ink - eeze

Name

ink - eeze

Legal name

Nexus Brands Group, Inc.

Website

https://inkeeze.com

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tattoo Care Products

akta.pro primary industry

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK)

Keywords

• Tattoo aftercare products
• Tattoo ointments
• Tattoo sunscreen
• Tattoo numbing products
• Tattoo care supplies

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales - Consumer: Direct-to-consumer sales of tattoo care products including ointments, lotions, sunscreens, and aftercare products through the company's e-commerce website. One-time purchase model with products ranging from $2.00 to $69.00.
2. Subscription/Membership Model: Auto-delivery subscription service allowing customers to set delivery schedules (every 2, 4, or 8 weeks) with 10% discount on regular prices. Targets Pro members and repeat customers who want automated supply replenishment.
3. Affiliate Commission: INKEEZE operates an affiliate program through AvantLink where partners can earn up to 20% commission on sales via custom URL links. Also offers free promotional products up to $500 value for affiliates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

INKEEZE designs, formulates and sells premium tattoo care products covering the full tattoo lifecycle. The portfolio includes colored and specialty tattoo ointments, aftercare balms and lotions, mineral and spray sunscreens with patented Ink Shield technology, topical numbing products, and medical/studio supplies such as gloves, films and soaps. Offerings are sold separately through a Pro storefront for tattoo artists and a Consumer storefront for tattoo enthusiasts.

Product overview

INKEEZE is a tattoo lifestyle brand offering premium tattoo care products for both professional tattoo artists (INKEEZE Pro) and tattoo enthusiasts/consumers (INKEEZE Enthusiast). The product portfolio centers around tattoo ointments (in various colors including green, pink, purple, black, and vegan formulations), aftercare products (tattoo balm and lotion for recovery and enhancement), and sun protection (SPF30 mineral-based sunscreen cream and SPF50 spray/stick with Ink Shield Technology). The company also provides medical supplies for tattoo artists, numbing products for pain relief, hand sanitizers, and branded merchandise including apparel and accessories. The Pro line targets tattoo artists with professional-grade supplies including bulk ointment containers, tongue depressors, towels, and Ink Guard Film, while the Consumer line focuses on end-to-end tattoo care for collectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tattoo Ointments
• Hi-Definition Tattoo Balm
• Hi-Definition Tattoo Lotion
• Hi-Definition Tattoo Sunscreen Line
• B Numb Numbing Products
• Studio Medical Supplies
• INKEEZE Pro Membership
• INKEEZE Branded Merchandise

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MELINminorGTM or Marketing PartnerINKEEZE collaborated with MELIN (premium headwear brand) to create co-branded merchandise including the 'Coronado' and 'Odyssey' hydro performance snapback hats. These products are sold through INKEEZE's website and likely MELIN's channels.
• Matt JordanminorStrategic or Co-development PartnerMatt Jordan is a tattoo artist with a dedicated INKEEZE X Matt Jordan tattoo ointment product. This suggests a co-development or licensing partnership where a specific product was developed in collaboration with the artist.
• AvantLinkcoreTechnology or IntegrationAvantLink provides the technology platform for INKEEZE's affiliate marketing program, enabling partners to earn commission through custom tracking links and managing affiliate relationships and payments.
• MyUS.comminorChannel Partner/ Reseller/ DistributorPartnership with MyUS.com to offer international shipping to more than 225 countries. MyUS provides US shipping addresses for international customers and consolidated shipping rates.
• Bishop Tattoo SupplycoreChannel Partner/ Reseller/ DistributorMajor tattoo supply distributor with multiple US locations and international presence (Italy). Carries INKEEZE products as part of their tattoo supply inventory.
• World Wide Tattoo SupplycoreChannel Partner/ Reseller/ DistributorGlobal tattoo supply distributor carrying INKEEZE products for resale to tattoo professionals and enthusiasts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hustle Butter Deluxe: Premium tattoo aftercare balm brand competing head-to-head with INKEEZE in professional and consumer aftercare, with overlapping artist endorsement strategy and similar vegan/natural positioning.
• Tattoo Goo: Long-standing tattoo aftercare brand (ointments, lotions, soaps) sold through the same tattoo supply distribution channels as INKEEZE, serving the same artist and enthusiast customers.
• Mad Rabbit: Direct-to-consumer tattoo aftercare and skincare brand with comparable product mix (balms, lotions, sunscreens) and a digitally-native marketing model targeting tattoo enthusiasts.
• H2Ocean: Sea-salt based tattoo healing spray and aftercare line, distributed through tattoo supply wholesalers (Bishop, Painful Pleasures) in the same retail channels as INKEEZE.
• After Inked: Tattoo aftercare moisturizer brand with comparable retail pricing and a similar artist/recovery product positioning, sold through professional tattoo supply distributors.
• Ora's Amazing Herbal: Natural-ingredient tattoo aftercare salve brand with comparable vegan, small-batch positioning and artist-driven distribution.
• Badger Balm: Natural balm and skincare brand with overlapping formulation philosophy (beeswax, plant oils) and similar price-point architecture, though broader in category scope than INKEEZE.

Broad incumbents

• Dr. Bronner's: Established natural personal care incumbent whose castile soaps and balms share INKEEZE's natural-ingredient and cruelty-free values, though operating at much larger scale and broader category footprint.
• Burt's Bees: Mass-market natural personal care brand (owned by Clorox) competing in adjacent balm/lotion/sunscreen categories where INKEEZE Hi-Definition products overlap with mainstream consumers.
• Lush: Global handmade cosmetics retailer whose body balms and soaps overlap with INKEEZE's natural-ingredient positioning, providing scale-brand competition at the consumer end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inkeeze
• YouTubeyoutube.com/user/Inkeeze
• Facebookfacebook.com/inkeezetattoocare
• Instagraminstagram.com/inkeeze
• LinkedInlinkedin.com/company/ink-eeze

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ink - eeze