What 3points does

3points is a Russian CRM implementation and integration consultancy operating under the legal entity ИП Plotnikov Maksim Anatolievich, founded in 2017 and headquartered in Moscow (with a registered address in Gubkin, Belgorod Oblast). The company serves businesses across the Russian Federation, delivering consulting, system selection, configuration, integration, training, and ongoing support for three certified CRM platforms: amoCRM, Megaplan, and Bitrix24. Its core capability is cross-channel unification — connecting telephony (MTS, Megafon, Beeline), messengers (WhatsApp, Viber, Telegram), email (Mail.ru, Gmail), banks (Alfa, Tinkoff), document management (Diadoc), and 1C accounting into a single CRM layer with end-to-end analytics and automated document generation.

The firm sells its services through a tiered, publicly priced packaging model — Basic (99,000 RUB for ≤10 employees), Business (149,000 RUB for 20+ employees), and custom Enterprise contracts for 100+ employees — supplemented by add-on modules such as 1C integration, remote and on-site training, individual development, personal consulting, work audits, and technical specifications. Go-to-market is consultative direct sales with free CRM-selection consultations, supported by content marketing via the company blog and social channels. Customer segments span SMB to mid-market and selective enterprise accounts across construction, real estate, retail, industrial, security, government services, and event venues (e.g., Lubidom, TSN Nedv, MFC Dominanta, Crocus Hall, Amigo).

3points is a bootstrapped, founder-controlled sole proprietorship with no external funding, no disclosed headcount, and no AI/ML capabilities. Its competitive positioning rests on 7+ years of team CRM experience, certified partner status with the three major Russian CRM vendors, and a broad communications/finance integration stack rather than proprietary technology. The business model is professional services plus license resale, with revenue dependent on project volume and enterprise contract value across a relatively small, diversified client base.

Name

3points

Legal name

ИП Плотников Максим Анатольевич

Website

https://3points.xyz

Company type

Private

Founded year

2017

Operating status

Operating

Short description

3points is a Russian CRM implementation and integration consultancy founded in 2017, serving SMB to enterprise clients across the Russian Federation as a certified partner of amoCRM, Megaplan, and Bitrix24 with cross-channel communications, banking, and 1C integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CRM Implementation Services: Full-cycle CRM implementation including audit, setup, integration, and support services. Primary revenue stream from configuring and deploying CRM systems for clients.
2. CRM Licensing: Resale of CRM licenses (amoCRM, Megaplan, Bitrix24) to clients as part of implementation projects.
3. Training Services: Remote and in-person training for client employees on CRM usage, plus personal consulting and support.
4. Custom Development: Individual development services for custom CRM extensions and integrations as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

3points provides consulting, implementation, integration, and training services for CRM and business management systems. The company acts as a certified integration partner for amoCRM, Megaplan, and Bitrix24, delivering end-to-end CRM deployment from process audit and system selection through installation, integration with communication and business tools, employee training, and ongoing support. Services also include 1C integration, telephony integration, and custom development for businesses across the Russian Federation.

Product overview

3points is a professional CRM implementation and integration services company that operates as a single unified offering rather than a product platform. The core service is consulting and implementation of third-party CRM systems (amoCRM, Megaplan, Bitrix24) with associated services including audit, setup, integration with business tools (telephony, email, messengers, 1C), training, and ongoing support. Services are structured in pricing tiers: Basic Package (from 99,000₽ for up to 10 employees), Business Package (from 149,000₽ for 20+ employees), and Enterprise Package (custom pricing for 100+ employees). Additional paid services include 1С integration, remote/on-site training, individual development, personal consulting, work audits, and technical specification creation.

Differentiator

Problem solved

Functional benefit

Brands

• 3points CRM Integration Services: CRM system implementation, configuration, integration, and support services for businesses in Russia.

Products and services

• CRM Implementation Services
• 1C Integration
• Remote Training
• On-site Training
• Individual Development
• Personal Consultant
• Current Work Audit
• Technical Specification

Quantifiable outcome

• 80% of revenue comes from 20% of customers - identification enables focused prioritization
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• amoCRMcoreTechnology or IntegrationCertified partner for amoCRM implementation and integration. Selling licenses and providing setup, audit, and integration services for amoCRM platform.
• MegaplancoreTechnology or IntegrationCertified partner for Megaplan CRM implementation. Provides audit, setup, and integration services for Megaplan platform.
• Bitrix24coreTechnology or IntegrationCertified partner for Bitrix24 cloud service for team collaboration including CRM and intranet portal. Provides implementation and integration services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CROC (КРОК): One of Russia's largest IT systems integrators offering enterprise application implementation, including CRM/ERP consulting, integration, and managed services. Comparable as a much larger Russian SI with overlapping CRM-implementation capabilities across enterprise and mid-market segments.
• Softline: Major Russian and international IT services and software reseller that provides CRM/ERP implementation, licensing, and integration across multiple vendor platforms. Directly comparable as a channel partner for amoCRM, Bitrix24, and similar platforms with a similar implementation-plus-licensing business model.
• LANIT (ЛАНИТ): Large Russian IT services group providing systems integration, enterprise applications (including CRM/ERP), consulting, and managed support. Comparable as a broad incumbent offering the same end-to-end audit-to-support value chain as 3points but at significantly greater scale.
• 1C Company (Фирма 1С): Dominant Russian ERP/CRM vendor with a vast franchise partner network implementing and integrating 1C-based business applications, including CRM modules. 3points itself integrates with 1C; comparable as the leading vendor whose ecosystem 3points lives within.
• Accenture (Russia/CIS practice): Global consulting and systems integration leader with CRM implementation practices (Salesforce, Microsoft Dynamics, SAP CRM) that historically served CIS clients. Comparable as a broader incumbent offering enterprise CRM strategy, implementation, and managed services across multiple vendor platforms.

Direct peers

• amoCRM (direct services): Vendor of the leading Russian SMB CRM platform that also maintains an in-house implementation and partner-services arm. Comparable because both monetize configuration and deployment of the same amoCRM platform; the vendor represents both a partner channel and a direct competitor to certified partners like 3points.
• Bitrix24 (1С-Битрикс): Vendor of the Bitrix24 CRM/collaboration platform with its own partner network and professional services for Bitrix24 implementation and customization. Directly comparable as the underlying platform vendor whose certified-partner ecosystem 3points operates in.
• Megaplan: Russian CRM/PM platform vendor with its own implementation partner network. Comparable as the third Russia-centric CRM platform whose certified-partner channel includes 3points, and as a vendor potentially competing with its own partners for implementation work.

Regional players

• Stack Group (Стек): Russian IT services company providing systems integration, cloud, and enterprise application implementation including CRM/ERP. Comparable as a Russia-focused mid-sized systems integrator offering overlapping CRM deployment and managed-service capabilities.

Emerging players

• Slalom: US-focused consulting firm with a substantial CRM implementation practice (Salesforce, Microsoft, ServiceNow). Comparable as a similarly-positioned consultancy whose value proposition — vendor-certified, end-to-end CRM deployment with cross-channel integration and analytics — mirrors 3points' positioning in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3pointsclub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3points