Designit
Designit is a research-led product design studio founded in 2019 in Noida, India, delivering UI/UX design, UX research, design systems, and SaaS strategy services to funded startups and growth-stage enterprises across India, UAE, US, and UK.
- Company typePrivate
- Founded2019
- HeadquartersNoida, India
- Headcount—
- GTM typeB2B
- OfferingServices
What Designit does
Designit is a research-led product design studio headquartered in Noida, India, founded in 2019. The studio delivers end-to-end product design services spanning UI/UX product design, UX research and discovery, design system development, SaaS strategy and consulting, UX audits, digital prototyping, and digital branding. Its underlying delivery methodology is a four-phase engagement process (Strategic Onboarding, Research & Discovery, Design & Iteration, Delivery & Handoff) executed in Figma-centric workflows supplemented by FigJam, Miro, Maze/Lookback/Lyssna for usability research, and Linear for engineering integration.
The studio serves funded startups (Seed to Series C) and growth-stage SMEs across B2B SaaS, Fintech, EdTech, Luxury Real Estate, E-Commerce, and Automotive HMI verticals, with active regional coverage in India, UAE, the US, and the UK. Pricing is delivered through three models: project-based fixed fees (₹75,000–₹5,00,000 in India; minimum £3,500 for UK sprint work), monthly retainers (₹1.5L–₹4L in India; £8,000–£25,000 in the UK for 40–160 hours/month), and pause-anytime design subscriptions targeting early-stage startups. Senior-only staffing with no junior handoffs and async-first processes with timezone-aligned overlap windows are positioned as structural differentiators.
Designit is a bootstrapped, founder-owned private company with no disclosed institutional investment, parent entity, or M&A activity. Its customer roster includes Tata Elxsi, Adda247, Omniyat, Kelp Global, and Betacrew, with the studio claiming 100+ projects delivered and 10M+ monthly users impacted across client products since inception. Disclosed outcome metrics include a 98% client satisfaction rate, an average 2x conversion lift, and named engagements delivering a 45% increase in user onboarding completion (Adda247), a 35% reduction in time-to-close (Kelp Global), a 60% reduction in cognitive load (Betacrew/Portle), and a 30% reduction in driver distraction (Tata Elxsi).
Designit firmographics
Firmographics- Name
- Designit
- Legal name
- Designit
- Website
- https://designit.co.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Designit is a research-led product design studio founded in 2019 in Noida, India, delivering UI/UX design, UX research, design systems, and SaaS strategy services to funded startups and growth-stage enterprises across India, UAE, US, and UK.
- Ownership category
- akta.pro rank
Designit industry classification
Industry- Product category
- Product Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Designit is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Designit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Project-Based Design Services: Fixed-price engagements for defined scopes (landing pages, single-product redesigns, sprints). Client receives tangible deliverables with fixed timelines and no surprise overruns.
- Monthly Retainers: Ongoing design partnerships billed monthly in advance (1st of each month). Best for product teams shipping continuously. Includes 30-day notice period for cancellation.
- Design Subscriptions: Flat monthly fee with pause-anytime flexibility. Ideal for early-stage startups validating ideas with predictable ongoing design support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-Based Fixed Pricing |
| Subscription | Monthly | Monthly Retainers |
| Subscription | Monthly | Design Subscriptions |
| One time/ perpetual license | Pay-as-you-go | UK Sprint Work |
| Subscription | Monthly | US Retainers |
| One time/ perpetual license | Pay-as-you-go | Landing Page Sprint |
| One time/ perpetual license | Pay-as-you-go | MVP Product Design |
| One time/ perpetual license | Pay-as-you-go | Startup Design System |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Designit product offering
Product offeringCore offering
Designit is a research-led product design studio that delivers UI/UX product design, design system development, UX research, UX audits, digital prototyping, SaaS strategy consulting, and digital branding services. Engagements follow a structured four-phase process from strategic onboarding through research, design iteration, and developer handoff, delivered as fixed-price projects, monthly retainers, or pause-anytime design subscriptions.
