What groove gaming does

Groove Technologies N.V. (operating as Groove Gaming) is a private B2B iGaming platform provider incorporated in Curaçao that aggregates online casino content and supplies turnkey platform infrastructure to online casino operators. The company's core product is the Groove API, a single-integration endpoint that connects operators to 20,000+ games from 150+ game providers, supported by a unified back office covering CRM, payments, affiliate management, BI/reporting, and UI/UX configuration. The technical stack is described as cloud-native with predictive auto-scaling, atomic transactions, real-time compliance mesh, and 99.99% uptime, with sub-4-week typical integration timelines. Beyond aggregation, Groove markets a full turnkey platform (Groove On) plus a dedicated sweepstakes/social casino solution and a Tournament Tool, with operations centered in Tbilisi, Georgia.

Revenue is generated through a hybrid model: recurring subscription-style licensing for API access and turnkey platform use, transaction/vendor revenue share from game providers whose content is distributed through the platform, and professional services for custom integration, compliance setup, and ongoing support. Pricing is quote-based and not publicly disclosed. The go-to-market is direct B2B sales with dedicated account managers, supported by heavy event participation (SBC, iGB L!VE, SiGMA, ICE, G2E) and content marketing. Groove holds a Curaçao gaming license (OGL/2024/309/0142) and a Brazilian operating license, serving regulated markets across Europe, Latin America, and Asia, with more recent footprint into Belgium and North America. The company is founder-led, bootstrapped (no disclosed funding rounds), and operates with a small disclosed team of approximately 12–15 members primarily based in Tbilisi.

Name

groove gaming

Legal name

Groove Technologies N.V.

Website

https://groovegaming.com

Company type

Private

Operating status

Operating

Short description

Groove Technologies N.V. is a private B2B iGaming platform provider that aggregates 20,000+ games from 150+ providers behind a single API, serving 500+ online casino operators in Europe, Latin America, and Asia with turnkey platform and compliance tools.

Ownership category

akta.pro rank

Product category

iGaming Aggregation Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Gaming-Focused Payment Gateways & Orchestration (MPAEALAB)

Keywords

• IGaming aggregation platform
• Online casino software
• Game aggregation API
• Turnkey casino solutions
• Casino platform solutions

Headquarters

HQ city

Curacao

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Game Aggregation API Access: Licensing of single API access to the game aggregation platform, allowing operators to integrate 20,000+ games from 150+ providers through one connection. Operators pay for access to the platform and its managed services including compliance, hosting, and technical support.
2. Turnkey Platform Licensing: Full platform licensing including back office, CRM, payments, BI systems, and UI/UX design tools for operators building or migrating casino operations
3. Transaction/Vendor Fees: Revenue sharing or transaction-based fees from game providers whose content is distributed through the platform to operators
4. Professional Services: Custom integration, onboarding, compliance setup, and ongoing technical support services

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groove Gaming operates a B2B iGaming aggregation platform that lets online casino operators connect once via a single API to access more than 20,000 games from 150+ providers, complemented by a turnkey casino platform offering back-office, CRM, payments, UI/UX, affiliate management, and BI/reporting tools. The company also provides a Marketing API for promotional management, a Sweepstakes framework for social casino operators, and ongoing integration, onboarding, and compliance support.

Product overview

Groove Technologies is a B2B iGaming platform provider offering a modular turnkey solution architecture. At its core is the Game Aggregator (Groove API) providing access to 20,000+ games from 150+ providers via single integration. This connects to the Groove On back office system which unifies game management, CRM, payments, UI/UX design, affiliate management, and BI/reporting. Additional modules include the Marketing API for promotional campaigns and Sweepstakes solutions for regulated social casino markets. The platform supports 200+ currencies and operates with 99.99% uptime across regulated markets in Europe, Latin America, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Groove On: Complete turnkey platform solution including back office, CRM, UI/UX design, payments gateway, affiliate system, and BI reporting.
• Groove Play
• Groove API
• Groove Marketing API
• GrooveCasinoCRM

Products and services

• Groove Game Aggregator / Groove API Core game aggregation platform providing single API integration to 20,000+ games from 150+ providers, with a unified back office for managing game catalog, reports, and round history. Targeted at online casino operators and platforms.
• Groove Play Player-facing game portfolio featuring over 8,000 games including classic slots, jackpots, table games, and live casino, accessible through the aggregation platform for operators.
• Groove Marketing API API for managing free round bonuses (FRBs) and promotional materials across the full game portfolio from a single centralized interface.
• Groove Sweepstakes Compliance-ready sweepstakes casino solution with dedicated infrastructure, engagement tools, and monetization strategies for social casino operators in regulated markets.
• Groove Turnkey Solution (Groove On) End-to-end turnkey casino platform combining game aggregation, back-office, CRM, payments gateway, UI/UX design, affiliate system, and BI/reporting tools for launching and managing online casinos.
• GrooveCasinoCRM (Groove On BI System) CRM and BI system for casino operators managing player accounts, bonuses, deposits, withdrawals, reporting, predictive analytics, machine-learning-driven player segmentation, and fraud detection.

