precision pastures

What precision pastures does

Precision Pastures is an Australian agronomy and soil carbon services company founded in 2015 and headquartered in Armidale, NSW. It serves family and corporate farmers across eastern Australia, with regional offices in Dubbo, Inverell and Albury, delivering soil sampling, farm mapping, soil surveys, pasture prescriptions and end-to-end ACCU (Australian Carbon Credit Unit) project registration and reporting through the Clean Energy Regulator.

The company's underlying technology stack combines satellite imagery (NDVI, gamma), GPS, electromagnetic and bulk density survey data with custom-built soil carbon sampling rigs to produce variable rate fertiliser/lime prescriptions and carbon prospectivity maps. A dedicated Carbon Starter Report product converts prospects into multi-year engagements, and the firm coordinates on-farm research trials with Meat & Livestock Australia across 15 New England pastoral properties.

Precision Pastures operates a professional services revenue model with three streams: agronomy services, carbon services (offered on pay-as-you-go or low-commission terms to differentiate from high-commission incumbents), and R&D services. Go-to-market is enterprise field sales executed by agronomists and regional support staff, supplemented by events, field days and a client portal. The team includes approximately nine named professionals with deep agribusiness, soil science and agronomy credentials, and the firm claims 1,000+ Australian clients managing 165M ACCUs.

Name

precision pastures

Legal name

Precision Pastures

Website

https://precisionpastures.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Precision Pastures is an Australian agronomy and soil carbon services firm founded in 2015 in Armidale, NSW, serving family and corporate farmers across eastern Australia with soil sampling, pasture prescriptions, and end-to-end ACCU project registration through the Clean Energy Regulator.

Ownership category

akta.pro rank

Product category

Agronomy and Soil Carbon Services

NAICS

Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK)

akta.pro secondary industries

Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

Keywords

• Soil carbon services
• Agronomy consulting
• Farm mapping
• Pasture improvement
• Carbon credit registration

Headquarters

HQ city

Armidale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agronomy Services: Soil sampling, testing, farm mapping, pasture advice, soil surveys and tailored prescriptions for farm production improvement
2. Carbon Services: Carbon Starter Reports, baseline soil testing, ACCU project registration and ongoing reporting. Pay-as-you-go or low commission options available
3. Research and Development Services: On-farm research trials in partnership with industry leaders advancing soil, pasture and carbon research

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Precision Pastures provides soil testing, farm mapping, agronomy and pasture improvement services for Australian farmers, alongside end-to-end soil carbon project support including Carbon Starter Reports, baseline soil testing, and ACCU (Australian Carbon Credit Unit) project registration and ongoing reporting. The company combines GPS, satellite imagery and electromagnetic soil survey technology with in-field agronomist support across eastern Australian states to help family and corporate farmers improve soil health and unlock carbon revenue.

Product overview

Precision Pastures is a full-service agronomy and soil carbon provider offering integrated services for Australian farmers. The core portfolio consists of four main service areas: Soil Services (farm mapping, soil surveys, and tailored prescriptions), Pasture Improvement (custom pasture mix prescriptions), Carbon Services (Carbon Starter Reports, soil carbon sampling, and end-to-end ACCU project registration), and Research & Development (on-farm trials in partnership with MLA). The company differentiates itself as the only full-service provider combining agronomy with carbon services, supporting clients from soil sampling through to carbon credit generation. Key service modules include the Carbon Starter Report (a two-part preliminary assessment), Soil Carbon Sampling, Farm Mapping, Soil Surveys, Carbon Farming Services, and On-Farm Trials.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Services Farm mapping, soil surveys and tailored prescriptions that identify and resolve soil constraints for farmers, using GPS and satellite imagery technology.
• Pasture Improvement Custom pasture mix prescriptions tailored to a client's environment and production system so pasture performs at its best, targeted at farmers managing livestock and pasture production.
• Carbon Services End-to-end ACCU (Australian Carbon Credit Unit) project registration and reporting service for soil carbon projects, including baseline soil testing and offering pay-as-you-go or low-commission options.
• Research and Development On-farm research trials in partnership with Meat & Livestock Australia and other leading research institutes advancing soil, pasture and carbon understanding.
• Carbon Starter Report A two-part preliminary assessment evaluating a farm's ability to sustainably and profitably deliver a soil carbon project, including carbon prospectivity mapping, soil testing, and cost-benefit analysis.

