magazineradar
MediaRadar is a subscription SaaS platform that delivers advertising intelligence across 30+ media channels for brands, agencies, publishers, and platforms, tracking 5M+ brands and $280B in media spend via its proprietary AI Classification Engine.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What magazineradar does
MediaRadar is a New York-based, privately held marketing intelligence platform that delivers always-on advertising intelligence to brands, agencies, publishers, platforms, and consultancies. Its platform spans 30+ media channels and tracks more than 5 million brands, 35 million creative assets, and $280 billion in media spend. The core product surface comprises five modules: Competitive Intelligence (benchmarking rival ad strategies and spend), Commercial Intelligence (prospecting and pitching for media sellers), Creative Intelligence (tracking ad creative trends), Market Intelligence (market-level views for media owners), and Political Ad Intelligence (cross-channel political ad tracking). Supporting research products include the MediaWatch Streaming TV Report, Future Titans vertical series, and the Investment Blueprint. The 2024 acquisition of Kantar's Vivvix broadened cross-media spend coverage to $275 billion and added digital advertising intelligence depth.
The underlying technology is a proprietary AI Classification Engine that reads ad creative itself — video, audio, on-screen text, and visual context — through a two-pass multimodal pipeline mapping each ad against a proprietary taxonomy, Brand Identity System, and product catalog built over two decades. The engine processes up to one million ads per day and is grounded in a search layer that matches extracted information against the full advertising universe in milliseconds. Data Cloud, launched in 2025, exposes this intelligence directly to enterprise data warehouses, modern marketing stacks, and AI platforms. Expanded VideoAmp integration brings national and local TV audience ratings into the platform for ad-level cross-media measurement.
The business model is subscription-based SaaS delivered via consultative, quote-based enterprise sales — pricing is not publicly disclosed and engagement routes through dedicated consultants and a Customer Success team. Distribution is direct enterprise field sales only, with no self-service, marketplace, or reseller channel. Named enterprise customers include NBC, CBS, A+E Networks, Screenvision, Apple, Meta, Adobe, Coca-Cola, McDonald's, Unilever, Visa, American Express, AbbVie, Ford, Airbnb, Macy's, Instacart, Roku, and Spotify. The company operates wholly-owned subsidiaries Competitive Media Reporting LLC and Winmo Inc., and retains the Vivvix brand post-acquisition. MediaRadar is GDPR, CCPA/CPRA, and PIPEDA compliant, and certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.
magazineradar firmographics
Firmographics- Name
- magazineradar
- Legal name
- MediaRadar, Inc.
- Website
- https://magazineradar.com
- Company type
- Private
- Operating status
- Operating
- Short description
- MediaRadar is a subscription SaaS platform that delivers advertising intelligence across 30+ media channels for brands, agencies, publishers, and platforms, tracking 5M+ brands and $280B in media spend via its proprietary AI Classification Engine.
- Ownership category
- akta.pro rank
magazineradar industry classification
Industry- Product category
- Advertising & Marketing Intelligence
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media Planning, Buying & Optimization (BPAFAAAC), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)
Keywords
Where magazineradar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
magazineradar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Intelligence Platform: Always-on marketing intelligence platform delivered as a subscription service to brands, agencies, publishers, platforms, and consultancies. Provides competitive, commercial, creative, and market intelligence across 30+ media channels with access to insights on 5M+ brands and $280B in media spend.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
magazineradar product offering
Product offeringCore offering
MediaRadar provides an always-on marketing intelligence SaaS platform delivering Competitive, Commercial, Creative, Market, and Political Ad Intelligence across 30+ media channels. The platform tracks 5M+ brands, 35M+ creative assets, and $280B in media spend, powered by a proprietary AI Classification Engine that processes up to 1 million ads per day to identify advertiser, brand, and product data. Customers include brands, agencies, publishers, and platforms seeking competitive advertising intelligence.
