podium1racing
Podium 1 Racing is a US specialty retailer and systems integrator that builds, configures, and delivers turnkey racing and flight simulators — from $10,999 entry rigs to $125,999 6DOF motion systems — serving professional drivers, sim racing enthusiasts, and flight training customers via direct e-commerce and showroom partners.
- Company typePrivate
- Founded-
- HeadquartersLa Vergne, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What podium1racing does
Podium 1 Racing is a US-based, privately held specialty retailer and systems integrator operating from Nashville, Tennessee with a distribution warehouse in La Vergne, Tennessee. The company sells turnkey racing and flight simulators, individual sim racing components, and a proprietary apparel line under the LVRY sub-brand. Its customer base spans professional racing drivers and teams (IMSA, IndyCar, NASCAR, Formula Drift), serious hobbyist sim racers, content creators, and — increasingly — flight training organizations seeking FAA-relevant simulator experience.
The core technology is electromechanical rather than software-defined. Podium 1 Racing assembles turnkey systems from direct drive wheel bases, 4DOF and 6DOF motion platforms (QubicSystem and Vero Motion), professional pedals, force-feedback shifters, and replica cockpits, configuring and testing each system before delivery with home installation included on most builds. The product line ranges from entry-level P3 Sim Rig Turnkey at $16,999.99 to the P1 Super Spyder 6DOF at $125,999.99 for racing, and from the Flight Sim Latitude at $12,999.99 to the Robinson R44/R66 6DOF Helicopter Training Device starting at $115,000 for aviation. The company holds exclusive US distribution of the BDH Active Shifter, the first clutch-synchronized active shifter in sim racing, and resells components from 17+ premium brands including Fanatec, Simucube, Asetek, MOZA, Heusinkveld, Cube Controls, and Sim-Lab.
Commercially, Podium 1 Racing operates a Shopify-powered direct e-commerce channel serving the US market in USD, supplemented by a network of seven physical showroom partners across Tennessee, Utah, Washington, Ohio, and Michigan for in-person product evaluation. Sales occur as one-time hardware purchases with quote-based pricing for custom turnkey builds. Distribution is single-country (United States), with no disclosed international shipping or geographic expansion. The company is bootstrapped with no disclosed institutional investors, funding rounds, or public market activity. Revenue, headcount, and financial history are not disclosed in available source material, and no management team, patents, or regulatory actions are on record.
podium1racing firmographics
Firmographics- Name
- podium1racing
- Legal name
- Podium 1 Racing
- Website
- https://podium1racing.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Podium 1 Racing is a US specialty retailer and systems integrator that builds, configures, and delivers turnkey racing and flight simulators — from $10,999 entry rigs to $125,999 6DOF motion systems — serving professional drivers, sim racing enthusiasts, and flight training customers via direct e-commerce and showroom partners.
- Ownership category
- akta.pro rank
podium1racing industry classification
Industry- Product category
- Racing Simulators
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where podium1racing is headquartered
LocationHeadquarters
- HQ city
- La Vergne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
podium1racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Turnkey Simulator Sales: Custom-built turnkey simulators assembled to customer specifications. Systems range from entry-level P3 ($16,999.99) to premium P1 Super Spyder 6DOF ($125,999.99). Revenue generated from complete system sales with home installation included.
- Component Sales: Individual components including wheel bases, wheels, pedals, shifters, motion systems, chassis, monitor stands, and accessories sold through e-commerce platform. 228 products across 20+ brands.
- Apparel and Merchandise: LVRY branded racing apparel including suits, base layers, and accessories sold through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-Level Simulators ($10,999 - $16,999) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Simulators ($26,999 - $54,999) |
| One time/ perpetual license | Pay-as-you-go | Premium Motion Simulators ($62,999 - $125,999) |
| One time/ perpetual license | Pay-as-you-go | Flight Simulators ($12,999 - $115,000) |
| Other | Multi-year contract | Custom Turnkey Quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
podium1racing product offering
Product offeringCore offering
Podium 1 Racing builds, configures, tests, and delivers turnkey racing and flight simulators ready to use, with home installation included on most builds. The company also retails individual sim racing components (wheel bases, wheels, pedals, shifters, motion systems, chassis, monitor stands) from more than 20 partner brands, and sells LVRY branded racing apparel.
