RifleGear

What RifleGear does

RifleGear is a U.S. specialty retailer of firearms, ammunition, and related components, operating as a doing-business-as under the Texas corporation Uber Inc. It runs an e-commerce storefront at riflegear.com alongside a California retail/showroom (appointment-based via WaitWhile) and a Texas corporate base in The Colony, with an FFL transfer network spanning 42 suppressor-legal states. The catalog covers handguns, rifles, shotguns, NFA items, and used firearms; a deep AR/AK parts taxonomy (lower and upper receivers, barrels, bolts, BCGs, handguards, triggers, lower parts kits, muzzle devices, stocks, grips, sights, gas blocks); optics (red dots, magnifiers, holographic sights, rifle scopes, night vision, thermal); suppressors; magazines; and shooting supplies (ammunition, holsters, cleaning, ear/eye protection). The company is an authorized dealer for over 100 premium manufacturers including Daniel Defense, LMT, Knight's Armament, Sig Sauer, Staccato, Beretta, Noveske, Geissele, Vortex, and SureFire, and holds exclusive dealer-edition SKUs branded as "RifleGear Exclusive."

Name

RifleGear

Legal name

Uber Inc

Website

https://riflegear.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (4595)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearms retail
• Ammunition sales
• AR-15 parts
• Gunsmith services
• FFL transfers

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Firearms Sales: Direct sales of firearms including handguns, rifles, shotguns, NFA items, and used firearms through e-commerce platform and retail locations. Products range from budget-friendly options under $400 to premium custom firearms priced over $10,000.
2. Parts and Accessories Sales: Sales of firearm parts including AR components, barrels, bolts, triggers, handguards, optics, magazines, and accessories. Also includes state compliance parts for California-legal firearms.
3. Gunsmith Services: In-house gunsmith services including CA single shot pistol assembly, live fire zero, boresight, trigger packages, upper/lower assembly, scope installation, and NFA laser engraving.
4. FFL Transfers: Federal Firearms License transfer services for customers purchasing firearms from other dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RifleGear sells firearms, ammunition, parts, and accessories through an e-commerce storefront and physical retail showrooms in California and Texas. It also offers in-house gunsmith services (trigger packages, scope installation, upper/lower assembly, boresighting, NFA laser engraving), FFL transfer services for online and out-of-state purchases, and exclusive dealer-edition products including California-compliant variants. The catalog spans handguns, rifles, shotguns, NFA items, AR/AK parts, optics, suppressors, magazines, holsters, and shooting supplies from over 100 manufacturers.

