What net info ad does

Netinfo EAD (legal name: "Нет Инфо" ЕАД) is a Bulgarian digital media company founded in 1998 and headquartered in Sofia. It operates a portfolio of 15+ owned-and-operated content properties targeting Bulgarian internet users, including Nova.bg (news), Vbox7 (video, 15M monthly views), ABV.bg (email service with 2M+ monthly active accounts), Sinoptik.bg (weather, 80,000 locations), Gong.bg (sports), Vesti.bg and DarikNews.bg (news), Edna.bg (lifestyle), and Grabo.bg (group-buying marketplace with 10,000+ local businesses). The company reports 80%+ reach of Bulgarian internet users (3.43M monthly real users per Gemius Q2 2026), with 76% mobile and 69% desktop reach. The company is a wholly-owned subsidiary of Nova Broadcasting Group, itself owned by United Group, a Southeast European telecom and media operator.

Netinfo's core technology stack comprises a digital publishing platform with programmatic advertising infrastructure, including DSP/DMP services, Google Ads technology integration, and third-party ad serving via Smart AdServer and DoubleClick for Publishers. The AdWise self-served platform enables CPC-driven ad buying in Netinfo's premium inventory with dynamic and standard retargeting, while the Behavior Segments product allows custom audience targeting using demographic, contextual, and behavioral signals. Inventory is sold through direct sales, programmatic direct deals, and the AdWise self-serve channel. The company is GDPR-compliant across all portfolio sites and participates in the IAB Europe Transparency and Consent Framework.

Netinfo generates revenue primarily through digital advertising (programmatic direct deals, branded content, native ads, display ads, DSP/DMP services), supplemented by marketplace commission from Grabo.bg and email marketing monetization through ABV.bg's 2M+ active email account base. The go-to-market is sales-led, with direct sales teams targeting enterprise advertisers and agencies, supplemented by self-serve for SMBs and partnerships with Google, Facebook, and Foreca. Pricing is quote-based and not publicly disclosed. Netinfo is privately held with no disclosed funding rounds and is part of the broader Nova Broadcasting Group and United Group media ecosystem.

Name

net info ad

Legal name

"Нет Инфо" ЕАД

Website

https://netinfo.bg

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Netinfo EAD is a Bulgarian digital media company operating a portfolio of news, video, email, weather, and marketplace websites reaching 80%+ of Bulgarian internet users (3.43M monthly), selling programmatic and direct digital advertising to brands and agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Advertising: Netinfo generates primary revenue through digital advertising products including programmatic direct deals, branded content, native ads, display advertising, and DSP/DMP services. The company offers various ad formats including standard, rich media, video, and native ads.
2. AdWise CPC Platform: Self-served platform for cost-per-click ads with dynamic and standard retargeting capabilities in Netinfo premium inventory.
3. Grabo.bg Marketplace Commission: Marketplace for discounted services and experiences where Grabo.bg takes a commission from local Bulgarian businesses selling services.
4. ABV.bg Email Service: Free email service with 2 million monthly active accounts. Revenue is derived from email marketing capabilities and the ABV Native Boost product for mailing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Netinfo (Net Info EAD) operates a portfolio of Bulgarian-language digital media properties — including news (Nova.bg, Vesti.bg, DarikNews.bg, Telegraph.bg), video (Vbox7, Nova Play), email (ABV.bg), weather (Sinoptik.bg), sports (Gong.bg), lifestyle (Edna.bg), personal finance (Pariteni.bg), automotive (CarMarket.bg), parenting (Oh Na Mama), pets (DogsAndCats.bg) and the GBG.bg aggregator — and monetizes that audience reach through digital advertising products. The company sells programmatic direct deals, branded content, native ads, display, video and rich-media advertising, DSP/DMP services, behavior-based audience segments, and the AdWise self-served CPC platform, and also operates the Grabo.bg marketplace for discounted local services and experiences.

Product overview

Netinfo operates a multi-platform digital media network comprising a portfolio of content websites and an advertising technology platform. The core content properties include ABV.bg (email service with 2M+ users), Nova.bg (news/entertainment with 1.7M users), Vbox7 (video entertainment), and various vertical sites including news (Vesti.bg, DarikNews.bg, Telegraph.bg), weather (Sinoptik.bg), sports (Gong.bg), lifestyle (Edna.bg), personal finance (Pariteni.bg), automotive (CarMarket.bg), pets (DogsAndCats.bg), parenting (Oh Na Mama), marketplace (Grabo.bg), and content aggregation (GBG.bg). The advertising ecosystem includes 360° Native, Behavior Segments, Programmatic & 360° Performance, Display Advertising, AdWise self-served platform, ABV NATIVE BOOST, EXIT BEE, mobile advertising, retargeting, and video/creative formats. The company offers programmatic direct deals, DSP and DMP services, and uses Google Ads technology and third-party ad servers (Smart AdServer, DoubleClick) for campaign delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• AdWise Self-served platform for cost-per-click advertising deals in Netinfo's premium Bulgarian digital inventory. Enables advertisers to set up and manage CPC campaigns with dynamic and standard retargeting capabilities, and is also used to oversee ABV NATIVE BOOST email-promotion campaigns.
• 360° Native Native advertising solution that grows brand value within Netinfo's premium content network and social presence, with formats integrated naturally into editorial content.
• Behavior Segments Custom audience-segmentation offering that creates and operates custom audience segments built around advertisers' specific campaign goals, leveraging behavioral data from Netinfo's portfolio.
• Programmatic & 360° Performance Programmatic advertising access enabling advertisers to reach audiences anywhere, using performance tools and programmatic direct deals to meet performance goals, leveraging Google Ads technology and DMP services.
• Display Advertising Full IAB display format offering including video, rich media, native ads, standard desktop and mobile banners, optimized for awareness campaigns with high viewability across Netinfo's network.
• ABV NATIVE BOOST Email-promotion service that places advertiser mailing campaigns at the top of customers' inbox tabs inside ABV.bg, with campaigns boosted and overseen via the AdWise platform, leveraging double open-rate performance of the ABV.bg inbox.
• EXIT BEE Next-generation online ad format using premium exit-intent placement to ensure visitors actually see and engage with advertisements, maximizing ROI through high-impact placements across Netinfo's network.
• Grabo.bg Online group-buying marketplace for discounted services and experiences including travel, entertainment, events, food, and wellness, serving over 10,000 local Bulgarian businesses and Bulgarian deal-seeking consumers; Netinfo earns commission from the local businesses selling on the platform.
• ABV.bg Free email service with more than 2 million monthly active accounts, accessible on web and native mobile applications for iOS and Android; revenue is derived from email marketing capabilities and the ABV NATIVE BOOST product, with double open-rate performance and 700,000 daily inboxes opened.

