suzettealvarez

What suzettealvarez does

SWAY Creative Group is a privately held creative agency headquartered in North Vancouver, British Columbia, Canada, founded in 2005 by Suzette Alvarez, who continues to act as the sole principal. The firm delivers a bundled suite of creative services — including website design, branding and identity, corporate video production, photography (headshots and event), graphic design, personal branding and social styling — to a roster of more than 40 clients spanning mining, technology, finance, food and beverage, gaming, government and retail verticals. Notable engagements include EA Sports, Nintendo, Toronto Dominion, the BC Government, Arterra Wines, Olympia Trust, Smartcool Systems and Indro Robotics.

The business operates a project-based professional services model on two commercial tracks: a traditional custom-quote channel for larger brand engagements and a productized online shop that sells fixed-price packages ranging from CA$250 headshot sessions to CA$5,500 corporate video productions, with a CA$1,800 strategy offering and CA$1,500 event photography tier in between. Go-to-market is sales-led, anchored by complimentary 30-minute discovery consultations, direct website/phone/email intake, and ongoing content marketing through blog and social channels. Delivery is executed by a contractor collective rather than disclosed full-time headcount, with the firm marketing more than 100 years of combined industry experience as a credibility lever.

The firm is a non-technology, non-AI services business with no disclosed funding rounds, no partnerships, no M&A activity, no awards and no proprietary platform. Geographic reach extends across Canada, the United States and the United Kingdom, but there is no evidence of international offices or formalized expansion; the cross-border footprint appears to be client-driven rather than hub-driven. Operationally, the absence of headcount disclosure and the dependence on a sole principal make revenue structurally leveraged to founder capacity, while the diversified vertical mix and productized shop suggest a defensive posture aimed at stabilizing top-line throughput.

Name

suzettealvarez

Legal name

SWAY Creative Group

Website

https://swaycreativegroup.ca

Company type

Private

Founded year

2005

Operating status

Operating

Short description

SWAY Creative Group is a North Vancouver-based creative agency, founded in 2005 by Suzette Alvarez, delivering branding, web design, video, photography and personal-branding services to more than 40 clients across Canada, the US and the UK via custom projects and fixed-price packages.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Website design
• Branding strategy
• Video production
• Commercial photography

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: The company generates revenue through professional creative services including branding, website design, video production, photography, and graphic design. Services are priced individually with fixed rates for standardized offerings and custom quotes for comprehensive projects. The firm offers startup packages for emerging businesses and custom solutions for established enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SWAY Creative Group is a professional creative services agency that provides website design and development, branding and visual identity, video production, commercial photography, graphic design, and social media styling services. The firm delivers these through integrated project-based engagements as well as standardized à la carte packages sold via an online shop, targeting both startups/small businesses and established enterprises.

Product overview

SWAY Creative Group is a creative agency offering a comprehensive suite of design and marketing services. The core offerings include Website Design (full-service design and development), Branding (logo and visual identity creation), Personal Branding (individual brand development), Video Production (corporate and commercial video), Photography (commercial, headshots, and product), Graphic Design (marketing collateral), and Social Styling (Instagram feed optimization). Services are offered à la carte through their shop (Corporate Video at CA$5,500, Corporate Headshots at CA$250, Event Photography at CA$1,500, Business Strategy at CA$1,800) as well as integrated project-based engagements. The agency serves diverse industries including technology, mining, finance, health, and retail, with a focus on purpose-driven and innovative companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Full-service website design and development including a discovery session, competitive market analysis, information architecture, custom design, content creation, and post-launch training, intended for businesses seeking a new site or redesign.
• Branding Branding and visual identity services including mini-branding packages for small businesses covering logo design (primary and alternate), custom color palette, brand font suite, and style board.
• Personal Branding Personal brand development for individuals focused on differentiation, authenticity, and showcasing unique strengths and positioning.
• Video Production Corporate, commercial, and agency video production including live shooting, mixed-media, animation, drone footage, and brand storytelling with planning, production, and post-production stages.
• Photography Photography services including commercial photography, brand activations, headshots, event photography, and product shoots, with pre-shoot consultation and online gallery delivery.
• Graphic Design Marketing collateral design including presentations, social media graphics, business cards, letterhead, labels, flyers, print ads, and packaging design.
• Business Strategy Session Strategy session with competitive market analysis including a comprehensive questionnaire, target audience review, goal setting, USP development, key offerings analysis, online tactics, and KPI identification, priced at CA$1,800.

Quantifiable outcome

• 4000+ page views within 1 month for Global Hemp Group blog content
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TAXI (Yellow Pages): Long-standing Canadian advertising and marketing agency offering creative, digital, and brand services. Comparable as a Canadian full-service competitor for enterprise brand and digital mandates.
• Sid Lee: Montreal-headquartered full-service creative agency with brand strategy, design, content, and digital capabilities. Comparable as a Canadian creative agency competing for similar enterprise branding and digital transformation mandates.
• Cossette: One of Canada's largest marketing and communications agencies offering advertising, branding, digital, and media services. Comparable as an established Canadian incumbent competing for enterprise brand and digital work.
• lg2: Major Canadian independent creative agency with offices in Montreal, Quebec City, and Toronto offering branding, advertising, and digital services. Comparable as a homegrown Canadian creative shop serving both enterprise and growth-stage brands across categories.
• Juniper Park\TBWA: Toronto-based creative agency within the TBWA network offering brand strategy, advertising, and digital services. Relevant as a Canadian competitor for mid-market and enterprise brand assignments.

Direct peers

• Major Tom: Canadian full-service digital agency with offices in Toronto and Vancouver providing strategy, web design, branding, and marketing services. Comparable in scale, service mix, and target customer profile to SWAY.
• Idea Rebel: Vancouver-based digital agency offering web design, branding, and digital marketing services to mid-market and enterprise buyers. Direct comparable given shared Vancouver geography, similar SMB-to-enterprise mix, and overlapping service lines.
• Arcane: Toronto-based digital agency specializing in web design, branding, and e-commerce platforms for mid-market and enterprise clients. Comparable in service offering, scale, and customer mix to SWAY.
• Mekanism: Independent creative agency offering integrated brand storytelling, video production, and content services. Comparable as a similarly sized creative shop competing for clients seeking story-driven brand work.
• Bruce Mau Design: Toronto-based design and branding studio known for identity, strategy, and large-scale creative projects. Comparable as a boutique Canadian design firm pursuing brand strategy and identity engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sway-creative-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about suzettealvarez