, and brand partnership monetization with marketing professionals as the audience.
• Ad Age: Ad Age is a long-established advertising and marketing trade publication. It is comparable to BoM in audience (marketing decision-makers), editorial coverage of campaigns, and a sponsorship/events business model, though at significantly greater scale.

Emerging players

• Marketing Brew: Marketing Brew is a daily newsletter covering the marketing and advertising industry. It is comparable to BoM's Substack newsletter as a content-led marketing media product targeting industry professionals, though it is operated by a larger media company (Morning Brew).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/becauseofmarketing
• LinkedInlinkedin.com/company/becauseofmarketing
• Instagraminstagram.com/becauseofmarketing
• TikToktiktok.com/@becauseofmarketing_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about because of marketing