health and wellbeing queensland

What health and wellbeing queensland does

Health and Wellbeing Queensland (HWQld) is a Queensland Government statutory agency established in 2019 that operates as the state's dedicated prevention agency, delivering programs, resources, and grants focused on nutrition, physical activity, and chronic disease prevention. The agency targets Queenslanders across all life stages, from preconception (Before the Baby Bump) and childhood (Podsquad, Pick of the Crop) through adulthood (My health for life, 10,000 Steps, Logan Healthy Living) to healthy ageing. Its work also addresses First Nations health (Deadly Choices, Healthy Ways), regional and remote communities (Wellness my Way, Gather + Grow, Rural Yoga Roadshow), and the broader health system (A Better Choice, Healthier Workplaces). Named beneficiary stakeholders include Queensland Health, Queensland Schools, local councils, and general practitioners/clinicians.

HWQld's product portfolio spans mobile applications (Podsquad for children aged 5-12, featuring Epipod characters and available on Apple App Store and Google Play), resource portals (Clinicians Hub, ConnectingQ), physical activity programs (10,000 Steps with 600,000+ members, $4.3M ActiveKIT initiative), school nutrition (Pick of the Crop with $1.7M regional investment), health coaching (My health for life), and food environment programs (A Better Choice, Gather + Grow food security initiative 2023-2032). Its underlying technology comprises a digital health promotion platform combining mobile apps, web-based content libraries, podcast series (Clinician's Guide, Healthy Kids, First 2000 Days, Women and Girls' Health), and tele-education (ECHO Learning Series). Population health data analytics support outcome measurement but AI/ML capabilities are not documented.

The agency operates on a fully government-funded, non-commercial model. All programs, resources, and services are provided free of charge to Queenslanders, health professionals, and communities. Cumulative public investment totals approximately $68 million, including $43 million for prevention programs, $4.3 million for ActiveKIT, $3.9 million for the obesity crisis response, and $1.7 million for Pick of the Crop in regional schools. Distribution occurs through direct digital channels (hw.qld.gov.au, app stores), health professional networks, community grants (27 GenQ grants, 31 2025 Community Grants recipients), and partnerships with local councils, schools, and community organisations. CEO Dr Robyn Littlewood has led the agency since inception and received the QUT Outstanding Alumni in Health award in 2020.

Name

health and wellbeing queensland

Legal name

Health and Wellbeing Queensland

Website

https://hw.qld.gov.au

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Health and Wellbeing Queensland is a Queensland Government statutory agency established in 2019 that delivers prevention programs, resources, and grants focused on nutrition, physical activity, and chronic disease prevention for Queenslanders across all life stages, from children to ageing populations.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Administration of Public Health Programs (92312), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

State/Provincial/Regional Health Departments (HLAJAAAA)

akta.pro secondary industries

Health Promotion, Prevention & Community Health Programs (BPAIAJAC), State/Provincial Health Department & Public Health Administration (BPAIABAH), Maternal, Child & Family Health Departments (HLAJAAAK)

Keywords

• Public health programs
• Preventive health services
• Nutrition education
• Physical activity promotion
• Community wellbeing initiatives

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Statutory agency of the Queensland Government, funded through public health budgets. All programs, resources and services are provided free of charge to Queenslanders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Queensland Government statutory agency delivering prevention-focused public health programs across nutrition, physical activity, and wellbeing for Queensland residents. The agency provides free digital tools including the Podsquad mobile app, podcasts, and online programs (10,000 Steps, My health for life, Pick of the Crop, A Better Choice, Deadly Choices, Wellness my Way), alongside clinician resources (Clinicians Hub, ECHO Learning Series) and community/workplace grants and initiatives.

Product overview

Health and Wellbeing Queensland operates as a prevention-focused health agency offering a diverse portfolio of programs and digital products. The core offerings include Podsquad, a play-based mobile app for children aged 5-12 covering nutrition, physical activity, and sleep; Clinicians Hub providing evidence-based resources for health professionals; and multiple community-based programs including Pick of the Crop (school nutrition), My health for life (health coaching), A Better Choice (healthy food environments), Gather + Grow (food security), and ActiveKIT (physical activity funding). Supporting platforms include ConnectingQ networking, ECHO Learning Series for rural education, and the Clinician's Guide Podcast series. These offerings collectively target Queenslanders across all life stages from preconception through ageing, with emphasis on chronic disease prevention through nutrition, physical activity, and wellbeing interventions.

Differentiator

Problem solved

Functional benefit

Brands

• Podsquad: A free play-based mobile application for children aged 5-12 and their families, featuring Epipod characters (Trilino, Firebloom, Banamanah, Peachic) to support health promoting behaviour change through nutrition, physical activity and sleep education.

