InCompass Solutions

What InCompass Solutions does

InCompass Solutions, Inc. is a privately held B2B software company headquartered in Lexington, Kentucky, formed by The Jockey Club to centralize software applications serving the US horse racing industry. The company's core product, InCompass360, is a cloud-based CRM platform built on Salesforce.com technology by in-house certified Salesforce developers using Agile/Scrum methodologies. The platform is purpose-built for racing organizations and integrates customer profile management, wagering data ingestion from major tote systems, ticketing and seating data from third-party systems, loyalty/rewards program issuance and redemption, condition book management, and trainer colony / horse inventory tracking. An i360 Mobile companion extends the platform to mobile devices for on-the-go access to customer and operational data.

The company serves three primary customer segments: racetracks (its primary segment), off-track betting and simulcast locations, and horse racing trade organizations. Its revenue model combines subscription-based access to the InCompass360 platform with bundled communication tools (leveraging Salesforce Marketing Cloud for email and text messaging), value-priced CRM consulting services, and standalone data governance services for cleansing, consolidating, and securing CRM data. Products and services can be consumed collectively or on an a la carte basis. InCompass counts among its customers Del Mar Thoroughbred Club, Equibase, America's Best Racing, and a broad set of racetrack and OTB operators visible on its website. Go-to-market is direct enterprise sales via phone demonstration requests and website inquiry forms, with no public pricing or channel partner model.

Name

InCompass Solutions

Legal name

InCompass Solutions, Inc.

Website

https://incompass360.com

Company type

Private

Operating status

Operating

Short description

InCompass Solutions, Inc. is a private, Lexington, KY-based B2B SaaS company formed by The Jockey Club that provides InCompass360, a Salesforce-based CRM platform purpose-built for US horse racing organizations including racetracks, off-track betting locations, and trade associations.

Ownership category

akta.pro rank

Product category

Vertical CRM Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• CRM software
• Horse racing software
• Customer data management
• Loyalty program software
• Racing industry analytics

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Platform Subscription: InCompass360 platform provides CRM capabilities to racing organizations. The platform is sold as a customized implementation of Salesforce.com technology, suggesting a subscription or license-based revenue model for software access.
2. Communication Platforms: Email marketing and text messaging solutions bundled with the platform through relationships with top-tier providers. Can be used in conjunction with InCompass360 or as stand-alone products.
3. Consulting Services: Value-priced consulting services to support CRM efforts whether using InCompass360 platform or established systems with other vendors.
4. Data Governance Services: Stand-alone services to cleanse, consolidate and enhance CRM data while maintaining data security throughout the process.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InCompass Solutions develops and sells InCompass360, a customized Salesforce.com-based CRM platform purpose-built for the horse racing industry. The platform centralizes customer profile data, integrates wagering data from major tote systems, ingests ticketing/seating sales from third-party systems, and includes a loyalty/rewards program engine, mobile companion (i360 Mobile), and communication tools. Complementary offerings include CRM consulting services and stand-alone data governance/cleansing services, consumed collectively or on an a la carte basis.

Product overview

InCompass Solutions offers InCompass360 as its primary cloud-based CRM platform, built on Salesforce.com technology. The platform is specifically designed for racing organizations and integrates customer profile data, wagering data from tote systems, ticketing/seating information, and loyalty/rewards management. Additional offerings include Communication Platforms (powered by Salesforce Marketing Cloud), Consulting Services, and Data Governance Services. InCompass360 Mobile extends the platform's functionality to mobile devices for on-the-go access. These products and services can be consumed collectively or on an a la carte basis.

Differentiator

Problem solved

Functional benefit

Brands

• InCompass360: A customer relationship management (CRM) platform designed for racing organizations to store sales and marketing information, manage customer profiles, and connect with customers.
• i360 Mobile

Products and services

• InCompass360 A cloud-based customer relationship management (CRM) platform, built on Salesforce.com technology, designed for horse racing organizations. It stores sales and marketing information, manages detailed customer profiles, accepts wagering data from major tote systems, ingests ticketing and seating sales from third-party systems, and includes built-in loyalty/rewards functionality and communication tools.
• i360 Mobile (InCompass360 Mobile)

Quantifiable outcome

• Improved CRM processes for Equibase through InCompass360 implementation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• The Jockey ClubcoreStrategic or Co-development PartnerInCompass is a technology solutions company formed by The Jockey Club to centralize the software applications and systems that serve racetracks and simulcast outlets. The company was established as a subsidiary/initiative of The Jockey Club to improve how racing organizations collect, store and use marketing information.

Recent moves6 records

Expansion highlights4 records

Direct peers

• AmTote International: AmTote is a leading tote system provider for horse racing and simulcast wagering; both InCompass and AmTote serve the same racetrack and OTB customers with software systems critical to wagering operations, making AmTote the closest functional peer in the racing-tech stack.
• United Tote Company: United Tote manufactures and operates totalisator systems for racetracks worldwide and serves the same horse racing operators as InCompass; the two companies frequently co-integrate at tracks, making United Tote a direct adjacency peer in the racing technology ecosystem.

Regional players

• Racing And Sports: Racing And Sports is an Australian-based racing data and form analysis provider covering Australasian and international racing; it is a regional peer comparable to InCompass in serving racing-industry customers with data and analytics software, though outside InCompass's US core market.

Emerging players

• TrackMaster: TrackMaster provides horse racing data, handicapping products and performance figures to the racing industry and media; it is an emerging data-services peer adjacent to InCompass's wagering data integration capabilities.
• BetMakers Technology Group: BetMakers provides racing and sports betting software, including tote systems, fixed-odds platforms and racing data products, to operators globally; it overlaps with InCompass360 in racing-specific software for tracks and wagering operators.
• 1/ST Technology (The Stronach Group): 1/ST Technology is the in-house technology arm of The Stronach Group, one of North America's largest racetrack owners and a documented InCompass customer; it represents a potential internal-build alternative to InCompass360 within a major racing conglomerate.

Broad incumbents

• Sportradar: Sportradar is a global sports data and content company serving leagues, media and betting operators, including racing; it intersects with InCompass in the racing data and customer-analytics layer and is a broader incumbent competitor in the same end-market.
• Genius Sports: Genius Sports provides data, technology and media services to sports leagues and betting operators, including horse racing; it competes with InCompass in the racing data and customer engagement layer for sportsbooks and tracks, though across a much broader sports portfolio.
• Light & Wonder (Scientific Games racing division): Light & Wonder (formerly Scientific Games) supplies wagering and racing technology, including pari-mutuel systems and racing POS, to lotteries and racetracks globally; it is a broader incumbent that competes with InCompass360 in the racing technology stack.
• Sportech: Sportech is a longstanding racing and sports betting technology provider offering wagering systems, betting terminals and digital platforms to racetracks and betting operators globally; it overlaps with InCompass360's wagering-data and customer-facing racing software scope at a larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCompass Solutions