Quantifiable outcome

• 30% lower churn rate reported by operators using Clawbuster games
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NeverEnding TechcoreTechnology or IntegrationNeverEnding Tech has been added to Groove's portfolio as a game provider. The partnership expands Groove's game library with NeverEnding Tech's content offerings.
• ClawbustercoreTechnology or IntegrationCreative iGaming studio known for data-driven game development using AI and machine learning. Specializes in claw machine mechanics, slots, Plinko, and interactive casino experiences. Operators using Clawbuster report 30% lower churn, 25% higher ROI, 15% longer average stake, and 40% better VIP conversion rates.
• GalaxsyscoreTechnology or IntegrationAward-winning iGaming studio and world's leading supplier of fast format gaming entertainment. Portfolio of 30+ titles including crash, fast, skill, and slot games. Partnerships with over 150 brands globally. Recently expanded into Belgium and North America markets.
• Urgent GamescoreTechnology or IntegrationEstablished top-quality casino game provider since 2012. Library of 150+ HTML5 casino games including slots, table games, crash, mines, bingo/keno. Multi-language, multi-currency support including crypto. Provides fast-paced, dynamic gameplay built to retain players longer.
• KingMidas GamescoreTechnology or IntegrationGame studio with over 150 games developed for mobile play. Added to Groove's library as part of the 20,000 games milestone. Selected for unique product offerings not easily found elsewhere.
• BryogamescoreTechnology or IntegrationGame studio with statistical probability machinery that connects to operators' ability to offer real-time RTP to players based on in-game occurrences. Differentiated product selected for unique mechanics.
• WinfinitycoreTechnology or IntegrationLive casino game provider integrated into Groove's aggregation platform, giving operators a powerful new edge in live game differentiation.
• Enjoy GamingcoreTechnology or IntegrationGame provider partnered to offer growing selection of slot and live casino games through Groove's aggregation platform.
• AmusnetcoreTechnology or IntegrationGame provider expanding Groove's portfolio with additional content lineup for operators.
• SoftSwissminorChannel Partner/ Reseller/ DistributorAggregator partner distributing Clawbuster games; mentioned as one of Clawbuster's existing partnerships
• EveryMatrixminorChannel Partner/ Reseller/ DistributorAggregator partner distributing Clawbuster games
• Hub88minorChannel Partner/ Reseller/ DistributorAggregator partner distributing Clawbuster games
• SlotegratorminorChannel Partner/ Reseller/ DistributorAggregator partner distributing Clawbuster games
• QTechminorChannel Partner/ Reseller/ DistributorAggregator partner distributing Clawbuster games

Scale indicators9 records

Recent moves6 records

Expansion highlights14 records

Direct peers

• Slotegrator: iGaming aggregator and turnkey solution provider offering single-API integration of thousands of games to operators — directly mirroring Groove's value proposition.
• SoftGamings: Long-standing iGaming aggregator and turnkey platform supplier offering single-API access to thousands of games plus white-label casino solutions.
• Pariplay (NeoGames): iGaming content aggregator and platform provider (part of NeoGames), distributing games and offering backend infrastructure to operators.
• SoftSwiss: Major B2B iGaming platform and game aggregator competing directly with Groove in single-API aggregation, turnkey casino platform licensing, and crypto-friendly payments.
• EveryMatrix: Large B2B iGaming turnkey platform with game aggregation, casino engine, payments, and sportsbook modules — overlapping end-to-end with Groove's modular stack.
• ORYX Gaming (Bragg Gaming Group): B2B iGaming content and turnkey platform provider with proprietary RGS, aggregation, and PAM solutions competing for the same operator relationships as Groove.
• QTech Games: Asia-rooted iGaming aggregator distributing 12,000+ games to operators across emerging and regulated markets via a single integration, comparable to Groove's aggregation business.
• Hub88: iGaming aggregation platform offering single-API distribution of slots, live casino and crash content to operators — same aggregation-then-distribution model as Groove.

Broad incumbents

• Playtech: Global gambling-software incumbent offering the Playtech IMS platform, content aggregation, payments and turnkey casino/sportsbook — overlapping with Groove at a much larger scale.
• Evolution AB: Dominant live-dealer and slots supplier whose aggregation, NetEnt and Red Tiger distribution arms place it as both a partner and an adjacent aggregator competitor to Groove.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about groove gaming