Products and services

• Podsquad

Quantifiable outcome

• More than 2 million Queenslanders supported to make healthy happen
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Hort InnovationcoreStrategic or Co-development Partner · 1 April 20252-year research partnership to expand Pick of the Crop program into new regions and communities across Queensland. Focus on boosting children's vegetable consumption.
• AUSVEGcoreStrategic or Co-development Partner · 1 January 2024Partnership between Pick of the Crop and AUSVEG's Plus One Serve by 2030 program to boost children's vegetable consumption.
• Queensland WalkscoreStrategic or Co-development PartnerWalk Hub collaboration providing online resources to help improve walking conditions in Queensland and promote physical activity.
• The Khemists Pty LtdcoreTechnology or IntegrationContracted to manage the Podsquad App including all aspects of collecting, using and storing personal information. Located at 45 McLachlan Street, Fortitude Valley, Brisbane QLD 4006.
• Deadly ChoicescoreStrategic or Co-development PartnerHealth program helping Aboriginal and Torres Strait Islander communities in South East Queensland. Partnership promotes health and wellbeing through sport and healthy lifestyle choices.
• Life Ed QueenslandminorStrategic or Co-development PartnerFunding partnership expanding regional impact with prevention education for children and families across Queensland's regional, rural, and remote communities.
• QCWA Country KitchenscoreStrategic or Co-development PartnerCountry Kitchens program renewal supporting healthier Queensland through nutrition education and cooking skills in regional communities.
• The Yoga PartnershipminorStrategic or Co-development PartnerRural Yoga Roadshow partnership bringing inclusive and accessible yoga to communities across regional Queensland.
• Community Enterprise QueenslandcoreStrategic or Co-development PartnerPartnership with not-for-profit remote store operator for Healthy Ways campaign focusing on sugar reduction in remote First Nations communities.
• Department of Tourism, Innovation and SportcoreStrategic or Co-development PartnerCollaboration supporting the Queensland Murri Carnival to promote health in First Nations communities.
• Queensland Symphony OrchestraminorStrategic or Co-development PartnerArts and wellbeing partnership connecting and supporting the community through music and performing arts.
• Bundaberg Regional CouncilcoreStrategic or Co-development PartnerBuilding a Healthy Bundaberg Alliance establishing community health initiatives in the Bundaberg region.
• Queensland Health ServicescoreStrategic or Co-development PartnerQueensland Health Services Planning Portal resources and collaboration on healthier food and drinks in Queensland healthcare facilities.
• International Legends of LeagueminorStrategic or Co-development PartnerAnnual weekend event bringing sport, community, and health promotion to the Torres Strait.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VicHealth: Victorian Health Promotion Foundation is the most direct analogue — a state-level statutory agency funded via hypothecated tobacco taxes to deliver health promotion, prevention programs, and grants to Victorian residents. Operates an analogous mission (prevention, equity, grants) at peer scale.

Regional players

• NSW Health - Prevention and Population Health Directorate: NSW's equivalent prevention function sits inside NSW Health and delivers population-level programs across New South Wales. Geographically adjacent but legally separate; serves as a natural comparator for state-level prevention funding levels.
• Office for Health Improvement and Disparities (UK): UK government prevention agency successor to Public Health England, delivering population-level programs and obesity-prevention campaigns; international functional analogue in mandate and operating model.
• NZ Ministry of Health - Public Health Agency: New Zealand's national public health directorate delivers prevention programs, nutrition/activity campaigns, and equity-focused health initiatives. Cross-jurisdictional comparator for state-agency structure.

Broad incumbents

• Department of Health (Australian Government): Federal funder of many of HWQld's program partners and counterparty on national prevention frameworks (e.g., National Preventive Health Strategy). Overlaps indirectly through co-funding and policy direction but covers all of Australia.

Emerging players

• Cancer Council Queensland: State-level non-profit running prevention campaigns (nutrition, physical activity, UV/skin) with overlapping school and community health programs in Queensland. Competes for some of the same grants and partner attention in the prevention space.

Others

• Heart Foundation (Australia): National non-government organisation delivering prevention programs on healthy eating, physical activity, and walking — overlapping thematic content with HWQld's 10,000 Steps and A Better Choice programs; sometimes a partner, sometimes a co-funder.
• Diabetes Australia: Runs national diabetes prevention and "My health for life" adjacent programs and partners with HWQld on Logan Healthy Living. Overlaps on chronic-disease prevention and primary-care engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/HW_Queensland
• YouTubeyoutube.com/channel/UC864NtT2LrbEvNnKAuQHneA
• Facebookfacebook.com/healthandwellbeingqld
• LinkedInlinkedin.com/company/health-and-wellbeing-queensland
• Instagraminstagram.com/healthandwellbeingqld

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about health and wellbeing queensland