Product overview
Podium1Racing is a premium sim racing retailer and integrator offering turnkey racing and flight simulators along with individual components. The product portfolio includes three tiers of turnkey racing simulators (P1, P2, P3) ranging from static entry-level to 6DOF motion platforms up to $125,999.99, and flight simulators including helicopter (Robinson R44/R66) and fixed-wing (Cirrus SR22, Cessna) platforms. The company sells components across categories: wheel bases (Asetek, Simucube, MOZA, Fanatec), steering wheels, pedals, shifters/ebrakes, motion systems (QubicSystem, Vero Motion), chassis, monitor stands, and tensioner/haptics. They carry 17+ third-party brands including Ascher Racing, BDH, Cube Controls, GSI, Heusinkveld, Sabelt, SensitHaptics, and VPG. Turnkey simulators are built, configured, tested, and delivered ready-to-race with home installation included.
Differentiator
Problem solved
Functional benefit
Brands
- LVRY: Apparel sub-brand featuring racing suits, base layers, and lifestyle racing apparel.
- Turnkey Simulators
Products and services
- P1 Super Spyder 6DOF Turnkey Premium 6 degrees of freedom motion racing simulator with Qubic S35 motion platform, positioned as the top-tier turnkey system at $125,999.99. Designed for ultimate realism in racing simulation for professional drivers and high-end enthusiasts.
- P1 Spyder 6DOF Turnkey 6DOF motion racing simulator featuring Qubic QSS25 motion platform for immersive racing experience, priced at $87,999.99.
- P1 S 4DOF Turnkey 4 degrees of freedom motion racing simulator with Qubic QSV20 platform for enhanced racing simulation, priced at $62,999.99.
- P1 Ultimate Sim Rig Turnkey High-end static racing simulator without motion, featuring premium components for competitive sim racing, priced at $54,999.99.
- P1 Sim Rig Turnkey Premium static racing simulator with advanced component selection, priced at $37,999.99.
- P2 Sim Rig Turnkey Mid-tier turnkey racing simulator with balanced component selection, priced at $26,999.99.
- P3 Sim Rig Turnkey V2.0 Entry-level turnkey racing simulator for enthusiasts starting their sim racing journey, priced at $16,999.99.
- Fanatec Clubsport GT Turnkey Turnkey racing simulator built around Fanatec Clubsport GT components, priced at $10,999.99 as the lowest-priced turnkey entry.
- P1 Robinson R44/R66 6DOF Helicopter Training Device Professional 6DOF helicopter flight simulator based on Robinson R44/R66 aircraft, designed for pilot training and certification, starting at $115,000.
- P1 6DOF Cirrus SR22 Flight Simulator 6DOF motion flight simulator based on the Cirrus SR22 aircraft with Qubic motion platform, priced at $90,999.99.
- P1 Cirrus Sim Turnkey Flight Simulator Static turnkey flight simulator based on the Cirrus SR22 aircraft, priced at $46,999.99.
- P1 Cessna Sim Turnkey Flight Simulator Turnkey flight simulator based on Cessna aircraft with G1000 avionics.
- Flight Sim - RotorRig Helicopter training simulator with cyclic and collective controls for rotorcraft flight training.
- Flight Sim - Latitude Entry-level flight simulator for general aviation training, priced at $12,999.99.
- BDH Active Shifter Standalone clutch-synchronized active shifter for sim racing applications, sold as a separate product for upgrading existing sim setups.
- Qubic QS-S35 R5 Motion Platform Professional-grade 6DOF motion platform for premium racing simulators, sold as a standalone component.
- Simucube ActivePedal Ultimate Active pedal system with force feedback for immersive braking sensation, sold as a standalone component.
- LVRY Apparel LVRY branded racing-inspired apparel line including DRVR racing suits, base layers, and the CRRY bag, sold as a separate product line through the platform.
Quantifiable outcome
- Home installation included on most builds - delivered ready to use
Companies that use podium1racing
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
podium1racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
podium1racing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BDHcoreBDH Active Shifter distributed exclusively through Podium 1 Racing. The BDH Active Shifter is described as the 'EVOLUTION in sim racing' - the first-ever clutch-synchronized active shifter that syncs with clutch input for realistic gear engagement feedback.
- RAFA Racing TeamminorRAFA Racing Team featured on Podium 1 Racing website as customer and brand ambassador. Team competes in IMSA GT4 series.
