smart presentations

What smart presentations does

Smart Presentations Limited is a privately held UK-based audio-visual systems integrator founded in 1994 and headquartered in High Wycombe, Buckinghamshire. The company designs, supplies, and installs integrated video conferencing, collaboration, and meeting-room technology for corporate clients primarily in the UK, with additional reach into the European Union. Its core offering combines third-party hardware from authorized brand partnerships — including SMART Technologies interactive displays, Logitech and Poly video and audio systems, Nureva audio, LG and Samsung commercial displays, DTEN collaboration displays, Evoko room scheduling, and Barco wireless conferencing — with proprietary service-layer packaging.

The firm's productized offering centers on SmartSTART pre-configured all-in-one room packages (Huddle 2–4 person, Meeting 6–8 person, Boardroom 12+ person, and Dual Display configurations) sold online with installation and project management included under a 'Right 1st Time' delivery promise, alongside individually priced SKUs across interactive displays, video bars, audio, room scheduling, and digital signage. The Asset Value finance plan, brokered through FCA-licensed WestWon Limited, extends 36-month rental agreements with Corporation Tax-deductible payments, converting hardware CAPEX into OPEX.

Revenue is generated primarily through one-time hardware and package sales and professional installation services, supplemented by the recurring finance-plan layer. GTM combines a productized e-commerce motion (SmartSTART), a sales-led enterprise quote-based motion for custom deployments, and channel partnerships through authorized brand specialist relationships. The company holds no disclosed institutional investment, operates without a parent or subsidiaries, and maintains GDPR-compliant operations certified since May 2018.

Name

smart presentations

Legal name

Smart Presentations Limited

Website

https://presentations.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Presentations is a UK-based audio-visual systems integrator (founded 1994) that designs, supplies, and installs video conferencing, collaboration, and meeting-room technology for corporate clients across the UK and EU, operating as an authorized specialist for multiple leading AV brands and offering productized SmartSTART room packages plus finance plans.

Ownership category

akta.pro rank

Product category

Audio-Visual Systems Integration

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Communications Equipment, Nec (3669)

akta.pro industry

PRIMARYEDAEAHAD

Video Conferencing & Lecture Capture Infrastructure (Non‑platform)

Education/Education Facilities & Support Services/IT Infrastructure & AV Classroom Install/Support (Non-EdTech)

SECONDARYBPAMACAD

Video Conferencing & Meetings

Business & Public Services/Web, Mobile & Digital Platforms/Messaging, Voice/Video & Communication Apps

SECONDARYBPAMAMAI

Whiteboarding & Visual Collaboration

Business & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms

SECONDARYEDALAMAB

Classroom & Instructional Technology Support (AV, Lecture Capture, Smart Classrooms)

Education/Student Services & Campus Operations/IT Support & Campus Helpdesk Services

Keywords

• Audio visual integration
• Video conferencing equipment
• Interactive displays
• Room scheduling systems
• Unified communications solutions

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of video conferencing equipment including interactive displays, non-touch displays, video bars, USB peripherals, wireless screen sharing devices, audio equipment, room scheduling systems, digital signage, and projection equipment from partner brands.
2. SmartSTART Integrated Room Packages: Pre-configured complete room solutions combining multiple hardware and software components into bundled packages for specific room sizes and use cases.
3. Asset Value Finance Plan: Monthly financing services enabling customers to lease equipment over extended periods, with rentals allowable against Corporation Tax. Revenue generated through financing arrangements with WestWon Limited.
4. Installation & Project Services: Professional installation and project management services for AV systems integration, with 'Right 1st Time' delivery approach included in package pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart Presentations is an audio-visual systems integrator that designs, supplies, and installs video conferencing, collaboration, and room scheduling solutions for UK organisations. It sells individual products (interactive and non-touch displays, video bars, USB peripherals, audio conferencing, room booking devices) alongside pre-configured SmartSTART room packages sized for huddle, meeting, boardroom, and dual-display use cases, with professional installation and optional Asset Value monthly financing.