Quantifiable outcome

• Satellite imagery analysis saves at least 20% in soil sampling costs compared to grid sampling
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meat & Livestock Australia (MLA)coreStrategic or Co-development PartnerPrecision Pastures coordinates two MLA Producer Demonstration Site (PDS) projects over fifteen diverse pastoral properties in the New England region. Research focuses on grazing system impact on livestock productivity, soil moisture and soil organic carbon, and variable rate fertiliser applications for optimised pasture production.
• Soil Carbon Industry Group (SCIG)coreStrategic or Co-development PartnerPrecision Pastures Executive Director Hamish Webb serves on the SCIG board of directors, contributing to industry governance and thought leadership for soil carbon sector development.
• University of New England (UNE)minorStrategic or Co-development PartnerPrecision Pastures team members including Milton Curkpatrick and Drew Walsh have connections with UNE. Milton is a guest lecturer in Agriculture Production and Management. Drew holds a Bachelor of Rural Science from UNE. Jori Bremer holds a PhD in ecosystem management from UNE.
• Impact AgcoreChannel Partner/ Reseller/ DistributorImpact Ag, led by COO Toby Grogan, runs multiple carbon projects across NSW and relies on Precision Pastures for soil stratification and sampling to ensure project compliance and maximise credit issuance accuracy.
• Angus AustraliaminorGTM or Marketing PartnerBeef breed society partner; Precision Pastures works with Angus Australia members including Bald Blair Angus for cattle breeding and carbon projects.
• Clean Energy RegulatorcoreStrategic or Co-development PartnerGovernment regulator for Australian Carbon Credit Units; Precision Pastures assists clients with project registration and ongoing reporting to the Clean Energy Regulator for soil carbon projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cibo Technologies: Cibo Technologies is an Australian-founded satellite imagery and agricultural analytics platform that delivers field-level crop and pasture insights. Comparable on the satellite-imagery-driven agronomy layer that Precision Pastures uses for soil mapping and zoning.
• AgriProve: AgriProve is an Australian soil carbon project developer and MRV provider helping farmers register soil carbon projects for ACCU issuance. It is the closest direct competitor to Precision Pastures on the soil-carbon project registration and ongoing management workflow.
• DataFarming: DataFarming is an Australian precision agriculture platform providing satellite imagery, paddock zoning and variable rate application maps for Australian growers and advisors. Directly comparable on the satellite-imagery-driven soil/paddock mapping workflow.
• Atlas Carbon: Atlas Carbon is an Australian carbon project developer offering end-to-end ACCU project services for landholders. Overlaps with Precision Pastures on ACCU registration and ongoing reporting for Australian farmers and graziers.
• CarbonSync: CarbonSync is an Australian carbon project developer focused on soil carbon and regenerative agriculture, providing baseline assessment, project registration and credit issuance. Directly comparable in the Australian carbon farming services market where both serve graziers seeking ACCUs.

Others

• AgriWebb: AgriWebb is an Australian farm management software platform used by livestock producers for pasture and livestock record keeping. It is comparable as a complementary ecosystem participant — Precision Pastures' agronomy and soil-carbon services often sit alongside AgriWebb's farm records in the same customer workflow.

Broad incumbents

• Nutrien Ag Solutions: Nutrien Ag Solutions is one of the largest Australian agribusiness distributors of fertiliser, agronomy services and digital farming tools. Comparable as a broad incumbent bundling agronomy and crop input services that overlaps with Precision Pastures' soil testing and variable rate prescription offering.
• Elders: Elders is a major Australian agribusiness retailer providing agronomy, farm inputs and advisory services. Comparable as a broad incumbent offering soil testing and pasture advice services across rural Australia that overlap with Precision Pastures' agronomy services.

Emerging players

• Loam Bio: Loam Bio is an Australian soil-microbe and carbon biotech developing microbial seed coatings to enhance soil carbon storage. Adjacent to Precision Pastures because both operate in Australian soil-carbon MRV and credit generation, but Loam is upstream at the biotech/microbial layer.
• PCT Agcloud: PCT Agcloud is an Australian precision-agriculture platform for crop and pasture monitoring, soil sampling and variable-rate mapping. Comparable to Precision Pastures on the precision-agronomy tooling layer, though less focused on carbon project services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_TOaBMoBhrjpbdDVCOsfog
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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about precision pastures