lrs

What lrs does

LRS IT Solutions is a US-based systems integrator and a division of Levi, Ray & Shoup, Inc., an Illinois-incorporated private corporation. The company delivers IT infrastructure, hybrid cloud, cybersecurity, and analytics/AI-enabled managed services to mid-market and enterprise customers across the United States, operating under top-tier partner designations: IBM Platinum Business Partner and VMware Premier Partner, with additional partnerships at Cisco (security), Dell Technologies (data center), Carbon Helix (managed security), Freshservice (ITSM), and IBM Cloudability (FinOps). Its portfolio comprises AI, Analytics and Automation Solutions; IT Infrastructure Solutions; Security and Risk Compliance Solutions; Hybrid Cloud Services; IT Strategy (including ITFM/TBM); Asset Management; and Business Innovation consulting, anchored by proprietary offerings the LAMP Portal asset management platform and the Cyber Risk Analysis (CRA) security assessment methodology (recognized by Enterprise Security Magazine in 2020).

The company's revenue model blends three streams: professional services (consulting and implementation), technology resale of hardware and software from IBM, VMware, Cisco, and Dell, and recurring managed services in security operations, cloud management, and asset lifecycle management. Pricing is custom-quoted on a project basis under multi-year contracts; a disclosed reference point is approximately $600K for an IBM FlashSystem C200 deployment with five years of 24x7 premium support. Go-to-market combines direct enterprise field sales, partner-led co-sell through IBM, VMware, Cisco, and Dell ecosystems, and content-marketing acquisition (blog, resource library, webinars, LinkedIn), targeting enterprise buyers in financial services, government, manufacturing, technology, retail, insurance, and food/production industries.

The business is differentiated by senior practice leadership with strong credentials rather than proprietary technology: Security Practice Leader Chris Hill is the former State of Illinois Chief Information Security Officer, and multiple architects hold long-tenured vendor certifications across IBM, VMware, Cisco, and storage platforms. AI features are positioned prominently across the offering (AI digital assistants, FinOps, AI-driven storage management via partner vendor IBM), with case studies demonstrating helpdesk automation across 7,000+ employees and cloud cost optimization across AWS, Azure, and GCP. The company operates without external PE or venture funding as a wholly-owned subsidiary of Levi, Ray & Shoup, Inc., with no disclosed public financial metrics.

Name

lrs

Legal name

Levi, Ray & Shoup, Inc.

Website

https://lrsitsolutions.com

Company type

Private

Operating status

Operating

Short description

LRS IT Solutions is a US-based systems integrator and division of Levi, Ray & Shoup, Inc., delivering IT infrastructure, hybrid cloud, cybersecurity, and AI-enabled managed services to mid-market and enterprise customers as an IBM Platinum and VMware Premier partner.

Ownership category

akta.pro rank

Product category

IT Infrastructure Services

NAICS

Computer Systems Design Services (541512), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Service Desk & ITSM Outsourcing (BPAEAMAF), Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• IT infrastructure services
• Managed security services
• Hybrid cloud consulting
• IT asset management
• Systems integration

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services: Consulting and implementation services for IT infrastructure, cloud migration, security, and analytics. Includes project-based engagements and ongoing managed services.
2. Technology Resale: Resale of hardware and software from vendor partners including IBM, VMware, and Cisco solutions.
3. Managed Services: Ongoing IT management and support services including security operations, cloud management, and asset lifecycle management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LRS IT Solutions provides consulting, implementation, and managed services for IT infrastructure, hybrid cloud, cybersecurity, and analytics to mid-market and enterprise customers in the United States. The company resells and implements partner technologies from IBM, VMware, and Cisco while offering proprietary offerings such as the LAMP asset management portal and its Cyber Risk Analysis security assessment. Engagements cover assessment, design, implementation, and ongoing managed support delivered under multi-year contracts.

Product overview

LRS IT Solutions (Levi, Ray & Shoup, Inc.) is an IT services company offering a portfolio of consulting and managed services rather than a unified software product. The core offerings include AI, Analytics and Automation Solutions (FinOps, AI Digital Assistants, Pipeline Observability), IT Infrastructure Solutions (server and storage), Security and Risk Compliance Solutions (Cyber Risk Analysis, managed security), Hybrid Cloud Services, IT Strategy (ITFM/TBM), and Asset Management Services (Technology Lifecycle Management Review). They operate as a Platinum Business Partner for IBM and Premier Partner for VMware, reselling and implementing partner solutions including IBM FlashSystem storage, IBM QRadar SIEM, CrowdStrike endpoint protection, IBM watsonx Orchestrate, Freshservice ITSM, and Veeam backup. LRS also offers the LAMP Portal for asset management and the Cyber Risk Analysis assessment as their primary internal service offerings. The company targets Mid and Enterprise markets across various industries with IT solutions designed for digital transformation, cost optimization, security, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• LAMP Portal (LRS Asset Management Portal) Web-based IT asset management portal providing visibility into hardware and software assets, contracts, and lifecycle management for LRS customers.
• Cyber Risk Analysis (CRA) Security assessment combining internal and external vulnerability scanning, Active Directory assessment, and firewall rule evaluation, delivered with a Corrective Action Plan to improve security posture.
• Network and Cybersecurity Readiness Assessment Cisco-aligned assessment that identifies network gaps and provides practical next steps to modernize enterprise networks and security architecture.
• AI, Analytics and Automation Solutions Consulting and implementation services covering FinOps cloud cost optimization, AI digital assistants for help desk automation, and pipeline observability for cloud data architectures.
• IT Infrastructure Solutions Server and storage solutions from industry leaders, including configuration, implementation, and management of data center infrastructure for enterprise and mid-market customers.
• Security and Risk Compliance Solutions Cybersecurity services including cyber resilience, security assessments, network security, and security awareness training delivered in partnership with Cisco and IBM.
• Hybrid Cloud Services Multi-cloud cost visibility, allocation, and optimization services together with hybrid cloud architecture design and implementation for enterprise and mid-market customers.
• IT Strategy Services IT consulting services including technology roadmap development, strategic planning, and IT financial management (ITFM/TBM) for organizations aligning IT to business outcomes.
• Asset Management Services Comprehensive asset and contract lifecycle management including Technology Lifecycle Management Review, support optimization, and software asset management for enterprise customers.
• Business Innovation Services Consulting services focused on digital transformation, process improvement, and innovation strategy for enterprise clients.
• IBM FlashSystem Storage Solutions Resale, implementation, and support services for the IBM FlashSystem enterprise all-flash storage family delivered through LRS's IBM Platinum Business Partner relationship.

