Smink

What Smink does

Smink operates a cloud platform that bundles three traditionally separate capabilities — a website builder, a content management system (CMS), and a customer relationship management (CRM) tool — into a single offering aimed at creating and managing business websites and online stores. The product is delivered as software-as-a-service via the smink.ru domain, with the operating environment configured for the Europe/Moscow timezone, which together indicate the company is based in and primarily serves the Russian market.

The underlying technology stack, integrations, and feature set beyond the high-level CMS/CRM/builder description are not documented in the available source data; there is no evidence of a published API, SDK, mobile applications, or third-party integrations. No AI/ML capabilities, proprietary models, or automation features are mentioned in the source material.

The revenue model, pricing tiers, customer segments, and go-to-market approach are not disclosed in the input. There is no information on whether Smink charges subscription fees, transaction commissions on online stores, or tiered SaaS pricing. The company is private, has no parent company, no disclosed subsidiaries, no documented funding rounds, no public valuation, and no recorded management team. Operational continuity is inferred solely from the active website.

Name

Smink

Website

https://smink.ru

Company type

Private

Operating status

Operating

Short description

Smink is a Russia-based private SaaS provider offering a cloud platform that combines a website builder, CMS, and CRM for businesses creating websites and online stores.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Core offering

Smink provides a cloud platform for creating and managing business websites and online stores. The platform combines a website builder, content management system, and customer relationship management.

Differentiator

Problem solved

Functional benefit

Products and services

• Smink cloud platform A cloud platform for creating and managing business websites and online stores, combining a website builder, content management system, and customer relationship management.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Tilda: Russian-founded website builder platform targeting SMBs and creatives with block-based site creation and landing-page tools. Directly comparable to Smink on geography, target customer, and core website-building functionality.
• Bitrix24: Major Russian-origin CRM, project management, and website builder suite serving SMBs and mid-market. Closely comparable to Smink given the overlapping CRM + site-builder bundle and shared SMB customer base.
• InSales: Russian e-commerce platform enabling SMBs to create and operate online stores with built-in CMS and CRM-style tooling. Comparable to Smink on online-store focus, Russian SMB market, and bundled back-office features.
• uKit: Russian website builder aimed at SMBs and small online stores, with AI-assisted site creation. Direct SMB and geography overlap with Smink, competing for similar customers.
• uCoz: Long-standing Russian website builder and CMS platform serving SMBs and personal sites. Comparable on geography, SMB target market, and core website/CMS functionality.

Broad incumbents

• Wix: Global website builder and CMS leader serving SMBs, creators, and online stores with integrated CRM (Ascend) and business tools. Directly comparable to Smink's bundled offering, though operating at vastly greater scale and geographic reach.
• Squarespace: Global website builder and commerce platform serving SMBs, creatives, and online merchants. Comparable to Smink on website + e-commerce bundle for SMBs, but with premium positioning and much larger scale.
• Shopify: Global e-commerce platform combining online store creation with CMS-style content management and adjacent CRM/marketing tools. Comparable to Smink's online-store + back-office value proposition, though skewed toward larger merchants and global markets.
• HubSpot: Global CRM platform that bundles CMS Hub (website/CMS) with marketing, sales, and service hubs. Comparable to Smink's website-builder + CRM bundle, though at vastly greater scale and targeting larger SMB/mid-market customers.

Emerging players

• Creatium: Russian website builder with block-based editor and online store functionality targeting SMBs. Comparable as a domestic Russian SMB website-builder alternative with overlapping feature set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smink