Product overview

Smart Presentations is a specialized audio-visual systems integrator offering a comprehensive portfolio of video conferencing, collaboration, and room scheduling solutions. Their product lineup centers on interactive and non-touch displays from SMART Technologies (SMART Board series), complemented by displays from LG and DTEN. Video conferencing is supported through Logitech Rally systems, Logitech MeetUp cameras, and Poly Trio conference phones, while audio clarity is delivered via Nureva HDL audio conferencing systems with Microphone Mist technology. Room scheduling is managed through Evoko Liso and Naso solutions. Smart Presentations also offers integrated SmartSTART packages (Huddle Space, Meeting Space, Boardroom, and Dual Display configurations) that bundle displays, video conferencing hardware, and operation platforms (Microsoft Teams, Zoom, Open UC) for different room sizes. The company provides installation services and financing options through their Asset Value finance plan.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART Board NX Series Non-interactive commercial display for content sharing, meeting launching, and dual-screen video conferencing setups including Microsoft Teams, available in 65", 75", and 86" sizes. Sold to UK businesses outfitting meeting and boardroom spaces.
• SMART Board MX Pro Series Google EDLA-certified interactive display with iQ embedded computing for writing into files, switching between whiteboard/video/internet, and running Microsoft Teams, Zoom, Google Meet, and Webex meetings. Available in 55", 65", 75", and 86" sizes for UK meeting and training spaces.
• SMART Board GX Series Interactive display for collaboration and meetings, sold to UK businesses equipping meeting and training spaces.
• SMART Board GX Zero Entry-level interactive display for smaller spaces and entry-level collaboration, retailed to UK SMB and enterprise customers.
• SMART Board 27" Mini 727 Interactive Podium Compact 27" interactive podium display for individual or small-group use in lecture, training, and presentation settings.
• Airtame 2 Wireless screen sharing device that enables content sharing from any device to a meeting room display without cables.
• DTEN D7X All-in-one interactive display for video conferencing and collaboration, sold to UK meeting room operators.
• LG UN640S Commercial TV Ultra HD commercial display with LG webOS22 smart signage platform and SuperSign CMS support, compatible with Cisco and Crestron Connected for professional AV control. Available in 43", 50", 55", 75", and 86" sizes for digital signage and meeting room use.
• Logitech Rally Video Conferencing System Professional-quality video and audio conferencing kit with RightSense automation, modular audio, and support for Microsoft Teams, Zoom, Google Meet, and Skype for Business, targeted at medium and large UK meeting rooms.
• Logitech MeetUp Conference Camera All-in-one ConferenceCam with 120° field of view, 4K ultra-high-definition sensor, integrated audio optimised for huddle room acoustics, and USB plug-and-play connectivity for small meeting spaces.
• Nureva HDL Audio Conferencing Systems Audio conferencing systems using Microphone Mist technology with thousands of virtual microphones for full-room pickup. Models include HDL200 and HDL310, available in black or white, for UK meeting rooms.
• Poly Trio C60 Conference Phone Conference phone with native Microsoft Teams and Zoom modes, NoiseBlockAI noise reduction, quad-core processor, and Android 9 OS; usable as Poly video system controller or certified Zoom Room Controller.
• Poly Trio Conference Phones Smart conference phones for audio, video, and content sharing with Poly NoiseBlock background-noise elimination, including the Trio 8300 model for small to medium meeting rooms.
• Evoko Liso Room Manager Touch-screen meeting room booking system with proximity sensor, WiFi or PoE connectivity, RFID/NFC or PIN authentication, and web-based Evoko Home analytics. Sold without licensing or subscription fees.
• Evoko Naso Room Manager Room scheduling and management solution from Evoko for meeting room booking and resource management in UK workplaces.
• SmartSTART Huddle Space 2-4 Person Packages All-in-one integrated room packages sized for 2-4 person huddle spaces, bundling a display, video conferencing hardware (Logitech or Poly), and a platform choice (Microsoft Teams, Zoom, or Open UC), with options for Room Ready or BYOM operation, delivery, and installation included for UK mainland sites.
• SmartSTART Meeting Space 6-8 Person Packages Integrated room packages sized for 6-8 people, with options for commercial TV or multi-function display and platform selection (Microsoft Teams, Zoom, or Open UC), including delivery and professional installation for UK mainland sites.
• SmartSTART Boardroom 12 Person Packages Integrated room packages sized for up to 12 people in boardrooms, with commercial TV or multi-function display options, platform choice (Microsoft Teams, Zoom, or Open UC), and full delivery and installation service for UK mainland sites.
• SmartSTART People & Content Dual Display Packages Dual display room packages enabling simultaneous people and content viewing in meeting rooms, combining two displays with video conferencing hardware and platform choice, including delivery and installation for UK mainland sites.
• AV Systems Installation and Project Services Professional AV systems installation, configuration, and project management delivered alongside Smart Presentations' room packages and custom enterprise deployments, using the company's 'Right 1st Time' delivery methodology for UK mainland customers.