Product overview
Designit is a research-led product design studio offering a suite of design services rather than a software product company. Its core service portfolio spans seven distinct offerings: UI/UX Product Design (end-to-end web and mobile design), Design System Development (scalable component libraries and token systems), SaaS Strategy & Consulting, UX Research & Discovery, UX Design Audit & Analysis, Digital Prototyping & Validation, and Digital Branding & Identity. These services are delivered through structured four-phase engagements (Strategic Onboarding, Research & Discovery, Design & Iteration, Delivery & Handoff) across three flexible pricing models: project-based fixed pricing, monthly retainers, and design subscriptions. Designit's client work portfolio includes notable case studies — the Adda247 EdTech platform redesign (8 modules, 10M+ users), the R-Centric/Omniyat luxury real estate portfolio (7 property brands), Kelp Global's B2B sales platform, Betacrew's Portle developer API management tool, and Tata Elxsi's automotive HMI systems — spanning EdTech, PropTech, SaaS, Developer Tools, and Automotive verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- UI/UX Product Design
Quantifiable outcome
- 98% Client Satisfaction Rate
- +6 more outcomes
Companies that use Designit
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Designit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Designit partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights5 records
Designit competitors and assessment
Company assessmentDirect peers
- Humbleteam: Boutique product design studio offering end-to-end UI/UX, design systems, and product strategy for SaaS and consumer startups. Closest direct comparable in size, model, and target customer profile.
- Netguru: Product design and software development consultancy working with startups and enterprises on SaaS, FinTech, and digital platforms. Comparable in offering mix, with broader engineering capability.
- Goji Labs: Digital product studio offering UX design, product strategy, and design systems for startups and growth-stage companies. Comparable boutique engagement model with similar pricing structure.
- Work & Co: Boutique digital product studio delivering brand, product design, and engineering for major brands. Same premium boutique studio positioning with similar senior-only talent model.
- Lollypop Design Studio: India-based UI/UX design studio serving startups and enterprises globally with product design, UX research, and branding. Closest geographic and scale comparable to Designit in the Indian market.
- Ustwo: Digital product studio known for end-to-end product design and development across web and mobile. Comparable boutique studio model focused on premium UX work for funded startups and enterprise.
- Eleken: UI/UX design agency specializing in SaaS product design, dashboards, and design systems for B2B software startups. Directly comparable on service mix, pricing model, and target segment.
Broad incumbents
- IDEO: Pioneering global design consultancy offering research-led product design, service design, and digital experience work. Operates in the same UX/product design category but at much larger scale and across a broader portfolio than Designit.
- Frog Design: Global product design and innovation firm (now part of Capgemini Engineering) working on digital products, HMI, and brand experiences. Highly comparable in offering categories including automotive HMI, with broader enterprise reach.
- Wipro Designit: Global design and innovation firm (founded Scandinavia, owned by Wipro) operating in the same UX/UI, product strategy, and design systems space. Shares the same brand name but is significantly larger and globally established — directly comparable category, not direct head-to-head at client level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Designit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designit leadership team
Management profileNumber of profiles
Designit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designit
What does Designit do?
Designit is a research-led product design studio that delivers UI/UX product design, design system development, UX research, UX audits, digital prototyping, SaaS strategy consulting, and digital branding services. Engagements follow a structured four-phase process from strategic onboarding through research, design iteration, and developer handoff, delivered as fixed-price projects, monthly retainers, or pause-anytime design subscriptions.
Is Designit a public or private company?
Designit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designit founded?
Designit was founded in 2019.
Where is Designit based?
Designit is headquartered in Noida, India, in the Asia region.
How does Designit make money?
Three revenue lines are on record. Project-Based Design Services are the primary driver. The others are monthly Retainers and design Subscriptions.
Who are Designit's main competitors?
Direct peers on record are Humbleteam, Netguru, Goji Labs, Work & Co, Lollypop Design Studio, Ustwo and Eleken. Broad incumbents are IDEO, Frog Design and Wipro Designit.
Does Designit have an API?
No public API is recorded for Designit.
What industry is Designit in?
Designit's product category is Product Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 8700.