Product overview
MediaRadar is an award-winning marketing intelligence platform that delivers always-on Creative, Competitive, Commercial, and Market Intelligence across 30+ media channels for 5 million brands with $280 billion in tracked media spend. The unified platform combines Competitive Intelligence (for benchmarking rival strategies), Commercial Intelligence (for media sellers), Creative Intelligence (for tracking ad creative trends), Market Intelligence (for market-level views), and Political Ad Intelligence (for political advertising). Supporting offerings include the MediaWatch® Streaming TV Report, Future Titans report series (Advertising, Pharma, Retail), and Investment Blueprint research. Through the Vivvix acquisition, MediaRadar expanded its cross-media coverage to $275 billion in spend and 35 million creative assets. The platform also offers Data Cloud for enterprise data delivery into customer warehouses and AI platforms. Coverage spans CTV, streaming services, social, print, radio, live sports (including NFL, MLB, Formula 1, Amazon Prime Video, Netflix), and 25 Regional Sports Networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitive Intelligence Provides deep competitive intelligence on rival advertising strategies, media spend, creative trends, and campaign performance across multiple media channels to help brands and agencies outperform competitors.
- Commercial Intelligence Enables media sellers to identify advertiser prospects, understand media investment patterns, and build data-backed pitches to win more business from brands and agencies.
- Creative Intelligence Tracks ad creative trends across media types, decoding partnerships, product positioning, promotional offers, and legal disclosures in advertising creative to reveal sponsorship activations and creative strategy.
- Market Intelligence Identifies evolving media and marketing trends to help brands, agencies, publishers, and platforms understand market dynamics and positioning; delivers a market-level view of the advertising ecosystem for media owners.
- Political Ad Intelligence Provides deep insight into political advertising across 30+ channels including TV, CTV, digital, radio, and print, tracking spend, creative, and competitive activity for political campaigns and advocacy organizations.
- Data Cloud Enterprise data product that unlocks AI-ready marketing intelligence, connecting into data warehouses, modern marketing stacks, and AI platforms for generating insights and automating decisions.
- MediaWatch Streaming TV Report Quarterly research report providing in-depth analysis of the streaming TV landscape, covering key players, advertising strategies, and how brands are allocating streaming budgets.
- Future Titans of Advertising Report Annual report analyzing top 100 advertisers, revealing media strategies of competitors across industry verticals and tracking emerging brand threats.
- Future Titans of Pharma & Healthcare Report Comprehensive report exploring pharmaceutical industry advertising landscape and standout brands, including how brands are adapting to changing retail environments.
- Future Titans of Retail Report Focused analysis of retail industry advertising, revealing key differences in how retail brands manage advertising budgets and strategies navigating the evolving retail landscape.
- Investment Blueprint 2025 Comprehensive report providing roadmap into media landscape focusing on media spending trends, strategic approaches by advertisers, and evolution of digital and traditional media channels.
- Vivvix Acquired digital advertising intelligence product from Kantar Group, providing cross-media spend data and creative asset intelligence to expand MediaRadar's coverage.
Quantifiable outcome
- 3.4x increase in total distinct brands across Social
- +3 more outcomes
Companies that use magazineradar
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
magazineradar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature5 records
magazineradar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VideoAmpcoreMediaRadar integrates VideoAmp national and local TV audience ratings into its advertising intelligence platform, combining TV ad occurrence and spend data with audience viewership insights. This enables customers to evaluate advertising performance by connecting audience ratings with TV ad occurrence and spend insights, benchmark share of voice within advanced audience segments, and understand competitive reach and value of advertising schedules.
- IAB (Interactive Advertising Bureau)minorIndustry association partnership displayed in company partnerships section. IAB is a trade association for online and digital advertising.
- 4As (American Association of Advertising Agencies)minorIndustry association partnership displayed in company partnerships section. The 4As represents advertising agencies.
- OAAA (Out of Home Advertising Association of America)minorIndustry association partnership displayed in company partnerships section representing out-of-home advertising industry.
- DCN (Digital Content Next)minorIndustry association partnership displayed in company partnerships section. DCN represents digital content publishers.
- SIIA (Software & Information Industry Association)minorIndustry association partnership displayed in company partnerships section representing software and information industry.
- CRMA (Certified Revenue Management Associate)minorIndustry certification displayed in company partnerships section.
- DAA (Digital Advertising Alliance)minorIndustry association displayed in company partnerships section for digital advertising self-regulation.