Quantifiable outcome

• Help desk automation enabled reliable support for 7,000+ employees with fewer resources
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• IBMcoreTechnology or IntegrationPlatinum Business Partner status. LRS delivers IBM storage (FlashSystem, DS8000), systems (Power, mainframe), security (Guardium, QRadar, Secret Server), and cloud solutions. Deep technical expertise and specialization across the IBM portfolio with access to IBM support resources and development roadmaps.
• VMwarecoreTechnology or IntegrationPremier Partner status. LRS provides VMware virtualization, cloud infrastructure, and data center solutions with certified expertise in vSphere, vRealize, and related VMware technologies.
• CiscomajorTechnology or IntegrationSecurity and network solutions partnership. LRS delivers Cisco security solutions including network assessments, cybersecurity readiness evaluations, and security architecture implementation.
• Dell TechnologiesmajorTechnology or IntegrationData center solutions partnership including Dell server, storage, and infrastructure technologies. LRS worked with Dell account team to develop Dell TechProfile visualizations for customer solutions.
• IBM CloudabilitysupportingTechnology or IntegrationCloud cost management and FinOps solutions. Cloudability provides actionable rightsizing recommendations across AWS, Azure, and GCP to help identify savings opportunities and optimize cloud spending.
• Carbon HelixsupportingTechnology or IntegrationManaged Security Services provider. Carbon Helix provides security monitoring and management services integrated with LRS customer solutions.
• Freshservice (Freshdesk)supportingTechnology or IntegrationIT service management software implemented for IT service delivery optimization. LRS implements Freshservice for organizations seeking to close gaps in IT service management processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDW Corporation: CDW is a large US IT solutions and services provider serving mid-market and enterprise with hardware, software, and integration services — direct comparison to LRS's IT infrastructure, security, and cloud solutions resale-plus-services model, but at significantly larger scale and with broader vendor portfolio.
• Insight Enterprises: Insight is a Fortune 500 global IT solutions integrator reselling hardware, software, and cloud with extensive services capabilities. Directly comparable business model to LRS across enterprise infrastructure, cloud, and managed services, but with public-company scale and international footprint.
• SHI International: SHI is a large privately-held IT solutions provider with deep vendor partnerships (including top-tier IBM) offering enterprise hardware, software, and services. Closely parallels LRS in vendor-partner-led GTM and mid-market/enterprise focus, with substantially greater scale and breadth.
• Logicalis: Logicalis is a global IT solutions and managed services provider specializing in enterprise infrastructure, cloud, and digital transformation. Overlapping IBM/Cisco partner-led services model with LRS but with international geographic footprint and broader enterprise reach.

Direct peers

• Presidio: Presidio is a US-focused IT solutions integrator and managed services provider with strong Cisco and VMware partnerships serving mid-market and enterprise. Highly comparable to LRS in services-led model, vendor-partner ecosystem, and hybrid cloud/security offerings.
• Connection (formerly PC Connection): Connection is a US IT solutions provider offering enterprise hardware, software, and services through direct and partner channels. Closely comparable mid-market/enterprise IT solutions focus with similar vendor-partner-led delivery model to LRS.
• Softchoice: Softchoice is a North American IT solutions and managed services provider focused on mid-market and enterprise with strong vendor partnerships. Comparable business model combining technology resale, professional services, and managed services in similar customer segments to LRS.
• Zones Inc. Zones is a US IT solutions provider offering enterprise hardware, software, and services to mid-market and enterprise clients. Closely comparable in vendor-partner-led model, mid-market focus, and infrastructure/security/cloud services portfolio to LRS.
• ePlus Technology: ePlus is a US IT solutions provider combining technology resale, professional services, and managed services with strong vendor partnerships (Cisco, IBM, VMware). Direct comparable to LRS in services-led hybrid cloud, security, and infrastructure delivery model.
• CompuCom (now part of Olenik): CompuCom is a US IT managed services and solutions provider specializing in endpoint, infrastructure, and service desk outsourcing. Comparable to LRS in managed services-led model with focus on enterprise IT operations, help desk, and infrastructure support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lrs-it-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lrs