Product overview

RifleGear is an online firearms retailer and e-commerce platform offering a comprehensive catalog of firearms, firearm parts, accessories, optics, and shooting supplies. The company operates primarily as an e-commerce platform with physical retail locations in California. The product portfolio includes: firearms (handguns, rifles, shotguns, NFA items, and used firearms); AR-platform parts (receivers, barrels, bolts, charging handles, handguards, lower parts kits); AK-products; optics (red dots, scopes, night vision, thermal); suppressors; magazines; and gunsmith services. RifleGear also offers exclusive custom-configured products branded as 'RifleGear Exclusive.' The company provides California-compliant firearms variants and operates a range/shooting facility. The platform features new product arrivals, featured products, sale items, and factory rebates from major manufacturers including Daniel Defense, LMT, Knight's Armament, Beretta, Sig Sauer, Glock, Smith & Wesson, Staccato, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Handguns Pistols including semi-automatic pistols, revolvers, and specialty handguns from brands such as Glock, Sig Sauer, Smith & Wesson, Beretta, CZ USA, Kimber, Staccato 2011, Nighthawk Custom, and Korth. Calibers include 9mm, .45 ACP, .380 Auto, .357 Mag, .22 LR, and .300 Blackout. Targeted at individual consumers for concealed carry, home defense, and competition.
• Rifles Bolt-action, lever-action, semi-automatic, and pump-action rifles from Daniel Defense, FN-America, Noveske Rifleworks, LMT, Knight's Armament, SIG Sauer, Tikka, and others. Calibers include 5.56x45mm NATO, .308 Win, 6.5 Creedmoor, and .300 Blackout. A dedicated category covers California-legal rifles.
• Shotguns Semi-automatic, pump-action, and break-action shotguns from Benelli, Beretta, Mossberg, Franchi, and others, in 12 gauge, 20 gauge, and .410 bore. Intended for competition, tactical, and clay-shooting use.
• NFA Items National Firearms Act-regulated items including suppressors, short barrel rifles (SBR), short barrel shotguns (SBS), and Any Other Weapon (AOW) classifications. Supported by FFL transfer services.
• Used Firearms Pre-owned firearms available for purchase at reduced prices.
• AR Complete Lower Receivers Complete AR-15/AR-10 lower receiver assemblies from LMT, Knight's Armament, BCM, Daniel Defense, Noveske, and Aero Precision.
• AR Upper Receivers AR upper receivers including monolithic designs from LMT MARS series, Radian Model 1, and Noveske.
• AR Complete Upper Assemblies Complete AR upper assemblies ready for attachment to lower receivers from BCM, Daniel Defense, Noveske, Geissele, and Knight's Armament.
• Barrels Firearm barrels for various calibers including 5.56mm, .308 Win, and 9mm from LMT, Criterion, Daniel Defense, and other manufacturers.
• AK Products AK-47/AKM platform parts and accessories including triggers from ALG Defense, magazines from Magpul and Arsenal, and muzzle devices from Rearden Mfg.
• Optics Red dot sights, rifle scopes, magnifiers, holographic sights, night vision, and thermal scopes from Vortex, Aimpoint, EOTech, Trijicon, and Leupold.
• Suppressors Suppressors/silencers for various calibers from brands including SilencerCo, Q Silencers, and Energetic Arms.
• Magazines Firearm magazines for various calibers and firearm types.
• Gunsmith Services Professional gunsmithing services including CA single shot pistol assembly, trigger installations, scope mounting, upper/lower assembly, boresighting, live fire zero, and NFA laser engraving.
• RifleGear Exclusive Products Custom-configured exclusive products including Beretta 1301 shotguns, LMT rifles, Daniel Defense builds, and Q Mini Fix suppressors with special features and configurations unavailable elsewhere.
• FFL Transfer Services Federal Firearms License transfer services for customers purchasing firearms from other dealers, completed in-store or routed through a national FFL dealer network.
• Ammunition and Shooting Supplies Ammunition, air guns, firearms training systems, holsters, belts, chest rigs, pouches, cleaning supplies, ear protection, eyewear, targets, and safety/security supplies for shooting sports.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BerettacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Beretta firearms including exclusive LTT (Langdon Tactical Technology) modified Beretta products. Stocks Beretta handguns, shotguns, and tactical modifications.
• Daniel DefensecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Daniel Defense rifles, components, and accessories including exclusive colorways and configurations.
• LMT (Lewis Machine & Tool)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for LMT firearms and components including exclusive RifleGear-branded exclusive models featuring proprietary configurations.
• Sig SauercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sig Sauer handguns, rifles, and suppressors including California-compliant models.
• Staccato 2011coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Staccato 2011 pistols including competition and duty-grade firearms.
• SureFireminorChannel Partner/ Reseller/ DistributorAuthorized dealer for SureFire flashlights, weaponlights, and hearing protection.
• Vortex OpticscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Vortex riflescopes, red dot sights, and optical accessories.
• Noveske RifleworkscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Noveske rifles, components, and accessories featuring their signature billet receivers and premium barrels.
• Geissele AutomaticscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Geissele triggers, rails, charging handles, and lower parts kits.
• Knight's Armament Company (KAC)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for KAC rifles, components, and accessories including SR-15 and SR-25 series products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AIM Surplus: Online retailer of firearms, ammunition, and shooting accessories. Comparable mid-scale e-commerce-first model targeting individual firearm enthusiasts, hunters, and sport shooters.
• GunBroker: Leading online firearms marketplace connecting buyers and sellers through FFL transfer network. Comparable on e-commerce distribution mechanics and interstate FFL transfer orchestration.
• OpticsPlanet: Specialty online retailer with deep optics, tactical, and shooting-supply categories. Comparable on optics/night-vision selection and tactical-accessory merchandising.
• Bud's Gun Shop: Large online firearms retailer offering broad handgun, rifle, and shotgun selection with FFL transfer network. Comparable direct-to-consumer model with multi-brand authorized-dealer relationships.
• MidwayUSA: Major direct-to-consumer firearms, ammunition, and shooting accessories retailer with both catalog and online channels. Overlaps heavily with RifleGear on hunting rifles, optics, ammunition, and shooting accessories.
• Brownells: Long-established online retailer of firearms, parts, accessories, and gunsmithing supplies serving the same tactical, AR-building, and gunsmithing customer base as RifleGear. Direct overlap in AR components, optics, and reloading/gunsmith categories.
• Palmetto State Armory: Direct-to-consumer firearms and AR-parts retailer with strong exclusive product lines and aggressive pricing. Closely comparable to RifleGear on AR-platform components, exclusive SKUs, and direct e-commerce distribution.

Broad incumbents

• Sportsman's Warehouse: Multi-store firearms, hunting, and outdoor retail chain. Broader assortment than RifleGear but overlaps on firearms, optics, and shooting accessories — a scaled incumbent against which RifleGear competes for specialty tactical share.
• Bass Pro Shops / Cabela's: Largest U.S. outdoor/firearms retail conglomerate with national store footprint and broad hunting/shooting assortment. Comparable on firearms, optics, and hunting categories; broader portfolio with hunting/outdoor anchor.

Emerging players

• Silencer Shop: Niche NFA / suppressor-focused retailer with dealer kiosk network across 42+ states. Directly comparable to RifleGear's 42-state suppressor operations and NFA transfer expertise, with a deeper specialization in the silencer category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riflegear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RifleGear