maxxon

What maxxon does

Maxxon, Inc., founded in 1972 and headquartered in Hamel, Minnesota, is a specialty building materials manufacturer operating as a subsidiary of Max-Tech, Inc. The company designs and produces gypsum-based floor underlayments, sound control mats, moisture mitigation systems, self-leveling toppings, and — through its VenTek line — building envelope products. Its foundational technology is Gyp-Crete, a gypsum-concrete floor underlayment, paired with Acousti-Mat sound control mats and an integrated topping and subfloor preparation portfolio. Performance differentiation rests on proprietary formulations, an NVLAP-accredited in-house acoustics laboratory described as housing the world's largest floor-ceiling sound chamber, and inclusion in 140+ UL fire-rated floor-ceiling assembly designs along with GREENGUARD Gold certifications.

Maxxon's go-to-market is built around a North American authorized applicator network supplemented by distribution partners, with content syndication through architectural specification platforms including MasterSpec, SpecLive/Sweets, and CADdetails. End customers are commercial construction projects across healthcare, hospitality, multifamily, education, and senior living, where Maxxon products are specified by architects and installed by trained applicators under system warranties. The company has begun extending into adjacent categories such as mass timber-compatible assemblies for cross-laminated timber construction and the VenTek building envelope line, indicating an active portfolio expansion strategy layered on a mature legacy underlayment franchise.

Name

maxxon

Legal name

Maxxon, Inc.

Website

https://maxxon.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Maxxon, founded in 1972 and based in Hamel, Minnesota, manufactures gypsum-based floor underlayments, sound control mats, moisture mitigation systems, and building envelope products, selling through an authorized applicator network to commercial construction projects across healthcare, hospitality, multifamily, and education.

Ownership category

akta.pro rank

Product category

Construction Materials - Floor Underlayments

NAICS

Gypsum Product Manufacturing (327420), Lime and Gypsum Product Manufacturing (3274)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Gypsum-Based Underlayments & Self-Leveling Floor Toppings (IMADAEAH)

akta.pro secondary industries

Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Subfloor Preparation, Leveling & Underlayment (HSAPAGAG)

Keywords

• Gypsum floor underlayments
• Sound control mats
• Subfloor preparation systems
• Moisture mitigation products
• Commercial flooring materials

Headquarters

HQ city

Hamel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Underlayment Products: Sale of gypsum-based underlayment products (Gyp-Crete, Commercial Pro line) primarily through authorized applicator network for applicator-installed products, and through distribution for commercial products.
2. Sound Control Products: Sale of Acousti-Mat sound control mats and accessories through the same distribution channels as underlayment products.
3. Moisture Mitigation & Surface Preparation: Commercial products including moisture vapor barriers, primers, and surface preparation solutions sold through distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Maxxon develops, manufactures, and sells gypsum concrete floor underlayments (notably the original Gyp-Crete since 1972), sound control mats (Acousti-Mat), and a complete ecosystem of subfloor preparation products including moisture mitigation, primers, patches, coatings, decorative toppings, and building envelope components. The company's products serve multifamily and commercial construction projects across healthcare, hospitality, education, and government sectors, distributed through certified applicators and building materials distributors throughout North America.