Quantifiable outcome

• 80%+ reach of Bulgarian internet audience
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• UEFAcoreStrategic or Co-development Partner · 1 January 2016Official UEFA partner for Euro 2016 - Gong.bg provided comprehensive coverage of the tournament.
• ForecacoreTechnology or Integration · 1 January 2007Finnish weather forecasting company providing accurate weather data for Sinoptik.bg. Partnership established since 2007 to provide precise forecasts for Bulgarian microclimates.
• Nova Broadcasting GroupcoreStrategic or Co-development PartnerNetinfo is part of Nova Broadcasting Group, a multi-platform media and technology company, which is a subsidiary of United Group, a leading telecommunications and media operator in Southeast Europe.
• Google (Google Analytics, AdSense, DoubleClick, Google Ads, Tag Manager, Optimize)coreTechnology or IntegrationUsing Google Ads technology and DMP services for targeting options. Data measurement through Google Analytics 360. Ad serving through Google AdSense and DoubleClick for Publishers.
• Facebook (Facebook Tracking Pixel, Like/Share buttons, Sign in with Facebook)coreTechnology or IntegrationFacebook pixel integrated for measurement and advertising. ABV.bg, Sinoptik.bg, and Vesti.bg apps have integrated Facebook Pixel for tracking installations, app opens, and purchases.
• Gemius BulgariacoreTechnology or IntegrationIndustry-standard web measurement tool used by major Bulgarian publishers for audience measurement. Data used by advertisers for planning advertising campaigns.
• Smart Ad ServercoreTechnology or IntegrationAd serving service used to serve ads on Netinfo sites as part of the company's digital advertising operations.
• 7TalentscoreStrategic or Co-development PartnerMCN (Multi-Channel Network) producing original digital-first content including premium web series like Follow Me, Viral, Not This Way, Brother, and others for Vbox7 platform.
• IAB Europe / Transparency and Consent FrameworkcoreStrategic or Co-development PartnerIndustry initiative for transparency and consent in programmatic advertising ecosystem. Netinfo participates with CMP ID 3.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Investor.bg: Bulgarian financial news site competing with Netinfo's Pariteni.bg personal finance property for Bulgarian finance-focused audiences and financial services advertising.
• OFFNews.bg: Bulgarian digital news and analysis platform with a comparable audience profile to Netinfo's news verticals, competing in the same digital advertising market in Bulgaria.
• Webcafe.bg: Bulgarian digital news and lifestyle portal comparable to Netinfo's Vesti.bg and Edna.bg, sharing the same audience of Bulgarian internet users and competing for similar digital advertising budgets.
• Blitz.bg: Bulgarian digital news platform competing with Netinfo's news properties for audience attention and programmatic ad inventory in Bulgaria, with a similar SMB advertiser base.

Broad incumbents

• Ringier AG: Swiss-headquartered media conglomerate with extensive CEE operations (including Bulgaria) operating digital news, classifieds, and marketplaces — a broader incumbent across the same category as Netinfo.
• Axel Springer SE: German media conglomerate with major digital assets (Bild, Welt, Business Insider) and classifieds — a broadly comparable European digital media and advertising platform with a similar vertical-diversification strategy.
• Schibsted ASA: Nordic media group operating leading digital news brands and marketplaces across Scandinavia — comparable as a multi-property digital media and advertising platform with classifieds/marketplace diversification.
• Agora SA: Polish media group operating Gazeta Wyborcza and a portfolio of digital media properties — comparable as a Central European digital media and advertising platform with a strong national footprint.

Direct peers

• 168 Chasa / 168 Media Group: Major Bulgarian newspaper publisher with significant digital presence (168chasa.bg), competing directly with Netinfo's news verticals (Vesti.bg, Nova.bg, DarikNews.bg) for Bulgarian digital news audience and advertising budgets.
• Economedia (Dnevnik.bg, Capital.bg): Bulgarian media group operating Dnevnik.bg (news), Capital.bg (business), and EUobserver.bg — a direct competitor to Netinfo's DarikNews.bg, Vesti.bg, and Pariteni.bg properties in the Bulgarian digital news and business media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netinfocompany
• Facebookfacebook.com/netinfo.bg
• LinkedInlinkedin.com/company/17500

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about net info ad