Quantifiable outcome

• Right 1st Time project delivery with guaranteed installation quality
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• PolycoreTechnology or IntegrationAuthorised brand specialist for Poly video conferencing equipment and conference phones. Products include Poly Trio conference phones and Poly Trio C60 with native Microsoft Teams and Zoom integration.
• LogitechcoreTechnology or IntegrationAuthorised specialist for Logitech video conferencing products including Rally video conferencing systems, MeetUp ConferenceCam, and related accessories.
• SMART TechnologiescoreTechnology or IntegrationAuthorised specialist for SMART interactive displays including SMART Board NX Series, MX Pro Series, GX Series, GX Zero, and NX Series. Products include iQ embedded computing and Google EDLA certification.
• NurevacoreTechnology or IntegrationAuthorised specialist for Nureva HDL audio conferencing systems featuring Microphone Mist technology with thousands of virtual microphones for full-room pickup.
• EvokocoreTechnology or IntegrationAuthorised reseller for Evoko room scheduling and resource booking solutions including Evoko Liso Room Manager and Evoko Naso Room Manager.
• BarcocoreTechnology or IntegrationProducts include Barco ClickShare Conference wireless conferencing systems enabling Bring Your Own Meeting (BYOM) functionality for SmartSTART packages.
• Microsoft TeamscoreTechnology or IntegrationPlatform partner offering solutions certified and optimized for Microsoft Teams Rooms deployment. SMART Board displays support native Microsoft Teams integration.
• ZoomcoreTechnology or IntegrationPlatform partner providing Zoom Rooms compatible solutions and Zoom-certified video conferencing equipment packages.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AVMI: One of the UK's largest independent AV integrators providing meeting-room, video conferencing, and collaboration solutions to enterprise clients — comparable end-to-end integrator with overlapping vendor partnerships.
• CDEC Group: UK AV systems integrator specializing in meeting-room video conferencing, interactive displays, and unified communications — direct competitor for mid-market enterprise deployments.
• Snelling Business Solutions: UK-based AV and unified communications integrator serving corporate clients with room solutions and Microsoft Teams/Zoom deployments — comparable mid-market integrator.
• Pure AV: UK-based AV systems integrator offering design, installation, and support of video conferencing, collaboration, and meeting-room solutions across corporate, education, and public-sector clients — directly comparable UK integrator with similar brand stack.
• Kinly: European-headquartered AV integrator and collaboration services provider with significant UK presence — directly comparable on multi-vendor integration, managed services, and room solution delivery.
• Reflex Ltd: UK AV integrator offering design, supply, installation, and managed services for video conferencing and collaboration spaces — closely comparable multi-vendor integrator.

Broad incumbents

• AVI-SPL: Global AV systems integrator (largest in the industry) offering enterprise-scale video conferencing, collaboration, and managed services — larger incumbent competing for the same enterprise customers.
• Diversified: Global AV integrator providing enterprise collaboration, video conferencing, and digital media solutions — broader incumbent with overlapping integrator capabilities for large enterprises.

Others

• Poly (HP Poly): Vendor/partner for Poly Trio and Poly Studio systems integrated by Smart Presentations — competes indirectly via its own Poly-branded room solutions and partner programs.
• Logitech: Vendor/partner whose video bar, conference camera, and room solution products Smart Presentations resells and integrates — increasingly pushing direct enterprise sales that compete with the integrator channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SmartPresenter
• YouTubeyoutube.com/smartpresentations
• Facebookfacebook.com/SmartPresentations
• LinkedInlinkedin.com/company/457580

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smart presentations