Product overview

Maxxon is a manufacturer of floor underlayment and subfloor preparation products, founded in 1972 as the creator of the original Gyp-Crete floor underlayment. The product portfolio is organized into two main categories: (1) Applicator Installed Products for multifamily and commercial construction, including Gyp-Crete formulations (Gyp-Crete 2000 Multifamily, Gyp-Crete High Performance, Gyp-Crete Radiant), Acousti-Mat sound control mats (available in multiple thicknesses from 1/8 to 3/4 inch plus Premium variants and SBR), and Commercial Pro products (Level-Crete, Level-Right, VersaTop); and (2) Commercial Products available through distribution, including moisture mitigation solutions (MVP One, MVP Two-Part Epoxy, Isolate), primers (Multi-Use Acrylic Primer, Fortify Primer, Gypsum Overspray Primer), underlayments and patch products (Low Density Fill, EZ Crete, Level EZ, Level EZ + Fibers, Gyp-Fix EZ, Skim Fill), coatings (HydroCoat, HydroSeal), acoustical solutions (Acousti-Top, Acousti-Top Adhesive), decorative concrete topping (VersaTop EZ), and specialty products (Unglued, Unset, Profile). Additionally, Maxxon offers VenTek building envelope products including rainscreen, drain mat, furring strips, and roof vent components. The company provides integrated flooring system solutions combining gypsum underlayments for fire safety with sound control mats for acoustic isolation, backed by a network of authorized applicators throughout North America.

Differentiator

Problem solved

Functional benefit

Brands

• Gyp-Crete®: The original gypsum floor underlayment product created by Maxxon, the industry standard for use over wood subfloors in multifamily construction.
• Acousti-Mat®
• VenTek™
• Commercial Pro
• Level-Crete™
• Level-Right®
• VersaTop™
• Maxxon Commercial
• Low Density Fill™

Products and services

• Gyp-Crete Gypsum concrete floor underlayment serving as the industry standard for use over wood subfloors in multifamily construction. Provides fire safety (gypsum heat sink with water release at 200-300°F), sound control, and subfloor leveling. Available in multiple formulations including Gyp-Crete 2000 Multifamily, Gyp-Crete High Performance, and Gyp-Crete Radiant. Sold to construction professionals and installed by Maxxon Authorized Applicators.
• Acousti-Mat Original sound control mat for multifamily construction with entangled mesh design that creates structural breaks to minimize structureborne sound transfer. Available in multiple thicknesses (1/8, 1/4, 1/4 Premium, 3/8, 3/8 Premium, 3/4, 3/4 Premium, SBR) and includes perimeter isolation strips and perm-rated tape. Increases IIC ratings by up to 20 points and STC ratings by up to 15 points. Sold to construction professionals and installed by Maxxon Authorized Applicators.
• Commercial Pro Underlayment installed by Maxxon Authorized Applicator professionals for commercial properties. Product line includes Level-Crete, Level-Right self-leveling underlayment, and VersaTop decorative topping. Designed for commercial flooring projects requiring professional installation and system warranties.
• Level-Crete Commercial-grade underlayment for leveling, smoothing and repairing interior gypsum, concrete and lightweight concrete subfloors. Used in commercial flooring projects as part of the Commercial Pro product line. Installed by Maxxon Authorized Applicators.
• Level-Right High-performance self-leveling floor underlayment for smoothing both gypsum and concrete subfloors, with compressive strength of 5,000-7,000 psi. Used in commercial flooring projects as part of the Commercial Pro product line.
• VersaTop Decorative concrete topping that provides a decorative concrete surface with reduced preparation and grinding requirements. Used in commercial flooring projects as part of the Commercial Pro product line.