- LVRYminorLVRY is an apparel brand sold through Podium 1 Racing. Co-branded 'RIOT / LVRY' showroom location exists in Grantsville, UT.
- Multiple Component BrandscorePodium 1 Racing integrates and resells products from Ascher Racing, Asetek, Cube Controls, Fanatec, GSI, Heusinkveld, MOZA Racing, QubicSystem, Sabelt, SensitHaptics, Sim-Lab, Simucube, Vero Motion, VNM, and VPG. Products include wheel bases, wheels, pedals, motion platforms, and chassis.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
podium1racing competitors and assessment
Company assessmentDirect peers
- Trak Racer: Trak Racer is a leading manufacturer and retailer of sim racing chassis and turnkey simulator packages. It is directly comparable to Podium 1 Racing in product category, target customer (enthusiast and professional sim racers), and bundled/turnkey go-to-market model.
- Next Level Racing: Next Level Racing designs and sells turnkey racing and flight simulators, cockpits, and accessories worldwide. It competes head-to-head with Podium 1 Racing across both racing and flight simulator bundles, with comparable ASP ranges and direct-to-consumer positioning.
- DOF Reality: DOF Reality manufactures and integrates 6DOF motion simulators for racing, flight, and commercial training. It overlaps with Podium 1 Racing's premium motion platform offerings and shares the integrator model that bundles third-party components into high-ASP turnkey systems.
- Simucube: Simucube makes high-end direct drive wheel bases used by serious sim racers. While Podium 1 Racing resells Simucube products, Simucube also sells direct — making it both a partner and a competitor in the same premium wheel base category targeting Podium 1's customer base.
- Fanatec: Fanatec is a dominant sim racing hardware brand (wheel bases, pedals, wheels) sold both direct and through Podium 1 Racing. It is a direct peer in product category and target customer, with overlapping turnkey offerings like the Fanatec Clubsport GT that Podium 1 bundles.
- MOZA Racing: MOZA Racing produces direct drive wheel bases, pedals, and flight sim hardware sold through Podium 1 and direct-to-consumer. It competes in the same premium sim racing and flight simulation categories, with growing brand recognition that overlaps Podium 1's customer profile.
- Asetek: Asetek (Asetek SimSports) designs and sells high-end sim racing pedals and is entering adjacent categories. Podium 1 Racing is a key Asetek reseller, while Asetek also sells direct — making it a partner-competitor in the same premium sim component space.
- Heusinkveld: Heusinkveld manufactures professional-grade sim racing pedals sold through Podium 1 Racing and direct channels. It competes in the same premium pedal category and serves overlapping enthusiast and professional driver customers.
- QubicSystem: QubicSystem makes professional-grade motion platforms (4DOF and 6DOF) integrated into Podium 1's premium turnkey builds (e.g., P1 Spyder 6DOF). It competes in the motion simulation subcategory with comparable professional driver and flight school customers.
- Precision Flight Controls: Precision Flight Controls designs and manufactures professional flight simulator hardware (yokes, rudders, throttles) for certified pilot training. It is directly comparable to Podium 1 Racing's flight simulator vertical, serving the same flight school and pilot training customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
podium1racing social profiles
Digital presencepodium1racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
podium1racing leadership team
Management profileNumber of profiles
podium1racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
podium1racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about podium1racing
What does podium1racing do?
Podium 1 Racing builds, configures, tests, and delivers turnkey racing and flight simulators ready to use, with home installation included on most builds. The company also retails individual sim racing components (wheel bases, wheels, pedals, shifters, motion systems, chassis, monitor stands) from more than 20 partner brands, and sells LVRY branded racing apparel.
Is podium1racing a public or private company?
podium1racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was podium1racing founded?
podium1racing was founded in -1.
Where is podium1racing based?
podium1racing is headquartered in La Vergne, United States, in the North America region.
How does podium1racing make money?
Three revenue lines are on record. Turnkey Simulator Sales are the primary driver. The others are component Sales and apparel and Merchandise.
Who are podium1racing's main competitors?
Direct peers on record are Trak Racer, Next Level Racing, DOF Reality, Simucube, Fanatec, MOZA Racing, Asetek, Heusinkveld, QubicSystem and Precision Flight Controls.
Does podium1racing have an API?
No public API is recorded for podium1racing.
What industry is podium1racing in?
podium1racing's product category is Racing Simulators. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS). Its NAICS code is 45911 and its SIC code is 3949.