- NAI (Network Advertising Initiative)minorIndustry association displayed in company partnerships section for digital advertising standards.
- DMA (Data & Marketing Association)minorIndustry association displayed in company partnerships section representing data-driven marketers.
- NEMA (National Entertainment Agents Collective)minorIndustry association displayed in company partnerships section.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
magazineradar competitors and assessment
Company assessmentDirect peers
- Standard Media Index: Ad spend intelligence provider aggregating media investment data across channels. Competes with MediaRadar's Commercial Intelligence for agency and brand media planning workflows.
- Pathmatics (Sensor Tower): Digital ad creative and spend intelligence platform owned by Sensor Tower. Direct overlap with MediaRadar's Creative and Competitive Intelligence modules in tracking digital ad strategies.
- VideoAmp: TV ad measurement and currency provider integrating audience ratings with ad occurrence data — directly comparable to MediaRadar's cross-media offering and a strategic partner via integration of VideoAmp ratings into MediaRadar's platform.
- iSpot.tv: Cross-platform TV and video ad measurement platform tracking ad occurrence, spend, and attention. Most directly comparable to MediaRadar's TV/Cross-Media Intelligence offering, both targeting brands and agencies with ad-level analytics.
- Samba TV: Cross-screen TV measurement and audience analytics company using ACR data. Competes with MediaRadar in CTV/TV ad intelligence and cross-media measurement for advertisers and agencies.
- Vivvix (Kantar legacy brand): Former Kantar Group ad intelligence product now wholly owned by MediaRadar. Provides cross-media spend tracking that has been folded into MediaRadar's platform.
- TVSquared (Perion Network): TV and cross-screen ad measurement platform (now part of Perion Network). Comparable to MediaRadar's TV and CTV measurement capabilities for outcome-driven TV advertising.
Broad incumbents
- Nielsen: Global incumbent in media measurement, audience ratings, and advertising intelligence. Overlaps with MediaRadar's Competitive and Commercial Intelligence but operates a much broader portfolio including panel-based TV ratings.
- Comscore: Cross-platform media measurement and audience analytics provider for publishers, agencies, and advertisers. Competes with MediaRadar in digital and cross-media measurement for planning and buying decisions.
- Kantar: Global market research and media intelligence firm from which MediaRadar acquired Vivvix in 2024. Highly comparable in ad spend measurement and audience research, though Kantar operates much broader research portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
magazineradar social profiles
Digital presencemagazineradar compliance and trust
Trust signalCompliance5 records
magazineradar financial estimates
Financial estimateRevenue estimate
Valuation estimate
magazineradar leadership team
Management profileNumber of profiles
Profiles5 records
magazineradar subsidiaries and ownership
Company hierarchySubsidiaries3 records
magazineradar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
magazineradar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about magazineradar
What does magazineradar do?
MediaRadar provides an always-on marketing intelligence SaaS platform delivering Competitive, Commercial, Creative, Market, and Political Ad Intelligence across 30+ media channels. The platform tracks 5M+ brands, 35M+ creative assets, and $280B in media spend, powered by a proprietary AI Classification Engine that processes up to 1 million ads per day to identify advertiser, brand, and product data. Customers include brands, agencies, publishers, and platforms seeking competitive advertising intelligence.
Is magazineradar a public or private company?
magazineradar is a private company. It is classified as unknown and is currently operating.
When was magazineradar founded?
magazineradar was founded in -1.
Where is magazineradar based?
magazineradar is headquartered in New York, United States, in the North America region.
How does magazineradar make money?
One revenue line is on record: subscription-based SaaS Intelligence Platform.
Who are magazineradar's main competitors?
Direct peers on record are Standard Media Index, Pathmatics (Sensor Tower), VideoAmp, iSpot.tv, Samba TV, Vivvix (Kantar legacy brand) and TVSquared (Perion Network). Broad incumbents are Nielsen, Comscore and Kantar.
Does magazineradar have an API?
No public API is recorded for magazineradar.
What industry is magazineradar in?
magazineradar's product category is Advertising & Marketing Intelligence. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 5418 and its SIC code is 7310.