• VersaTop EZ Hydraulic cement floor topping providing decorative concrete surface with reduced preparation and grinding requirements. Available through distribution as a commercial product.
• Low Density Fill (LDF) Ultra-lightweight deep fill underlayment made from proprietary cement and lightweight aggregate. Up to 80% lighter than traditional concrete, used for addressing significant depth variations without compromising structural weight restrictions.
• EZ Crete Self-leveling floor underlayment for commercial applications. Available through distribution as a commercial product.
• Level EZ Self-leveling floor underlayment that allows foot traffic in 2-4 hours and flooring installation in as little as 16 hours. Available through distribution.
• Level EZ + Fibers Fiber-reinforced self-leveling floor underlayment for enhanced durability. Available through distribution as a commercial product.
• Gyp-Fix EZ Patch High-strength, trowelable patch compatible with all subfloors. Fire-rated system compatible, listed in over 140 UL fire designs.
• Skim Fill Self-drying, polymer-modified cement patch designed to skim coat, smooth and fill imperfections in interior subfloors.
• MVP One Quick drying, ready-to-use, zero-VOC moisture barrier and primer for moisture vapor mitigation. Protects flooring systems up to 100% RH and MVER up to 25 lbs.
• MVP Two-Part Epoxy 100% solids epoxy coating for interior use over concrete with high moisture and/or pH levels. Part of Maxxon's moisture mitigation product line.
• Isolate Surface treatment designed to lock down contaminants and manage moisture within concrete slabs, limiting migration into flooring systems.
• Multi-Use Acrylic Primer Multipurpose, high solids liquid polymer used to prime subfloors such as concrete, lightweight concrete and wood prior to underlayment.
• Fortify Primer High-performance, single-component acrylic primer designed to consolidate old, soft or dusty gypsum underlayments.
• Gypsum Overspray Primer Primer for use over Maxxon underlayments before installation of glue down finished floor goods.
• HydroCoat Two-part water-based epoxy coating with excellent adhesion to both old and green concrete, designed as clear or tinted coating.
• HydroSeal Two-part water-based, UV color stable polyurethane floor coating that develops a hard, wear-resistant thin film topcoat.
• Acousti-Top Blend of acoustical fibers offering robust performance in a low-profile sound mat. Part of Maxxon's commercial acoustical solutions available through distribution.
• Acousti-Top Adhesive Acrylic copolymer used to bond Acousti-Top sound mat to concrete or gypsum subfloors.
• Unglued Adhesive remover for removal of pressure sensitive adhesives and other flooring mastics, glues and adhesives. Specialty product for renovation projects.
• Unset Thinset remover for removal of many types of thinsets and broadloom carpet adhesives. Specialty product for renovation projects.
• Profile Spray-applied cleaner and concrete profiler designed to remove contaminants and insoluble salts from concrete surfaces while creating concrete surface profile.
• Maxxon Reinforcement Reinforcement product used with Acousti-Mat systems for added structural support.
• Maxxon Reinforcement Fibers Fiber reinforcement additive for Maxxon underlayment systems.
• VenTek Rainscreen Building envelope component for rainscreen wall assembly systems, available in multiple thicknesses (6mm and others).
• VenTek Drain Mat Drainage mat component for building envelope applications.
• VenTek Furring Strips Furring strips for building envelope wall assembly.
• VenTek Roof Vent Plus Roof ventilation component for building envelope systems.

