artisanal wine cellars

What artisanal wine cellars does

Artisanal Wine Cellars is a privately held, family-owned Oregon winery founded in 2005 and operated by the Feller family (Tom Feller as Winemaker, Patty Feller as Assistant Winemaker, and Mia Feller as Tasting Room Manager). The company produces handcrafted, small-lot wines from single vineyards across three Willamette Valley American Viticultural Areas — Chehalem Mountains, Eola-Amity Hills, and Dundee Hills — with a portfolio led by Pinot Noir and supplemented by Chardonnay, Gamay Noir, Malbec, and white blends. Winemaking is anchored in small-lot processing using modern equipment, with techniques including cold soak, selected yeast strains, and barrel aging intended to express terroir rather than house style.

The business is direct-to-consumer, with distribution concentrated at a single tasting room at 614 E 1st St in downtown Newberg, Oregon, supplemented by online sales through a VinoShipper.com integration that ships to 38+ US states. A multi-tier wine club (Barrel Club) generates recurring revenue through twice-yearly April and October shipments, with three membership levels (Allier, Troncais, Case Club) offering 15%-30% package discounts and a 15% year-round bottle discount. Ancillary revenue comes from tasting flights ($15-$25), private winemaker-led experiences ($35-$50/person), branded merchandise (apparel and Bridge Nine co-branded candles), and event-driven sales through monthly First Friday art walks, Paint & Sip workshops, and seasonal events.

The company is organized as an Oregon LLC, has no external investors, no parent company, no subsidiaries, and no disclosed funding history. Operations are family-led with seasonal/part-time support, and customer concentration is distributed across wine enthusiasts, tourists visiting Oregon wine country, and local Newberg residents. There is no traditional wholesale or three-tier retail distribution, and the technology footprint is limited to DTC e-commerce and standard SaaS marketing tools.

Name

artisanal wine cellars

Legal name

Artisanal Wine Cellars LLC

Website

https://artisanalwinecellars.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Artisanal Wine Cellars is a family-owned Oregon winery producing small-lot, single-vineyard Pinot Noir and other varietals from three Willamette Valley AVAs, serving wine enthusiasts, tourists, and local community members through a Newberg tasting room, a multi-tier wine club, and online DTC sales.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAFAEAF

Wine Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Oregon wine production
• Pinot Noir winemaking
• Wine club membership
• Willamette Valley winery
• Tasting room experiences

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Bottled wine sales through the tasting room and online via VinoShipper.com. Tasting fees for flight experiences. Wine club shipments twice yearly (April and October).
2. Wine Club Membership: Barrel Club membership with tiered options (Allier, Troncais, Case Club) providing recurring revenue through twice-yearly package purchases at discounted rates, plus year-round 15% discount on bottle purchases.
3. Tasting Experiences: Revenue from tasting flights ($15-25), private winemaker experiences ($35-50 per person), and group tours.
4. Merchandise: Sale of branded merchandise including apparel (t-shirts) and candles through the tasting room.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Artisanal Wine Cellars produces handcrafted Oregon wines—primarily Pinot Noir plus Chardonnay, Gamay Noir, Malbec, and white blends—made in small lots from single vineyards across the Chehalem Mountains, Eola-Amity Hills, and Dundee Hills AVAs in the Willamette Valley. The winery sells these wines directly to consumers through its downtown Newberg tasting room, an online storefront powered by VinoShipper.com, and a recurring Barrel/Case Club wine club with twice-yearly package releases. It also offers private winemaker-led tastings and tours, branded merchandise, and community events at the tasting room.