Quantifiable outcome

• Floor systems can increase IIC ratings by up to 20 points and STC ratings by up to 15 points over bare wood frame systems
• +4 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Maxxon Authorized ApplicatorscoreChannel Partner/ Reseller/ DistributorNationwide network of certified applicators who are exclusively authorized to purchase and install Gyp-Crete, Acousti-Mat, and Commercial Pro products. Applicators undergo rigorous training and certification, receiving ongoing support from Maxxon's R&D department and field support team.
• Building Materials DistributorscoreChannel Partner/ Reseller/ DistributorDistributors including All South Flooring, Commercial Flooring Distributors, and regional distributors who carry and resell Maxxon commercial products to contractors and flooring professionals. Distributors receive product training and sales support from Maxxon representatives.
• Carolina FloorsminorChannel Partner/ Reseller/ DistributorMaxxon Authorized Installer for McAdenville Renovation project in North Carolina.
• Elastizell of Wisconsin, Inc.minorChannel Partner/ Reseller/ DistributorMaxxon Authorized Applicator for Timber Lofts project in New Berlin, WI.
• Floor TechnologiesminorChannel Partner/ Reseller/ DistributorMaxxon Dealer/Applicator for RBC Gateway Building project in Minnesota (50,000 sq ft) and PAIKKA Event Venue project in St. Paul, MN.
• Structis AtlantaminorChannel Partner/ Reseller/ DistributorMaxxon Applicator for Department of Agriculture project in Atlanta, GA and Highland Falls Country Club project.
• All South FlooringminorChannel Partner/ Reseller/ DistributorDistributor partner referenced in Symphony Place High-Rise Renovation and Highland Falls Country Club projects.
• BECA Commercial FlooringminorChannel Partner/ Reseller/ DistributorCommercial flooring contractor partner for Symphony Place High-Rise Renovation project in Nashville, TN.
• Cell-Crete CorporationminorChannel Partner/ Reseller/ DistributorMaxxon Authorized Applicator for Redwood City County Office CLT Mass Timber project in Hayward, CA.
• Kent UnderlaymentsminorChannel Partner/ Reseller/ DistributorDistributor/Applicator for Adelaide Point Condominiums project in Muskegon, MI and 700 Prospect project in Cleveland, OH.
• MasterSpecminorStrategic or Co-development PartnerMaxxon specifications available on MasterSpec architectural platform for streamlined specification access.
• SpecLive/SweetsminorStrategic or Co-development PartnerMaxxon specifications available on SpecLive/Sweets building product platform.
• CADdetailsminorStrategic or Co-development PartnerMaxxon design files, BIM files, and CAD drawings available through CADdetails platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hacker Industries: Manufacturer of FIRM-FILL gypsum concrete floor underlayments and sound control mats for multifamily and commercial construction. Closest direct competitor to Maxxon's Gyp-Crete and Acousti-Mat lines, with a similar applicator-installed distribution model.
• American Gypsum: U.S. manufacturer of gypsum wallboard and lightweight gypsum floor underlayments. Directly competes with Maxxon's Gyp-Crete in multifamily and light-commercial underlayment applications, with comparable product positioning.
• ARDEX Americas: Manufacturer of self-leveling underlayments (K-15, K-40), moisture mitigation systems, and primers used in flooring preparation. Directly competes with Maxxon's Level EZ, MVP One/Two-Part Epoxy, and Multi-Use Acrylic Primer commercial product lines.
• Mapei Corporation: Global manufacturer of primers, self-leveling underlayments, moisture barriers, and flooring installation systems. Directly competes with Maxxon's commercial moisture mitigation, primer, and self-leveling product families.
• Schönox (Sika): Sika-owned brand producing self-leveling underlayments, primers, and moisture mitigation systems. Directly competes with Maxxon's commercial product line in flooring preparation and renovation applications.

Broad incumbents

• USG Corporation (Knauf USG): Major U.S. gypsum products manufacturer (now part of Knauf) offering LEVELROCK self-leveling underlayments, gypsum panels, and ceiling systems. Competes with Maxxon in self-leveling underlayments while also offering broader wallboard and ceiling portfolios that bundle against Maxxon's specialist offering.
• National Gypsum Company: Manufacturer of Gold Bond gypsum boards and DEXcell cover board products, with exposure to gypsum-based flooring underlayments. A broad incumbent whose wallboard and specialty products compete for specifier mindshare alongside Maxxon's underlayment systems.
• CertainTeed (Saint-Gobain): Saint-Gobain subsidiary producing gypsum boards, ceilings, and flooring systems including self-leveling underlayments. Competes with Maxxon in gypsum underlayments and self-levelers while leveraging a much broader building products portfolio.

Emerging players

• Arcosa Lightweight: Producer of expanded shale lightweight aggregate used in structural concrete, geotechnical, and lightweight floor fill applications. Comparable to Maxxon's Low Density Fill deep-fill product as a competing approach to lightweight deep-fill underlayment.
• LATICRETE International: Manufacturer of self-leveling underlayments, primers, and moisture vapor reduction products for flooring systems. Partial overlap with Maxxon's commercial preparation product line, with stronger international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Maxxon_Corp
• YouTubeyoutube.com/user/MaxxonCorporation
• Facebookfacebook.com/Maxxon.Corporation
• LinkedInlinkedin.com/company/maxxon-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maxxon