Product overview

Artisanal Wine Cellars is a small Oregon winery producing handcrafted wines, primarily Pinot Noir, from single vineyards across Willamette Valley AVAs. Its product portfolio centers on direct-to-consumer wine sales through a tasting room (offering flights, glass pours, and private winemaker-led experiences), a two-tier Barrel Club membership (Allier and Troncais levels), and a Case Club tier, all providing year-round discounts and twice-yearly wine package releases. The company also sells branded merchandise (t-shirts and candles) and hosts regular events including monthly First Friday art walks, Paint & Sip workshops, and Barrel Club release parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Tasting Room Experiences In-person wine tasting at the downtown Newberg tasting room offering Full Flights of 6 wines ($25), Half Flights of 3 wines ($15), First Friday Flights of 4 wines ($15), and group tours, with tasting fees waived on purchase of 2 or more bottles. Targeted at visitors to Oregon wine country and walk-in customers.
• Oregon Wines (Pinot Noir, Chardonnay, Gamay Noir, Malbec, White Blend) Handcrafted Oregon wines sold by the bottle and the glass, including single-vineyard Pinot Noir bottlings (e.g., Adams Vineyard, Craftsman Cuvee, Murto, Dukes Family) plus Chardonnay, Gamay Noir, Malbec, and white blends (e.g., Duett White Blend). Sourced from Chehalem Mountains, Eola-Amity Hills, and Dundee Hills AVAs. Targeted at wine enthusiasts, collectors, and tasting room visitors.
• Wine Club Membership (Barrel Club and Case Club) Recurring wine club offering with three tiers—Allier Club (3 bottles per package at 20% discount), Troncais Club (6 bottles per package at 25% discount), and Case Club (12 bottles per package at 30% discount)—all shipping twice a year (April and October) and including a 15% year-round discount on bottle purchases, complimentary tasting flights, and free admission to tasting room events. Targeted at wine enthusiasts and collectors seeking recurring access to limited-production releases.
• Private Winemaker Experiences Private seated tasting experiences led by the winemakers in the Craft Room, including the Winemaker Led Tasting Experience ($35/person: 6-wine flight with cheese and cured meat pairings) and the Winemaker Led Tour & Tasting ($50/person: production facility tour with barrel tasting followed by 6-wine flight with pairings, ~2 hours). Limited to 8 guests per booking. Targeted at visitors and wine enthusiasts seeking a deeper educational experience.
• Hosted Events (First Friday, Paint & Sip, Barrel Club Parties) Ticketed and open-access tasting room events including monthly First Friday art walks featuring rotating local artists with wine specials and extended hours, Paint & Sip workshops, Barrel Club release parties, holiday celebrations, and seasonal events. Targeted at tasting room visitors, local community members, and wine club members seeking experiential programming.
• Branded Merchandise (T-Shirts and Candles) Branded merchandise sold at the tasting room, including the 'Artisanal Definition Tee' ($25), the 'How To Make Great Wine Tee' ($28), and the 'Artisanal x Bridge Nine Hand-Poured Ceramic Candle' ($42) made with all-natural soy wax, 100% cotton wicks, and reusable ceramic bowls. Targeted at tasting room visitors and wine club members.

Quantifiable outcome

• 15% year-round discount on bottle purchases for club members
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Newberg Downtown WineriescoreGTM or Marketing PartnerAssociation of nine wineries in downtown Newberg, Oregon working together to promote the area as a wine destination. Joint marketing, shared events including First Friday art walks, and collaborative tasting events.
• Good Company CheeseminorOthersLocal Newberg business providing meat and cheese trays for tasting room events and private tastings.
• Bridge NineminorOEM/ Whitelabel/ Licensing PartnerCollaboration on limited edition hand-poured ceramic candles inspired by wine labels. Soy wax candles with 100% cotton wicks sold at the tasting room.
• VinoShipper.comcoreChannel Partner/ Reseller/ DistributorOnline shipping partner for direct-to-consumer wine sales. Handles checkout and shipping logistics for online wine purchases.
• Young Living Essential OilsminorGTM or Marketing PartnerCollaborative events including Spa Day, Wine & Wellness workshops, and Essential Oil Make & Take classes held at the tasting room.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eyrie Vineyards: Historic Dundee Hills Pinot Noir producer with a tasting room and DTC emphasis. Comparable boutique Oregon winery focused on terroir-driven bottlings from a single AVA cluster.
• Stoller Family Estate: Dundee Hills winery and tasting room producing estate Pinot Noir and Chardonnay with a wine club. Similar DTC tasting experience and Willamette Valley AVA footprint, though somewhat larger scale.
• Beaux Frères: Boutique Oregon Pinot Noir producer in the Ribbon Ridge/Willamette Valley AVA with a tasting room and mailing list. Closely comparable in scale, premium positioning, and DTC/mailing-list distribution approach.
• Adelsheim Vineyard: Chehalem Mountains-based Willamette Valley winery producing Pinot Noir and Chardonnay with a tasting room and wine club. Overlapping AVA, varietal mix, and DTC business model.
• Sokol Blosser Winery: Dundee Hills, Oregon Pinot Noir producer with a comparable DTC tasting room, wine club, and single-vineyard/estate bottling model. Highly comparable Willamette Valley small-lot winery serving similar wine enthusiast and tourist segments.
• Ponzi Vineyards: Family-owned Willamette Valley (Chehalem Mountains/Dundee Hills) winery focused on Pinot Noir with DTC tasting room and wine club. Comparable premium, family-operated Oregon producer with overlapping single-vineyard sourcing philosophy.
• Erath Winery: Willamette Valley (Dundee Hills) Pinot Noir producer with tasting room and wine club. Comparable DTC-driven Oregon winery with overlapping varietal focus and consumer segments.
• Domaine Drouhin Oregon: Dundee Hills Pinot Noir and Chardonnay producer with a tasting room and direct-to-consumer sales. Premium Oregon producer with a comparable DTC tasting experience and AVA positioning.
• Lange Winery: Family-owned Dundee Hills winery with tasting room and wine club emphasizing Pinot Noir and Chardonnay. Closely matches Artisanal's family-operated, DTC-centric, small-lot model.
• Winderlea Vineyards: Dundee Hills boutique Pinot Noir/Chardonnay producer with a tasting room and DTC mailing list. Comparable small-lot, terroir-focused, appointment-based Oregon winery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artisanalwinecellars
• Facebookfacebook.com/ArtisanalWineCellars
• LinkedInlinkedin.com/company/artisanal-wine-cellars-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about artisanal wine cellars